Recent scandals and firings demonstrate a lack of understanding on how to use social media correctly and the blurring of the lines between our personal and professional lives. What are the challenges and opportunities facing students, communication professionals, and companies using social media? What are the "do's and don'ts" for using social and digital tools to get and keep your job?

1. Business Etiquette in the Digital Age:
Youʼre Fired or Youʼre Not Fired?
by
Bill (Dr. William J. Ward) a.k.a. DR4WARD

2. have you ever Googled yourself?

3. dark, doom sound
spawned the heavy
metal genre
Bill Ward, Drummer for 70ʼs Rock Band
Black Sabbath - Lead Singer
Ozzy Osbourne “Prince of Darkness”

4. Bill Ward - Swinging Torchy - American cartoonist best
known as creator of the risqué pin-up comic characters
Ack-Ack-Amy and Torchy during World War II.

5. DR4WARD.COM
averages 8,000 pageviews
per month

6. Ranked #23
Top Marketing Professors
Around the World on Twitter
- as of March 15, 2011 by

7. When DR4WARD was fast?
(I still like the color Orange)

8. The Power of Social Media

9. What do these brands have in common?

11. Tweeted from personal
account during
Japanese Disaster

12. AFLAC Insures about 1 out of every 4
Households in Japan

13. Gilbert Gottfried apologized but fired as voice of AFLAC duck
for remarks on his personal Twitter Account
about Japan after natural disaster.

15. Tweeted from
Chrysler
Account

16. #1 Ranked Super Bowl Ad based
on Tweets & Positive Sentiment

17. Chrysler apologized. Person responsible apologized.
Person at Social Media agency fired and agency fired.

19. Tweeted during
Egyptian
revolution

20. Actually, no one was fired but Kenneth Cole apology was
issued after public outrage.

22. John Galliano, Head Designer of
Dior “I Love Hitler”
Anti-Semitic Rant Caught on Video

23. John Galliano, Youʼre Definitely Fired!

25. Tweeted from Red Cross
Account

26. Making the best of a difficult situation

27. Lemons to Lemonade

28. Actually, no one was fired.

29. Social Media Sobriety Test

30. Last Night Never Happened?

31. is the
new
Résumé
77% of employers surveyed reported performing a
"Google" search on job applicants.
Source: Monster.com Survey 2010

32. 8% of companies with more than 1,000 employees
have fired someone for social media actions —
double what was reported in 2008.
Source: 2009 study by Internet security firm Proofpoint

33. Your Hired!
92% of companies actively hiring in 2010 currently use or
plan to recruit via social networks.
Of this group, which social networking Sites do you or your
company use to find candidates?
# 86% LinkedIn / 60% Facebook / 50% Twitter
Source: Jobvite Social Recruitment Survey 2010

34. How are all these social media scandals,
debacles, and firings possible?
Shouldnʼt everybody know better?

35. Talent Crisis & Training Gap
Only 29% of Companies have a Formal Social Media Policy
Source: Manpower Survey 2010
90% of employees say they have to figure things out on
their own (no training).
50% of talent in the marketing and communications
industry feel undertrained and with no definable career
path.
McKinsey employees spend one month a year in
professional development vs. two days at the average
agency.
Source: 4Aʼs & Arnold Worldwide Survey 2011

36. Doʼs & Donʼts

37. Everything you post online
is visible by all
• Donʼt think that what you do on
Facebook or Twitter is just between you
and your friends.
• Donʼt post about drug or alcohol abuse,
profanity, off-color or sexual humor, and
other inappropriate conduct.

38. • Do “Google” yourself.
• Do get on social media professionally.
• Do think of social media like a résumé.
• Do share positive and professional content.
• Do know that we are all learning together.
You’re Hired!

39. Questions?
email: dr4ward@me.com
web: http://www.dr4ward.com/
twitter: http://twitter.com/DR4WARD
LinkeIn: http://www.linkedin.com/in/dr4ward