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New Business Etiquette in the Digital & Social Age - You're Fired or You're Not Fired?

Business Etiquette in the Digital Age:

  Youʼre Fired or Youʼre Not Fired?
                     by

  Bill (Dr. William J...
have you ever Googled yourself?
dark, doom sound
               spawned the heavy
               metal genre


Bill Ward, Drummer for 70ʼs Rock Band
     ...

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New Business Etiquette in the Digital & Social Age - You're Fired or You're Not Fired?

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Recent scandals and firings demonstrate a lack of understanding on how to use social media correctly and the blurring of the lines between our personal and professional lives. What are the challenges and opportunities facing students, communication professionals, and companies using social media? What are the "do's and don'ts" for using social and digital tools to get and keep your job?

Recent scandals and firings demonstrate a lack of understanding on how to use social media correctly and the blurring of the lines between our personal and professional lives. What are the challenges and opportunities facing students, communication professionals, and companies using social media? What are the "do's and don'ts" for using social and digital tools to get and keep your job?

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New Business Etiquette in the Digital & Social Age - You're Fired or You're Not Fired?

  1. Business Etiquette in the Digital Age: Youʼre Fired or Youʼre Not Fired? by Bill (Dr. William J. Ward) a.k.a. DR4WARD
  2. have you ever Googled yourself?
  3. dark, doom sound spawned the heavy metal genre Bill Ward, Drummer for 70ʼs Rock Band Black Sabbath - Lead Singer Ozzy Osbourne “Prince of Darkness”
  4. Bill Ward - Swinging Torchy - American cartoonist best known as creator of the risqué pin-up comic characters Ack-Ack-Amy and Torchy during World War II.
  5. DR4WARD.COM averages 8,000 pageviews per month
  6. Ranked #23 Top Marketing Professors Around the World on Twitter - as of March 15, 2011 by
  7. When DR4WARD was fast? (I still like the color Orange)
  8. The Power of Social Media
  9. What do these brands have in common?
  10. Tweeted from personal account during Japanese Disaster
  11. AFLAC Insures about 1 out of every 4 Households in Japan
  12. Gilbert Gottfried apologized but fired as voice of AFLAC duck for remarks on his personal Twitter Account about Japan after natural disaster.
  13. Tweeted from Chrysler Account
  14. #1 Ranked Super Bowl Ad based on Tweets & Positive Sentiment
  15. Chrysler apologized. Person responsible apologized. Person at Social Media agency fired and agency fired.
  16. Tweeted during Egyptian revolution
  17. Actually, no one was fired but Kenneth Cole apology was issued after public outrage.
  18. John Galliano, Head Designer of Dior “I Love Hitler” Anti-Semitic Rant Caught on Video
  19. John Galliano, Youʼre Definitely Fired!
  20. Tweeted from Red Cross Account
  21. Making the best of a difficult situation
  22. Lemons to Lemonade
  23. Actually, no one was fired.
  24. Social Media Sobriety Test
  25. Last Night Never Happened?
  26. is the new Résumé 77% of employers surveyed reported performing a "Google" search on job applicants. Source: Monster.com Survey 2010
  27. 8% of companies with more than 1,000 employees have fired someone for social media actions — double what was reported in 2008. Source: 2009 study by Internet security firm Proofpoint
  28. Your Hired! 92% of companies actively hiring in 2010 currently use or plan to recruit via social networks.        Of this group, which social networking Sites do you or your company use to find candidates? # 86% LinkedIn / 60% Facebook / 50% Twitter               Source: Jobvite Social Recruitment Survey 2010
  29. How are all these social media scandals, debacles, and firings possible? Shouldnʼt everybody know better?
  30. Talent Crisis & Training Gap Only 29% of Companies have a Formal Social Media Policy Source: Manpower Survey 2010 90% of employees say they have to figure things out on their own (no training). 50% of talent in the marketing and communications industry feel undertrained and with no definable career path. McKinsey employees spend one month a year in professional development vs. two days at the average agency.  Source: 4Aʼs & Arnold Worldwide Survey 2011
  31. Doʼs & Donʼts
  32. Everything you post online is visible by all • Donʼt think that what you do on Facebook or Twitter is just between you and your friends. • Donʼt post about drug or alcohol abuse, profanity, off-color or sexual humor, and other inappropriate conduct.
  33. • Do “Google” yourself. • Do get on social media professionally. • Do think of social media like a résumé. • Do share positive and professional content. • Do know that we are all learning together. You’re Hired!
  34. Questions? email:  dr4ward@me.com  web: http://www.dr4ward.com/ twitter:  http://twitter.com/DR4WARD LinkeIn:  http://www.linkedin.com/in/dr4ward

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