Business Etiquette in the Digital
Age: Youʼre Fired or Youʼre Not Fired? by Bill (Dr. William J. Ward) a.k.a. DR4WARD

have you ever Googled yourself?

dark, doom sound spawned the
heavy metal genre Bill Ward, Drummer for 70ʼs Rock Band Black Sabbath - Lead Singer Ozzy Osbourne “Prince of Darkness”

Bill Ward - Swinging Torchy
- American cartoonist best known as creator of the risqué pin-up comic characters Ack-Ack-Amy and Torchy during World War II.

DR4WARD.COM averages 8,000 pageviews per
month

Ranked #23 Top Marketing Professors
Around the World on Twitter - as of March 15, 2011 by

When DR4WARD was fast? (I
still like the color Orange)

The Power of Social Media

What do these brands have
in common?

Tweeted from personal account during
Japanese Disaster

AFLAC Insures about 1 out
of every 4 Households in Japan

Gilbert Gottfried apologized but fired
as voice of AFLAC duck for remarks on his personal Twitter Account about Japan after natural disaster.

Tweeted from
Chrysler
Account

#1 Ranked Super Bowl Ad
based on Tweets & Positive Sentiment

Chrysler apologized. Person responsible apologized.
Person at Social Media agency fired and agency fired.

Tweeted during
Egyptian
revolution

Actually, no one was fired
but Kenneth Cole apology was issued after public outrage.

John Galliano, Head Designer of
Dior “I Love Hitler” Anti-Semitic Rant Caught on Video

John Galliano, Youʼre Definitely Fired!

Tweeted from Red Cross
Account

Making the best of a
difficult situation

Lemons to Lemonade

Actually, no one was fired.

Social Media Sobriety Test

Last Night Never Happened?

is the new Résumé 77%
of employers surveyed reported performing a "Google" search on job applicants. Source: Monster.com Survey 2010

8% of companies with more
than 1,000 employees have fired someone for social media actions — double what was reported in 2008. Source: 2009 study by Internet security firm Proofpoint

Your Hired! 92% of companies
actively hiring in 2010 currently use or plan to recruit via social networks. Of this group, which social networking Sites do you or your company use to find candidates? # 86% LinkedIn / 60% Facebook / 50% Twitter Source: Jobvite Social Recruitment Survey 2010

How are all these social
media scandals, debacles, and firings possible? Shouldnʼt everybody know better?

Talent Crisis & Training Gap
Only 29% of Companies have a Formal Social Media Policy Source: Manpower Survey 2010 90% of employees say they have to figure things out on their own (no training). 50% of talent in the marketing and communications industry feel undertrained and with no definable career path. McKinsey employees spend one month a year in professional development vs. two days at the average agency. Source: 4Aʼs & Arnold Worldwide Survey 2011

Doʼs & Donʼts

Everything you post online is
visible by all • Donʼt think that what you do on Facebook or Twitter is just between you and your friends. • Donʼt post about drug or alcohol abuse, profanity, off-color or sexual humor, and other inappropriate conduct.

• Do “Google” yourself. •
Do get on social media professionally. • Do think of social media like a résumé. • Do share positive and professional content. • Do know that we are all learning together. You’re Hired!

Questions? email: dr4ward@me.com web: http://www.dr4ward.com/ twitter:
http://twitter.com/DR4WARD LinkeIn: http://www.linkedin.com/in/dr4ward