1. How to Partner Up for Social Media Success Cynthia Francis, CEO March 12, 2009
2. Obama to address Congress, nation on economy U.S. home prices fall at record pace, consumers fret U.S. Is Pressed to Add Billions to Bailouts January job loss: Worst in 34 years Job Losses Pose a Threat to Stability Worldwide Small Business fail as banks stop lending
7. Social Media Communities include all the ways consumers interact with one another and with the brands they care about in online communities.
8. Social Media for All 2009 AdWeek HEADLINE: Marketers Adapt as Social Networks Attract Older Users Increasingly Popular With the 35-Plus Set, Facebook, MySpace Become Mainstream Marketing Vehicles
16. A Team Approach Agencies: Drive Creative & Design Business Brand Marketing: Own the Brand Social Media Platform (such as Reality Digital Opus™) UGC Communities Social Media Campaigns Interactive Contests Microsites Technology Partners: Additional Features and Services
High touch, cutting edge campaings falls to agencies, who must deliver on a budget. Requires design talent asnd technology. In the past, agencies could staff up in house tech talent, but not now A TEAM APPROACH: