I have had a long media career. This is a portfolio of my digital media and production work with links to view various video content.

1. DANIELLE RICKS
DIGITAL MEDIA PORTFOLIO
www.daniellericks.com

2. Where to Find Me
Instagram: @daniellericks
Twitter: @daniellericks
LinkedIn: linkedin.com/in/daniellericks
YouTube: https://www.youtube.com/daniellericks

3. WORK EXPERIENCE
Digital Media Experience: 10+ years to include:
➤ Nationally syndicated broadcast television Production
➤ Live event production
➤ In-studio and on-location production
➤ Contract, vendor and talent negotiations
➤ Short-form video production
➤ Manage social media projects
➤ Book and oversee social media blogger/influencer teams
➤ Execute cross-platform, multi-media digital campaigns
➤ Report out on ROI
➤ Provide digital and social media support, direction and training
➤ Develop and manage weekly and monthly social media plans and calendars
➤ Develop social media SOPs (Standard Operating Procedures)
➤ Specialized in developing social media and brand marketing campaigns
➤ Project manage online and offline social media events
Entertainment
Government
Non-profits
Startups
Festivals
Events
Music
Sponsorship
Training
Workshops

4. VIDEO | BROADCASTING
2017 - Digital Media Producer | Capital Jazz TV | Columbia, MD - Freelance
Produced online celebrity interviews and field production packages. Co-produced the recap video and sizzle reel for the 2107 Capital Jazz Festival that features
nearly 30 national music acts. The Festival attracts music lovers from 44 states. s
2015 - Digital Media Producer | Miles Ahead Entertainment (MEA) | 2015 Essence Festival |New Orleans, LA - Freelance
Managed the video and daytime digital media activation for this music festival that attracts the most influential African-American voices in music, business,
entertainment, activism, music, politics, fashion, fitness and beauty. Oversaw the MAE team of bloggers and influencers in advance of the Festival. Managed the
on-the-ground engagement. Aligned social media engagement with the Essence Festival PR and sponsor initiatives to include: Ford, Procter & Gamble, Verizon
and McDonalds.
2014 - Digital Media Producer | Miles Ahead Entertainment | 2014Broccoli City Festival | Washington, DC S - Freelance
Provided digital media support for the “Toyota Green at the Broccoli City Music Festival DC.” The Festival is designed to engage and activate over 2000 urban
millennials from around the world on healthy eating and environmental sustainability.
2008 - Executive Producer | Retirement Living TV | Columbia, MD - FULL-TIME
Developed, designed and oversaw all production aspects of The Voice, a nationally syndicated talk-show for RL TV. Hired and supervised on-air talent and a team
made up of 75 staff members, freelancers, and crew. Managed a multi-million dollar budget and daily production deliverables
2003 - Special Event Producer | Walt Disney World Entertainment| Orlando, FL - FULL-TIME
Managed live concerts, festivals, remote TV broadcasts and special events at Pleasure Island Downtown Disney. Oversaw a team of 100+ staff members. Was the
primary liaison between clients, marketing, and upper management. Assembled, managed and trained multiple project teams and staff members. Drove
incremental attendance by 45% over two years. Managed a yearly multi-million dollar production budget. Gathered and evaluated market research and trends.
Wrote quarterly reports to upper management. Partnered extensively with the marketing department on event and business development ideas to drive
attendance. Fostered new business opportunities. Conducted monthly, presentations and reports to upper management.
2002 - Producer|CBS/Eyemark Entertainment |Hartford, CT - FULL-TIME
Wrote, booked and produced for The Gayle King Show, a nationally syndicated, daily, talk show. Managed the show budget, a staff of six team Producer |
UniWorld Group | Washington, DC | 2003 - 2005 — Booked national newsmakers, politicians, personalities, and celebrities, for the Emmy award-winning,
syndicated news program, America’s Black Forum.
2001 - Multi-shows - Freelance Producer
TV One | Washington, DC | Raised over a quarter-million dollars in sponsorship donations for the game show, Get The Hookup. Produced segment packages.
UniWorld Group | Washington, DC | Booked national newsmakers, politicians, personalities, and celebrities, for the Emmy award-winning, syndicated news
program, America’s Black Forum.
2000 - Senior Producer | BET/Viacom | Washington, DC - FULL-TIME
Developed entertainment programming and interactive games for the music video show, Video Soul, and the BET Soundstage Club. Managed 15 staff members
consisting of full-time and freelance producers and crews. Developed departmental policies and production schedules.

5. SOCIAL & DIGITAL MEDIA MARKETING
2019
➤ Danielle Ricks Productions (DPR) | Las Vegas, Nevada
Media Consultant - Manage multi-media social, digital, and communication plans. Specialties include social, digital and brand marketing strategies as well as producing videos,
webinars and executive training sessions. 2018
➤ MGM Resorts, International - Global hospitality and entertainment company - FULL-TIME
Director, Social Strategy Corporate Communications - Social media management - Led the Social Media team through artful storytelling to drive external and internal engagement.
Developed and executed campaigns across various social media channels such as Facebook, Twitter, and Instagram. Identified and managed the results of social media marketing
campaigns implemented to drive organic, paid and earned social media efforts
2017
➤ Legacy International, Inc. - An international capacity building organization specializing in peace-building, social entrepreneurs, leadership training, and dialogue. - CONTRACT
Digital storytelling workshops and Algerian U.S. State Department Outbound Communications delegate
➤ NSBE (National Society of Black Engineers) - An organization dedicated to the academic and professional success of African-American engineering students and practitioners. - CONTRACT
#BlackSTEMLikeMe Campaign - Facebook, Twitter, Instagram, Snapchat, IG Stories, YouTube Micro-site, digital strategy
2016
➤ WHUR- FM Radio - Washington DC's original black, urban, adult-contemporary radio station playing the best mix of old school, new music, R&B - CONTRACT
Social media management and engagement
Disney Dreamer Academy with Steve Harvey and Essence Magazine - Facebook, Facebook Live, Instagram and Twitter
Grand Opening of the Smithsonian National Museum of African American History and Culture - Facebook Live
➤ Legacy International, Inc. - An international capacity-building organization specializing in peace-building, social entrepreneurs, leadership training, and dialogue. - CONTRACT
Social Media training, digital storytelling, social media guidelines/toolkit, social media engagement - Facebook, Twitter, Instagram, YouTube
➤ Corporate Alley Cat - A company designed to address the unique experiences and needs of people of color in Corporate America. - CONTRACT
Social Media Management - Facebook, Twitter, Instagram, IG Stories, YouTube, Social Media Calendar and LinkedIn
2015
➤ Christoper Street - LA Pride Festival and Parade - Non-profit committed to the goals of human rights, education, outreach and equality - CONTRACT
Led social media engagement and led social marketing efforts for the 45th Anniversary of the LA Pride Festival - Twitter, Facebook, Instagram
2014
➤ Campaign Consultation, Inc - Works with individuals and organizations -- at the local, state, national, and international levels -- to achieve public policy, issue advocacy, organizational &
business development, media & marketing, and community development - FULL-TIME
Social Media Specialist - Deepened the relationship within the AmeriCorps VISTA (Volunteers in Service to America) online community to help market the VISTA brand within the
digital space. Produced and presented weekly online webinars, Developed and managed the community engagement - Twitter, Facebook, YouTube, Flickr, Social Media calendar, ROI,
social media training

6. DANIELLE RICKS PRODUCTIONS
➤ Content curation
➤ Video production
➤ Strategic digital marketing plans
➤ Social media support
➤ Mission-driven online
campaigns
Danielle Ricks has two decades of media and
communications experience and is the head storyteller and
owner of a boutique media company, Danielle Ricks
Productions (DRP). DRP is made up of a group of
freelancers who offer everything from video production
services and media coaching to social media and digital
media support. Consulting services include:

7. Danielle Ricks Productions
Samples of my work can be found on my
website at: https://daniellericks.com/video/
As digital and video producer, I have taken my years of experience producing live and
in-studio television programing along with producing remote shoots and special events
and translated that experience to cater to online audiences. As a result, I have been able
to develop specialized content that is creative, targeted, measurable, and memorable.

8. Danielle Ricks Productions
Samples can also be found via the “My
Work” Playlist on YouTube channel at:
www.YouTube.com/DanielleRicks
Specialities include developing social, digital and brand marketing promotional videos, web series,
“Ted” talks and executive training sessions.

9. MGM RESORT INTERNATIONAL
➤ Developed and executed campaigns across various social media channels
such as Facebook, Twitter, and Instagram.
➤ Identified and managed the results of social media marketing campaigns
implemented to drive organic, paid and earned social media efforts.
➤ Collaborated with Brand Marketing, Creative, and Public Relations on
content development and implementation, including images, infographics,
videos, and blogs.
➤ Partnered with internal partners to develop effective social media budgets
to support campaigns and business objectives across a variety of social
platforms.
➤ Managed corporate social media communications
➤ Managed social media crisis communication
➤ Produced, developed, and led the social media activations for
#TheTimeIsNow social media activations and implementations for the
annual Women's Leadership Conference 2018, a signature program of the
MGM Resorts Foundation.
Expanded the Company's brand story across a variety of
social media platforms. Led the Social Media Managers
and Social Media Strategists who developed and
communicated the essence of the Company through artful
storytelling to drive external and internal engagement.

10. MGM Women’s Leadership Conference (WLC) Creative Concept

11. Women’s Leadership Conference Videos
https://youtu.be/oej_szxXm5s
https://youtu.be/VeoL9SMXbWA https://youtu.be/c486MGeY2qs
Promotional videos
Day 1 Recap Video Day 2 Recap Video

12. Women’s Leadership Conference (WLC)Video Production
Worked with MGM broadcast teams to produce promotional videos before the conference, Facebook Live
interviews during the event and recap video at the conclusion. In total, the 21 videos produced for the
Women’s Leadership Conference marking the highest performing WLC social engagement videos to date.

13. CAPITOL JAZZ FEST TV
The 2107 Capital Jazz Festival that features nearly 30 national
music acts, on two stages. The festival attracts music lovers from 44
states. Our freelance crew covered the three day festival for Capitol
Jazz Fest TV, an online station dedicated to the music and festivities
associated with the Jazz Fest.
➤ Produced online celebrity interviews during the festival
➤ Field produced the behind-the-scenes video before,
during and after the concerts
➤ Produced recap video and sizzle reel

14. https://youtu.be/HegPB9C5QDY
Capital Jazz Fest 2017 Videos

15. LEGACY INTERNATIONAL, INC.
➤ Promote the launch of the first-ever U.S. Department
of State Emerging Young Leaders Award
➤ Inform the public about the ten Emerging Young
Leaders’ stories and leadership abilities via social
media
➤ Highlight programs administered by Legacy
International
➤ Increase Legacy International’s online presence
➤ Provide social media training and guidelines
Developed and executed the Social Media strategy for
the Emerging Young Leaders Award, an initiative of
the U.S. Department of State’s Bureau of Educational
and Cultural Affairs organized by Legacy
International, Inc. The EYLA strategic social media
plan was developed to achieve the following goals:

16. Related Link:
https://www.youtube.com/watch?v=ztnbDN-TJpw
The social media plan was a coordinated effort in the promotion and engagement of the Emerging Young Leaders via Facebook,
Twitter, YouTube Instagram and LinkedIn social channels. The #EYLeaders hashtag reached over 14K impressions over a 30
days. The outreach offered the Awardees a way to use social media to elevate their efforts to the U.S. online audience as well as
a means to share their experiences with their networks in their home countries. Presented webinars on Digital Media
Storytelling.
Legacy International - U.S. State Department Emerging Young Leaders

17. NSBE #BLACKSTEMLIKEME
In a partnership between NSBE (National Society of Black
Engineers) and the United States Air Force, launched the
“Black STEM Like Me” social media campaign. The
campaign focused on African American leaders and experts.
The goal was to encourage college-age students to choose a
profession in STEM (science, technology, engineering, and
math) and to look at the U.S. Air Force as a career option. The
target audience was young African American students (18-24
years) attending universities and colleges. The emphasis was
on Historically Black Colleges and Universities (HBCUs) and
STEM students.
➤ Produced, developed, managed and executed every phase of the NSBE
Black STEM Like Me campaign.
➤ Produced informational promotions videos
➤ Oversaw and executed the Black STEM Like Me multi-platform social
media marketing campaign
➤ Hired and managed the team of bloggers and influencers
➤ Hired and led the Social Media Community Managers

18. #BlackSTEMLikeMe Campaign Social Posts

19. https://youtu.be/AXeXWsJasQU
https://youtu.be/yj7mUjI27OY
#BlackSTEMLikeMe Campaign Video Testimonials

20. AMERICORPS VISTA
Full-time Social Media Specialist with Campaign
Consultation. Worked on the Corporation for National and
Community Service (CNCS) AmeriCorps VISTA social and
digital media. AmeriCorps VISTA is a national service
program designed to alleviate poverty. President John F.
Kennedy originated the idea for VISTA, founded as
Volunteers in Service to America in 1965.
➤ Produced and executed the day-to-day AmeriCorps VISTA social
media channels for Facebook, Twitter, LinkedIn, and YouTube
➤ Helped the VISTA community discover critical online resources and
tools via the AmeriCorps VISTA closed source website
➤ Produced, wrote and co-presented 32 VIST webinars (online
workshops)
➤ Wrote weekly, Monday - Friday social media plans, quarterly reports,
and weekly briefs which included social media metrics and analytics
that informed social media outreach
➤ Developed and maintained social media guidelines
➤ Provided social media training to stakeholders and staff
➤ Managed successful photo and video contests
➤ Managed and developed Facebook Q&A sessions, live tweet-chats,
and email campaigns that supported outreach goals
➤ Worked with internal graphic design and external development
teams on both online and offline media communications

21. A 6-month at-a-glance report during my five years as the Social Media Specialist for Campaign
Consultation. In that time, I produced and co-hosted over 245 online web series that resulted in
3,188 attendees. Total social media marketing engagement resulted in over 200,000 touchpoints.
AmeriCorps VISTA Social Media Engagement
https://youtu.be/kgZL8raflUw

22. ESSENCE FESTIVAL 2015
➤ Oversaw the MAE video and digital content for the sponsored daytime
activation
➤ Worked with the MAE on-site field producer and videographer on
assigned coverage and digital messaging associated with social posts
➤ Provided digital coverage with the designated sponsor and EF hashtags
➤ Managed nightly video recap posts
➤ Led the team of bloggers and influencers for the media press junket
and social posts
➤ Posted across social platforms
➤ Conducted interviews and coverage of pre-determined celebrity guests
that came into the Essence Festival media center
➤ Provided a social media report
Subcontracted by Miles Ahead Entertainment (MA) to
manage and support a team of bloggers, social media
influencers and production staff for the daytime Essence
Festival 2016 activation. Instagram, Twitter and Facebook
produced a combined reach of over five million impressions.
Messaging was developed to align social media engagement
with the Essence Festival PR and sponsor initiatives; Ford,
P &G (My Black is Beautiful), Verizon and McDonalds.
Key hashtags included #ESSENCEFest, #FordUp, #MBIB,
#AllTogetherBeautiful, #365Black and #VerizonLive.

23. Essence Festival 2015 Social Engagement

24. Essence Festival2015 IG posts and Twitter Posts

25. THE VOICE
Was the Executive Producer for The Voice on RLTV. RLTV
is the only network specifically targeting people over 50.
Our programming, from news to entertainment, was
created for knowledgeable, experienced adults who
understand the importance of television. As an EP for The
Voice, I developed, designed, and oversaw all production
aspects of The Voice, a nationally syndicated talk-show for
RL TV.
➤ Auditioned, hired and supervised on-air talent
➤ Negotiated contract agreements with talent and
vendors
➤ Hired a staff of 75 members to include: directors,
the senior producer, and the production team made
up of producers, associate producers, production
assistants and a production manager.
➤ Hired the in-studio crew
➤ Managed a multi-million dollar budget
➤ Developed show ideas
➤ Oversaw daily production deliverables

26. https://youtu.be/-GeDikPNHng
The Voice Highlight Sizzle Reel

27. Let’s Connect…
Instagram: @daniellericks
LinkedIn: linkedin.com/in/daniellericks
YouTube: https://www.youtube.com/daniellericks
Email: danielle@daniellericks.com