Dan Sturdivant's slide deck from his presentation at Pubcon 2015 in Las Vegas.

1. @DanSturdivant
@YourSpeakeasy
@Pubcon
Social, SEO,
and Content
Pubcon 2015

2. @DanSturdivant
@YourSpeakeasy
@Pubcon
How to succeed...
● Orchestrate value-added platforms in order to syndicate
frictionless models that embrace visionary experiences
through the funnel for your most innovative &
synergistic consumers
● Once you pivot into your wheelhouse you will morph
viral niches in order to exploit B2B ROI e-enabled cross-
platform traffic giving you the leadership needed to
succeed.

3. @DanSturdivant
@YourSpeakeasy
@Pubcon

4. @DanSturdivant
@YourSpeakeasy
@Pubcon
Know where you are going

5. @DanSturdivant
@YourSpeakeasy
@Pubcon
The digital
marketing
opportunity

6. @DanSturdivant
@YourSpeakeasy
@Pubcon
Survive & Thrive
Survive
Today’s digital landscape is rocky, fast
moving and with increasing costs.
It is constantly changing with new
channels and ways to engage and
measure. Just keeping up with changes
can be a full-time job.
In order to survive you need to be an
expert in multiple disciplines.
Thrive
Today’s digital landscape also presents
new ways that that are easier to
succeed.
As long as you have the right strategy
and tactics in place.

7. @DanSturdivant
@YourSpeakeasy
@Pubcon
Things to
consider:
● How digitally active is your
company/brand?
● How are you judging
success?
● What is your timeframe?

8. @DanSturdivant
@YourSpeakeasy
@Pubcon
What’s more important?
SEO
Site Accessibility
ie: technical SEO
KW & Content Research
Choosing and employing KW
effectively
Search Verticals
Images, Local, News, Blogs,
Magazines, Mobile
SOCIAL MEDIA
Community Management
Audience growth, brand
engagement
Social Media Accessibility
ie: technical social media
Social Media promotion
Leveraging SM for search
CONTENT MARKETING
Content Strategy
What, how, when & how often
Content Creation
Evergreen, blog, micro,
infographics, tools, video, lists
Content Distribution
Blog posts, social media,
forums
Analytics and Reporting
Identifying KPIs, UTMs, reporting and analysis

9. @DanSturdivant
@YourSpeakeasy
@Pubcon
Holistic is the key to success!

10. @DanSturdivant
@YourSpeakeasy
@Pubcon

11. @DanSturdivant
@YourSpeakeasy
@Pubcon

12. @DanSturdivant
@YourSpeakeasy
@Pubcon
Resources (or where I borrowed information)
This presentation: http://bit.ly/PubconSurviveThrive
http://www.web-strategist.com/blog/2012/09/09/breakdown-corporate-social-media-team/
https://moz.com/blog/the-responsibilities-of-seo-have-been-upgraded
https://hbr.org/2014/07/the-ultimate-marketing-machine
https://www.cardwellbeach.com/resources-to-create-a-digital-marketing-org-chart-for-2016/

13. @DanSturdivant
@YourSpeakeasy
@Pubcon

14. @DanSturdivant
@YourSpeakeasy
@Pubcon
Contact Info
Dan Sturdivant
Director, Speakeasy Consulting
@DanSturdivant
@YourSpeakeasy
dans@yourspeakeasy.com