Bangalore Based new Startup company, "pasto" they are going to make their brand awareness to the target customer, this the ppt what I made for the upcoming 4-month action plan .

1. Digital Marketing Plan and Action for next 4 months
Pasto.in

2. Social Media Marketing Plan
Target : Digital Presence of “PASTO”in the verious Digital Platform
Objective : Brand awareness to the target customer through
Organic and Inorganic way
Facebook Instagram
As it is food subscription start-up based in Bangalore , so main objective
will be brand presence to every social media and enguage with the
maximum number of target customer
Social Media Planform:

3. Social Media Strategy :
Organic Campaign Inorganic Campaign
At the initial Stage as it is very newly startup company so we to focus some organic campaign strategy for the
advertisement. Also need to focus on Paid Campign for situation basis.
 It sould be ongoing strategy ,which can
helps the brand to meet it's primary
objective
 Continious enguagement Strategy
 Post should be realtime marketing
 Have to focus on Product/Service post
,Sales Post, Offers Post
 Have to maintain Social Media
Calender individually
• It should be time bound acivity or
particur goal
• Objective should be theme based
• Articulation should be creative
• Content should be maintaion with Buzz
words
• Social Media Calendar should be well
maintain
Note : Organic Capmain should be run every day in the social media for enguagement of the people
Inorganic Campaign should be run for special day/for new product launch/for giving any special offer or discount.

4. Paid Social Media Strategy :
Basic Promotional Objective:
• USP: Subscription base food startup company based on Bangaluru.
• Offer pocket friendly meal with less price than other brand
• Well Hygenic food for family and others
Target Audience:
All office going batchelor and family man, Students and other working people
beased in Bangalore , Koramangala area.
Budget Articulation:
It should be fixed according to the campain in coming future, irt depends on the
time limit , that how many days that campaign should be run.
Components:
Content: It based on real time situation and objective oriented
Contextual & Realistic: Visualization should be good image and littlebit content
oriented

5. Influencer Marketing :
Influencer : Best Influencer will be Food Blooer and Vogger / People who are regular customer and have
great network in social media / People who has given Testimonial Feed back.
Pasto Food Delivery app can partner with local influencer , because they can give good percentage of
customer through their influential ability.
From the company's side social media post (Organic Campaign) should be includes some socuial media
marketing clips , Because it can bring or influence more audience.
Have to look back to the competetor's past social media post to understand their online marketing
strategy and customer persona.

6. Social Media Marketing Action Plan for next 4 months
Month 1 Month 2 Month 3 Month 4
1. Objective : Pasto Brand
awareness/Social Media
Enguagement
2. Situation analysis: Current
marketing channel,
Marketing Initiatives,current
web assets, social media
presence,Internal customer
analysisof social media and
competetive analysis of
social media
3. Social Media Tools
identification
4. Social media enguagement
phrase rollout plan
1. Understand the challenges
of the social media presence
and measuring them
2. Making influencer marketing
content and drive the
conversion also can invest
paid social media
adverstising
3. Analysing the competetion
and optimising the profile by
Auditing the content and
determivne the brand voice
4. Determine the buyer
persona , also have to
research the industry and
trends
1. Optimising the past posting
and analysing them
2. Fixed a posting schedule , 3
to 10 times per week, start
running paid campaign
3. Have o come with
brainstorming content ideas
with live streaming and
interactive content
4. Have to focus on user
generated content
5. 5. Optimise the content
1. Call to action strategy
implementation
2. Connect with the more
resources
3. Amplify the efforts
4. Have to enguage with more
audience
5. Tracking the reports
6. Compare the reasults and
goals
7. Testing the market and
revise the good stratedy

7. SEO Planing for Website
Domain Name : https://pasto.in/
SEO type of Our Business:
SEO
On Page SEO : Have to focuse on the content on the page content of
“PASTO”
Off Page SEO: Have to focuse on the links that are directing to the
website from elsewhere on the internet
Technical SEO: This SEO is totally depends on website and Mobile
Application architecture of “PASTO”

8. SEO Strategy Planing :
Content Topic Listing :
• Have to make a list of the topic for the website blog , which wil cover from one
monh to another month.
• List should be leat of words nd terms which is associated with out product and
service process
Have to Make a list for content Keyword :
• Have to optimiser the page by identifing top keywords , which can be use for
making content
• Have to do keyword research by keyword reseach tools.
Each Relevant Contet should be in same webpage :
This can be increase the possibility to rank our page in the google search engine

9. Have to create a Blog every week to develop page authority :
Have to maintain the writing of the blog which belongs to our product and
services. It will give exra authority to google to rank our website page in the
search engine
On Page Link Building Process:
Internal Link building is also a important factor for the SEO Ranking, As it is
Food Delivery website , Need to more focus on on page link building process.
Like Order page to Contact Us page , etc.
Image and media file should be compess :
Website load will be less , Page speed will be high so Google search ranking
factor will be creat good effect on our website
Optimising the content Success :
Have to create a monthly dashboard using Excel, Google Sheets, so that we
can monitor how much traffic comes to your website from organic
search.Also, have to tracking indexed pages, leads, ROI, inbound links,
keywords, and actual ranking on SERPs
START

10. SEO Audit Strategy :
Have to identify the Gap on Pasto website and website
content .After that evealute the website internal Performance
interms of ability to rank on the search engine and have to
improve them
Focus nk
Content Optimization01
• Title Tags Optimization
• Meta Tag Optimization
• Header Tags Optimization
• All Tags Tags Optimization
Technical Optimization02
• Page Speed Optimization
• Internal Link Optimization
• URL Structure
Optimization
• Site Map Optimization
• Robots.txt
• SSL Certificate
Developer Team
Digital Marketing
Team
Authority03
Back Link Management

11. On-Page SEO Action Planing for next 4 months
Initial Stage
Month - 1
Month - 2 Month - 3 Month - 4
1. Have to setup the
Goal & Objective
2. Site Map building of
the website
3. Past performance
review and Keyword
research
4. Competetors research
and analysis
5. On site optimization
process
1. Reviewing the
performance
2. Website optimisation
3. End of month SEO
Analysis Report
generation
1. Reviewing the
performance of the
2nd month's report
2. Off site optimization
process - Back link
creation
3. Optimization of
site/Content
1. SEO audit
2. Review the
performance report
3. Tracking the overall
report and Amplify
the website

12. Thank you