2. Web Presence Objectives
More Content | More Places | More Customers
Business Business
Listens & Creates
Engages Content
Consumers Content
Comment & Published &
Social Share Indexed
Search
Discovery Consumers Discovery
Discover
Reputation
Increase your online Increase your
Improve your reputation by
word-of-mouth through monitoring the web and
discoverability in search
quality content that is shared engaging with consumers who engines with fresh content &
across the social web are talking about you more pages
3.
4. Creating the Perfect Page
Meta Title: up to 75 characters
Using social media marketing to generate
business leads
Description Tag: up to 150 characters
Every business should consider using social
media sites such as Facebook, Twitter and
LinkedIn to generate word of mouth leads.
Download whitepaper
Keyword Tag : 3 words
Social media marketing
5. Creating the Perfect Page
H1 Title:
Social Media Marketing
H2 Title:
Marketing with Twitter
H2 Title:
Facebook Marketing
H2 Title:
Marketing on YouTube
6. Creating the Perfect Page
Keywords
• In 25 words
• In bold
• In bullets
• In italics
• In last 25 words
• In link text
Key Point: All strategies, methods and techniques need to be considered
Key Point: It is more than just a website that gets the right traffic at the right time to the right place
Key Point: Building is lasting, but not as quick as buying. Pay Per Click on Google, Bing, Yahoo, Facebook, Display, possibly LinkedIn will get instant results
Key Point: Standard format and parameters for a “perfect” SEO for Google page
Key Point: All elements of a page should be considered
Key Point: Both short and long tail phrase are important to optimize