Fraud Alert !! Fraud Alert !! Do you think that there is fraud happening in your business processes or unusual activities happening in your company? Learn about anomaly detection using Chatter and Einstein. Use Chatter Connect API for fetching data and generate meaningful insights using the Einstein wave. This technique can be used to detect fraudulent activities in your company and the harassment faced by the workforce. Does your company 1). Use Chatter for communication between Employees and Customers 2). Collaboration & Teamwork Play an Integral Part of your Productivity 3). Want to know what your end users are talking about 4). Know what Kind of issues & problems your Customers/Employees are facing 5). Automate the process based on the Chatter Feeds Solution 1). Use the Chatter Rest API & Connect API for fetching the chatter data 2). Use this data to generate useful insights by Wave Analytics 3). Based on the Insights invoke a process automatically Benefits 1). SF Customers & Business User will understand the vast usage of Chatter and Einstein Wave 2). Developers will learn the usage of Chatter Rest API & Connect API 3). Admins will learn about the setting up of feeds polls and questions for wave analytics

1. Fraud Detection
using Chatter Connect API & Einstein Analytics
by Andre van Kampen && Abhishek Kolipey
Images Subject to Own Copyright

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HELLO!
I am Abhishek Kolipey
Salesforce Delivery Manager
Matrix7i Pvt Ltd
Architect | Independent Consultant | Trainer | Speaker | Startup Guy | Entrelancer | Tech Blogger | IITian
You can find me at @AbhiKolik

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Agenda
Lot of takeaways from the next 50 Mins !!
New tech learnings coming your way !!
Fun filled session !!

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What will you learn
● Einstein Overview
● Connect API Features
● Why Analyze Chatter??
● Fraud Detection
● Examples of Fraud
● Chatter Analytics Framework
● Considerations
● Summary

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More Specifically….
● Dev
Learn about Connect API/ Einstein data
● Admin / Analyst
Awesome Features of Einstein Analytics Dashboards
● New to Salesforce
Learn what you can do with SF
● Others
Understand and Prevent Fraud

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Why Analyze??
Anybody cares??

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Why Analyze ?
What Users are talking About
Service Insights
Business Decisions
Fraud Detection
#MeToo

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Fraud !!
Against Company Policy
Unethical
Illegal
Persons
Finances
E-Commerce Fraud

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Examples of Fraud !!
1). False Refund Claims
2). Inaccurate Financial Reports
3). Erroneous reporting of Damaged Products

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Einstein
Analytics
Anybody cares??

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EINSTEIN FEATURES
Also called Tableau CRM
The Latest Trend
Next best Action
Einstein Vision
Advanced & State of the Art Analytics
Massive Data (Millions of Records)

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Lightning Reports != Einstein Dashboard
Einstein Dashboards >>> Lightning Reports

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Already have it ??
No need of External System for Analytics
Handle External Data easily
All in one Place for your Analysis
CRM based analytics/intelligence

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Sign Up for Einstein
https://developer.salesforce.com/promotions/or
gs/analytics-de

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Overview
DataSets->Lens->Dashboards

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Create Analytics
Dashboard
Demo Time !!

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Connect API
The Hidden Trend

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Overview
Chatter in APEX (Namespace)
Chatter Rest API Resources
NO SOQL / DML
Context User
Asynchronous
Limits

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Examples - Demo Time !!
● Create a Post
● Create a Poll
● Ask a question
● Fetch feed data for
Account

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Fraud Case 1
Refunds
● Friendly Fraud - false
claim about product /
Stolen Card
● Internal
● Customer Service Executives

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Fraud Case 2
Cancellations
● External
● Triangulation Fraud - Merchants selling Fake Products
through a E-comm website with reasonably lower prices
and cancelling them later
● Faking products and Credit Card Info / High Merchant
Traffic

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Solution !!!
12 Billion at Risk

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Einstein Analytics
Basic Features for Insights and Analytics
Pre - Requirements
Dump Object
Custom Object for Temporarily Storing Feed Data

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3 Step Solution
● Dump Into Object using Connect API
● Get Chatter Data using Feed Analytics
● Run Einstein Dashboard

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Flow Chart
Connect API
Analytics Studio
Account
Chatter
Feed
Chatter Data

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Is this the Best Approach ??
Contextually Yes
Considerations
Solution Based !!
Data Specific
Frequency
Snapshot
Privacy

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Summary
Einstein’s Dashboards for Insights
Connect API Uses
Social Media Analytics

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References (E-Commerce Fraud)
Fraud in E-Commerce
https://www.clearhaus.com/blog/fraud-in-ecommerce/
Global Fraud Report 2018
https://www.experian.com/assets/decision-analytics/repo
rts/global-fraud-report-2018.pdf

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References (Connect API)
https://developer.salesforce.com/docs/atlas.en-us.apexc
ode.meta/apexcode/apex_classes_connect_api.htm
https://developer.salesforce.com/docs/atlas.en-us.apexc
ode.meta/apexcode/connectAPI_overview.htm

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References (News Articles Used)
https://bdaily.co.uk/articles/2020/11/13/banking-on-a-b
ig-black-friday-this-year-get-your-cyber-security-in-or
der-first
https://www.techguide.com.au/news/internet-news/scammer
s-target-online-shoppers-christmas-can-protect/
https://www.bbc.com/news/world-asia-china-54898680

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References (News Articles Used)
https://www.straitstimes.com/singapore/313-people-arrested-for-e-commerce-
scams-and-money-launderingtotalling-over-1-million
https://www.india.com/news/india/amazon-employees-booked-for-fraud-hacking
-of-prime-customers-account-4183213/
https://www.hindustantimes.com/cities/noida-four-arrested-for-e-commerce-f
raud-17-62-lakh-seized/story-o81RBHKEmf2oTbtMeW8QaJ.html#:~:text=Noida%3A%
20Four%20suspects%20were%20arrested,customers%20in%20an%20online%20fraud.&
text=%E2%80%9CThe%20company%20is%20based%20in%20Sector%2063.
https://searchenterpriseai.techtarget.com/feature/AI-fraud-detection-tools
-can-help-rising-e-commerce-fraud

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