See how PlayFab enables deep, real time analytics for games

1. PlayFab Real-Time
Analytics & Experimentation
Adding Intelligence to Any Game
Brent Elmer
Program Manager
PlayFab

2. MULTIPLAYER
Build social experiences
with cross-platform play
PLAYER MGMT
Stronger, secure
relationships
COMMERCE
Sell more virtual goods,
more easily
ANALYTICS
Measure and react
in real-time
CONTENT
Engage players with
frequent updates
COMMUNICATION
Foster healthy player
communities
AUTOMATION
Customize experiences
with cloud-hosted logic
• Leaderboards
• Tournaments
• Prize tables
• Matchmaking
• Server orchestration
• Guilds / Clans
• Gifting / trading
• Authentication
• Player profile
• Support
• Banning
• Real-time segmentation
• Roles and permissions
• Virtual currencies
• Item catalog
• Stores
• Promotions
• Inventory
• Receipt validation
• Drop tables
• Subscriptions
• Remote configuration
• Storage
• User generated content
• News
• Real-time updates
• Localization support
• Integrated CDN
• Real-time voice chat
• Voice transcription
• Push notifications
• Email
• In-game messaging
• Serverless scripting
• Actions
• Rules
• Scheduled tasks
• Webhooks
• Admin APIs
• Dashboards
• Reports
• A/B Testing
• Data warehousing
• Event search
• ML-driven insights
• Import 3rd party data
The PlayFab LiveOps Platform

3. Outline
• Chapter 1. PlayFab Analytics at a Glance
• Chapter 2. A/B Experimentation Overview
• Chapter 3. Getting Started

4. What is PlayFab Analytics?
Chapter 1

5. PlayFab’s Analytics at a Glance
• Real Time Analytics
• Development Debugging
• Operational Health
• Customer Support
• Live Events & Releases
• Data Exploration
• Player Behavioral Analysis
• Direct data query
• Event history filtering
• Business Analytics
• Daily & Monthly Performance
• Metrics & KPIs
• Custom Reporting
• First Time User Experience
• Core Compulsion Loop
• Many More

6. Real Time Analytics
• Use Cases
• Development Debugging
• Operational Health
• Customer Support
• Live Events & Releases
• Capabilities
• PlayStream
• Dashboards
• Event History

7. Business Analytics
• Use Cases
• Daily & Mothly Performance
• Metrics & KPIs
• Capabilities
• Trends (Public Preview)
• Reports
• Email Reports

9. Data Exploration
• Use Cases
• Player Behavioral Analysis
• Direct data query
• Event history filtering
• Capabilities
• Player Search & Player Analytics
• Snowflake
• Data Exchange (Private Preview)
• Event History & Custom Events

10. Custom Reporting
• Use Cases
• First Time User Experience
• Core Compulsion Loop
• Many More
• Capabilities
• Custom Events
• PowerBI Data Connector
• Grafana & Tableau (Coming
soon)

12. Making Data Actionable
• Segments
• Author from the UI
• Evaluate in Real Time
• Trigger Real Time Actions
• More segment capabilities coming soon!
• Filter Analytics by Segment
• Machine Learning Segments
• Segments from Custom Events

13. A/B Experimentation
Chapter 2

14. Why Experiment?
• Experimentation is at the heart of Live Ops
• Validate customer value
• Learn from your audience 2X/4X/8X more quickly

15. The Anatomy of an Experiment
Assign Players Serve Treatments Measure Results

16. Trustworthy Experimentation at Scale

17. Your Data. You’re in Control.
• Import other data sets
• Export to another destination
• GDPR support

18. How Do I Get Started?
Chapter 3

19. Getting Started
• Download the PlayFab SDK: https://api.playfab.com/sdks
• Immediately gain login, new user, and sessions (Unity)
• Send custom events
• Every API call sends events
• Xbox Developers?
• Ask about the Xbox Data Add on private preview:
helloplayfab@Microsoft.com

20. Questions?

21. Microsoft Game Stack
MULTIPLAYER
Build social experiences
with cross-platform play
PLAYER MGMT
Stronger, secure
relationships
COMMERCE
Sell more virtual goods,
more easily
ANALYTICS
Measure and react
in real-time
CONTENT
Engage players with
frequent updates
COMMUNICATION
Foster healthy player
communities
AUTOMATION
Customize experiences
with cloud-hosted logic
XBOX LIVE
Trusted gamer identity
and community
AZURE
More than 100 cloud
services in 54 regions
VISUAL STUDIO
Integrated development
environment.
APP CENTER
Continuously build, test,
and monitor apps

22. © 2018 Microsoft Corporation.
All rights reserved. Microsoft, Xbox, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The
information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must
respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any
information provided after the date of this presentation.
MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.