We might need to call it "Black Thursday." Thanksgiving has emerged as a huge day for ecommerce in the US, with U.S. shoppers growing 5.1% YoY.

1. Thanksgiving Ecommerce Update
November 23, 2017

2. 222 Source:
Takeaways from Thanksgiving 2017
We may need to call it “Black Thursday”:
Thanksgiving has emerged as a huge
day for ecommerce in the US with some
physical stores closing and shoppers
choosing to spend the day with family and
friends rather than in stores
The number of shoppers increased 5.1%
year over year while the number of
purchasers increased 26.2%
The relatively higher increase in
purchasers compared to shoppers
indicates that people had already shopped
around for goods and were ready to buy
Purchasing peaked online at 9 PM EST
and 46% of all purchases occurred on
mobile phones, the highest amount of
the season
There is a mid afternoon “Turkey Dip” in
purchasing that occurs during the
traditional eating hours
Thanksgiving Day showed the biggest
cart sizes of the season thus far: $180 -
- $24 more than the average for the month
Criteo Sponsored Products data 11/23/2017 THANKSGIVING DAY UPDATE
With faster shipping and delivery options
like Click & Collect, eGrocery shoppers
were still stocking up even the day before
Thanksgiving.

3. 333 Source: Criteo Sponsored Products data 11/1 – 23, 2017
Thanksgiving: US Shoppers grew 5.1% YoY
THANKSGIVING DAY UPDATE
More people shopped on Thanksgiving than in past years but the biggest growth so far came early in the month.

4. 444 Source: Criteo Sponsored Products data 11/1 – 23, 2017
Thanksgiving: number of people purchasing was up 26.3%
THANKSGIVING DAY UPDATE

5. 555 Source: Criteo Sponsored Products data 11/23/2017
Thanksgiving purchasing peaked between 9-10PM EST
THANKSGIVING DAY UPDATE
Indexed to the
Lowest Hour

6. 666 Source:
Thanksgiving Day: highest cart sizes of the season $180
Criteo Sponsored Products data 11/1 – 23, 2017 THANKSGIVING DAY UPDATE
Cart Sizes by Day

7. 777 Source:
With faster delivery options, shoppers go online for holiday grocery
Criteo Sponsored Products data, November 18, 2017: Thanksgiving Day Update
Monday
The impact of
fast shipping/
Click & CollectCPG Cart Sizes by Day
The Monday before Thanksgiving saw the biggest CPG cart sizes as people stocked up
before the big meal with the assurance they would get their goods on time.

8. 888 Source:
46% of purchasing done on a mobile phone on Thanksgiving
Criteo Sponsored Products data 11/1 – 23, 2017 THANKSGIVING DAY UPDATE

9. 9
About the Criteo Retail Data » US
• Shoppers: Unique users seen on our network in a given time period
• Purchasers: Unique users that complete a transaction on our network
• AOV: Average order value of a completed transaction
• Data represents billions of product searches and millions of completed transactions on retail sites.
• Data is compiled from retailers in the Criteo Sponsored Products network, which in the US
includes retailers such as: Walmart, Target, Best Buy, Toy’s R Us, Kohl’s, Costco, Kmart, Wayfair
and Macy’s.
• Sponsored Products are ads for specific items that appear relevant to the shopper and to what
they are shopping for. Brands buy the ads to increase awareness and drive sales of their goods
wherever they may appear on these retail sites. They buy on a CPC (cost per click) model and bid
on keyword terms like for paid search placements.
• Criteo has access to actual shopper data so that the company can calculate which sales result
from an ad impression run on the retail network. The data is all non personally identifiable and
used in aggregate.

10. 101010
About Criteo
Criteo (NASDAQ: CRTO), the leader in commerce marketing, is building the highest
performing and open commerce marketing ecosystem to drive profits and sales for
retailers and brands. More than 2,700 Criteo team members partner with 17,000
customers and thousands of publishers across the globe to deliver performance at
scale by connecting shoppers to the things they need and love. Designed for
commerce, Criteo’s Commerce Marketing Ecosystem sees over $550 billion in annual
commerce sales data. For more information, please visit www.criteo.com.
For information on commerce marketing and updates on Holiday 2017 throughout the
season go to: criteo.com/enlightened-holiday