Technical Writing, Business Letter

1. PROPOSAL
AND
FEASIBILITY STUDY

2. WHAT IS A
PROPOSAL?

3. •A proposal is written to
propose a plan or
suggestion of an idea,
projects or products to the
prospective clients.

4. WHAT ARE THE
CHARACTERISTICS OF
PROPOSAL?
• A proposal should be persuasive to
convince the reader.
• It should have a deep understanding of
the problem and the proposed solution is
clearly address the existing problems.

5. • The goals and objectives of the
proposal should be clear and
outcome-based
• It should contains the list of
benefits
• Proposed solution or proposed
idea should be defined clearly.

6. WHAT ARE THE CONTENTS OF
PROPOSAL?
• • Objectives
• • Background
• • Benefits
• • Plan and Actions
• • Team or Management
• • Cost or Financial Budget needed
• • Appendix

7. June 25, 2005
Angelita Agaloos
Finance Manager
ABV Enterprise
Dear Ms. Agaloos:
We will submit an interesting business proposal wherein you will be able to cut the cost of your
company by 50 percent. We have done this for our previous clients and would like to spread this
message across our potential clients.
We will analyze and review your present system used in your company and find out the
loopholes. After thorough study, we will give the solution that can change the system and help
you to cut down your current expenses for your printing, stationey cost, overtimes pays and
among others expenses. We will develop a system that will transfers all the paper works into
electronic medium. In this case, this will save both paper, time and money.
Enclosed herewith is our proposal outline that includes al the steps and process to help you to
adapt our proposed system. I even includes the list of our previous clients and contains the
successful projects that we have completed for your reference.

8. THANK YOU!!!
