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Credera is a full-service management and         Dallas Office          Houston Office            Austin Office                 Denver Office
                                                 15303 Dallas Parkway   800 Town & Country Blvd   9020 N Capital of Texas Hwy   5445 DTC Parkway
technology consulting firm. Our clients range    Suite 300              Suite 300                 Suite 345                     Suite 1040
from Fortune 1,000 companies to emerging         Addison, TX 75001      Houston, TX 77024         Austin, TX 78759              Greenwood Village, CO 80111
industry leaders. We provide expert, objective
advice to help solve complex business and        972-692-0010 Phone     713-826-3418 Phone        512-327-1112 Phone            303-623-1344 Phone
technology challenges.                           972-692-0019 Fax       713-826-3419 Fax          512-233-0844 Fax              303-484-4577 Fax
Insight from an Innovator
InnoTech Dallas 2013
Irving, TX
April 4, 2013
Innovation Defined …



What is Innovation?


Wikipedia
Innovation differs from invention in that innovation refers to the use of a better and, as a
result, novel idea or method, whereas invention refers more directly to the creation of
the idea or method itself.

Dictionary.com
something newly introduced, such as a new method or device

Thesauris.com
Synonyms: Cutting edge, addition, modernization, modification
Antonyms: Habit, rut, idleness, stagnation

BusinessDictionary.com
The process of translating an idea or invention into a good or service that creates value
or for which customers will pay. To be called an innovation, an idea must be replicable at
an economical cost and must satisfy a specific need.




                                                                  InnoTech 2013: Wingstop - Insight from an Innovator
                                                                                                        April 4, 2013   3
The State of IT Operations …


Today’s IT organizations are consistently asked to do more with less, and often find themselves
paralyzed by limited budgets, staff, or executive support




  keep the lights on
                                                                 new projects
maintenance
                                                                      enablement
       support
                                                                  enhancements




                                                                         InnoTech 2013: Wingstop - Insight from an Innovator
                                                                                                               April 4, 2013   4
The Lens of Innovation …


  Successful IT Innovation is often accomplished when an organization finds common ground between its
  critical business drivers, what its internal or external customers want, and what’s technologically feasible

                                                      Lens of IT Innovation




                             Strategy 
              Business Process 
                                                                   impossible
                                                                                      User Research
     Transformation & OCM                What drives               to build or
                                                                         what people    User-Centric Design
                                     the business forward?           maintain
                                                                          will use?
      Metrics & Intelligence                                                            Creative
       Competitive Analysis 
                                          VIABLE                       DESIRABLE
                                                                                          Content Strategy
Business Case Development                                     SUCCESS                   Front-end Development
  Leadership & Management                                                              Multivariate Testing
                                                   nobody                             not cost
                                                   wants to                           justified
                                                    use it
                                  Mobile 
                    Web & eCommerce                                 what is
                                                              technically possible?
                 Portals & Collaboration     
                      Custom Development                     FEASIBLE
         Customer Relationship Management 
                       Enterprise Data Management 
                           Infrastructure & Cloud Services 

                                                                                                  InnoTech 2013: Wingstop - Insight from an Innovator
                                                                                                                                        April 4, 2013   5
Innovation Enablement …


Leaders within the most innovative IT organizations have several key activities and attributes in
common

Innovation Enablers                                  Innovation Trends
Grease the skids                                     If you haven’t already - have an educated
                                                     position on these; determine where your
   Be a great leader                                organization may benefit
   Invest in R&D
   Keep an IT scorecard                                Cloud Computing
   Become great at IT operations first                 Increased data velocity
   Have a business view of IT                          Design for analytics
   Be proactive, not reactive                          Seamless Collaboration
   Practice the art of transformation                  Strategic Big Data
                                                        Social analytics
                                                        Social CRM
                                                        Relationships at scale & loyalty
                                                        Consumerization of IT, BYOD, and mobile
                                                        Enterprise Social Networking
                                                        Active defense




                                                                          InnoTech 2013: Wingstop - Insight from an Innovator
                                                                                                                April 4, 2013   6
Attributes of the best leaders …


The world’s greatest leaders always know their teams, understand their strengths and motivators, and
position each individual for success

Great leaders always …
 Understand what motivates each team member
 Invest focused time in each team member
 Humble themselves and lead from the front
 Put employees in positions to succeed
 Stretch employees and help them do what they love doing
 Ask for feedback often; and give it often
 Listen
 Focus on growing new leaders
 Simply do the right thing every time, even when nobody is
  looking
 Strengths Based Leadership: Great Leaders, Teams, and
  Why People Follow (by Tom Rath and Barry Conchie)
    the most effective leaders are always investing in
     strengths
    the most effective leaders surround themselves with the
     right people and then maximize their team
    the most effective leaders understand their followers’
     needs.
                                                                       InnoTech 2013: Wingstop - Insight from an Innovator
                                                                                                             April 4, 2013   7
Transformation Framework …


IT Transformation is a relatively simple process but requires a conscious and deliberate effort sustained
over a long or even permanent period of time

                                 Transformation Framework Summary


      Annual                      • Short & Long Term Vision
                                  • Current Pain Points
                                                                    Low Hanging                   • Quick hits
 Adjustments       Evaluation                                                                     • Low cost/high impact
                                  • Etc.                               Fruit



                                  People, process, technology
                   Strategy       • Assessment
                                                                 Continuous improvement
                                  • Strategy Development
                 Development      • Plan/Roadmap                 • Enable the business
                                                                 • Streamline IT
                                                                 • Provide better service
2–5                                                              • Grow the team (technical, leadership, etc.)
Years                                                            • Grow yourself
                                                                 • Reduce costs and improve margins

                                  •   Project 1
                   Roadmap        •   Project 2
                                  •   Project 3
                   Execution      •   …


                                                                                                  •   Analyze Team Capabilities
                                                                                                  •   Identify emerging technologies
                                  Research & Development                                          •   Identify Applications
                                                                                                  •   Training
                                                                                                  •   Complete POC’s

                                                                             InnoTech 2013: Wingstop - Insight from an Innovator
                                                                                                                   April 4, 2013   8
Transformation Framework …


IT Transformation is a relatively simple process but requires a conscious and deliberate effort sustained
over a long or even permanent period of time

                                 Transformation Framework Summary


      Annual                      • Short & Long Term Vision
                                  • Current Pain Points
                                                                   Low Hanging                 • Quick hits
 Adjustments       Evaluation                                                                  • Low cost/high impact
                                  • Etc.                              Fruit



                                  People, process, technology
                   Strategy       • Assessment
                                  • Strategy Development
                 Development      • Plan/Roadmap


2–5
Years


                                  •   Project 1
                   Roadmap        •   Project 2
                                  •   Project 3
                   Execution      •   …


                                                                                               •   Analyze Team Capabilities
                                                                                               •   Identify emerging technologies
                                  Research & Development                                       •   Identify Applications
                                                                                               •   Training
                                                                                               •   Complete POC’s

                                                                          InnoTech 2013: Wingstop - Insight from an Innovator
                                                                                                                April 4, 2013   9
Insight from an Innovator …



Jason McEachern is Wingstop’s Vice President of IT



                              Jason joined Wingstop in June 2010 in the newly created role of Vice President
                              of Technology. Jason brings 17 years of loyalty and technology experience to
                              the position. He has designed loyalty programs that not only provide customer
                              insight, but have also proven to drive sales for the brand and increase the
                              overall guest experience.
                              In his role as VP of Technology for Wingstop, Jason is responsible for
                              introducing technologies that both interact with guests at the customer
                              experience touch points, and efficiently manage back-of-house operations.

                              To better build and facilitate the guest experience, Jason is also spearheading
                              the development and implementation of a customized guest loyalty program,
Jason McEachern               new POS system, the company's first phone app, digital merchandising menu
                              boards, and an increased presence on social media.

                              Since Jason joined the company, Wingstop entered the Restaurant Social
                              Media Index at number 15, and was listed as the #3 Twitter growth brand in the
                              first quarter of 2012 and the #1 Facebook growth brand in the second quarter of
                              2012.




                                                                              InnoTech 2013: Wingstop - Insight from an Innovator
                                                                                                                    April 4, 2013   10
So What …


Great leadership with a focus on several of the key innovation enablers will lead to sustained IT
excellence and plenty of opportunity for success

So What
 IT Innovation occurs at the convergence of business drivers, customer needs, and
  technology come together
 Key enablers
    Be a great leader
    Invest in R&D
    Become great at IT operations first
    Have a business view of IT
    Keep an IT scorecard
    Be proactive, not reactive
    Practice the art of transformation
 I’d love to hear from you …

 Trent Sutton                                           Jason McEachern
 Vice President & Partner                               Vice President of Technology
 Credera                                                Wingstop
 tsutton@credera.com
 @tsutton73


                                                                          InnoTech 2013: Wingstop - Insight from an Innovator
                                                                                                                April 4, 2013   11
Question & Answer




               InnoTech 2013: Wingstop - Insight from an Innovator
                                                     April 4, 2013   12

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Wingstop - Insight from an Innovator

  • 1. Credera is a full-service management and Dallas Office Houston Office Austin Office Denver Office 15303 Dallas Parkway 800 Town & Country Blvd 9020 N Capital of Texas Hwy 5445 DTC Parkway technology consulting firm. Our clients range Suite 300 Suite 300 Suite 345 Suite 1040 from Fortune 1,000 companies to emerging Addison, TX 75001 Houston, TX 77024 Austin, TX 78759 Greenwood Village, CO 80111 industry leaders. We provide expert, objective advice to help solve complex business and 972-692-0010 Phone 713-826-3418 Phone 512-327-1112 Phone 303-623-1344 Phone technology challenges. 972-692-0019 Fax 713-826-3419 Fax 512-233-0844 Fax 303-484-4577 Fax
  • 2. Insight from an Innovator InnoTech Dallas 2013 Irving, TX April 4, 2013
  • 3. Innovation Defined … What is Innovation? Wikipedia Innovation differs from invention in that innovation refers to the use of a better and, as a result, novel idea or method, whereas invention refers more directly to the creation of the idea or method itself. Dictionary.com something newly introduced, such as a new method or device Thesauris.com Synonyms: Cutting edge, addition, modernization, modification Antonyms: Habit, rut, idleness, stagnation BusinessDictionary.com The process of translating an idea or invention into a good or service that creates value or for which customers will pay. To be called an innovation, an idea must be replicable at an economical cost and must satisfy a specific need. InnoTech 2013: Wingstop - Insight from an Innovator April 4, 2013 3
  • 4. The State of IT Operations … Today’s IT organizations are consistently asked to do more with less, and often find themselves paralyzed by limited budgets, staff, or executive support keep the lights on new projects maintenance enablement support enhancements InnoTech 2013: Wingstop - Insight from an Innovator April 4, 2013 4
  • 5. The Lens of Innovation … Successful IT Innovation is often accomplished when an organization finds common ground between its critical business drivers, what its internal or external customers want, and what’s technologically feasible Lens of IT Innovation Strategy  Business Process  impossible  User Research Transformation & OCM  What drives to build or what people  User-Centric Design the business forward? maintain will use? Metrics & Intelligence   Creative Competitive Analysis  VIABLE DESIRABLE  Content Strategy Business Case Development  SUCCESS  Front-end Development Leadership & Management   Multivariate Testing nobody not cost wants to justified use it Mobile  Web & eCommerce  what is technically possible? Portals & Collaboration  Custom Development  FEASIBLE Customer Relationship Management  Enterprise Data Management  Infrastructure & Cloud Services  InnoTech 2013: Wingstop - Insight from an Innovator April 4, 2013 5
  • 6. Innovation Enablement … Leaders within the most innovative IT organizations have several key activities and attributes in common Innovation Enablers Innovation Trends Grease the skids If you haven’t already - have an educated position on these; determine where your  Be a great leader organization may benefit  Invest in R&D  Keep an IT scorecard  Cloud Computing  Become great at IT operations first  Increased data velocity  Have a business view of IT  Design for analytics  Be proactive, not reactive  Seamless Collaboration  Practice the art of transformation  Strategic Big Data  Social analytics  Social CRM  Relationships at scale & loyalty  Consumerization of IT, BYOD, and mobile  Enterprise Social Networking  Active defense InnoTech 2013: Wingstop - Insight from an Innovator April 4, 2013 6
  • 7. Attributes of the best leaders … The world’s greatest leaders always know their teams, understand their strengths and motivators, and position each individual for success Great leaders always …  Understand what motivates each team member  Invest focused time in each team member  Humble themselves and lead from the front  Put employees in positions to succeed  Stretch employees and help them do what they love doing  Ask for feedback often; and give it often  Listen  Focus on growing new leaders  Simply do the right thing every time, even when nobody is looking  Strengths Based Leadership: Great Leaders, Teams, and Why People Follow (by Tom Rath and Barry Conchie)  the most effective leaders are always investing in strengths  the most effective leaders surround themselves with the right people and then maximize their team  the most effective leaders understand their followers’ needs. InnoTech 2013: Wingstop - Insight from an Innovator April 4, 2013 7
  • 8. Transformation Framework … IT Transformation is a relatively simple process but requires a conscious and deliberate effort sustained over a long or even permanent period of time Transformation Framework Summary Annual • Short & Long Term Vision • Current Pain Points Low Hanging • Quick hits Adjustments Evaluation • Low cost/high impact • Etc. Fruit People, process, technology Strategy • Assessment Continuous improvement • Strategy Development Development • Plan/Roadmap • Enable the business • Streamline IT • Provide better service 2–5 • Grow the team (technical, leadership, etc.) Years • Grow yourself • Reduce costs and improve margins • Project 1 Roadmap • Project 2 • Project 3 Execution • … • Analyze Team Capabilities • Identify emerging technologies Research & Development • Identify Applications • Training • Complete POC’s InnoTech 2013: Wingstop - Insight from an Innovator April 4, 2013 8
  • 9. Transformation Framework … IT Transformation is a relatively simple process but requires a conscious and deliberate effort sustained over a long or even permanent period of time Transformation Framework Summary Annual • Short & Long Term Vision • Current Pain Points Low Hanging • Quick hits Adjustments Evaluation • Low cost/high impact • Etc. Fruit People, process, technology Strategy • Assessment • Strategy Development Development • Plan/Roadmap 2–5 Years • Project 1 Roadmap • Project 2 • Project 3 Execution • … • Analyze Team Capabilities • Identify emerging technologies Research & Development • Identify Applications • Training • Complete POC’s InnoTech 2013: Wingstop - Insight from an Innovator April 4, 2013 9
  • 10. Insight from an Innovator … Jason McEachern is Wingstop’s Vice President of IT Jason joined Wingstop in June 2010 in the newly created role of Vice President of Technology. Jason brings 17 years of loyalty and technology experience to the position. He has designed loyalty programs that not only provide customer insight, but have also proven to drive sales for the brand and increase the overall guest experience. In his role as VP of Technology for Wingstop, Jason is responsible for introducing technologies that both interact with guests at the customer experience touch points, and efficiently manage back-of-house operations. To better build and facilitate the guest experience, Jason is also spearheading the development and implementation of a customized guest loyalty program, Jason McEachern new POS system, the company's first phone app, digital merchandising menu boards, and an increased presence on social media. Since Jason joined the company, Wingstop entered the Restaurant Social Media Index at number 15, and was listed as the #3 Twitter growth brand in the first quarter of 2012 and the #1 Facebook growth brand in the second quarter of 2012. InnoTech 2013: Wingstop - Insight from an Innovator April 4, 2013 10
  • 11. So What … Great leadership with a focus on several of the key innovation enablers will lead to sustained IT excellence and plenty of opportunity for success So What  IT Innovation occurs at the convergence of business drivers, customer needs, and technology come together  Key enablers  Be a great leader  Invest in R&D  Become great at IT operations first  Have a business view of IT  Keep an IT scorecard  Be proactive, not reactive  Practice the art of transformation  I’d love to hear from you … Trent Sutton Jason McEachern Vice President & Partner Vice President of Technology Credera Wingstop tsutton@credera.com @tsutton73 InnoTech 2013: Wingstop - Insight from an Innovator April 4, 2013 11
  • 12. Question & Answer InnoTech 2013: Wingstop - Insight from an Innovator April 4, 2013 12