This document summarizes a presentation about repositioning sales and marketing strategies for senior living communities. The presentation covers assessing external brand perceptions, shifting internal mindsets, adjusting messaging and positioning, updating marketing strategies, and retraining sales approaches. It provides insights and examples of successful repositioning efforts, such as increasing website subscribers and inquiries through new content, videos, and print collateral that showcase an aspirational lifestyle. The overall goal is to help communities adapt their marketing in response to a shifting payer mix and increasing preferences for aging in place.