Its all about the acquisition of Nokia by Microsoft in 2013.

1. Publication:
The
Economic
Times
Mumbai;
Date: Sep
4, 2013;
Section:
Business Of Page: 4
Brands;
Prepared By:Cratto Tony
13bsphh010160

2. INTRODUCTION
• Just after the weekend of Labor
Day
Weekend,
on
Monday
evening, Microsoft announced one
of its biggest acquisitions ever with
the company’s decision to gobble
up Nokia’s Devices and Services
business.
• Microsoft got the deal for a minimal
$7.2 billion.

3. • Nokia deal is the biggest in
Microsoft’s history. The company
will be adding 32,000 employees.
• More than that, the risk is huge.
Microsoft is pushing into an
entirely new area, making its own
smart phone hardware.

4. COMPARISON WITH GOOGLE.
• The penetration of Android in the
Mobile Industry was one of the
biggest thing ever happened and
Google takes the pride of having
the largest number of consumers.
• Nokia was the world's largest
vendor of mobile phones from 1998
to 2012.
• However, over the past five years its
market share declined as a result of
the growing use of touchscreen

5. FACTS ABOUT THE DEAL
• 32000 Nokia employees, including CEO.
• Deal includes:
• Mobile phone businesses, Design
manufacturing and assembling
facilities, operation, sales, marketing and
support teams.
• Nokia will own the brand
• License for its patents.
• Strategic licensee of HERE

6. • Nokia’s business – network
equipment, HERE Maps and Technology
development.
• Convertible bonds to Nokia maturing in
5,6 and 7 years.
• MS to continue on Android and iOS.
• Microsoft will build a datacentre in
Finland
• Tami Reller and Mark Penn to head all
Microsoft and Nokia global marketing.

7. Advantage
s
• Bringing hardware and software under one
roof.
• Ranks of Microsoft in the segment of
smartphone.
• Microsoft and Nokia together have won
praise for their quality.
• Nokia deal plunges Microsoft into
hardware than ever before.
• Microsoft is having vast financial
resources which helps him to build mobile
strategy that produce result.

8. THANK YOU