The document describes Talent Garden, a network of co-working spaces that aims to connect innovators and help them grow. It started in 2011 in Brescia, Italy and has since expanded to multiple locations across Europe and plans to open locations in several cities around the world. Talent Garden provides work spaces, events, training, and other services to help their members collaborate and accelerate innovation. Their members include freelancers, startups, journalists, investors and others in the digital innovation field. The document outlines some lessons learned from Talent Garden's experience, including the importance of having a clear vision and focus on talent through participatory member selection and community engagement.

1. The Digital CoWorking Network
Talent garden is the soil,
where the top innovators
grow, connect and
contaminate their world.

2. OUR FIRST CAMPUS
Tag Brescia
We started in 2011, in a small
Italian town called Brescia.

3. OUR FIRST CAMPUS
Others wanted to do the same
so we thought:
Why have the same vision and
different brands, structures
and resources?

4. OUR FIRST CAMPUS
We figures that together we had
better chances to achieve our vision

5. Already Open
Opening soon
Where Tag is today?
Brescia, Italy
Bergamo, Italy
Padova, Italy
Milano, Italy
Torino, Italy
Pisa, Italy
Genova, Italy
Cosenza, Italy
Kaunas, Lithuania
Luxembourg
Openings in process
New York, USA
Lugano, Switzerland
San Francisco, USA
Santiago, Chile
Barcellona, Spain
Tirana, Albania
Colombo, Sri Lanka
Bologna, Italy
Roma, Italy
Udine, Italy
WHERE

6. Lessons learned
In Tag

7. Vision first
Lessons
learned 1

8. Vision first
Lessons
learned 1
Co-Working is just a tool:!
people don’t need to understand
what a co-working is,
to be inspired by what you are doing!
but they need to know
why you are doing it!

9. OUR VISION
To build the top family of innovators
throughout the world

10. OUR VISION
To build the top family of innovators
throughout the world
connect & accelerate their growth

11. OUR VISION
To build the top family of innovators
throughout the world
connect & accelerate their growth
and help them bring innovation to everyone
who needs it

12. HOW
Campuses!Events Training!
& festivals

13. HOW
Campuses!Events Training!
& festivals
where talent connects & grow
thanks to our services & to each another

14. HOW (in our campuses)
Campuses!Events Training!
& festivals
300+ events & 35.000 people reached in 2013
Connecting everybody else to our members

15. HOW
Campuses!Events Training!
& festivals
31.000 people reached!
Bringing Tag to everybody else!

16. HOW (in our campuses)
Campuses!Events Training!
& festivals
to help create new talents
(and new members!)

17. HOW (beyond campuses…)
Online
platform
Extended
community
Consulting
Innovation,
branding & office
Stretegic
investments
(one per year)
Foundation
Think Tank &
Community
participation!

18. Lessons
Learned 2
TALENT
“If you don’t know the difference between an Player A and Player B, you’ve obviously never
met an player A.”
Member’s Identity

19. Lessons
Learned 2
TALENT
Member’s Identity
1) You brand is your members
and your members your only marketing tool
à Participatory selection
2) If you know who your ideal members are they
will know that your space is ideal for them
3) Common identity = similar needs

20. WHO
500+
- Freelancers
- Startups
- Journalists
- Investors
- Agencies
- Associations
Bringing the entire digital innovators ecosystem
under one roof

21. WHO
Cesare Cacitti
Italy’s youngest maker

22. WHO
Horus
A device to help blind people read latin
alphabet

23. WHO
Landing in italy at Tag

24. Lessons
Learned 3
Branch founders at the core
(especially if you have more than one branch)

25. Lessons
Learned 3
Branch founders at the core
(especiallyif you have more than one branch)
Founders are the key strenght
& there needs to be a vision for them too:
Ours for them is to: empower local founders
and give them all the necessary resources to
catalize innovation

26. Lessons
Learned 3
How?
Making their
life Easy
Helping them
achieve impact
Fostering and
rewarding
participation

27. Lessons
Learned 3
How?
Making their
life Easy
- Engineered startup phase + coaching
- Ready made everything
- Centralised suppliyers
- Remote support for head of campuses

28. Lessons
Learned 3
How?
Helping them
achieve impact
- Centralized media, social and press
to channel local stories
- Centralized partnership building & network
- Database of formats, ideas an innovations
- Members join to be part of a broader network

29. Lessons
Learned 3
How?
Fostering and
rewarding
participation
- Revenue share on innovations which spread
- Members can become founders
- Founders can become board members
- Founder’s meetings to exchange,
debate and collaborate

30. NEWS: OUR FIRST STRATEGIC INVESTMENT
An online platform to help
Community Engagement & Backoffice Management
for
non profits, grassroots organizations and coworking spaces

31. NEWS: OUR FIRST STRATEGIC INVESTMENT
The key goals are to:
- Map and leverage members passions & skills
- Make active participation easy
- Kills spam
+ all the boring backoffice stuff

32. NEWS: OUR FIRST STRATEGIC INVESTMENT
Import of skills &
interests from social!
Customizable
profiling!
User & Company
profiles (accesible
through API)!

33. NEWS: OUR FIRST STRATEGIC INVESTMENT
Extensive database
(on all branches)!
Roombooking! Problems & proposals
with personalised
messaging!

34. NEWS: OUR FIRST STRATEGIC INVESTMENT
Backoffice! Demographics &
Invoicing through API
Startistics!
(now with XERO)!

35. Let’s grow your digital garden together.
damiano.ramazzotti@talentgarden.it
facebook.com/talentgarden
talentgarden.org