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Talent garden - Coworking conference

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Presentation by Damiano Ramazzotti, Talent Garden, at Coworking Europe 2014, Lisbon.

Veröffentlicht in: Business
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Talent garden - Coworking conference

  1. 1. The Digital CoWorking Network Talent garden is the soil, where the top innovators grow, connect and contaminate their world.
  2. 2. OUR FIRST CAMPUS Tag Brescia We started in 2011, in a small Italian town called Brescia.
  3. 3. OUR FIRST CAMPUS Others wanted to do the same so we thought: Why have the same vision and different brands, structures and resources?
  4. 4. OUR FIRST CAMPUS We figures that together we had better chances to achieve our vision
  5. 5. Already Open Opening soon Where Tag is today? Brescia, Italy Bergamo, Italy Padova, Italy Milano, Italy Torino, Italy Pisa, Italy Genova, Italy Cosenza, Italy Kaunas, Lithuania Luxembourg Openings in process New York, USA Lugano, Switzerland San Francisco, USA Santiago, Chile Barcellona, Spain Tirana, Albania Colombo, Sri Lanka Bologna, Italy Roma, Italy Udine, Italy WHERE
  6. 6. Lessons learned In Tag
  7. 7. Vision first Lessons learned 1
  8. 8. Vision first Lessons learned 1 Co-Working is just a tool:! people don’t need to understand what a co-working is, to be inspired by what you are doing! but they need to know why you are doing it!
  9. 9. OUR VISION To build the top family of innovators throughout the world
  10. 10. OUR VISION To build the top family of innovators throughout the world connect & accelerate their growth
  11. 11. OUR VISION To build the top family of innovators throughout the world connect & accelerate their growth and help them bring innovation to everyone who needs it
  12. 12. HOW Campuses!Events Training! & festivals
  13. 13. HOW Campuses!Events Training! & festivals where talent connects & grow thanks to our services & to each another
  14. 14. HOW (in our campuses) Campuses!Events Training! & festivals 300+ events & 35.000 people reached in 2013 Connecting everybody else to our members
  15. 15. HOW Campuses!Events Training! & festivals 31.000 people reached! Bringing Tag to everybody else!
  16. 16. HOW (in our campuses) Campuses!Events Training! & festivals to help create new talents (and new members!)
  17. 17. HOW (beyond campuses…) Online platform Extended community Consulting Innovation, branding & office Stretegic investments (one per year) Foundation Think Tank & Community participation!
  18. 18. Lessons Learned 2 TALENT “If you don’t know the difference between an Player A and Player B, you’ve obviously never met an player A.” Member’s Identity
  19. 19. Lessons Learned 2 TALENT Member’s Identity 1) You brand is your members and your members your only marketing tool à Participatory selection 2) If you know who your ideal members are they will know that your space is ideal for them 3) Common identity = similar needs
  20. 20. WHO 500+ - Freelancers - Startups - Journalists - Investors - Agencies - Associations Bringing the entire digital innovators ecosystem under one roof
  21. 21. WHO Cesare Cacitti Italy’s youngest maker
  22. 22. WHO Horus A device to help blind people read latin alphabet
  23. 23. WHO Landing in italy at Tag
  24. 24. Lessons Learned 3 Branch founders at the core (especially if you have more than one branch)
  25. 25. Lessons Learned 3 Branch founders at the core (especiallyif you have more than one branch) Founders are the key strenght & there needs to be a vision for them too: Ours for them is to: empower local founders and give them all the necessary resources to catalize innovation
  26. 26. Lessons Learned 3 How? Making their life Easy Helping them achieve impact Fostering and rewarding participation
  27. 27. Lessons Learned 3 How? Making their life Easy - Engineered startup phase + coaching - Ready made everything - Centralised suppliyers - Remote support for head of campuses
  28. 28. Lessons Learned 3 How? Helping them achieve impact - Centralized media, social and press to channel local stories - Centralized partnership building & network - Database of formats, ideas an innovations - Members join to be part of a broader network
  29. 29. Lessons Learned 3 How? Fostering and rewarding participation - Revenue share on innovations which spread - Members can become founders - Founders can become board members - Founder’s meetings to exchange, debate and collaborate
  30. 30. NEWS: OUR FIRST STRATEGIC INVESTMENT An online platform to help Community Engagement & Backoffice Management for non profits, grassroots organizations and coworking spaces
  31. 31. NEWS: OUR FIRST STRATEGIC INVESTMENT The key goals are to: - Map and leverage members passions & skills - Make active participation easy - Kills spam + all the boring backoffice stuff
  32. 32. NEWS: OUR FIRST STRATEGIC INVESTMENT Import of skills & interests from social! Customizable profiling! User & Company profiles (accesible through API)!
  33. 33. NEWS: OUR FIRST STRATEGIC INVESTMENT Extensive database (on all branches)! Roombooking! Problems & proposals with personalised messaging!
  34. 34. NEWS: OUR FIRST STRATEGIC INVESTMENT Backoffice! Demographics & Invoicing through API Startistics! (now with XERO)!
  35. 35. Let’s grow your digital garden together. damiano.ramazzotti@talentgarden.it facebook.com/talentgarden talentgarden.org

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