1. 2014 EDITION
T H E F U T U R E O F R E TA I L

2. FOUR TRENDS
1. Data is being used in new and interesting ways
2. Companies are still trying to figure out social shopping
3. Location is the new cookie
4. Mobile shopping is increasing, but still faces many challenges

3. TREND 1:
D ATA I S B E I N G
USED IN NEW
AND INTERESTING
W AY S

4. UBER
Used data modeling to
reduce time between
request and arrival of taxis
from 15 to 2 minutes

5. SWIRL
Allows customers to trade
movement data for discounts

6. TREND 2:
C O M PA N I E S A R E S T I L L T R Y I N G T O
FIGURE OUT SOCIAL SHOPPING

7. SOLDSIE
Allows fans to shop by leaving ‘Sold’ in the comments

8. GOOGLE
Partnered with Diane von Furstenberg to create a
‘shoppable’ Google hangout

9. TREND 3:
L O C AT I O N
IS THE NEW
COOKIE

10. Mobile shoppers can be matched to
in-store shoppers when using the same device

11. TREND 4:
MOBILE SHOPPING IS INCREASING,
B U T S T I L L FA C E S M A N Y C H A L L E N G E S

12. USAGE INCREASING
55% OF ONLINE
SHOPPING MINUTES
ALREADY OCCUR
ON MOBILE
DEVICES

13. VENMO
TOUCH
Brings payment information
across apps, so users only
have to enter their info once,
without needing an account

14. T H E F U T U R E O F R E TA I L
THANK YOU
By: Cory O’Brien
Email: thecoryobrien@gmail.com
Twitter: @CoryOBrien