Pioniergeist at it’s best: how we foster intrapreneurship @ innogy - A case study" by Sebastian Hopp, Director of opportunities @innogy SE and Thomas Hartman @str84wd Products Take a step behind the scenes of the innovation program from Germany's most transformative energy company: goals, approach, success stories, failures and pitfalls of our journey.

1. “Pioniergeist” at it’s best –
How we foster corporate innovation @innogy – A Case Study
Thomas.Hartmann@str84wd.com
Sebastian.Hopp@innogy.com
“PIONIERGEIST” AT IT’S BEST
How we foster intrapreneurship @innogy – A case Study
Sebastian Hopp, @Innogy SE and
Thomas Hartmann, @str84wd Products
Sebastian Hopp & Thomas Hartmann
Future is…
Digitized
Decentralized
Decarbonized
Sebastian Hopp & Thomas Hartmann

2. “Pioniergeist” at it’s best –
How we foster corporate innovation @innogy – A Case Study
Thomas.Hartmann@str84wd.com
Sebastian.Hopp@innogy.com
Sebastian Hopp & Thomas Hartmann
You can’t change an ORGANIZATION
If you do not change INDIVIDUALS
Sebastian Hopp & Thomas Hartmann

3. “Pioniergeist” at it’s best –
How we foster corporate innovation @innogy – A Case Study
Thomas.Hartmann@str84wd.com
Sebastian.Hopp@innogy.com
Program
Layout
Ideation &
Customer Insight Solution Helicopter-Day Pitch Preperation Demo Day
2 Days 2 Days 1 Day/Team 1 Day Individual
Start Week 3 Week 6 Week 8 Week 10
Sebastian Hopp & Thomas Hartmann
CUSTOMER
INTERACTION
FAST
ITERATION PROTOTYPING
31 2
Sebastian Hopp & Thomas Hartmann

4. “Pioniergeist” at it’s best –
How we foster corporate innovation @innogy – A Case Study
Thomas.Hartmann@str84wd.com
Sebastian.Hopp@innogy.com
Startups die
because they don’t
find customers.
Corporates die
because they don’t
talk to their customer.
Sebastian Hopp & Thomas Hartmann
FAST ITERATION
Sebastian Hopp & Thomas Hartmann

5. “Pioniergeist” at it’s best –
How we foster corporate innovation @innogy – A Case Study
Thomas.Hartmann@str84wd.com
Sebastian.Hopp@innogy.com
Sendeeinheit
Impulsbanehmer
Wasserzähler
Sebastian Hopp & Thomas Hartmann
FAST
PROTOTYPING
FAST
PROTOTYPING
Sebastian Hopp & Thomas Hartmann

6. “Pioniergeist” at it’s best –
How we foster corporate innovation @innogy – A Case Study
Thomas.Hartmann@str84wd.com
Sebastian.Hopp@innogy.com
FAST
PROTOTYPING
Sebastian Hopp & Thomas Hartmann
CASE
STUDIES
Sebastian Hopp & Thomas Hartmann

7. “Pioniergeist” at it’s best –
How we foster corporate innovation @innogy – A Case Study
Thomas.Hartmann@str84wd.com
Sebastian.Hopp@innogy.com
Team AI
Optimize our
business support
by applying AI
and robotization
Sebastian Hopp & Thomas Hartmann
Customer
Interviews
Sebastian Hopp & Thomas Hartmann

8. “Pioniergeist” at it’s best –
How we foster corporate innovation @innogy – A Case Study
Thomas.Hartmann@str84wd.com
Sebastian.Hopp@innogy.com
LEARNING
Sebastian Hopp & Thomas Hartmann
UNDERSTAND
THE CURRENT
PROCESS
Sebastian Hopp & Thomas Hartmann

9. “Pioniergeist” at it’s best –
How we foster corporate innovation @innogy – A Case Study
Thomas.Hartmann@str84wd.com
Sebastian.Hopp@innogy.com
DUMMY
DEVELOPED
Sebastian Hopp & Thomas Hartmann
PITCH
Sebastian Hopp & Thomas Hartmann

10. “Pioniergeist” at it’s best –
How we foster corporate innovation @innogy – A Case Study
Thomas.Hartmann@str84wd.com
Sebastian.Hopp@innogy.com
500.000 existing invoices to train algorithm
ALGORITHM
Sebastian Hopp & Thomas Hartmann
93%-99% accuracy for main categories
ACCURACY
Sebastian Hopp & Thomas Hartmann

11. “Pioniergeist” at it’s best –
How we foster corporate innovation @innogy – A Case Study
Thomas.Hartmann@str84wd.com
Sebastian.Hopp@innogy.com
Friendly user group with 120 people
INTERFACE
Sebastian Hopp & Thomas Hartmann
Sebastian Hopp & Thomas Hartmann

12. “Pioniergeist” at it’s best –
How we foster corporate innovation @innogy – A Case Study
Thomas.Hartmann@str84wd.com
Sebastian.Hopp@innogy.com
Sebastian Hopp & Thomas Hartmann
Xpense2Cash.com
Intelligent travel reimbursement
How can we cooperate with
handyman as a energy company
Sebastian Hopp & Thomas Hartmann

13. “Pioniergeist” at it’s best –
How we foster corporate innovation @innogy – A Case Study
Thomas.Hartmann@str84wd.com
Sebastian.Hopp@innogy.com
INTERVIEWS
Sebastian Hopp & Thomas Hartmann
Sebastian Hopp & Thomas Hartmann

14. “Pioniergeist” at it’s best –
How we foster corporate innovation @innogy – A Case Study
Thomas.Hartmann@str84wd.com
Sebastian.Hopp@innogy.com
TEAM
ANGRY
Craftsman are
always stressed
BUT
have never
time to talk.
Sebastian Hopp & Thomas Hartmann
Sebastian Hopp & Thomas Hartmann
Pivot towards the end user –
helping them compare offers of craftsmen

15. “Pioniergeist” at it’s best –
How we foster corporate innovation @innogy – A Case Study
Thomas.Hartmann@str84wd.com
Sebastian.Hopp@innogy.com
Sebastian Hopp & Thomas Hartmann
Sebastian Hopp & Thomas Hartmann

16. “Pioniergeist” at it’s best –
How we foster corporate innovation @innogy – A Case Study
Thomas.Hartmann@str84wd.com
Sebastian.Hopp@innogy.com
STOPPED
BY LEGAL!
Sebastian Hopp & Thomas Hartmann
Sebastian Hopp & Thomas Hartmann
Generated &
tested idea
with 30.000€
in 4 months
New
perspective
based on
customer
insights

17. “Pioniergeist” at it’s best –
How we foster corporate innovation @innogy – A Case Study
Thomas.Hartmann@str84wd.com
Sebastian.Hopp@innogy.com
Rockstar
Team
Iterative
Approach
Customer
Centricity
Sebastian Hopp & Thomas Hartmann
LET'S
CONNECT!
Download slides & experiment tracker:
www.str84wd.com/CSS
Thomas.Hartmann@str84wd.com
Sebastian.Hopp@innogy.com
Sebastian Hopp & Thomas Hartmann