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LINKING…
     The Basics
     - Corey Creed
Why Links?
“Links are…
    a Vote of Confidence”
Choosing a Dentist…
               When I moved to Davidson, North
               Carolina, I could have asked 10
               people who the best dentist in town
               was.


               If 8 out of 10 point to one dentist, I
               assume he is the best dentist.


               Google does the same thing with
               links. More links, more votes of
               confidence, unless…
Quality vs Quantity
PageRank

A value that represents
the quantity and quality
 of links to a web page.
PageRank
        Exponential, not linear!




Links




            PageRank (0 - 10)
PageRank
How to determine your page’s Google PR




                              “Visible PR” is
                               only updated
                                every few
                              months or so.
PageRank

 A

PR 2
       Your
       site

 B

PR 4
PageRank
Other   25%          25%     Other
 site                         site

        25%    A     25%

Other
 site         PR 3
                              Your
                              site




               B      100%


              PR 3
PageRank
       The “NO FOLLOW” tag
         blocks PageRank.



                 Your
 A               site

PR 4


         No
        Follow
What is Anchor Text?
     “I think that John Smith is the best real
     estate agent in Davidson, North
     Carolina. I hope you will contact him
     when you need to buy a house.”


     “I think that John Smith is the best real
     estate agent in Davidson, North
     Carolina. I hope you will contact him
     when you need to buy a house.”
Ten Ideas for Linking
                     Advanced



Beginner

    1 2 3 4 5 6 7 8 9 10
1. Your “other” site(s)
2. Your personal contacts!
                       1. Family
                       2. Friends
                       3. Coworkers
                       4. Colleagues
3. User Generated Content
 1. Squidoo




                    ?
 2. Google Groups
 3. Yahoo Answers
 4. Craigslist
 5. LinkedIn
 6. Forums
 7. WordPress.org
4. Hosted Content
 1. Directories
 2. Press Releases
 3. Articles
5. Join Organizations
Review
1. Your sites
2. Personal contacts


4. User Generated Content
5. Hosted Content
6. Join Organizations


Now for the good stuff…
6. Testimonials
7. Upstream Websites
8. Who else already ranks?
9. Competitor’s Links!
1. Type in your keyword phrase
2. Find your top competitor(s)
3. Use link:www.competitor.com
4. Find the link.
5. Go steal it. (Work the phone)
10. Link Bait!!
The Bait!
1. Write intelligently
2. Create a Tool / resource
3. Test something new
4. Create an online Quiz
5. Start an Industry Contest
6. Expose someone
7. Create a “top ten” List
8. Good Joke / Humor
9. Rant / Create Controversy
10.Create a community
11.Offer Interesting Research
12.Post an interesting picture
Final Review
1. Your sites               1. Testimonials
2. Personal contacts        2. Upstream Websites
3. User Generated Content   3. Ranking websites
4. Hosted Content           4. Competitor’s links
5. Join Organizations       5. Link Bait
Corey Creed
www.HippoIMT.com

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Link Building - The Basics

  • 1. LINKING… The Basics - Corey Creed
  • 3. “Links are… a Vote of Confidence”
  • 4. Choosing a Dentist… When I moved to Davidson, North Carolina, I could have asked 10 people who the best dentist in town was. If 8 out of 10 point to one dentist, I assume he is the best dentist. Google does the same thing with links. More links, more votes of confidence, unless…
  • 6. PageRank A value that represents the quantity and quality of links to a web page.
  • 7. PageRank Exponential, not linear! Links PageRank (0 - 10)
  • 8. PageRank How to determine your page’s Google PR “Visible PR” is only updated every few months or so.
  • 9. PageRank A PR 2 Your site B PR 4
  • 10. PageRank Other 25% 25% Other site site 25% A 25% Other site PR 3 Your site B 100% PR 3
  • 11. PageRank The “NO FOLLOW” tag blocks PageRank. Your A site PR 4 No Follow
  • 12. What is Anchor Text? “I think that John Smith is the best real estate agent in Davidson, North Carolina. I hope you will contact him when you need to buy a house.” “I think that John Smith is the best real estate agent in Davidson, North Carolina. I hope you will contact him when you need to buy a house.”
  • 13. Ten Ideas for Linking Advanced Beginner 1 2 3 4 5 6 7 8 9 10
  • 15. 2. Your personal contacts! 1. Family 2. Friends 3. Coworkers 4. Colleagues
  • 16. 3. User Generated Content 1. Squidoo ? 2. Google Groups 3. Yahoo Answers 4. Craigslist 5. LinkedIn 6. Forums 7. WordPress.org
  • 17. 4. Hosted Content 1. Directories 2. Press Releases 3. Articles
  • 19. Review 1. Your sites 2. Personal contacts 4. User Generated Content 5. Hosted Content 6. Join Organizations Now for the good stuff…
  • 22. 8. Who else already ranks?
  • 23. 9. Competitor’s Links! 1. Type in your keyword phrase 2. Find your top competitor(s) 3. Use link:www.competitor.com 4. Find the link. 5. Go steal it. (Work the phone)
  • 25. The Bait! 1. Write intelligently 2. Create a Tool / resource 3. Test something new 4. Create an online Quiz 5. Start an Industry Contest 6. Expose someone 7. Create a “top ten” List 8. Good Joke / Humor 9. Rant / Create Controversy 10.Create a community 11.Offer Interesting Research 12.Post an interesting picture
  • 26. Final Review 1. Your sites 1. Testimonials 2. Personal contacts 2. Upstream Websites 3. User Generated Content 3. Ranking websites 4. Hosted Content 4. Competitor’s links 5. Join Organizations 5. Link Bait