Contenido de la ponencia impartida por Günter Exel, consultor de marketing y social media venido de Austria, con el título “Experiencias Inmediatas: Nuevas ideas para contenidos en tiempo real en turismo” Esta ponencia se desarrolló en el marco del IV Congreso Internacional de Turismo Rural Reyno de Navarra que tuvo lugar en Pamplona los días 21 y 22 de febrero de 2013 Más información sobre el Congreso en www.CongresoTurismoRural.es

1. Immediate Experiences: New Ideas for
Real Time Content in Rural Tourism
Günter Exel
günter exel | text | konzept | presse | web
@guenterexel | @TravelLiveCC
Feb 22, 2013 #congresotrn | GÜNTER EXEL Slide 1

2. Feb 22, 2013 #congresotrn | GÜNTER EXEL Slide 2

3. Feb 22, 2013 #congresotrn | GÜNTER EXEL Slide 3

4. This is happening right now …
… on www.j.mp/congresotrn13live … or any website!
Feb 22, 2013 #congresotrn | GÜNTER EXEL Slide 4

5. Real Time Content in Tourism
Twitter – the
perfect tool for live
impressions:
• Touristic events
• Conferences
• Trade fairs
• Travel reports –
like @TravelLiveCC
Source: @TravelLiveCC
Feb 22, 2013 #congresotrn | GÜNTER EXEL Slide 5

6. Real Time Content in Tourism
Storify – a tool to keep real
time impressions alive:
Embed multimedia content:
• Tweets
• Photos
• Videos (Telly, YouTube etc.)
• Podcasts (AudioBoo)
• Presentations (SlideShare)
• Google Maps
• Links
Source: @TravelLiveCC
Feb 22, 2013 #congresotrn | GÜNTER EXEL Slide 6

7. Making experiences come alive
Source: @TravelLiveCC
Feb 22, 2013 #congresotrn | GÜNTER EXEL Slide 7

8. Multimedia Experiences
• Take pictures!
• Take videos!
• Record interviews!
Source: @PittyTuscany, Zittrauerhof, youtube.com/urlaubambauernhofat
Feb 22, 2013 #congresotrn | GÜNTER EXEL Slide 8

9. Multimedia Impressions – Pictures
It‘s not only
about you …
but also about
your guests!
Source: @Toprural, @illentisco
Feb 22, 2013 #congresotrn | GÜNTER EXEL Slide 9

10. Multimedia Impressions – Pictures
Show the
beauty through
day times and
seasons …
Source: @elvasar, @BeckyMcCray @Preggio
Feb 22, 2013 #congresotrn | GÜNTER EXEL Slide 10

11. Multimedia Impressions – Pictures
Animals are
your secret
weapon!
Source: @escapadarural, @ruralworker, @dovefarm
Feb 22, 2013 #congresotrn | GÜNTER EXEL Slide 11

12. Multimedia Impressions – Pictures
Bon appetit …
Source: @Toprural_fr, @Toprural, @TurismoNavarra
Feb 22, 2013 #congresotrn | GÜNTER EXEL Slide 12

13. Multimedia Impressions – Pictures
Celebrate
the seasons
… and be
authentic!
Source: @Toprural, @iberiarural
Feb 22, 2013 #congresotrn | GÜNTER EXEL Slide 13

14. Multimedia Impressions – Pictures
Talk about the things you‘re doing!
Source: @BodegasLecea, @TurismoNavarra
Feb 22, 2013 #congresotrn | GÜNTER EXEL Slide 14

15. Multimedia Impressions – Pictures
Capture
magic
moments!
Source: @HarasAmpascachi, @ilBarcoSpello @BeckyMcCray
Feb 22, 2013 #congresotrn | GÜNTER EXEL Slide 15

16. Multimedia Impressions – Pictures
Stick to your passions!
Source: @dovefarm
Feb 22, 2013 #congresotrn | GÜNTER EXEL Slide 16

17. Multimedia Impressions – Videos
There is more than …
• Image Videos
• Animated
Presentations
Show what your
guests might
experience!
Source: @agriturmarciano, @ruralgia, youtube.com/familienbauernhof
Feb 22, 2013 #congresotrn | GÜNTER EXEL Slide 17

18. Multimedia Impressions – Videos
Immediate
experiences:
Make it
live …
Make it
breath!
Source: youtube.com/familienbauernhof, @CasaRuralUrbasa
Feb 22, 2013 #congresotrn | GÜNTER EXEL Slide 18

19. Multimedia Impressions – Videos
Be creative!
Source: @dovefarm
Feb 22, 2013 #congresotrn | GÜNTER EXEL Slide 19

20. Multimedia Impressions – Videos
Deliver vivid
impressions
with Vine‘s
6 seconds
videos!
Source: @BeckyMcCray
Feb 22, 2013 #congresotrn | GÜNTER EXEL Slide 20

21. Sounds fine, but … hey, we‘ve got Facebook!
Why Focus on Real Time Content?
Feb 22, 2013 #congresotrn | GÜNTER EXEL Slide 21

22. The Facebook World is not enough
• No presence in
search engines
• Privacy restrictions
• No multimedia
curation
• No storytelling for
your website
• By the way …
Do not cross post
from Facebook to
Twitter!
Source: @laventadelalma
Feb 22, 2013 #congresotrn | GÜNTER EXEL Slide 22

23. Viral distribution via Social Media
Source: @EstefaniaYH, @Ruralpromo
Feb 22, 2013 #congresotrn | GÜNTER EXEL Slide 23

24. Storytelling via Social Media
Storytelling
on Twitter,
Facebook & Co:
How not to get
lost?
Source: @Ruralworker, @BeckyMcCray
Feb 22, 2013 #congresotrn | GÜNTER EXEL Slide 24

25. Storytelling via Social Media
You‘ve got stories to tell!
Source: @TurismoNavarra, @CasaRuralUrbasa
Feb 22, 2013 #congresotrn | GÜNTER EXEL Slide 25

26. Live Impressions: Jordan 2011
January 2011:
The Arab
Revolution
Source: Wikimedia Commons/Rashad
Feb 22, 2013 #congresotrn | GÜNTER EXEL Slide 26

27. Live Impressions: Jordan 2011
VisitJordan recorded
interviews with
tourists, published
them on YouTube
Source: @VisitJordan
Feb 22, 2013 #congresotrn | GÜNTER EXEL Slide 27

28. Live Impressions: Jordan 2011
Real time report
#JordanLive:
• Blog
• Tweets
• Pictures
• Videos
• Podcasts
Fotos: TravelLive.cc
Source: @TravelLiveCC
Feb 22, 2013 #congresotrn | GÜNTER EXEL Slide 28

29. Live Impressions: #truegreece 2012
July 2012:
Greece in crisis
Source: Wikimedia Commons/Kotsolis, Ggia
Feb 22, 2013 #congresotrn | GÜNTER EXEL Slide 29

30. Live Impressions: #truegreece 2012
#KretaLive:
• Tweets
• Photos
• Videos
• Podcast
interviews
Source: @TravelLiveCC
Feb 22, 2013 #congresotrn | GÜNTER EXEL Slide 30

31. Content Syndication: Twitter
„http:“ missing!!!
Content Syndication 1: twitter.com real time widget
Source: @TravelLiveCC
Feb 22, 2013 #congresotrn | GÜNTER EXEL Slide 31

32. Content Syndication: Storify
Content
Syndication 2:
storify.com
widget on
TravelLive.cc
Source: @TravelLiveCC
Feb 22, 2013 #congresotrn | GÜNTER EXEL Slide 32

33. Content Syndication: Embed Codes
Source: @TravelLiveCC, clubvision.at,
narrare-blog.com, reise-aktuell.at
Feb 22, 2013 #congresotrn | GÜNTER EXEL Slide 33

34. Real Time Content on Your Website
Multimedia
content on
preggio.it from
• Twitter
• Instagram
• YouTube …
• and the blog!
Source: @Preggio
Feb 22, 2013 #congresotrn | GÜNTER EXEL Slide 34

35. Storytelling with Multimedia
„The Old,
the Young
and the Sea“
A personalized
video chronicle
along the
Spanish coast
Feb 22, 2013 #congresotrn | GÜNTER EXEL Slide 35

36. Live Impressions: „Digitaler Almabtrieb“
Livestreaming via
Google Hangout:
„Digitaler Almabtrieb“,
Oberstaufen
Source: @oberstaufen
Feb 22, 2013 #congresotrn | GÜNTER EXEL Slide 36

37. Multimedia Impressions – Google Glass
www.google.com/glass/start/how-it-feels
Feb 22, 2013 #congresotrn | GÜNTER EXEL Slide 37

38. Improving Picture Quality
Photo
impressions:
Which one would
you „like“ on
Facebook?
Source: @PittyTuscany, @TaiPanTouristik
Feb 22, 2013 #congresotrn | GÜNTER EXEL Slide 38

39. Improving Picture Quality
Telling stories
with pictures:
• Plants from
unsual angles
• Fresh Harvest
• Blind
passengers
• Delight of
fresh pasta
• Change of
seasons
Source: @AgriturismoNico
Feb 22, 2013 #congresotrn | GÜNTER EXEL Slide 39

40. Improving Picture Quality
There‘s an app
for everything!
Source: @TaiPanTouristik
Feb 22, 2013 #congresotrn | GÜNTER EXEL Slide 40

41. Improving Picture Quality
Mobile photo
editing on the go
– some of my
recommendations
(iOS/Android):
Snapseed
• Snapseed
• Camera +
• Instagram
• Twitter Photo
Filters
Instagram
Feb 22, 2013 #congresotrn | GÜNTER EXEL Slide 41

42. Multimedia Experiences
Publish multimedia impressions to:
• Facebook, Google+ (social networks)
• Twitter, Friendfeed (real time pics displayed)
• YouTube, Telly, Vine, Qwiki (video platforms)
• Google+ Hangouts, Ustream (livestreaming)
• Twitter, Twitpic (photo platforms)
• Instagram, Pinterest (photo communities)
• AudioBoo (audio platforms)
• Storify (content curation)
Feb 22, 2013 #congresotrn | GÜNTER EXEL Slide 42

43. Thank you!
Günter Exel
www.guenterexel.com, www.TravelLive.cc
twitter.com/guenterexel facebook.com/guenterexel
twitter.com/twitt_consult gplus.to/guenterexel
twitter.com/TravelLiveCC gplus.to/TravelLive
Feb 22, 2013 #congresotrn | GÜNTER EXEL Slide 43