Lessons from International practice of reputation management — specifically for scientists and educators

1. Lessons from International practice of
reputation management — specifically for
scientists and educators

2. The world has changed, both globally – and locally

3. POWER
INTEREST

4. POWER
INTEREST

5. 50%
#11ways

8. The world has changed, both globally – and locally

9. Alignment Lab
Word Cloud: values & whatnot
Values (and a few other ideas) as noted by the forty or so international BA
and MA comms students attending the #ALIGN workshop @LCCLondon
February 2014

10. What does this mean?
• Command and control is
not fit for the 21st century
• We have to be more agile
• Ignoring alignment comes
at a cost…

11. Succeed
#FAIL
70%

12. Recognise any of
these?
• Stakeholders say they
don’t feel involved
• You spend a lot of time
putting out fires
• Governance structures
are creaking
• It seems like people are
pulling in multiple
directions

13. ‘If you want to go fast,
go alone – if you want
to go far, go together’
West African Proverb

14. What can be done?
“Culture eats strategy for
breakfast”
- Peter Drucker
Answer?
Get up earlier and use tools that
work to meet your comms
strategy imperatives

15. Influence
Incentivise
Inform
Enable
Enforce
The levers of
influence
available to you
if you’re trying
to change
behaviour

16. What
you
say
What
you
do

17. #ECCASE

18. ETHICS

19. MoralDNA™ by Age
Source: ethicability®©JL&M

20. CONSISTENCY

21. What
you
say
What
you
do

22. CONTEXT

23. MoralDNA™ by leadership levels
Source: ethicability®©JL&M

24. ANALYSIS

25. Influence
Incentivise
Inform
Enable
Enforce
The levers of
influence
available to you
if you’re trying
to change
behaviour

26. POWER
INTEREST
Who is really in charge?

27. POWER
INTEREST
Who is really in charge?
MANAGE
CLOSELY
Advocates, evangelists
– and some of your critics
INFORM & ENGAGE
Everybody else
INFORM
CONSULT

28. STRATEGY

29. WHY THIS?
WHY NOW?

30. ALIGN

31. POWER
INTEREST
BEWARE OF SHIFTS BETWEEN THE BOXES
The 50% effect

32. ENGAGE

33. RINSE AND
REPEAT

34. ENGAGE

35. ENGAGEENGAGE

36. ENGAGEENGAGE

37. Thanks
#11ways#ECCASE

38. Public experiments in
alignment and interviews
with inspiring leaders and
followers – shared using a
Creative Commons
framework
Want to help?
• Nominate somebody who inspires
you for an interview
• Volunteer for an experiment
• Contribute to the Creative Commons
– hit like, RT, share, suggest…
#alignyourorg
Private assistance for your
strategy alignment
challenges using
professional facilitators
and structured follow-up
Want to talk?
Michael Ambjorn
+44 7856 281 027
michael@alignyour.org
@michaelambjorn
linkd.in/ambjorn