Evolution of the annual report - lessons from a first strategic report

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Presentation from Thomas Churchill, investor relations executive, Premier Farnell on lessons from a first strategic report

Wirtschaft & Finanzen

Premier Farnell plc
Lessons from a first strategic report

Background
» CEO Laurence Bain’s 2nd report
» Beginning to outline evolution of
strategy; acquired AVID
» Return to sales growth
» Continuing to evolve our reporting
2

What we did
» Changed the contents page name!
» Focused on telling the strategic story up front and online
» Extended business model and focused on value creation
» Looked up ‘fair, balanced and understandable’ in the
dictionary and defined how we would approach this
» Provided the Board with more detail, earlier in the
process through a storyboard
4

What’s next
» Interim results provided greater clarity on our strategy
» Linked strategic priorities more clearly to our KPIs
» Continuing towards clear and concise reporting
5

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