Brand pie presentation_transform_conference

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Great brands, great talent, great margin Emerging practice from leading organisations suggests that brand and talent are two sides of the same coin, requiring much closer integration in how they are managed and activated both internally and externally. BrandPie's Kevin Keohane offers insight into how going beyond traditional "brand engagement" can help create both bonded employees and bonded customers to drive commercial success.

Business Technologie

“If this business were
split up, I would give
you the land, bricks
and mortar, and I
would take the
brands and trade
marks, and I would
fare better than you.”
John Stuart, CEO,
Quaker Oats Co, 1922 - 1953

“If this business were “If this business
split up, I would give were split up, I
you the land, bricks would give you the
and mortar, and I land, bricks, mortar,
would take the brands and people,
brands and trade and I would fare
marks, and I would better than you.”
fare better than you.”
John Stuart, CEO,
Quaker Oats Co, 1922 - 1953

Gallup

68%
Journal of Applied Psychology Market Leader

+50%
-50%
Gallup Corporate Leadership Council

Journal of Applied Psychology Market Leader

30%
Gallup
of CEOs PriceWaterhouse Coopers Corporate Leadership Council

Journal of Applied Psychology Market Leader

30%
of CEOs PriceWaterhouse Coopers Corporate Leadership Council

No.1 3rd
Journal of Applied Psychology

Most important Economist Intelligence Unit

30%
of CEOs PriceWaterhouse Coopers Corporate Leadership Council

No.1 3rd
Boston Consulting Group Most important Economist Intelligence Unit

Product/

30%
Comms
Service

3D People
of CEOs PriceWaterhouse Coopers

No.1 3rd
Boston Consulting Group Most important Economist Intelligence Unit

Siloed
organisations = Siloed service
providers

ASK

What is the talent
dimension to what
you are working on?

THINK

What additional
benefit or value could
be created?

It’s both / and … not either / or

Customers
+140%
+70%

+70%

Employees

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