Natiqa Babar COMM 202

1. COMM 202:
Career Fundamentals
T36 & T37 with Natiqa Babar
Tutorial 3: Leveraging LinkedIn

2. OUR AGENDA FOR TODAY
1. A linkedin crash course
2. Leveraging LinkedIn
3. Get to work work work

3. • Lecture:
Networking + how
to leverage your
Linkedin
• What’s Due: Job
posting research
assignment on Feb
7th @ 11:59PM on
Turnitin
• Lecture:
Resume/Cover
Letter
• What’s Due:
Complete
LinkedIn
assignment due by
Feb 14th @
11:59pm – fill out
form + add TA on
LinkedIn
WEEK 5 WEEK 6 WEEK 7
• Tutorial: Getting
set up with
LinkedIn

4. LinkedIn: A Crash Course

5. What’s the
point of
LinkedIn?

6. RESUME
•Direct & formal
•Company-specific
•Portrays your
qualifications for a
specific role

7. LINKEDIN
•A social network
•Tailored to your
personal brand
•Includes broader
experiences and
interests

8. Before you start...
Avoid marking connection requests
as “I Don’t Know”; if you do too
many LinkedIn kicks you off the
platform
Turn off the notification
feature when making small
changes

9. The Keys to
LinkedIn
Success

16. Head Shots
•Reasonably close up
•High quality, good lighting, etc
•Looks like you
•Statistics say: a coloured photo
with a slight head tilt makes you
more likeable
•CUS Visual Media

17. Headlines
•This is your hook!
•Short & sweet (120 characters
max)
•Tell us about who you are & what
you do

18. Experiences
•Include all roles (in reverse
chronological order)
•Use first person & a conversational
tone
•Not a repeat of your resume
•Show examples of your work if you
have them (videos, presentations,
reports, etc)
•Be concise!

20. Summary
•2000 characters (don’t use it all)
•Summarize your background
•Tell us about your future goals
•What makes you tick?

21. Solid Examples

23. Leveraging LinkedIn

25. Managing Expectations
•You will rarely be offered a job from
someone straight from linkedin
•In fact, be wary of strangers who offer to
hire you on the spot
•This is a tool to make connections that will
open up your options in the hidden job
market

26. Who do I connect with?
•Connect with professionals you meet at
networking sessions
•Find and connect with recruiters for your
favourite companies
•Stay connected to mentors, past co-workers,
and managers
•Connect with people from the BCC

27. companies
•Stay up to date
with your favourite
companies
•Keep an eye out
for roles you can
apply for
influencers
•Who inspires you
•Align their identity
with your brand
•Follow your idols &
stay goal oriented!
groups
•Industries of interest
•Special interest groups
and communities
•Your peers and
colleagues

28. Sample Message
Hello Rihanna, it was a pleasure
meeting you at last week’s
VMA’s. I enjoyed our
conversation on your 5
incredible key changes in
‘Umbrella’! Let’s connect and
stay in touch.

29. Getting to Work

30. It’s Your Turn!
•Make a Linkedin profile
•Work on your headline (ask me or
your seatmates for help)
•Connect with 5 people today
(hint: there are 9 TA’s and a
classroom full of potential
connections)

33. ● LECTURE next week
● Job Posting Research Assignment by Feb
7th @ 11:59pm on Turnitin
● LinkedIn Workshops with the BCC (for
bonus marks) on COOL
+ Livestream
● Get a headshot
Action Items for next week

34. Any Questions?

35. Have a
great
week!