Digital signage in your venues is an effective way to improve the customer experience while promoting your offerings and building your brand. This presentation covers the benefits of digital signage for marketing.
2. Retail digital signage will grow to $27.5
billion by 2018 from $6 billion in 2013.
This 35.7% yearly growth reflects the
overall movement to increase
digital experiences.
Here we explore how your business
can benefit from digital signage
solutions:
3. 44% of people
pay more attention to digital signage
than billboards, online advertisement, and
other traditional forms of marketing.
Rich Media Technologies
4. INCREASES SALES
70% of shoppers say they made
unplanned purchases because of
promos seen on digital signage.
Intel conducted a three-month
study that showed digital signs
captured 400% more views than
print signs.
83% of people recall seeing an ad
on digital signage in the last month.
5. DRIVES TRAFFIC
In a FedEx study, 76% of
consumers have decided to enter a
store because of its signage.
68% of consumers believe that a
store’s signage reflects the quality
of its products and services.
Viewers spend 50% longer looking
at dynamic signage compared to
static content.
6. 60% of customers are more likely to
share their experiences shortly after
being exposed to interactive signage.
ENHANCES THE
CUSTOMER EXPERIENCE
Culver City Toyota saw a 523% increase in
Instagram posts, 17% increase in Twitter
posts, and a 33% increase in Yelp reviews
over the course of just 60 days using
Enplug's Social Media Wall.
Strategically placed digital signage
reduces customers' perceived wait
time by as much as 35%.
7. Digital signage displays increase
brand awareness by 48 percent,
indicating that businesses using
digital signage technology are more
recognisable to consumers.
On average, Enplug-powered displays
have increased customers' social
media interactions by 500%.
Digital signage creates a lasting
impression on the viewer, making them
47% more likely to remember the
content displayed.
BUILDS BRAND LOYALTY
8. Enplug helps businesses use TV
screens to inform and engage their customers.
Our technology is a simple, modern signage
platform that anyone can use.
Learn more at
https://enplug.com
9. RESOURCES
"Study: Digital Signage Catches Attention More Than Other Media"
www.MarketingCharts.com. 25 Oct. 2007
"Top 4 Key Benefits of Retail Digital Signage"
www.enplug.com. 16 Dec. 2015
"How to get ROI from your Digital Signage"
www.2point0concepts.com. 14 Apr. 2016
"How digital signage reduces perceived wait times"
www.digitalsigangetoday.com, 30 Nov. 2015
"5 ways retailers can use digital signage to engage
customers and increase sales." FujiVisions Study. 2014
