Cogora is an integrated media and marketing services company that sits at the heart of a community of over 220,000 highly engaged healthcare professionals across Europe. For over 25 years, Cogora has produced content through various brands and channels to build a deep understanding of their audiences. They combine these resources and insights to create innovative marketing solutions for clients seeking to access and influence various healthcare professionals.

1. cogora.com
We know healthcare

2. Contents
03
Who we
work with
04
How we can help
06
Raise awareness
07
Engagement
09
Drive sales
08
Market insight
10
Our communities
11
Our brands
12
Cogora
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3. About Cogora
Cogora is an integrated media and marketing
services company that sits at the heart of a
community of highly-engaged healthcare
professionals.
For over 25 years we have produced
inspirational and incisive content via a range
of brands and channels. These, in turn, provide
the data and insight that gives us a deep
understanding of what our audiences want.
We combine these resources to create
innovative, flexible solutions for clients looking
to access and influence Commissioners, Primary
and Community Care Nurses, Practice Managers,
Hospital Pharmacists and Hospital Managers
across the UK and Western Europe
220,000
health professionals
We know
healthcare
cogora.com
25
years of healthcare
experience
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4. Who we work with
We offer product managers, brand managers and agencies the opportunities, insights and strategies they need to
connect with audiences across therapeutic disciplines.
Product
managers
Advance your market knowledge,
sharpen your engagement
strategies and position your product
marketing activities for optimal
impact.
Agencies
Brand
managers
Gain a clear advantage in
understanding client objectives,
planning results-oriented campaigns
and making the most effective
media spends.
Deepen connections, create new
paths for engagement, and carry out
activities with a clear focus on results.
“We sit at the heart of a highly engaged
community of 220,000 healthcare professionals
across Europe”
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5. Our partners
Our clients
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6. How we help
We sit at the heart of a highly engaged
community of 220,000 healthcare professionals
across Europe.
We are their trusted source of information
and insight. They, in turn, give us a deep
understanding of their needs and wants.
This combination of market penetration,
engagement and intelligence enables us to
create innovative marketing programmes that
will inspire and inform busy Commissioners,
Primary Care Nurses, Practice Managers Hospital
Pharmacists and Hospital Managers.
Awareness
Our programmes consistently build your profile
and reputation to make every impression as
influential as the first.
Driving Sales
We deliver quantifiable results with the most
relevant content in the right place at the most
effective time.
Engagement
Our content and strategies get your audience to
take notice, start talking and come back for more.
Insight
We take the mystery out of buyer behaviour with
research-based activities fine-tuned to generate
critical insights.
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7. Raise awareness
We make every impression as influential as the
first. Healthcare professionals have no time
to lose. Given the intensity of their schedules,
competition for their attention is fierce. It takes
an extraordinary understanding of their interests
and habits to build strong, positive associations
with brands and products.
The activities in our awareness programmes
are built around the most compelling subject
matter, deployed in the most relevant context.
Nothing is wasted. Every placement builds
your profile and reputation with healthcare
professionals primed to value your offering.
Online sponsorship
Event participation
Over 100,000 healthcare professionals visit
our Clinical Resource Centres and other online
knowledge-based hubs each month. Your
sponsorship and support of this content therefore
reaches a wide audience that wants fresh insights
from sources they can trust.
Go where you can meet healthcare professionals
that are actively looking for education and
guidance. Choose from workshop sponsorship
opportunities to hosting a stand at any of our 65
annual events.
Print placements
Choose from a range of sponsorship
opportunities and align your brand with wellknown, highly valued resources such as the
‘Reference handbook’ used by pharmacists.
Advertising across all channels
We know which formats and placements our
communities respond to best. Take advantage of
finely targeted media planning across our brands
covering online, email, print and events.
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8. Drive sales
We know what delivers results. We understand
that your time is in short supply and the pressure
to perform is intense. Results matter.
We add value to your existing sales and
marketing strategies with meaningful calls to
action that resonate with our large, engaged
audiences that deliver a pre-defined number of
qualified leads.
Email campaigns
Interactive solutions
Reach the right audience at the right time with
quickly digestible, valuable content. Choose to
be included in any of our well-known email series,
such as the Nursing in Practice weekly newsletter,
or use our campaign formats for your own fully
branded emails.
Large companies trust our interactive solutions to
deliver sales messages with the most compelling
formats and response mechanisms. For example,
our video-based eDetails solution has been
used by pharmaceutical and FMCG companies
including AstraZeneca, Novo Nordisk, JanssenCilag, NAPP, Bio-Oil, Johnson & Johnson and
many others.
Online response
We design our online response solutions to elicit
high-quality leads, not just a high click-through
count. Choose from jointly branded response-led
mircosites and tactical banner placements across
a range of media.
Roadshows
We plan and execute single-sponsor programmes
of up to 20, one-day educational conferences
for healthcare professionals, guaranteeing a
minimum attendance at each.
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9. Engagement
Content that gets your audience talking. To
engage and educate healthcare professionals –
and make sure they come back for more – you
need truly outstanding content placed where
healthcare professionals actively seek solutions.
To earn their ongoing attention, your content
must be recognised as highly relevant.
Our content marketing programmes align
the timing, targeting and substance of your
communications seamlessly with our audience’s
interests. We can create bespoke content for you
and ensure it reaches the community exactly
when they are most receptive.
Continuing Professional Development
(CPD) zones
Healthcare professionals frequently visit these
community hubs to learn new skills and deepen
their expertise, making CPD zones ideal places for
you to engage with them. We can craft valuable,
original content meeting CPD requirements on
specific subject areas depending on your needs.
Branded insight reports
We can develop branded or sponsored reports
based on insight-led activities such as roundtables
or other research-based activities. The reports
you choose are widely distributed across our
media channels to generate the most impact and
engagement.
Events
Take advantage of speaking opportunities at
any of our 65 annual events and connect directly
with the many communities who know and trust
Cogora brands.
Engaging content
We can create compelling, audience-specific
content designed to support any requirements
you may have. There’s no trial-and-error here;
based on years of developing content for our
communities, we know what inspires their
sustained interest.
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10. Market insight
To change or perpetuate current buyer behaviour,
you need to know how your target audience
thinks, what influences them, where they go
for information and how they buy. Our deep
community connections and research show that
healthcare professionals purchase, prescribe and
recommend products based on variables that can
be tracked and measured. We take the mystery
out of buyer behaviour and offer a range of
research-based activities, fine-tuned to generate
these critical insights.
Quantative research for instant
intelligence
We gather high-level insights for you by surveying
our community database of 220,000 healthcare
professionals. Surveys are developed and the
results evaluated in close consultation with you
to ensure effective targeting and purposeful
analysis.
Understand your market
When you need to explore a specific question or
issue, we customise research activities applying
both qualitative and quantitative techniques
to generate a complete picture of your buyers’
motivations and actions.
Roundtable sessions for deeper dives
We hold day-long roundtable discussions with key
influencers to tap into buyer behaviours first hand
and generate actionable insights.
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11. Our communities
Cogora is an integrated media and marketing
services company that sits at the heart of a
community of highly-engaged healthcare
professionals.
Primary and Community Care Nurses
Practice nurses work in GP surgeries as part of
the primary healthcare team. In larger practices,
there may be several practice nurses sharing
duties and responsibilities while in others, they
might be work on their own, taking on many roles.
Commissioners
‘Commissioners’ include Clinical Commissioning
Group (CCG) board members, CSU personnel,
NHS England staff and Health and Wellbeing
Board members.
CCGs are (predominantly) groups of GPs
that are responsible for planning and designing
local health services in England. They do this
by ‘commissioning’ or buying health and care
services including:
• Planned hospital care
• Urgent and emergency care
• Rehabilitation care
• Community health services
• Mental health and learning disability services
They are overseen by NHS England at a
national level. NHS England is a new body that
ensures that Clinical Commissioning groups
have the capacity and capability to successfully
commission services for their local population.
NHS England will also ensure that the Clinical
Commissioning Groups meet their financial
responsibilities.
At a local level, new Health and Wellbeing
Boards have been set up in Local Authorities
to ensure that CCGs meet the needs of local
people. Health and Wellbeing Boards will bring
together clinical commissioning groups and the
local councils to understand the health, social and
wellbeing needs of its community.
Hospital Pharmacists
Practice Managers
Hospital Managers
Practice Managers deliver both day-to-day
management as well as a strategic guidance, for
one or more partner medical practices. The exact
qualifications and experience required can vary,
but a management qualification is common,
along with a proven experience of motivating
people.
Our Hospital Healthcare Europe community
includes the Chief Executives and
Departmental Directors of private sector hospitals
in the UK and European Union. Specifically, this
community includes: Chief Information Officers,
Facilities Directors, Chief Radiologists, Chief
Cardiologists, Clinical Nursing Directors, Chief
Pathologists, Chief Pharmacists, Formulary
Directors and Chief Surgeons.
Hospital Pharmacists are experts in the field of
medicines.. They work closely with medical and
nursing staff on the wards to ensure patients
receive the most appropriate treatments, and
provide help and advice to patients in all aspects
of their medicines. They advise on the selection
of medicines as well as the dose and route of
administration for individual patients, and many
are qualified to prescribe in their own right. They
provide information about potential side effects
and ensure that new medicines are compatible
with any existing medication. In addition, they
will often monitor the effects of treatment to
ensure that it is safe and effective.
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12. Our brands
Primary care
Secondary care
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13. sales@cogora.com
020 7214 0500
Cogora Limited 140 London Wall London EC2Y 5DN
cogora.com