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The Bridging agency
CG ARTWORX THOUGHT LEADERS DISCUSS
KNOWLEDGE TRANSFER SPECIALIZATION
CG ARTWORX IS A DIVISION OF COCOON GROUP
Working for a variety of clients from the worldʼs
leading companies as well as leading regional and
local players, Cocoon Group is an award-winning
branding and design agency with offices in
Moscow, Prague, Bucharest, and (through our
sister company, Mountain Design) The Hague.




SEE FURTHER, DELIVER MORE.
Packaging print related processes:
stages of packaging creation that take
      place between the completion of
   design and actual printing, typically
       comprised of (but not limited to)
      Artwork, Reprography, and color
 proofing. Also known as artwork and
    repro, pre-media, and pre-press.
15% to            25%
of time spent on:
Coordinating files
Phone calls and emails
Checking data
Re-checking data
Attending print supervision
Uploading
Checking project status
Collecting project specifics
Chasing suppliers for updates and status
Travel time
Checking financials
Someone must hold all of 

the knowledge of brand requirements,
print processes, and data formats
Knowledge transfer specialist

A technically savvy, workflow-optimization
house responsible for quick, seamless
turnaround as branded product moves 

from one stage to the next.
Knowledge transfer specialist

 A technically savvy, workflow-optimization
 house responsible for quick, seamless
 turnaround as branded product moves 

 from one stage to the next.


PLANNING   STRATEGY DESIGN ARTWORK PROTOTYPING REPRO PRINT
5 essential
characteristics
of a bridging agency 

(knowledge transfer specialist)
1   The bridging agency
    should improve the 

    cost effectiveness 

    of the whole process,
    from planning to print
Measuring ʻeffectivenessʼ

“There are numerous overlapping
  or unclear responsibilities in the
      chain that cause inefficiency

                   and drain cash.
The bridging agency should clear
               that up right away.”


                              Andre De Koning
2   Should be keeper
    of all knowledge
At the minimum, 

keeper of all knowledge of
print related processes
This insulates clients not only
from suppliers, but even their
own employees

“We have seen cases where a
  brand manager will fall ill and 

 no one in the company knows
  whether data is at the design
    agency or the print-house.”
                             Monika Jevocinova
3   Expert in all 

    print techniques,
    technologies and
    substrates
4   Pay based on
    efficiencies and 

    speed of movement 

    between stages
5   Total
    transparency
Agency must provide
more transparency,
otherwise they will be seen
as just another cook in an
already crowded kitchen
“The largest budget in the
packaging area is pre-press, and
yet this is essentially a black hole
                   for most clients.ʼ




                               Andre De Koning
How CG Artworx
already ʻdeliversʼ 

on the bridging agency
promise…

Maximizing efficiency
through the centralization of
core processes is the basis of our
Smartworx document management and
workflow management tools.
Innovation and optimization
opportunities for technologies 

and processes are exploited 

through CG Artworxʼs technical 

and regional experience.
KPI reporting and benchmarking
help CG Artworx manage and 

optimize the crucial and expensive 

steps between design and print. 

MOSCOW            PRAGUE               BUCHAREST      THE HAGUE

For more information, please contact
artworx@cg-eu.com


CG Artworx

U Pruhonu 13/800 | 170 00 Praha 7 | Czech Republic

Phone: +420.222.998.590 | Cell: +420.724.723.193


Additional knowledge and resources on optimizing
Packaging Print Related Processes can be found at
WWW.CG-ARTWORX.COM                                        A division of Cocoon Group www.cg-eu.com

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The Bridging Agency

  • 1. The Bridging agency CG ARTWORX THOUGHT LEADERS DISCUSS KNOWLEDGE TRANSFER SPECIALIZATION
  • 2. CG ARTWORX IS A DIVISION OF COCOON GROUP Working for a variety of clients from the worldʼs leading companies as well as leading regional and local players, Cocoon Group is an award-winning branding and design agency with offices in Moscow, Prague, Bucharest, and (through our sister company, Mountain Design) The Hague. SEE FURTHER, DELIVER MORE.
  • 3. Packaging print related processes: stages of packaging creation that take place between the completion of design and actual printing, typically comprised of (but not limited to) Artwork, Reprography, and color proofing. Also known as artwork and repro, pre-media, and pre-press.
  • 4. 15% to 25% of time spent on: Coordinating files Phone calls and emails Checking data Re-checking data Attending print supervision Uploading Checking project status Collecting project specifics Chasing suppliers for updates and status Travel time Checking financials
  • 5. Someone must hold all of 
 the knowledge of brand requirements, print processes, and data formats
  • 6.
  • 7.
  • 8. Knowledge transfer specialist
 A technically savvy, workflow-optimization house responsible for quick, seamless turnaround as branded product moves 
 from one stage to the next.
  • 9. Knowledge transfer specialist
 A technically savvy, workflow-optimization house responsible for quick, seamless turnaround as branded product moves 
 from one stage to the next. PLANNING STRATEGY DESIGN ARTWORK PROTOTYPING REPRO PRINT
  • 10.
  • 11. 5 essential characteristics of a bridging agency 
 (knowledge transfer specialist)
  • 12. 1 The bridging agency should improve the 
 cost effectiveness 
 of the whole process, from planning to print
  • 13. Measuring ʻeffectivenessʼ “There are numerous overlapping or unclear responsibilities in the chain that cause inefficiency
 and drain cash. The bridging agency should clear that up right away.” Andre De Koning
  • 14.
  • 15.
  • 16.
  • 17. 2 Should be keeper of all knowledge
  • 18. At the minimum, 
 keeper of all knowledge of print related processes
  • 19.
  • 20.
  • 21. This insulates clients not only from suppliers, but even their own employees “We have seen cases where a brand manager will fall ill and 
 no one in the company knows whether data is at the design agency or the print-house.” Monika Jevocinova
  • 22. 3 Expert in all 
 print techniques, technologies and substrates
  • 23.
  • 24.
  • 25. 4 Pay based on efficiencies and 
 speed of movement 
 between stages
  • 26. 5 Total transparency
  • 27. Agency must provide more transparency, otherwise they will be seen as just another cook in an already crowded kitchen
  • 28. “The largest budget in the packaging area is pre-press, and yet this is essentially a black hole for most clients.ʼ Andre De Koning
  • 29.
  • 30.
  • 31. How CG Artworx already ʻdeliversʼ 
 on the bridging agency promise…

  • 32. Maximizing efficiency through the centralization of core processes is the basis of our Smartworx document management and workflow management tools.
  • 33. Innovation and optimization opportunities for technologies 
 and processes are exploited 
 through CG Artworxʼs technical 
 and regional experience.
  • 34. KPI reporting and benchmarking help CG Artworx manage and 
 optimize the crucial and expensive 
 steps between design and print. 

  • 35.
  • 36. MOSCOW PRAGUE BUCHAREST THE HAGUE For more information, please contact artworx@cg-eu.com CG Artworx
 U Pruhonu 13/800 | 170 00 Praha 7 | Czech Republic
 Phone: +420.222.998.590 | Cell: +420.724.723.193 Additional knowledge and resources on optimizing Packaging Print Related Processes can be found at WWW.CG-ARTWORX.COM A division of Cocoon Group www.cg-eu.com