McGill St Laurent is a global trading company founded in 2009 in Montreal that operates in various commodity markets including wood, grains, and energy. It began as a small lumber company and has since expanded its operations and grown to over 120 employees with offices worldwide. The company aims to develop the next generation of trading fueled by entrepreneurial talent. It prides itself on a team-oriented culture likened to a professional sports team where employees are committed to success.

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PLAYBOOK

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WHAT WE DO
Provide trade solutions to facilitate and add value
to the flow of goods from suppliers to customers.
WHY WE DO IT
To Build, Feed and Power the planet.
WHAT WE STAND FOR
Professionalism. Entrepreneurship. Commitment.
HOW WE DO IT
By developing the next-generation trading company,
fuelled by the best entrepreneurial and creative minds.
McGILLStLAURENT

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It all began in 2009, when Philippe Boisclair put his experience in
the financial and lumber markets toward founding Canadian Wood
Products. During the American recession, and with the arrival of Chris
Labbé as a partner, the company expanded its customer base and
started exporting abroad.
In 2010, the organization made a strategic move to diversify its
activities into the grain business, and continued to seek opportunities
for growth by entering the energy market. Today, McGill St Laurent is
a global entity that operates on worldwide markets. What binds our
activities together is the desire to fulfill your basic needs: “Build, Feed
and Power the planet responsibly”.
At McGill St Laurent we believe that the way we move forward has less
to do with transactions and more to do with relationships. To do this, we
make sure our teams are supported with the latest technologies to keep
them at the forefront of innovation and quality service.
We continuously operate with the vision of developing the next-
generation trading company, fuelled by the best entrepreneurial and
creative minds.
OUR HISTORY

5. McGILLStLAURENT
OUR GROWTH
NUMBEROFEMPLOYEES
10
20
30
40
50
60
70
80
90
100
110
120
2008
(6)
2009
(15)
2010
(21)
2011
(39)
Y E A R S
2012
(41)
2013
(45)
2014
(37)
2015
(43)
2016
(80)
2017
(100)
2018
(120)

6. Montreal
Quebec
Prevost
Vancouver
Toronto
New Delhi
(INDIA)
Montreal
Vancouver
Calgary
Houston
Montreal
Vancouver
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OUR OFFICES

7. Montreal, Canada is where McGill St Laurent was founded and where
our company headquarters are located today. Our name embodies
the different facets of this city: both Francophone and Anglophone,
academic and economic. McGill University is internationally known
for educating the next generation of innovators and disruptors.
And the St Lawrence River is known as a major commercial
route around the world, crucial to the transport of commodities
throughout North America.
We’reinspiredbyourhome,andproudshareournamesynonymously
with quality trading and commodity wholesaling worldwide.
McGILLStLAURENT
WHY McGILL St LAURENT?

8. WHERE OUR BUSINESS
IS TAKING US
Australia
Bahrain
Bangladesh
Belgium
Canada
China
Egypt
France
Georgia
Germany
Holland
Indonesia
India
Iraq
Iran
Israel
Japan
Jordan
Kuwait
Lebanon
Libya
Malaysia
Mexico
Morocco
Pakistan
Qatar
Saudi Arabia
Serbia
Slovenia
South Korea
Syria
Thailand
Turkey
United Kingdom
USA
Vietnam
COUNTRIES
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9. “BUILD, FEED AND POWER
THE PLANET”
Abu Dhabi
Al Wakrah
Alexandrie
Anvers
Aqaba
Ashdod
Bahreïn
Bandar Abbas
Bangkok
Beyrouth
Bremerhaven
Busan
Calcutta
Casablanca
Chennai
Chittagong
Dammam
Doha
Fremantle
Gebze
Gemlik
Hamad
Ho Chi Minh
Hong Kong
Istanbul
Jawaharlal Nehru
Jebel Ali
Jeddah
Karachi
King Abdullah
Koper
Koweït
Laem Chabang
Lattakia
Le Havre
Liverpool
Misrata
Mundra
Nhava Sheva
Ningbo
Osaka
Port Kelang
Port Qasim
Poti
Putian
Qingdao
Rotterdam
Semarang
Shanghai
Surabaya
Taicang
Taichung
Tilbury
Trabzon
Tuticorin
Umm Qasr
Xingang
Yantian
Zhapu
PORTS OF DESTINATION
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McGILLStLAURENT

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TEAMPRESENTATION

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O U R L E A G U E
McGill St Laurent trades, sells and distributes
commodities worldwide. We provide solu-
tions that facilitate and add value to the flow
of goods from suppliers to customers.
President, Philippe Boisclair
CWP Industriel leads our manufacturing plant
that offers services such as cut stock for pallets,
beveled lagging for cable reels, precision
trimming, drying, lumber classification and
storage. They are experts in the logistics
and transformation required to offer quality
industrial wood all seasons.
VP Julien Prince
The Architectural Product Company is
dedicated to sustainable interior wood design
for homes and corporate spaces. Products
range from premium hardwood flooring, wood
wall paneling, exotic woods and veneers both
imported and domestically manufactured.
VP Patrick Lemieux
Canadian Wood Products is a leader in the
sale and distribution of lumber. Our people
create value by carefully managing time,
location, quality, product and logistics seeking
out solutions to our clients needs at every
stage of procution.
VP Chris Labbé

13. TEAMPRESENTATION
Grain St Laurent specializes in the trading of
agricultural and cereal products. Partnerships
with producers, processors and customers
guarantee competitive prices and excellent
customer service throughout the entire
marketing process.
Head trader Steve Lagacé
CWP Energy is an active player in the North
American physical and financial power mar-
kets. Traders, analysts and developers leverage
proprietary trading, risk management, AI and
machine learning to seize market opportunities
and optimize results.
VP Alain Brisebois
O U R P L AY E R S

14. PHILIPPE BOISCLAIR
Mountaineer, pilot, sailor, triathlete and
outdoorsman, Philippe founded the first
company at McGill St Laurent in 2009. He is
the driving force behind the culture of this
business and ensures that the organization
continues to look forward.
KEY INDIVIDUAL
MCGILLSTLAURENT.COM
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“ GET OUT OF YOUR COMFORT ZONE,
PERPETUAL MOTION
IS THE NEW NORMAL „

16. “ MAKE THE
CUSTOMER
A HERO „
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17. KEY INDIVIDUAL
CHRISTIAN LABBÉ
As a partner at Canadian Wood Products,
Chris leads the North American & Export
sales team. He helps drive the strategic
expansion of CWP and its affiliate
companies.
CANADIANWOOD.CA

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KEY INDIVIDUAL
STEVE LAGACÉ
As the head grain trader at GSL, Steve
creates opportunities, find solutions and
bases decisions on forecasted economic
trends for commodity markets. He’s
committed to providing customers with
more than they expect.
SLGRAIN.COM

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“ BE EASY
TO DO
BUSINESS
WITH
„

20. “ MOVE
FAST
„
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21. ALAIN BRISEBOIS
Alain oversees the strategic goals of
the energy division while managing the
growth and development of the team.
KEY INDIVIDUAL
CWPENERGY.COM
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ELI BOUCHARD
Snowboard
Quebec

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WHOWEARE

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WHY A SPORTS TEAM?
Because everyone brings something to the team. Traders make
points, Logistics and Accounting defend these points, Finance
keep us on track with our goals, and the President leads the team.
At McGill St Laurent, you’ll find yourself in a work environment
that might feel like the locker room after a game. We have the
spirit of a winning team, whatever happens.
We win as a team, not as individuals.

25. WHOWEARE
“ WE LIKE TO
THINK OF McGILL
ST LAURENT AS
A STARTUP IN
THE CORPORATE
WORLD, THAT’S
MANAGED LIKE A
PROFESSIONAL
SPORTS TEAM.
„

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McGILL ST LAURENT
IN A YEAR
7,8 Kminutes of lunch in the
microwaves
152 Kphone calls done by our
team of traders
12 Ktruck loads managed by
our logistics team
3
TRIATHLONS
ran by the team
1 040
APPLES
eaten
26 K
COFFEES
drank
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YOUNG ATHLETES
WE ARE PROUD TO SUPPORT.
ÉLI
BOUCHARD
FÉLIX
CHABOT
VINCENT
JOURDENAIS

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2 660 MW
STANDARD DAM PRODUCTION
1 000 000 MW
ENERGY TRADED BY CWP ENERGY
119 525metric tons of grains sold
350 MMBF of wood sold
1.5 MSQUARE FEET of walls and flooring in newly designed
hotels, offices, retail spaces and private residences.
WHOWEARE
375x

28. • Punctuality
• Work ethic
• Effort
• Body language
• Energy
• Attitude
• Passion
• Coachability
• Going the
extra mile
• Being prepared
10 THINGS
that require zero talent
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We all have what it
takes to BECOME
SUCCESSFUL.
ARE YOU READY
TO MAKE IT
HAPPEN?
WHOWEARE

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WHATWESTANDFOR
FÉLIX CHABOT
Triathlon
Montreal

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33. VISION WITHOUT
EXECUTION IS
HALLUCINATION
Our vision is to develop the next-generation trading company,
based out of Montreal and recognized by its peers as an
industry leader. We want to fuel ourselves with the best
entrepreneurial and creative minds, a valuable asset and
differentiating factor at our company.
- Philippe Boisclair, President of McGill St Laurent
WHATWESTANDFOR

34. PROFESSIONAL
BE PUNCTUAL IN THE MORNING AND ALL DAY.
BECOME A RESOURCE
FOR THE PEOPLE WHO WORK WITH YOU.
AVOID OFFICE POLITICS AND GOSSIP.
DRESS PROFESSIONALLY.
SHOW RESPECT FOR OTHERS IN THE OFFICE.
GET THE JOB DONE.
CARRY A NOTEPAD TO JOT DOWN IMPORTANT INFO.
NEVER BE AFRAID TO ASK QUESTIONS.
LOOK FORWARD TO EACH AND EVERY DAY.
BE DISCIPLINED AND WORK HARD.
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35. WHATWESTANDFOR
PROFESSIONAL
IS NOT A LABEL
YOU GIVE YOURSELF.
IT’S A DESCRIPTION YOU HOPE
OTHERS WILL APPLY TO YOU.”
“

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ENTREPRENEURIAL
FOLLOW YOUR INSTINCTS AND TAKE RISKS.
NEVER GIVE UP,
NEVER TAKE ANYTHING PERSONALLY,
NEVER TAKE NO FOR AN ANSWER.
SEEK NEW OPPORTUNITIES.
SUCCESS TAKES HARD WORK.
TAKE INITIATIVE.
CERTAINTY IS MORE
DANGEROUS THAN IGNORANCE.

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WHATWESTANDFOR
BIG DOES NOT
NECESSARILY BEAT
SMALL BUT THE FAST
BEAT THE SLOW AND
THE SIMPLE DISPLACES
THE COMPLEX.”
“

38. COMMITTED
ENABLING THE PERSONAL AND PROFESSIONAL DEVELOPMENT
OF OUR PEOPLE.
WE ARE COMMITTED TO HELPING OUR CUSTOMERS, SUPPLIERS
AND EMPLOYEES SUCCEED.
BUILDING A SUCCESSFUL, FUN, CHALLENGING ENVIRONMENT.
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COMMITMENT
IS THE GLUE
THAT BONDS US
TO OUR GOALS.”
“
WHATWESTANDFOR

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VINCENT JOURDENAIS
Kayak
Trois-Rivieres

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GOODTOKNOW

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YOU DON’T LEARN TO WALK
BY FOLLOWING RULES. YOU
LEARN BY DOING, AND BY
FALLING OVER.
“
” - Richard Branson
We don’t have a list of rules for you to follow. Nor do
we have a clothing policy, but nudists don’t generally
come to work naked, if you know what I mean.
LESSON: LOGIC AND RESPECT DON’T REQUIRE
RULES OR POLICIES.
WORK POLICY

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GOAL PLANNING
100-DAY PLAN
We find we’re more effective and efficient with our time
when it’s limited. The 100-day plan helps us set the tone
for the year and keeps us on track with goals we want to
accomplish.
GOODTOKNOW

44. GAME DAY
Come to work as if every day were game day.
Sometimes we need to take vacations. Just make sure you let
your team and HR know, so we can take over while you’re not
around.
Came down with something? It happens. Again, keep your
team and HR in the loop and we’ll understand.
PHONES
We don’t have an automated answering system when people
call because we don’t just sell products, we build relationships.
Our clients are the reason we’re all here.
Neither do we transfer a call to a voicemail without asking the
person if it’s okay with them.
We also answer the phone, wherever it rings in the office, even
if it’s not your station.
That’s what makes McGill St Laurent a team dedicated to
its partners.
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GOODTOKNOW
RESPONSIBILITIES
Do you bike to work? There’s room to store it,
so just ask! But please don’t use the elevator...
You prefer taking the bus, train or metro?
Great! We’ll pay for 80% of your transportation pass.
A healthy mind in a healthy body starts with fruits and veg,
and sometimes a coffee… We’ve got it all in the kitchen, so
feel free to help yourself!
You can also come work out with the rest of us for free!
Wednesday morning is girls’ day at the gym;
Tuesday and Thursday are for boys in the park.
Addicted to sports too? We attend many sporting events,
and you may be lucky enough to get to go see your favourite
team! We also sponsor several athletes — check out our
Facebook page to follow their accomplishments!

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WHERE
TO NEXT?
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If you’re new to the team, welcome
home! We’re glad to have you on board
and we hope we can accomplish great
things together.
If you don’t work with us yet, well hello
to you too! Here’s how you can apply to
join us:
mcgillstlaurent.com/career
THANK YOU
FOR READING!
#perpetualmotion

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