1. Top 12 Takeaways
From #PRSAICON
Presented by: Co-Communications

2. PRSA national reported that 60% of PR
professionals are reporting directly to the c-
suite, yet 80% of MBA programs do not
include communications and reputation
management.
- PRSA Chair and CEO Gerard F. Corbett, APR, Fellow PRSA

3. A great dialogue is necessary for
creating alignment in an
organization. Internal corporate
social collaboration is the next big
thing.
- Melissa McVicker, Director of Employee
Communications, Intel

4. Research shows that if you have a bad rep and show
that
you are trying to change, you get even more 'props' than
a company who regularly engages in
Corporate Social Responsibility.
A bad reputation can be overcome.
- June Cotte, Ph.D, Consumer Behavioral Expert and Associate Professor of
Marketing, University of Western Ohio

5. There is a need for regulated industries to be part of the
conversation on social media from a relationship management
perspective. Regulators are looking at what regulated
industries are doing...who is complaining about entities?
- Denyette DePierro, J.D., Senior Counsel, Office of Regulatory Policy, American
Bankers Association

6. Loyalty is making a
comeback because it can be
integrated and tracked via
mobile.
- Dawn Marie Yankeelov, President and
Founder, Aspectx

7. Opportunity can be manufactured.
Prearrange opportunities and take advantage of
them.
-Biz Stone, Co-Founder, Twitter

8. There is no
substitute for
face-to-face
communication.
-Tim Westergren, Founder and Chief
Strategy Officer, Pandora

9. To recruit top talent, small agencies should think about
creative compensation strategies - perks, sign on
bonuses, flex schedules, professional development
opportunities, etc.
- Jean Elizabeth Gonsoulin, President, The Gonsoulin Group

10. Transparency is a powerful tool
for helping
is a powerful tool for
consumer helping consumer brands
to move brands to move the
needle. the
needle.

11. D, do you have any examples of companies/images to be used here.
Gamification has proven an effective workplace training tool.
Employees trained by video games learn more factual information,
attain higher skill levels and retain information longer.
- University of Colorado Business School, 2010, via Shel Holtz

12. An organization's
actions speak more
loudly
than its words.
- Bey-Ling Sha, Ph. D., APR. (Recipient of PRSA's 2012 Outstanding Educator
Award)

13. How you prepare a client
to
be his or her own PR
is very important.
- Michael Steele, Political
Analyst, MSNBC; Former
Chairman, Republican National
Committee

14. Jessica Lyon
@jesslyon | jessica@cocommunications.com
Danielle Cyr
@daniellecyr | danielle@cocommunications.com
New York | Connecticut
www.cocommunications.com