A well-executed email marketing program means so much more than just sending regular emails, especially if you want to deliver a channel that increases conversions.
These slides are from a recorded webinar that revealed exactly what a highly converting email marketing program looks like, with examples of what other brands have done to successfully improve their email conversion rates.
Key areas covered include:
- The types of email campaigns you should be including in your email marketing program – are you using them all?
- How to integrate email throughout the customer journey to drive engagement and action, using emails designed for conversion.
- How to maximise the customer’s touch points by sending emails that are not only anticipated but are also welcomed
Delivered by international email marketing trainer and cloud.IQ marketing director, Kath Pay, fill in the form for access to a webinar that reveals how you can deliver greater conversions from a core a channel you are already spending time and budget on.
You can watch the full webinar at http://hubs.ly/y0zyFh0
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Turn visitors into customers with
cloud.IQ site abandonment tools
• Established 2002
• Remarketing and conversion experts
• On and off site personalisation
• cartRecovery and behavioural email
• Personalised Overlays
• Increase revenues by 20%
• In-depth data and insight
• Start with FREE cartAnalyser
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Example Online Sign-up Test
30% lift in Website Email
Conversion Rate
Revenue generated from new
visitors to the site didn’t
decrease - it increased.
Source: Alchemy Worx
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The sooner, the better
• 54% of all carts that are successfully
recovered are won back within the first few
hours after abandonment.
• An additional 10% can be recovered within
48 hours
Source: SeeWhy
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Qbic
“Cart recovery is an absolute no brainer in terms of return on
investment: now 10-25% of our total revenue comes from the
sales made from abandoned carts. It’s one of the simplest
things we’ve done to increase sales”
— Julie Fawcett, Head of Ecommerce
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Observed: Browsed not bought
Results versus general email:
Conversion rate: 44% increase
Note: The conversion rate will
be optimised if the products
are relevant to what has been
browsed
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Greater ROI for those who test
Proportion of companies reporting ‘excellent’ or ‘good’ ROI
Over twice
as likely
(118%) to
report
“excellent” or
“good” ROI
Test regularly
Source:
Econsultancy’s Email
Marketing Census
2012
Econsultancy 2014
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Test your automated processes!
• A increased total orders by 21%
• And revenue by 35%
• Even though A had a 10.5% lower open rate than B
• *Sent 50/50 split test over 4 weeks to abandoners.
A Reminder: Items Saved in Your Cart – Shop Now for an Extra 10% off
B Come back and Save an Extra 10%
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siteAnalyser:
Universal tag collects
complete journey
• Traffic source
• Device’s used
• IP Address
• First & last time on site
• Full user journey, Page URL’s
• Items added
• Personal details captured
• Browser used
• Fields filled in
• Blur or init
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exitCapture:
How it works
• Tracks a user’s site activity, down
to every single cursor movement
to calculate exactly when they’re
about to leave your site
• Dynamically generated, profile
relevant content such as exclusive
products, discounts, news, etc.
• 300% more email opt-ins
• 10% increase in conversion
Edit Content
When you
want
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cartRecovery:
How it works
• Use the interactive dashboard to
drill down to specific times of day
• Analyse the number of customers
that abandon, their cart value,
email performance metrics and
value of recovered sales
• Compare cart performance pre
and post remarketing
• Convert 20% back to completion
Reminder
35 min