This will #3 of 7 workshops in the Automation Series of trainings at The Bakery. Clint Brown and Haley Kieser are certified automation specilists and will be sharing their professional material on several key topics. Each week will have a new subject topic. November 21st: "Email Marketing for the Rest of Us: How to Find Big Success through Email Campaigns" Description: We’ve heard it said a thousand times, many small business owners say, “Email marketing is dead; I don’t need to do email.” The truth is, email remains one of the most powerful tools in a marketer's tool box. But like any power tool, it must be used correctly, or it can present big problems. In this class we will teach email marketing strategies and the best and worst practices, (a.k.a. what rocks and what bites). Cost: $15 to non-bakery members Location: The Bakery co-working space. 910 N Main Ave View the other classes taking place at The Bakery ---> www.fb.com/thebakerysf/events OR www.thebakerysf.com/events

1. EMAIL MARKETING
FOR THE REST OF US
ALLUVIO

2. ALLUVIO
KEY STAFF
CLINT BROWN, CEO
HALEY KIESER, PROCESS ENGINEER
Alluvio’s team is
full of recovering
perfectionists who
are obsessed with
the flow of things.

3. ALLUVIO
Alluvio uses a systematic
approach to make an
organization’s workflow more
effective, more efficient, and
more capable of adapting to an
ever-changing environment. We
work with unique businesses
experiencing uncommon growth
challenges to achieve strategic
growth.

4. 2.6 BILLION PEOPLE

5. ALLUVIO
CREATE MULTIPLE OPPORTUNITIES TO GATHER EMAILS
▸ Always look for more ways to grow your list
▸ Encourage/require visitors to register for actions
▸ Create contests/giveaways
▸ Free downloads or content (gifts)
▸ Allow blog comments with email submission
▸ Newsletter sign-up box

6. ALLUVIO
BULK EMAIL PROMOTIONS
▸ Target to right audience, at the right time
▸ Elements that are personalized

7. ALLUVIO
TRANSACTIONAL EMAIL PROMOTIONS
▸ Supplement with bulk email
▸ One-one-one pitching or custom promotions
▸ Great POC after welcome notices, account approvals, shipping confirmations,
etc.

8. ALLUVIO
ALWAYS TEST!
▸ Appeal of the design
▸ Subject line
▸ Arrangement of branding elements
▸ Configuration of Ads
▸ Strength of promotion
▸ Tone of message
▸ Whether or not features show up on all browsers, devices, etc.

9. ALLUVIO
AD FATIGUE

10. RIGHT TIME OF DAY

11. ALLUVIO
SUBJECT LINES

12. ALLUVIO
TWO METHODS
▸ Short & Shocking
▸ Example: Hey! Check out this new product.
▸ Looks like it is coming from a friend
▸ Intriguing & leaves curious
▸ Long & Provocative
▸ Fast way to get message across
▸ Tell exactly what they are getting
▸ Honest and length can stand out

13. ALLUVIO
USING PUNCTUATIONS $%#!
▸ To use:
▸ Normal punctuation
▸ Hyphens, dots, lines
▸ Emoticons (within reason)
▸ To avoid:
▸ HTML Emojis
▸ Dollar sign or dollar amount

14. STAY FRESH

15. CONSISTENT TONE

16. 1. GET PERSONAL

17. 2.CONNECTION B/W
SUBJECT LINE & FIRST LINE

18. 3. KEEP IT SHORT

19. 4. BE NON-SALESY

20. 5. ASK QUESTIONS

21. 6. REMEMBER MOBILE
USERS

22. 7. A/B TESTING

23. 8. MEASURE & TWEAK,
TWEAK, TWEAK

24. 9. DRESS UP SHARING

25. CONCLUSION

26. QUESTIONS?

27. INFO@ALLUV.IO