1. CELINIE MONZINI
149, Grosvenor Avenue, N5 2NH, London +44 (0)7794090483
celinie.monzini@gmail.com uk.linkedin.com/pub/célinie-monzini/12/968/531/
Date of birth: 17/09/1982 Nationalities: Italian, French
Full and clean French driving licence
I am an International Development Business Manager, looking to join a company to assist in its
overseas growth.
Thanks to my;
• languages: French, Italian, English (fluent) and Chinese (intermediate)
• international business development experience (Europe & Asia)
• project management skills
• fashion experience (retail and export wholesale)
• retail interior fit-out expertise
• curiosity, dynamism and challenge-oriented
I am motivated by the will to succeed and drive business forward; I am not only able to analyse and
identify new market opportunities but also define and put projects into place in those areas.
Throughout my experience, I have acquired a great understanding and knowledge of cultural
specificities and the importance of implementing a local communication strategy whilst ensuring
global brand identity.
3-year international experience Europe & Asia
RETAIL SALES ASSOCIATE Harvey Nichols LONDON (UK)
VANESSA BRUNO http://www.vanessabruno.com/
Area: luxury French brand
From 12/2012 until now (via Elite associates company)
• maximized the sales including cross sell to achieve concession growth
• provided a high standard of customer service at all time with a cultural sensitivity
• identified a customer’s needs and proceed to the adequate products selection
• accepted stock deliveries and then process them
• proposed, executed and maintained high standard of display & visual merchandising
EXPORT & ASIA PACIFIC AREA MANAGER HONG KONG (China), BORDEAUX (France)
DDP www.ddp.fr
Area: high street French brand
From 03/2011 to 03/2012
• built the overall brand strategy within the region (Japan/ Korea/ Singapore/ China/ Hong
Kong/ Taiwan) and prepared timely reports to management
• generated leads within the region finding distributors, franchise partners and agents
• secured a strong relationship with distributor in Singapore that lead to the formalisation of
a partnership agreement for 3 shops
• acted as a brand ambassador by presenting the brand and collection at exhibition fairs
• opened the first DDP showroom in Asia
• managed and lead 1 million euro export sales activity all around Europe
• delivered weekly sales reports
• ensured internal communication with marketing and merchandising team to implement the
best local communication strategies possible
• ensured quality control of all brand POS

2. SHOP FITTING PROJECT MANAGER
AQUILA EUROPE www.aquilaglobal.com
Area: retail interior fit-out
LONDON (UK) FREE LANCE from 08/2012 to 11/2012
HONG KONG/ SHENZHEN (China) from 09/2009 to 01/2011
Managed and implemented retail site project in Shopping Malls/ Department Store from conception
to completion
• managed portfolio of high profile retails brands
• liaised between production teams in China and managing director in Hong Kong
• met requirements in terms of design, material, H&S, risk assessment and building
regulations at all time
• ensured communication between overseas franchise team, partners, supplier, production
• carried out site visits/surveys to ensured on the progress of the project and incorporate into
formal reports
• negotiated with suppliers to obtain best quote bearing in mind budget
Projects included:
Forever Flawless: implemented USA cosmetic shop in Westfied shopping mall, London (UK)
Sephora: shop “facade”, Shanghai (China)
John Hardy: creation of new shop displays, Hong Kong (China)
Lasaro: mock-up shop, Shenzhen (China)
Rinascente: 3rd floor furniture department store, Sicily (Italy)
International education
Masters in Business Studies (with honours), Asia department from 09/2006 to 09/2008,
Institut d’Etudes Politiques – Lyon (France) / Chengdu & Beijing (China)
Internships in Marketing:
2007 (3months): Marketing surveyor, IPSOS - Paris (France)
• surveyed IPSOS products and methodology used in all 50 subsidiaries worldwide
• delivered report on how to improve internal communication and transparency
2008 (3months): Marketing events coordinator, Italian Chamber of Commerce - Beijing (China)
• Organised interchamber events, trade fairs, seminars and promotional events for Italian
companies looking to expand in China
International Relations Studies Bachelor’s Degree, Paris (France) from 10/2001 to 10/2005
Computer & Language skills
IT: Microsoft Office Suite
Ecommerce: digital marketing workshop at Escape the City-London
Languages: French (Mother tongue), Italian (Fluent), English (Fluent),
Mandarin: studied at the Chengdu University (China) and at the Chinese University of Hong Kong
(level 1)
Further work experiences & Personal interests
Humanitarian Work:
2004 (6months): Campaign assistant, AFESIP NGO - Phnom Penh (Cambodia)
• assisted in campaign management acting against women traffic in South East Asia
2005 (3months): Vietnam Manager Assistant, International Organisation for Migration-Hanoi
• established a strong network between IOM and local NGOs to improve collaboration and
cooperation to maximise the focus on fighting against human trafficking
2004/06: dissertation on women trafficking in South East Asia (200p)
2001/03: volunteered in orphanages in Vietnam (1 month) and in Cambodia (1 month)
International Relations:
2009 (4months): Parliamentary assistant of MP and Mayor of Grenoble: Mr. Michel Destot
• scheduled and organised meetings, wrote keynote presentations
• contributed to the set up of think tank: www.inventeragauche.com