Never Say Media is a leading global seeding agency. In 10 years of experience we have implemented 200 campaigns worldwide, generating over 1 billion views.

1. CLIENT: TEDX BOLOGNA
BRAND:
CAMPAIGN: PASSIONE E CREATIVITA’ - TRAILER
REFERENCE: INITIAL SEEDING REPORT
DATE: 21ST SEPTEMBER 2012

2. Who we are
Never Say Media is a leading global seeding and video distribution agency.
In 10 years of experience we have implemented over 200 campaigns worldwide, generating over 1
billion views.

3. Our offices
S
London, United Kingdom - main office
Oversees activities over uk, eu and
asia
Staff – 30 people
Barcelona, spain
Oversees activities in spanish and
latin american markets (including
brazil)
Staff – 17 people
a U
Los angeles, united states
Oversees activities in the american
market
Staff – 20 people
O
Milan, Italy
Oversees activities in the italian
market
Staff – 10 people

4. Main contacts
Claudio branno
Co – founder and strategic director
claudio@neversaymedia.com
http://www.linkedin.com/profile/view?id=36319700
Vincenzo Castrogiovanni
Co – founder and operations director
vincenzo@neversaymedia.com
http://www.linkedin.com/profile/view?id=16340971

5. credentials
I've no hesitation in recommending and endorsing Never Say Media as a perfect solution to achieve earned media success, leveraging
content and conversations across their impressive network of distribution points.
Never say media team are by far the most professional, reliable, effective and enjoyable people I've had the pleasure to work with so
far.
they've continually over delivered on the targets I've set. the views, interactions and engagements they've generated have been spot on
for my target audience, and the traffic has been organic and highly credible. not something I've been able to rely upon by other
vendors.
Never Say Media have a great team. Their size means that they give me and my teams a very dedicated service. We need something, we
need a report, we need feedback, we need suggestions - and they do it. Fast, agile, reliable and professional. They're a pleasure to work
with and to recommend.
Jez jowett. Global vp, digital and social media, havas sports and entertainment.
Email: jez.jowett@havas-se.com
http://www.linkedin.com/profile/view?id=7565925

6. credentials
Never Say Media has always over-delivered. As well as strong view counts, I've seen high levels of blog
coverage and social engagement proving that, differently from some other seeding companies, we're seeing
real people being properly targeted. With clear analytics and reporting, I've been able to see how they've
exceeded the brief.
Caspar mason. Former creative planner at pd3 uk, actually employed as creative strategist at jack morton,
london, uk
Email: Caspar_Mason@jackmorton.co.uk
http://www.linkedin.com/in/casparmason

7. credentials
we're really really happy with the results so a big thank you to the team at NEVER SAY MEDIA for all the hard
work. 85,000 views on YouTube was far higher than our target so we're really pleased with the results for
both the views and coverage we got with the major forums.
Sam Werge. Producer. Analogfolk, sydney, australia.
Email: sam.werge@analogfolk.com.au
http://www.linkedin.com/profile/view?id=97068537

8. Our clients

9. CLIENT: TEDX BOLOGNA
BRAND:
CAMPAIGN: PASSIONE E CREATIVITA’ - TRAILER
REFERENCE: INITIAL SEEDING REPORT
DATE: 21ST SEPTEMBER 2012
Video distribution services 2013

10. Our services
Never Say Media offers a first class service of online video distribution (Youtube), at global level,
through a highly competitive CPV system, and uses high quality distribution platforms that, not only
guarantees considerable effectiveness and efficiency of the campaign, but helps the triggering of
engagement and participation processes which represents the base of the viral mechanic.
Our strategic offering is composed by the following services.
Ad network
Online pr/blog outreach
Monitoring/tracking/reporting

11. Ad network
Distribution of the content over our proprietary ad network, composed by premium gaming apps, facebook apps
and mobile apps. The videos are distributed over the ad platform and users are invited to view and share them in
exchange of tokens/credits to be used over the gaming apps themselves.
This system guarantees extreme precision in the targeting, both from demographic and geographic point of view,
triggering the viral distribution of the video and keeping a high rate of daily views over the duration of the
campaign.
Everything happens under a complete transparency policy to guarantee the brand safety of our clients.
samples
http://apps.facebook.com/topeleven
http://apps.facebook.com/baseballheroes
http://apps.facebook.com/millionairecity
http://apps.facebook.com/dragoncity

12. Ad network

13. Ad network

14. Ad network

15. Ad network

16. Ad network

17. Online pr/blog outreach
Online PR and Editorial submission of the video campaigns to our extensive network of blogs and online
influencers. The specific URL of the video is submitted to bloggers and influencers through an informal email,
which also contains relevant campaign information, inviting them to post and comment it on their blogs and
social network profiles, with the aim of triggering the viral mechanic among their readers/followers.
Bloggers are selected depending on the areas of interest of the campaign, which are determined by the brand,
product category, and by potential collateral areas which may be involved by the creativity.

18. Online pr/blog outreach

19. Monitoring/tracking/reporting
Campaigns and their performance over Youtube and Social networks are constantly
monitored by our team of experts, and reports about the activity and results
achieved are delivered on weekly basis, in order to give a frequent overview of the
development of the campaign.

20. KPI’s
Views development over campaign period

21. KPI’s
Geo analysis

22. KPI’s
Details of coverage on blogs and social networks

23. CLIENT: TEDX BOLOGNA
BRAND:
CAMPAIGN: PASSIONE E CREATIVITA’ - TRAILER
REFERENCE: INITIAL SEEDING REPORT
DATE: 21ST SEPTEMBER 2012
pricing

24. pricing

25. CLIENT: TEDX BOLOGNA
BRAND:
CAMPAIGN: PASSIONE E CREATIVITA’ - TRAILER
REFERENCE: INITIAL SEEDING REPORT
DATE: 21ST SEPTEMBER 2012
Case studies

26. Diesel XXX
CLIENT: Diesel
CAMPAIGN: Diesel XXX
NSM INVOLVEMENT: VIDEO distribution
TARGET MARKETS: World Wide
GUARANTEED VIEWS: 3,000,000
VIEWS DELIVERED: 21 Millions +
OVERDELIVERY: Incalculable
BLOG POSTS: 800+
FACEBOOK SHARES: Incalculable
FACEBOOK LIKES: Incalculable
FACEBOOK COMMENTS: Over 100,000
TWEETS: Over 100,000 Video URL
http://www.break.com/index/sfw-porn-clips.html

27. Samsung LED Sheep
CLIENT: Samsung Electronics
CAMPAIGN: Led Sheep
NSM INVOLVEMENT: VIDEO distribution
TARGET MARKETS: World Wide
GUARANTEED VIEWS: 1,000,000
VIEWS DELIVERED: 16 Millions +
OVERDELIVERY: Incalculable
BLOG POSTS: 600+
FACEBOOK SHARES: 231,312 +
FACEBOOK LIKES: 160,084 +
FACEBOOK COMMENTS: 157,237 +
TWEETS: 29,124 + Video URL:
http://www.youtube.com/watch?v=D2FX9rviEhw

28. Samsung Dancing Girl
CLIENT: Samsung Electronics
CAMPAIGN: Samsung Galaxy – Dancing Girl
NSM INVOLVEMENT: VIDEO distribution
TARGET MARKETS: World Wide
GUARANTEED VIEWS: 800,000
VIEWS DELIVERED: 5,499,000
OVERDELIVERY: 687%
BLOG POSTS: 319
FACEBOOK SHARES: 85,304
FACEBOOK LIKES: 85,372
FACEBOOK COMMENTS: 61,028
TWEETS: 27,570 Video URL:
http://www.youtube.com/watch?v=lK7IzfLmyco

29. Westfield 100 Century Dance
CLIENT: Westfield
CAMPAIGN: 100 Century Dance
NSM INVOLVEMENT: VIDEO Distribution
TARGET MARKETS: United Kingdom
GUARANTEED VIEWS: 800,000
VIEWS DELIVERED: 3,900,000
OVERDELIVERY: 487%
BLOG POSTS: 430
FACEBOOK SHARES: 176,560
FACEBOOK LIKES: 249,686
FACEBOOK COMMENTS: 99,760
TWEETS: 69,299 Video URL:
http://www.youtube.com/watch?v=7JxfgId3XTs

30. Ecotricity Collapsing Towers
CLIENT: ecotricity
CAMPAIGN: collapsing towers
NSM INVOLVEMENT: VIDEO Distribution
TARGET MARKETS: United Kingdom
GUARANTEED VIEWS: 200,000
VIEWS DELIVERED: 2,157,000
OVERDELIVERY: 1,078%
BLOG POSTS: 713
FACEBOOK LIKES: 1,300
TWEETS: 6,997
Video URL:
http://www.youtube.com/watch?v=ggg3C87UVCY

31. AXE “Carrera de Globos”
CLIENT: AXE
CAMPAIGN: Carrera de globos
NSM INVOLVEMENT: VIDEO Distribution
TARGET MARKETS: Argentina, Mexico
GUARANTEED VIEWS: 300,000
VIEWS DELIVERED: 533,827
OVERDELIVERY: 78%
BLOG POSTS: 136
FACEBOOK shares: 832
TWEETS: 287
Video URL:
http://www.youtube.com/watch?v=go1rdM5P6cU

32. Atrapalo “adeu barcelona”
CLIENT: ATRAPALO
CAMPAIGN: ADEU BARCELONA
NSM INVOLVEMENT: VIDEO Distribution
TARGET MARKETS: SPAIN
GUARANTEED VIEWS: 200,000
VIEWS DELIVERED: 580,000
OVERDELIVERY: 189%
BLOG POSTS: 247
FACEBOOK SHARES: 50,349
FACEBOOK LIKES: 21,179
FACEBOOK COMMENTS:13,984
TWEETS: 2,361 Video URL:
http://www.youtube.com/watch?v=zEpo4gExLT8

33. Samsung Bluetooth
CLIENT: SAMSUNG TECHNOLOGY
CAMPAIGN: BLUETOOTH / REDNECK HUNTER
NSM INVOLVEMENT: VIDEO SEEDING
TARGET MARKETS: UK, FRANCE, GERMANY,
ITALY, SPAIN
GUARANTEED VIEWS: 300,000
VIEWS DELIVERED: 730,000
OVERDELIVERY: 143.5%
BLOG POSTS: 212
FACEBOOK SHARES: 1,864
Video URL:
http://www.youtube.com/watch?v=oRuXBxuEanY

34. Jumpers Unbreakable jay
CLIENT: JUMPER’S
CAMPAIGN: UNBREAKABLE JAY
NSM INVOLVEMENT: VIDEO SEEDING
TARGET MARKETS: ITALY
GUARANTEED VIEWS: 200,000
VIEWS DELIVERED: 445,000
OVERDELIVERY: 123%
BLOG POSTS: 73
FACEBOOK SHARES: 38,879
Video URL:
http://www.youtube.com/watch?v=ED86oS07MfI

35. Vodafone 1 Cent
CLIENT: VODAFONE
CAMPAIGN: 1 CENT
NSM INVOLVEMENT: VIDEO SEEDING
TARGET MARKETS: ITALY
GUARANTEED VIEWS: 300,000
VIEWS DELIVERED: 713,000
OVERDELIVERY: 138%
BLOG POSTS: 70
FACEBOOK SHARES: 9,837
TWEETS: 630
Video URL:
http://www.youtube.com/watch?v=6jmZs3byARI

36. Vodafone Smartphone domino
CLIENT: VODAFONE
CAMPAIGN: SMARTPHONE DOMINO MACHINE
NSM INVOLVEMENT: VIDEO SEEDING
TARGET MARKETS: ITALY
GUARANTEED VIEWS: 500,000
VIEWS DELIVERED: 1,121,858
OVERDELIVERY: 124%
BLOG POSTS: 247
FACEBOOK SHARES: 34,298
FACEBOOK LIKES: 8,973
FACEBOOK COMMENTS: 7,605
TWEETS: 1,780 Video URL:
http://www.youtube.com/watch?v=jvridy2d6uk