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Design Thinking

  1. Design Thinking Claudia Figueroa
  2. Introduction As the digital realm becomes ever more central to our lives, the design of its interfaces becomes ever more important to people’s quality of life.
  3. Introduction Design brings its own cybernetic sensibility to delivering products and services. The design community has encoded this sensibility into a set of practices and principles known as design thinking.
  4. Practices Design thinking is built upon four foundational practices: Empathy Ethnography Abductive thinking Iterative user testing
  5. Empathy It makes the customer’s perspective on a problem the starting point for all design activity. It reflects the philosophy of user-centeredness.
  6. Empathy No matter how beautiful a design solution, it doesn’t actually solve anything if it doesn’t work from the user’s point of view. An elegant chair that no one can sit in is a user-centered design failure.
  7. Ethnography It’s a disciplined process of nonjudgmentally observing users within their own realms.Without ethnography, designers risk unconsciously imposing their own biases instead of truly seeing the problem from the customer’s perspective.
  8. Abductive thinking It’s the process of finding creative solutions where there are no correct or best ones. It succeeds in situations where analytical engineering fails. It strives for designs that are practical as well as beautiful and inspiring.
  9. Iterative user testing It forces designers to repeatedly test and revise their beliefs about a solution. Design thinking views the development of a solution to a problem as the starting point, not the conclusion.
  10. Iterative user testing User testing exposes proposed designs to the harsh reality of usage in the form of prototypes. Repeated revision and retesting leads to successively better designs.
  11. Stages of Design Thinking As well as it does on graphic media, Design Thinking works also for software development, and it can be a very useful tool to understand the needs of the final user or client, and it can be synthesized in five stages.
  12. Stages of Design Thinking Comprehension Definition Ideation Prototyping Evaluation
  13. Comprehension It works side by side with empathy. The developers must understand the final users’ lives, their problems and needs. It’s important to get involved with the users in order to make this stage work completely.
  14. Definition The information gathered in the previous stage has to be evaluated and only keep the most valuable and relevant data, in order to build a general idea of the user’s daily life, their problems and needs.
  15. Ideation At this point, ideas for the creation of a solution are generated massively. It’s imperative not to discard any idea, no matter how non-viable it seems. Mind maps and brainstorming can be useful for this.
  16. Prototyping With a solution in mind, the creation of a minimum viable product starts on this stage. A piece of software can be developed so it can be presented for the final users to interact with it and give their initial impressions.
  17. Evaluation The minimum viable product is tested and users give their feedback about it. This stage is helpful because you can find and correct errors to be eliminated when the final product comes to life.
  18. Questions 1. Name one of the four practices of design thinking. 2. ¿What is the “Prototyping” stage about?
  19. Thank you!