Claritics Social Intelligence Suite provides organizations with real-time access to critical social behavioral data and user demographics in order to help optimize acquisition, engagement and monetization campaigns on Facebook and other social media platforms.

1. Introducing the Claritics Social Intelligence SuiteBeta Version Social Intelligence. Now. Jay Bala, CTO jay@claritics.com Claritics Confidential 1

2. Claritics Delivers Real-time Social Intelligence For Social Commerce Companies Action-ability Immediate, actionable insights to help social gaming, media, and e-tailersquickly reach smarter decisions Automation First solution to turn analytics into automated processes that continuously improve reach, retention and revenue campaigns About Us Experience from ERP to Hadoop, Facebook to Informatica Real world experience: 100+ gaming, media, retail, e-commerce clients Received $1.5 million Series A from Cervin Ventures and TiE Angels

4. Who will that impact?

5. How much?

6. When?

8. What are good traits?

9. How many is enough?

10. What tactics?

14. ARRPUDetailed category drill-downs Specify time periods Detailed metrics drill-downs

15. Base Analytics: Retention Domain-specific KPIs e.g. K-factor virality Claritics Confidential 6

16. Base Analytics: Revenue Virtual & Real commerce Claritics Confidential 7

18. Multi-Event Analysis

19. Levels Analysis Claritics Confidential

20. Advanced Analytics: Analyze Segments Claritics Confidential

21. Analyze Data What’s Next? Insights to Action to Automation Claritics Confidential 10 Define and Target Segments Tweak Game/Offer = 10cr = 50cr = 20cr Evaluate Behaviors  Engagement MAUs  DAUs  Engagement MAUs  DAUs

22. Summary Claritics moves Analytics from Defense to Offense Action-ability Automation Driving innovation in the cloud for social commerce Success with early beta customers Monetization for social gaming Expansion into high growth social commerce domains Media, Retail, others Thank You For more details, contact jay at claritics dot com. Claritics Confidential 11

23. Claritics In the Press Claritics Confidential 12 Claritics raises $1.5M for social analytics apps Claritics Raises $1.5 Million For Cloud-Based Analytics Apps Social Intelligence Company Claritics Raises $1.5M; Named TIEcon’s Top 50 Startup Claritics Raises $1.5M Series A For Social Analytics Claritics Raises Funding for its Social Analytics Services Social Analytics Firm Claritics Raises $1.5 million in Series A Funding