3 hot social media tips bio made social

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E: info@biomadesocial.com
www.biomadesocial.com
3 HOT SOCIAL MEDIA
TIPS FOR
LIFE SCIENCE COMPANIES
Presenter: Clarence Chew
Moderator: Kayla Roxas

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KAYLA ROXAS - MODERATOR
• Certiﬁed Social Media
Director
• Biotech sales and marketing
professional
• BSc in Biology minor Psych

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HOUSEKEEPING
• Ask questions in the chat box
• They will be answered at the end of the webinar

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CLARENCE CHEW - PRESENTER
• National social media speaker
- Digital Pharma Conference
• Content creator HIV/AIDS,
infection control, periodontal
disease, healthcare-associated
infections
• Social media in biotech,
medical device, and dentistry

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WHAT DOES SOCIAL MEDIA
INTHE LIFE SCIENCES
INDUSTRY LOOK LIKETODAY?

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MANY OFYOU LOOK LIKE
THIS.....

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HERE’S WHATYOU WILL GAIN
HowYou Can EnsureYour Life Science Company Becomes
ATop Inﬂuencer On Social Media
HowYou Can Build A Highly Engaged AudienceThat Raves
AboutYour Company & Products
HowYou Can Generate A Constant Stream of Social Leads
IntoYour Business

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WE’LL SHOWYOU HOWYOU
CAN GO FROMTHIS...

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TOTHIS!

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SECTION 1:
HowTo Become ATop Life
Science Industry Inﬂuencer On
Social Media

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CONTENT IS KING

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70 / 20 / 10 RULE
Sharing educational &
entertainment content
Connecting & building
relationships
Self promotional

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HOT SOCIAL MEDIATIP #1
USETHE 70 / 20 / 10 RULE FOR
CONTENT CREATION

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70 / 20 / 10 RULE

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HowTo Become ATop Life Science Industry
Inﬂuencer On Social Media
Focus On Educating Your Audience.
Provide Only The Highest Quality
Content That Your Audience Will Find
Both Useful & Helpful.

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SECTION 2:
HOWTO BUILD A HIGHLY
ENGAGED &TARGETED
AUDIENCE

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SOCIAL MEDIA IS A
FANTASTICTOOL FOR
TELLING STORIES

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STORYTELLING

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USE BLOGSTOTELL STORIES

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HOT SOCIAL MEDIATIP #2:
SHARE STORIES ON SOCIAL MEDIA

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SECTION 3:
HOWTO CONVERTYOUR FACEBOOK
“LIKES” INTO QUALIFIED LEADS

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WYETH

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CANADIAN CANCER
SOCIETY

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GENENTECH

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HOT SOCIAL MEDIATIP #3:
USE FACEBOOKTABSTO
CONVERT ‘LIKES’ INTO QUALIFIED
SOCIAL LEADS

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CAREGAROO

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3 HOT SOCIAL MEDIATIPS
FOR LIFE SCIENCE COMPANIES
1. UseThe 70 / 20 / 10 Rule For Content Creation
2. Share StoriesThatYour Audience Can RelateTo On Social
Media
3. And Use FacebookTabsTo Convert “Likes” Into Qualiﬁed
Social Leads

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QUESTIONS?

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1 HR SOCIAL MEDIA
STRATEGY SESSION
Contact us:
info@biomadesocial.com

3 hot social media tips bio made social

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