In October 2019, Claire Gamble, Unhooked Communications presented to 100 students at Staffordshire University's new campus Digital Institute London to give them an insight into what a PR career is like.

1. PR Masterclass
Claire Gamble
Unhooked Communications
@ClaireEGamble | @weareunhooked

2. What is PR?

3. Public relations (PR) is all about
reputation management and
brand perception.
It’s how you communicate with
your target audience to make
them think or act in a certain
way.

4. What can PR do?

5. AWARENESS
SALES
BEHAVIOURS
COMMUNITY
TRUST TRAFFICPERCEPTION
INVESTPARTNERS PEOPLE

6. https://www.prdaily.com/infographic-statistics-to-drive-your-pr-campaigns/
92% consumers trust
earned media more
than traditional ads.

7. 80% of business
buyers want articles
as part of their
researchhttps://www.themarketingblender.com/statistics-boost-sales/

8. https://www.prdaily.com/infographic-statistics-to-drive-your-pr-campaigns/
A stronger corporate
image can increase
stock price by 7%

9. Rule of 7
https://www.thebalancesmb.com/how-to-use-the-rule-of-7-to-radically-grow-your-business-4037683

10. 12 times B2B buyers
search online before
engaging with a brand
https://www.forbes.com/sites/ryanerskine/2017/12/28/how-to-turn-b2b-buyers-into-sales-leads-according-to-
data/#1c2d503a5a18

11. What does a PR do?

14. Business
Audience
Market
Media

26. Like what?

37. What job
opportunities are
there?

38. LOTS!

39. LOTS!
ü Agency
ü In-house
ü Freelance
ü Own business

40. English Literature
Broadcast
journalism
Online journalist
SEO copywriter
PR agency x 2
Freelancer
Own agency
Events, training, products

43. Would you suit a
job in PR?

44. ü Creative
ü Variety
ü Tenacious
ü Resilient
ü Team player
ü Results-driven
ü Fun

45. Top tips from other
PRs…

46. Read, watch, listen
to the media.

47. Meet as many
people as you can -
your network will be
invaluable.

48. Be nice, humble and
roll up your sleeves.

49. Find experience in a
small agency.

50. Learn how to
communicate via
different platforms…

51. …including the
phone!

52. Agencies are great
training and
experience.

53. Think what your
audience wants to read
& what journalists
want to write.

54. Understand what
PR is.

55. Commit to
professional
development and keep
on top of the industry.

56. You can teach skills,
but not passion.

57. Use LinkedIn.

58. Ask questions, learn,
work hard, have fun!

59. Now your turn…

60. Think about…
• Which media would you
target and why?
• Which social media
would you use and why?
• What sort of messages
and content do you think
would appeal to this
audience?

61. THANK YOU
Claire Gamble – claire@weareunhooked.com
Unhooked Communications
@ClaireEGamble | @weareunhooked