This document provides tips and recommendations for creating standout communications in 2016. It suggests being strategic with year-round communications by using annual reports, ensuring websites are ready, and running effective campaigns. Other tips include presenting information differently using infographics, saying thank you, following up with newsletters, using images, and considering content and messages based on the culture. It also identifies election year opportunities such as voter registration, education, and get out the vote efforts. The document encourages targeting messages and using interactive data across mobile and desktop platforms.

1. Create Standout
Communications in 2016
Amie Adams, President
Dunn Associates

2. The Elephant in the Room
Gallup survey

3. Be Strategic!

4. Year-Round Communications

5. Annual Reports

6. Is Your Website Ready?

7. Is Your Website Ready?

8. Is Your Website Ready?

9. Campaign

10. Campaign

11. 11

12. Campaign

13. Campaign
13

14. Let’s Talk

15. Present Information Differently

16. What’s Old is New

17. What’s Old is New

18. Infographics

19. Infographics

20. Campaign

21. Say Thank You

22. Follow Up

23. Newsletters

24. Use Images

25. Consider Your Content

26. Wish Your Members Well

27. Election Year Opportunities
• Voter Registration
• Education on the election process
• Election updates
• GOTV (Get out the Vote)

28. Online Voter Registration

29. GOTV

30. Consider Your Culture

31. Does Your PAC Have a Brand?

32. Target Your Messages

33. Interactive Data

34. What’s The Subject?

35. Mobile & Desktop

36. Questions??
Amie Adams
aadams@dunnassoc.com
703-527-6644
www.dunnassoc.com