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How to
Create Viral
 Content
The 6 Emotions of Viral Content



 According  to the Wharton School of
 Business, there are 6 “emotional
 triggers” that are commonly
 associated with viral content.
Awe



Surprise         Anger




  Lust           Fear



           Joy
The 6 Emotions of Viral Content


 #1Awe: Content that evokes a sense
 of “awe” includes uplifting
 stories, remarkable events, or
 exhaustive educational content on a
 singular subject or topic.
The 6 Emotions of Viral Content

 #2 Anger: Content that evokes
 “anger” makes people want to raise
 their voice in outrage. When content
 hits a nerve on someone’s
 opinion, anger has successfully been
 evoked.
The 6 Emotions of Viral Content


 #3Fear: Content that evokes “fear” is
 the kind of content that keeps
 people up at night with anxiety. This
 content should make people feel like
 they’re missing out on something.
The 6 Emotions of Viral Content


 #4Joy: Content that evokes “joy” is
 the kind of content that uplifts
 people and gives them hope or
 motivation. This sort of content often
 contains an inspiring story.
The 6 Emotions of Viral Content


 #4Joy: Content that evokes “joy” is
 the kind of content that uplifts
 people and gives them hope or
 motivation. This sort of content often
 contains an inspiring story.
The 6 Emotions of Viral Content


 #5Lust: Content that evokes “lust” is
 simply content that makes people
 desire something. The lust doesn’t
 have to be sexual in nature, it could
 mean a desire for wealth, health, etc
The 6 Emotions of Viral Content


 #6Surprise: Content that evokes
 “surprise” can also be described as
 secret content. It reveals something
 previously uncommonly known, or
 goes against common knowledge.
3 More Key Takeaways


 Theresearch study also mentions 3
 more important takeaways relating
 to what makes content go viral.
#1 — Positive vs. Negative


 The
    study noted that positive content
 was far more likely to go viral than
 negative content.
#2 — Emotional Arousal


 Thestudy noted that content that
 evoked high arousal emotions
 (positive or negative) was more likely
 to go viral.
#3 — Practically Useful


 The study noted that content that
 was practically useful was the most
 likely to go viral.
Read more
 about viral
 content by
clicking here
SparringMind.com

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Viral Marketing Examples for Content Creation

  • 2. The 6 Emotions of Viral Content  According to the Wharton School of Business, there are 6 “emotional triggers” that are commonly associated with viral content.
  • 3. Awe Surprise Anger Lust Fear Joy
  • 4. The 6 Emotions of Viral Content  #1Awe: Content that evokes a sense of “awe” includes uplifting stories, remarkable events, or exhaustive educational content on a singular subject or topic.
  • 5. The 6 Emotions of Viral Content  #2 Anger: Content that evokes “anger” makes people want to raise their voice in outrage. When content hits a nerve on someone’s opinion, anger has successfully been evoked.
  • 6. The 6 Emotions of Viral Content  #3Fear: Content that evokes “fear” is the kind of content that keeps people up at night with anxiety. This content should make people feel like they’re missing out on something.
  • 7. The 6 Emotions of Viral Content  #4Joy: Content that evokes “joy” is the kind of content that uplifts people and gives them hope or motivation. This sort of content often contains an inspiring story.
  • 8. The 6 Emotions of Viral Content  #4Joy: Content that evokes “joy” is the kind of content that uplifts people and gives them hope or motivation. This sort of content often contains an inspiring story.
  • 9. The 6 Emotions of Viral Content  #5Lust: Content that evokes “lust” is simply content that makes people desire something. The lust doesn’t have to be sexual in nature, it could mean a desire for wealth, health, etc
  • 10. The 6 Emotions of Viral Content  #6Surprise: Content that evokes “surprise” can also be described as secret content. It reveals something previously uncommonly known, or goes against common knowledge.
  • 11. 3 More Key Takeaways  Theresearch study also mentions 3 more important takeaways relating to what makes content go viral.
  • 12. #1 — Positive vs. Negative  The study noted that positive content was far more likely to go viral than negative content.
  • 13. #2 — Emotional Arousal  Thestudy noted that content that evoked high arousal emotions (positive or negative) was more likely to go viral.
  • 14. #3 — Practically Useful  The study noted that content that was practically useful was the most likely to go viral.
  • 15. Read more about viral content by clicking here