SlideShare ist ein Scribd-Unternehmen logo
1 von 39
WordCamp Victoria   Research Strategies, Topic Selection and Writing Styles Cindy Stephenson November 14, 2009
Focus on your reader
Focus on your reader: ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],For each of these we’ll consider:
Research helps you: ,[object Object],[object Object],[object Object],[object Object]
Research Strategies ,[object Object],[object Object],[object Object],[object Object]
 
 
 
 
Some interesting examples… ,[object Object],[object Object],[object Object]
American Red Cross ,[object Object],http://www.redcross.org/
American Red Cross: uses research to identify key influencers http://www.redcross.org/
The CEO blogger: going beyond standard web metrics The Merrill  Dubrow  Blog http:// www.marcresearch.com/blogs/merrill /
25 Things I Learned on Google Trends –  Steve Rubel of Micro Persuasion http://bit.ly/3ikPm4
 
Tudorwilliams   An interesting comparison of web traffic on IABC's site compared to PRSA over past year. Some big differences!  http://tinyurl.com/mn4soy
http://surveymonkey.com
Want more on research? ,[object Object],[object Object],[object Object],[object Object]
http://kdpaine.blogs.com/   @kdpaine
 
http://www.sinicom.com/   @sinickasa
Research helps you focus on your reader
Becoming known in your niche gives you: ,[object Object],[object Object],[object Object],[object Object],[object Object]
Specialize ,[object Object],[object Object],[object Object],[object Object]
http://www.problogger.net/about-problogger/
http://www.copyblogger.com/keyword-research/
Finding success in your niche ,[object Object],[object Object],[object Object],[object Object],[object Object]
Want more inspiration?
Getting your message out effectively leads to: ,[object Object],[object Object],[object Object],[object Object]
Before you start writing: ,[object Object],[object Object]
Have a clear message: ,[object Object],[object Object]
Be your own editor: ,[object Object],[object Object],[object Object]
Appearance matters ,[object Object],[object Object],[object Object],[object Object],[object Object]
More on writing? ,[object Object],[object Object],[object Object],[object Object]
 
Photo Credits ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Photo Credits (continued) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Contact Info PR Perspective http://cindystephenson.wordpress.com @CJStephenson [email_address]

Weitere ähnliche Inhalte

Andere mochten auch

Writing styles- Business Communication
Writing styles- Business CommunicationWriting styles- Business Communication
Writing styles- Business Communication
Kannan karthik
 
Styles in business letter
Styles in business letterStyles in business letter
Styles in business letter
Priyanka Eka
 
Business letters and different styles
Business letters and different stylesBusiness letters and different styles
Business letters and different styles
Seemab Abbas
 
Formal and informal letter
Formal and informal letterFormal and informal letter
Formal and informal letter
edisofyan82
 
BUSINESS LETTER AND DIFFERENT STYLES
BUSINESS LETTER AND DIFFERENT STYLESBUSINESS LETTER AND DIFFERENT STYLES
BUSINESS LETTER AND DIFFERENT STYLES
Seemab Abbas
 

Andere mochten auch (9)

Study In Writing Styles
Study In Writing StylesStudy In Writing Styles
Study In Writing Styles
 
Writing styles- Business Communication
Writing styles- Business CommunicationWriting styles- Business Communication
Writing styles- Business Communication
 
Layout of business letters
Layout of business lettersLayout of business letters
Layout of business letters
 
Styles of Business Letters
Styles of Business LettersStyles of Business Letters
Styles of Business Letters
 
Styles in business letter
Styles in business letterStyles in business letter
Styles in business letter
 
Business letters and different styles
Business letters and different stylesBusiness letters and different styles
Business letters and different styles
 
Letter writing
Letter writing Letter writing
Letter writing
 
Formal and informal letter
Formal and informal letterFormal and informal letter
Formal and informal letter
 
BUSINESS LETTER AND DIFFERENT STYLES
BUSINESS LETTER AND DIFFERENT STYLESBUSINESS LETTER AND DIFFERENT STYLES
BUSINESS LETTER AND DIFFERENT STYLES
 

Ähnlich wie Blogging: Research, Topic Selection and Writing Styles/Tips

Social Media Master Class UKHA
Social Media Master Class UKHASocial Media Master Class UKHA
Social Media Master Class UKHA
Kelly V
 
Personal branding by Pacharee Pantoomano of Brandnow.asia
Personal branding by Pacharee Pantoomano of Brandnow.asiaPersonal branding by Pacharee Pantoomano of Brandnow.asia
Personal branding by Pacharee Pantoomano of Brandnow.asia
Pacharee Pantoomano
 

Ähnlich wie Blogging: Research, Topic Selection and Writing Styles/Tips (20)

BIS3350 Oct 2016
BIS3350 Oct 2016BIS3350 Oct 2016
BIS3350 Oct 2016
 
Writing For The Web
Writing For The WebWriting For The Web
Writing For The Web
 
Using LinkedIn For Your Job Search
Using LinkedIn For Your Job SearchUsing LinkedIn For Your Job Search
Using LinkedIn For Your Job Search
 
Blogging for researchers
Blogging for researchersBlogging for researchers
Blogging for researchers
 
LinkedIn Career and Personal Development
LinkedIn Career and Personal DevelopmentLinkedIn Career and Personal Development
LinkedIn Career and Personal Development
 
Building Your Personal Brand - A Seminar for Researchers
Building Your Personal Brand - A Seminar for Researchers Building Your Personal Brand - A Seminar for Researchers
Building Your Personal Brand - A Seminar for Researchers
 
Vanguard Technology - The Blog Factor: Why Starting A Blog Today Is More Impo...
Vanguard Technology - The Blog Factor: Why Starting A Blog Today Is More Impo...Vanguard Technology - The Blog Factor: Why Starting A Blog Today Is More Impo...
Vanguard Technology - The Blog Factor: Why Starting A Blog Today Is More Impo...
 
Social Media Master Class UKHA
Social Media Master Class UKHASocial Media Master Class UKHA
Social Media Master Class UKHA
 
Proactive Approaches for Building a Professional Network
Proactive Approaches for Building a Professional NetworkProactive Approaches for Building a Professional Network
Proactive Approaches for Building a Professional Network
 
Blogging Essentials
Blogging EssentialsBlogging Essentials
Blogging Essentials
 
How to use social media for SELF branding
How to use social media for SELF brandingHow to use social media for SELF branding
How to use social media for SELF branding
 
Realising your potential using the RDF - PG futures salford Jun11
Realising your potential using the RDF - PG futures salford Jun11Realising your potential using the RDF - PG futures salford Jun11
Realising your potential using the RDF - PG futures salford Jun11
 
An Introduction to Writing at Master's Level
An Introduction to Writing at Master's LevelAn Introduction to Writing at Master's Level
An Introduction to Writing at Master's Level
 
Dagmar Gebauer: "Accepted - but how to get your article noticed? And why you ...
Dagmar Gebauer: "Accepted - but how to get your article noticed? And why you ...Dagmar Gebauer: "Accepted - but how to get your article noticed? And why you ...
Dagmar Gebauer: "Accepted - but how to get your article noticed? And why you ...
 
Personal branding by Pacharee Pantoomano of Brandnow.asia
Personal branding by Pacharee Pantoomano of Brandnow.asiaPersonal branding by Pacharee Pantoomano of Brandnow.asia
Personal branding by Pacharee Pantoomano of Brandnow.asia
 
LinkedIn + Networking PPT.pptx
LinkedIn + Networking PPT.pptxLinkedIn + Networking PPT.pptx
LinkedIn + Networking PPT.pptx
 
Building your academic brand through engagement with social media
Building your academic brand through engagement with social mediaBuilding your academic brand through engagement with social media
Building your academic brand through engagement with social media
 
Magnifying Your Brand on Linkedin - Andrew Chow, Ideas & Concepts
Magnifying Your Brand on Linkedin - Andrew Chow, Ideas & ConceptsMagnifying Your Brand on Linkedin - Andrew Chow, Ideas & Concepts
Magnifying Your Brand on Linkedin - Andrew Chow, Ideas & Concepts
 
How to Blog your way to Increased Constituent Engagement and Fundraising
How to Blog your way to Increased Constituent Engagement and FundraisingHow to Blog your way to Increased Constituent Engagement and Fundraising
How to Blog your way to Increased Constituent Engagement and Fundraising
 
CapTechTalks Webinar Feb 2024 Darrell Burrell.pptx
CapTechTalks Webinar Feb 2024 Darrell Burrell.pptxCapTechTalks Webinar Feb 2024 Darrell Burrell.pptx
CapTechTalks Webinar Feb 2024 Darrell Burrell.pptx
 

Kürzlich hochgeladen

FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
dollysharma2066
 
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
amitlee9823
 
Call Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service NoidaCall Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service Noida
dlhescort
 
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Sheetaleventcompany
 
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
amitlee9823
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
daisycvs
 

Kürzlich hochgeladen (20)

(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
 
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
 
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service AvailableCall Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
 
Malegaon Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
Malegaon Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort ServiceMalegaon Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
Malegaon Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
 
Cracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxCracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptx
 
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort Service
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort ServiceEluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort Service
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort Service
 
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
 
Uneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration PresentationUneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentation
 
Call Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service NoidaCall Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service Noida
 
It will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayIt will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 May
 
Organizational Transformation Lead with Culture
Organizational Transformation Lead with CultureOrganizational Transformation Lead with Culture
Organizational Transformation Lead with Culture
 
Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024
 
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60%  in 6 MonthsSEO Case Study: How I Increased SEO Traffic & Ranking by 50-60%  in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
 
RSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors DataRSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors Data
 
Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1
 
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
 
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
 
PHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation FinalPHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation Final
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
 
Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876
Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876
Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876
 

Blogging: Research, Topic Selection and Writing Styles/Tips