This presentation was developed based on the ACC informational brief - The Social Aspects of Communication, An Overview of Social Media Practices in Corporate Public Relations for Cable. In this slide show, PR professional Cindy Ronzoni showcases valuable examples of social media practices in the cable industry.

1. An Overview of Social Media Practices in Corporate Public Relations for Cable © 2011 Social Spread Media – [email_address] - 310.880.1961 The Social Aspects of Communication

2. The Social Aspects of Communication August 31, 2011 Presented by Cindy Ronzoni, Founder and President Social Spread Media © 2011 Social Spread Media – [email_address] - 310.880.1961 The Social Aspects of Communication

7. © 2011 Social Spread Media – [email_address] - 310.880.1961 The Social Aspects of Communication The Big Picture

8. © 2011 Social Spread Media – [email_address] - 310.880.1961 The Social Aspects of Communication Insight 1 – Breaking News

9. © 2011 Social Spread Media – [email_address] - 310.880.1961 The Social Aspects of Communication “ From the information, to the interaction, the links, the search functionality, to knowing – in an instant – exactly what people are talking about and caring about, there has never been anything like Twitter .” Jim Maiella, Vice President of Media Relations at Cablevision

10. © 2011 Social Spread Media – [email_address] - 310.880.1961 The Social Aspects of Communication “ So I’m told by a reputable person they have killed Osama Bin Laden. Hot damn.”

13. © 2011 Social Spread Media – [email_address] - 310.880.1961 The Social Aspects of Communication You are Held Responsible for What You Post And The World is Watching You

14. © 2011 Social Spread Media – [email_address] - 310.880.1961 The Social Aspects of Communication Communication Professionals – Now More than Ever Need to be On Their Toes

15. © 2011 Social Spread Media – [email_address] - 310.880.1961 The Social Aspects of Communication “ We don’t have a 24 hour news cycle anymore; it’s now more like 24 seconds .” --Chris LaPlaca, Senior Vice President, Corporate Communications at ESPN.

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18. © 2011 Social Spread Media – [email_address] - 310.880.1961 The Social Aspects of Communication Insight 2 – Are You Ready If A Crisis Hits? Could you react in 24 seconds?

19. © 2011 Social Spread Media – [email_address] - 310.880.1961 The Social Aspects of Communication Discovery Communications Was Ready Case Study: Hostage Situation -Crisis Communication Plan In Place -Able to Shut off Social Communication Precedent Setting

20. © 2011 Social Spread Media – [email_address] - 310.880.1961 The Social Aspects of Communication Discovery released an official statement on their corporate blog only after the situation was resolved and their employees were safe. And Discovery’s corporate communications and social media teams even went a step further, pushing the statement’s URL link to all of Discovery’s social accounts (Facebook and Twitter) as well as the social accounts of their sister networks. More than 50,000 people (19,000 from Twitter) visited Discovery’s main blog post in the first two days. “People were tweeting about it so quickly that it was spreading the story faster than traditional media could get to it. - According to Gayle Weiswasser

21. © 2011 Social Spread Media – [email_address] - 310.880.1961 The Social Aspects of Communication Insight 3 – Practical Aspects of a Corporate Blog

22. © 2011 Social Spread Media – [email_address] - 310.880.1961 The Social Aspects of Communication

23. © 2011 Social Spread Media – [email_address] - 310.880.1961 The Social Aspects of Communication Employees Post Personal Touch

24. © 2011 Social Spread Media – [email_address] - 310.880.1961 The Social Aspects of Communication

25. © 2011 Social Spread Media – [email_address] - 310.880.1961 The Social Aspects of Communication ESPN Front Row began with “A Day In The Life” Project 24 Hours of Life at ESPN including its sister offices Brilliant!

26. © 2011 Social Spread Media – [email_address] - 310.880.1961 The Social Aspects of Communication Personal Touch Customer Service

27. © 2011 Social Spread Media – [email_address] - 310.880.1961 Answers Why? Answers Who He Is

28. © 2011 Social Spread Media – [email_address] - 310.880.1961 The Social Aspects of Communication

29. © 2011 Social Spread Media – [email_address] - 310.880.1961 The Social Aspects of Communication Local

30. © 2011 Social Spread Media – [email_address] - 310.880.1961 The Social Aspects of Communication Relevant Customer Content

31. © 2011 Social Spread Media – [email_address] - 310.880.1961 The Social Aspects of Communication Post Achievements

32. © 2011 Social Spread Media – [email_address] - 310.880.1961 The Social Aspects of Communication 2-way involvement

33. © 2011 Social Spread Media – [email_address] - 310.880.1961 The Social Aspects of Communication Insight 4 – Conversational Engagement

34. © 2011 Social Spread Media – [email_address] - 310.880.1961 The Social Aspects of Communication Would You Engage in These Conversations?

35. © 2011 Social Spread Media – [email_address] - 310.880.1961 The Social Aspects of Communication

36. © 2011 Social Spread Media – [email_address] - 310.880.1961 The Social Aspects of Communication

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38. © 2011 Social Spread Media – [email_address] - 310.880.1961 The Social Aspects of Communication Carriage Disputes Transparency

39. © 2011 Social Spread Media – [email_address] - 310.880.1961 The Social Aspects of Communication

40. The Social Aspects of Communication Good With The Bad

41. © 2011 Social Spread Media – [email_address] - 310.880.1961 The Social Aspects of Communication Highlighting a Press Hit Great Use

42. © 2011 Social Spread Media – [email_address] - 310.880.1961 The Social Aspects of Communication

43. © 2011 Social Spread Media – [email_address] - 310.880.1961 The Social Aspects of Communication

44. © 2011 Social Spread Media – [email_address] - 310.880.1961 The Social Aspects of Communication

45. © 2011 Social Spread Media – [email_address] - 310.880.1961 The Social Aspects of Communication

46. © 2011 Social Spread Media – [email_address] - 310.880.1961 The Social Aspects of Communication

47. © 2011 Social Spread Media – [email_address] - 310.880.1961 The Social Aspects of Communication

48. © 2011 Social Spread Media – [email_address] - 310.880.1961 The Social Aspects of Communication

49. © 2011 Social Spread Media – [email_address] - 310.880.1961 The Social Aspects of Communication Great Customer Service

50. © 2011 Social Spread Media – [email_address] - 310.880.1961 The Social Aspects of Communication Bonus Material

51. © 2011 Social Spread Media – [email_address] - 310.880.1961 The Social Aspects of Communication Customized Landing Pages

52. The Social Aspects of Communication Klout.com

53. The Social Aspects of Communication Customized Landing Pages

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57. The Social Aspects of Communication Socialguide.com

58. © 2011 Social Spread Media – [email_address] - 310.880.1961 The Social Aspects of Communication Time for Questions

59. © 2011 Social Spread Media – [email_address] - 310.880.1961 The Social Aspects of Communication Let’s Keep The Conversation Going Contact Info: Cindy Ronzoni, Social Spread Media @cindyronzoni Small Business/ PRBlog: www.Socialspreadmedia.com PR Blog: www.CindyRonzoni.com Facebook: Social Spread Media Fan Page