A quick & simple business plan template for fleshing out an idea into a viable business proposition. Created >10 years ago when I had Luken & May biscuits but used by many people thereafter.

1. A simple BUSINESS PLAN to flesh out your idea. by Cindy Luken
• the business
• sales & marketing
• operations
• people
• financials
the business
who are we?
what will we do?
who will we be?
what is our business strategy?
what are our core capabilities? (speills PROFIT)
Physical Assets
Reputation
Organisation
Financial
Intellectual Property
Technology
how are key risks managed?
how do we protect our IP?
Sales & marketing
why is there a market ? Why will it work?
who is our customer?
who is our competition?
What products will we make and category/sector will we compete in?
what is our market entry strategy?
what channels will we sell thru & why?
how do we market, distribute and sell our product?

2. what are the sales target?
how are sales targets achieved?
Operations
how is our product mass produced?
What does our supply chain look like?
How is office/admin set up and run?
People
who is on the management team & what do they do?
Finances
What are our financial targets?
GSV 500,000 1,000,000 5,000,000 10,000,000
COGS 125,000 250,000 1,250,000 2,500,000
GM 375,000 750,000 3,750,000 7,500,000
STOCK & DISTRIBUTION COSTS 50,000 80,000 375,000 700,000
SELLING COSTS 25,000 70,000 200,000 400,000
TERMS & DISCOUNTS 25,000 100,000 1,000,000 2,000,000
MARKETING COSTS 125,000 200,000 1,000,000 2,000,000
OVERHEADS 125,000 150,000 450,000 800,000
EBIT 25,000 150,000 725,000 1,600,000
AS A % OF SALES ( pink cells can be changed to calculate automatically)
% cogs 25% 25% 25% 25%
% stock storage & picking (4%) & freight 10% 8% 8% 7%
% selling costs (sales people + oncosts) 5% 7% 4% 4%
% terms & disc (international exp) 5% 10% 20% 20%
% marketing 25% 20% 20% 20%
% overheads 25% 15% 9% 8%
% EBIT 5% 15% 15% 16%

3. How is the business being funded - start up & growth?
What is our exit strategy?