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Gamify the CAIWAY Contactenter!
Who is Chris?
2006
2008
2008
2012
2013
But First: What is Gamification?
Gamification is the use of game design technique,
game thinking and game mechanics to enhance non-
game contexts.
Deterding. S, Dixon. D, Khaled, R. Nacke. L. From Game Design Elements to
Gamefullness: Defining “Gamification”. ACM, Finland, 2011, 9-14
How does it Work?
Pavlov Skinner Maslov
Challenges of Caiway…
CHALLENGES
Cherry Picking
CHALLENGES
Cherry Picking
SLA Improvement
CHALLENGES
Cherry Picking
SLA Improvement
First Time Fix
CHALLENGES
Cherry Picking
SLA Improvement
First Time Fix
Knowladge base usages
CHALLENGES
Cherry Picking
SLA Improvement
First Time Fix
Knowladge base usages
Knowladge base articles deleviry of agents
Make a Framework
MDA Framework
Mechanics: Functioning components
Dynamics: Interactions
Aesthetics: Fun parts
This framework is created by Robin Hunicke, Marc LeBlank and Robert Zubek. Hunick, R.,
LeBlanc, M., Zubek, R., MDA: A Formal Approach to Game Design and Game Research
[http://www.cs.northwestern.edu/~hunicke/MDA.pdf]
MDA Framework
Four types of game elements:
Points
Levels
Badges
Leaderboard
Points
Levels
Badges
Leaderboard
Points
Levels
Badges
Leaderboard
Points
Levels
Badges
Leaderboard
Points
Levels
Badges
Leaderboard
need a Prototype …
Client
Database
Gamification
Service
Read
Push
Gamification
Database
Client
X n
Client
Client
RESULTS (pilot – only email)
Les Cherry Picking
RESULTS (pilot – only email)
Les Cherry Picking
SLA Improvement
RESULTS (pilot – only email)
Les Cherry Picking
SLA Improvement
First time Fix +8%
RESULTS (pilot – only email)
Les Cherry Picking
SLA Improvement
First time Fix +8%
Higher knowladgebase usage +12%
RESULTS (pilot – only email)
Les Cherry Picking
SLA Improvement
First time Fix +8%
Higher knowladgebase usage +12%
More items for the knowladge base +17%
RESULTS (pilot – only email)
Les Cherry Picking
SLA Improvement
First time Fix +8%
Higher knowladgebase usage +12%
More items for the knowladge base +17%
More fun in the job / Competition
Chris van den Berg
Email: chris@engageit.co
Website: http://www.engageit.co
Twitter: http://twitter.com/chrisvdberg
Linkedin: http://www.chrisvdberg.com
Questions? Contact me !
Engage Gamification!

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