2. Agenda
Why We Are Here
Basic Ideas of Game Industry
A Glance at Taiwan Game Industry
Mobile Games: Past, Present, and Future
Trend of Game Apps
Q&A
4. About You
• Juniors in Department of Digital Media Design ,
Hwa Hsia Institute of Technology
•
Basic knowledge of Animation and/or Game Design
• BTW, Albert Liu, founder and president of Gamania, is your
senior colleague
• Elective course
• Interested In Game Apps Design
• Good Teacher
5. About Me
• ID: Christina Hsu ( 徐志瀟 )
• HP: 17 Years Old (Since 1996)
• Guilds: UserJoy( 宇峻奧汀 ) 、 Dreamforce ( 次方
) 、 Lager ( 雷爵 ) 、 Gamania ( 遊戲橘
子 ) 、 FunTown ( 戲谷 )
• Attributes: Game Designer (assistant of ADM and
CS ) 、 Marketing Manager 、 Product Manager
、 Biz Dev. Manager 、 Market Intelligence
Researcher 、 Producer
6. My Strength in Game Industry
Go through the complete flow
Pitch ➙ Proposal ➙ Development ➙ QA ➙
Manufacture ➙ Release ➙ Distribution ➙
Marketing ➙ Operation
Cross-platform, multi-devices
PC, Console, Mobile (Missing Part: Arcade)
Set-top-box, Inflight Game
Cross-culture Experience
Dozen Version for Ten Territories
BD, Localization, Support
7. My Work in Mobile Games
iOS
<FunTown Mahjong HD>
<New FunTown Mahjong>
<Mahjong WorldCup>
Android
<7PK>
Feature Phone
< FunTown Mahjong > (for Nokia)
20. Product Manager
Choose the titles:
meet the portfolio
need
Strategic Thinking:
business plan, P &.
L, marketing plan
Do &. Check: make
sure everything is on
the right track
22. CS / GM / IT
Customer Service IT (Deployment)
Game Master
23. Industry Chain
Game Studio
Content
Provider
IP Provider
Service
Provider
Game
Publisher
ISP
Channel
Game
Operator
Game
Distributor
Retail Points
Connection Media Cyber Cafe
End User Game Player
32. Hindsight
Famous examples
Ballmer laughed at iPhone
Google tried to be merged by Yahoo with only
USD 1 million
Bell tried to sell “phone” with USD 100 thousand
Mobile games are the FUTURE
Until Now
35. Differences between the
Industry Chains
Past Pattern
Non-equivalence: SP > CP
High Entrance Barrier
Culture/Location Barrier
New Pattern
Global Market = Global Competition
Who’s in charge of Marketing/Promotion when
there’s no publisher?
36. Similar Trail of Evolution
History repeats but it goes faster
Paper Download
Subscription
F2P + IAP
It changes the way you design a mobile game
Game play
Game Design is business design
50. Revenue per Download, March
2013
Revenue per Download, iOS Games, March 2013
Revenue per Download, Google Play Games, March 2013
AppAnnie, May 2013
51. Self-publish or get published?
Get published?
If you get solid commitments on
marketing budget and
promotional efforts
Self-publish?
Promote budget to make
Apple/Google feature your app
Big Data Analysis to improve UX