The document summarizes competitive cable and satellite TV advertisements from Comcast, DIRECTV, and Optimum from April and May. Comcast is offering internet, TV, home security, and phone packages for $19.99-64.99 per month. DIRECTV is promoting TV packages for $19.99-75 per month along with gift cards and discounts for AT&T wireless customers. Optimum is advertising internet packages for $44.95-54.95 per month for one year with no contract.

1. Competitive
Watch Program
April & May Competitors Advertisements

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Comcast
• Valued Customer Offer (Letter in mail)
• Xfinity Voice w/ no contract
• $19.99 for 12 months
• Xfinity Internet up to 25 Mbps w/ no contract
• $29.99 for 12 months
• Millions of hotspots and Norton Security
• Xfinity Home for 12 months with 2-year term agreement
• Saves 10% on energy bill
• Digital Economy TV for 12 months (Letter in mail)
• $29.95
• Internet Pro plus for 12 months (Letter in mail)
• $64.99 w/ over 100 channels, DVR, HBO or Showtime, internet speed of 75Mbps
• Triple Play for $89.99 and a $200 Visa Gift card (Letter in mail)
• For Switching back customers could get a Galaxy Tab A or $400 gift card (Triple play offer only)
• Xfinity booklet specified to customers address
• States what is available and prices for packages
• Xfinity Voice Unlimited Saver (Letter in mail)
• $20 a month; Not promotional, specified package price for customer

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Triple Play offer Xfinity Voice Unlimited Saver

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Valued Customer Offers Digital Economy TV & Internet Pro Plus

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Cover to Booklet Ad attached to letters sent home

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Inside of Booklet Pages 1-8

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Booklet Pages 9-16

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Last Pages of Booklet

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DIRECTV
• Exclusive Invitation from AT&T Wireless Customers (Post Card)
• SELECT all included package
• $50 a month; 2 year contract
• CHOICE all included package
• $60 a month; 2 year contract
• ULTIMATE all included package
• $75 a month; all included package
• All come with HBO, STARZ, SHOWTIME, CINEMAX for 3 months and a $200 visa gift card
• Kohl’s Customer incentive (News paper Ad and Post Card)
• Purchase SELECT Package; $29.99 for 12 months w/ 2 year contract
• Receive $150 Kohl’s Gift Card
• Switch to DIRECTV ad in mail
• Select package: $19.99
• Choice package: $29.99
• Ultimate package: $39.99
• Customer receives $100 DIRECTV reward card for switching
• AAA members exclusive
• Same packages as the switch to DIRECTV package
• save $200 on DIRECTV ($10 every month)
• Valued AT&T wireless customer (Letter in mail)
• Selected customers receive a $250 DIRECTV Visa gift card
• Once combining AT&T and DIRECTV, customer can get unlimited data

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Customer letters from DIRECTV (shipped in red envelope)

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Valued AT&T wireless customer offer

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AAA Members exclusive

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Kohl’s News paper advertisement

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Optimum
• Optimum online Ultra 50 w/ free live broadcast (Letter in mail)
• $44.95 a month for 1 year with no annual contract
• Online ultra 101 mbps for $10 more a month
• Customer who no longer have service will receive same bundle (Letter in mail)
• Plus free state of the art digital antenna & smart touch router

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Optimum Online Ultra 50Optimum Customer Appreciation letter