Social Media and Business - 10 things to get you started
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My presentation from Choice Hotels Winter conference (Vinterkonferansen 2010) - VK10 - in Globen, Stockholm. 26th of January 2010. Christian Brosstad, SpareBank 1 Gruppen. Check more: http://www.vk10.com
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Social Media and Business - 10 things to get you started
- 1. Social Media and Business 10 things to get you started… Christian Brosstad, informasjonsdirektør SpareBank 1 Gruppen AS, Choice Vinterkonferanse, Stockholm, 26. januar 2010 http://www.flickr.com/photos/kimberlyclark/3864830780/
- 2. Here’s a task for you: Think about what YOU can do with social media when you get back to work! Deal?
- 3. But first…
- 4. Takk for oppmerksomheten! Reading Recommendation ! […and I don’t get paid to say this….] http://www.flickr.com/photos/qualman/3742718341/sizes/o/
- 5. And now: This is real life!
- 7. 384 comments
- 8. […my god, does he really think i’m going to read that book??!] Well, here are four key points…
- 9. Four things happening right now! 1. 25% of search results for the World’s Top 20 largest brands are links to user-generated content 2. 34% of bloggers post opinions about products & brands 3. 78% of consumers trust peer recommendations. Only 14% trust advertisements 4. The #2 largest search engine in the world is YouTube. If Facebook were a country it would be the world’s 4th largest We have to change: Successful companies in social media have to act more like party planners, facilitators, and content providers than traditional advertisers Kilde: Socialnomics by Eric Qualman and SpareBank 1 Gruppen
- 10. So what is Social Media?
- 11. ”Social Media is online conversations and sharing” …as simple as that…
- 12. Social media has made the Internet into a big ” party ”, where consumers publish 24/7: …news, gossip, recommendations - and share tips, opinions and thoughts… http://www.flickr.com/photos/karensauce/2871437819/sizes/l/
- 13. Okay. So what can YOU do? You can’t choose not to be in social media – you are there already…
- 14. 10 things to get you started
- 15. 1. Involve your customers in developing new products, concepts and services
- 16. 2. Don’t make your own communities. ”Fish where the fish are”. http://www.flickr.com/photos/changeforge/4265145390/
- 17. 3. Be open to your customers – and allow them to post their opinions on your website!
- 18. 4. Listen and learn – then talk.
- 19. 5. Social Media is not just about Facebook, YouTube and Twitter….it’s also about culture, and the way we do business
- 20. 6. Make some guidelines. Help your employees to be good with social media!
- 21. 7. Make everything possible to share - and be interesting
- 22. 8. Connect with the community + +
- 23. 9. Make something that allows users to brag, compete, or look cool by passing it on.
- 24. 10. Live your life as if your mother is watching. http://www.flickr.com/photos/davidbessent/89100289/
- 25. Thanks for your time! christian.brosstad@sparebank1.no http://twitter.com/chrisbros http://www.facebook.com/christian.brosstad http://www.slideshare.net/Christian.Brosstad http://brosstad.posterous.com http://pengeroglivet.blogs.com