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Nike Design, Manufacturing, and Sponsorship Project
- 1. NIKE DESIGN PROCESS BY : CHRIS RILEY, CAMERON MAJOROS, AND CHRISTIAN BROWN
- 2. BACKGROUND INFO Nike was founded by Bill Bowerman and Phil Knight Nike was founded on January 25, 1964 originally named Blue Ribbon Sports
- 4. IT ALL BEGINS WITH AN IDEA
- 5. GETTING THE IDEA • Factors: - Target Audience - Target Price - Deciding Features
- 6. SKETCHES • Footwear Designers and Apparel Designers sketch out ideas for shoes • All Nike designs are started with a sketch • Not always full designs • Usually include all angles: Front, Back, Side Bottom, etc.
- 7. Sketches
- 8. Sketches
- 9. Design Process It all starts with an idea
- 10. DECIDING MATERIALS • Six Main Materials ̄ Polyester ̄ Rubber ̄ Eva-Foam ̄ Cotton ̄ Synthetic Leather ̄ Leather
- 11. COST FACTOR • Research and Development • Promotion and Advertising • Sales & Distribution Administration • Operation Profit • Warehouse Rent and Equipment • Production Labor • Materials • Shipping
- 12. FINAL STEP • Prototype made sometimes • Meetings are made to discuss ideas • Once an idea is decided the shoe starts the Manufacturing Process
- 13. NIKE MANUFACTURING BY CAMERON MAJOROS
- 14. MANUFACTURING STATISTICS IN 2009 • There were 1,034 factories • There were 1,220,228 factory workers • 61% of the products that Nike makes are apparel, 25% equipment, and 14% footwear
- 16. CODES OF CONDUCT Nike factories have an established Codes of Conduct that cover worker protections as well as environmental impacts They pull together an inside team to enforce it They also work with outside associations to monitor factories
- 17. CODES OF CONDUCT (CONT) • Nike’s focus is on getting to the root of the problems • They evaluate their supplier and manufacturing relationships • They work on finding new ways to define and share responsibility
- 18. MANUFACTURING STATISTICS (CONT.) • Nike has more than 1 million workers and 500,000 different products • Nike’s global goal is more than 900 contract factories
- 19. ONE OF THE NIKE FACTORY STORES
- 20. This shows how Nike puts the sole of the shoe together
- 21. CONCLUSION • • • Nike manufacturing has been a global sensation that helps with mostly everyone’s needs for the products With over 1 million workers it is not a surprise that Nike is a “Global Production Powerhouse” Most of Nike’s manufacturing factories work to create products sponsored by famous athletes around the world
- 22. NIKE SPONSORSHIP PROCESS CREATED BY: CHRISTIAN BROW
- 23. SPONSORSHIP PROCESS • Nike actively seeks athletes to endorse the brand • Sponsorship Requests are sent into Nike by the athlete • Unwanted Nike sponsorship requests are not even accepted
- 24. COLLEGE • Nike is not allowed to give sponsorship request to college individuals. • Nike also doesn’t give sponsorships to college teams. • Nike can supply college with gear and all kinds of their products.
- 25. SPONSORSHIP INFO • Nike sponsors 196 NBA players in the whole league • The brand alone is valued at $10.7 billion, making it the most valuable brand among sports businesses.
- 26. KOBE BRYANT ONE EXAMPLE OF NIKE’S BEST SHOES SELLER –KOBE BRYANT
- 27. SPONSORED NBA PLAYERS KOBE AND HIS SHOE KEVIN DURANT AND HIS SHOE LEBRON AND HIS SHOE
- 28. CONCLUSION Millions of people adore Nike but only a select few actually get chosen to be sponsored It is especially hard to get sponsored since college students are not allowed
- 30. POP QUIZ
- 31. ANSWER KEY
- 32. Answer Key 2. Which one of these is NOT a factor that goes into the design of a Nike product? a) Audience b) What the price will be c) The item’s weight d) The product’s features 3. How many NBA players does Nike sponsor? 196 ______________ 4. How many Nike factories were there in 2009? a) 502 b) 1389 c) 1057 d) 1034 Fill in the blank The founders of Nike were named ___________________. Knight Bill Bowerman and Phil