If you only implement one online marketing method in 2013 this is the one you should be doing. Combining great content with social media will enable you to hit the "free" traffic sweet spot. For more information: http://eCommerceMasterPlan.com

1. My No. 1 Tip for
Online Marketing
Success in 2013
Chloë Thomas

2. Since 2001
• Directly involved with over 50 eCommerce businesses
• Project managed over 15 eCommerce site builds

3. How to be successful Online marketing
online done for you

4. eCommerce
What is eCommerce?
• a business
• selling products or services
• taking money online

5. 9 eCommerce Marketing Methods
Content Email Social Media
Brand
Offline Search
Awareness
Pay Per Click Remarketing Partnerships

6. "Free" Traffic Sweet Spot
3. Stop
2. Get it worrying
Shared about
Social
Media Search what
Google’s
doing
CONTENT
1. Create
some
content

9. Content =
Great Copy

10. Content =
Content =
Great Copy
Great
Photos

11. Content =
Content =
Great Copy
Content =
Great
Great
Photos
Videos

12. Content =
Content =
Great Copy
Content =
Great
Content =
Great
Photos
User
Videos
Generated
Photos

13. Content =
Content =
Great Copy
Content =
Great
Content =
Great
Photos =
Content
User
Videos
User
Generated
Reviews &
Photos
FAQs

14. Content = Content =
Content = Content =
Content = User User
Great Great
Great Copy Generated Reviews &
Photos Videos
Photos FAQs

15. "Free" Traffic Sweet Spot
3. Stop
2. Get it worrying
Shared about
Social
Media Search what
Google’s
doing
CONTENT
1. Create
some
content

16. "Free" Traffic Sweet Spot
1. Create some Content
A Blog Post
F.A.Qs
A Free
eBook
One Top 10
Idea Video
Audio
CD
How to ... or DVD
PDF Report

17. "Free" Traffic Sweet Spot
2. Get it Shared
AddThis.com
• Twitter
• Google +
• Facebook
Pretty pics?
• Pinterest
B2B?
• LinkedIn

18. "Free" Traffic Sweet Spot
3. Stop Worrying About Google
Worry about what Google’s doing – if you focus on content, and content that people
want to share – you don’t need to worry about what Google’s doing to it’s algorithm

19. "Free" Traffic Sweet Spot
3. Stop
2. Get it worrying
Shared about
Social
Media Search Google
CONTENT
1. Create
some
content

20. Special Offer:
Book Now:
eCommerceMasterPlan.com/InADay
• Thursday January 24th
• Wednesday February 13th
University of Oxford, Begbroke (just North of Oxford)