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Taking Your Business Global
1. Be Fast
“Finished  is  better  than  perfect”  
- Facebook mantra
“Real  Artists  Ship”
- Steve Jobs
“….while  the  projects  we  do  are  never  really  
finished,  they  must  ship.”
- Seth Godin
2. Be Market-focused
Marketfocused

•
•
•
•
•

Customer Development
“Getting outside the Building”   Blank
“The 4-Hour Work Week”  T.  Ferriss
Minimum Viable Product
Xiaomi: Weekly updates, fast iteration

Productfocused

• “Build it and they will come!”
• Webvan
• 3 years in the basement
3. Find a Niche

Positioning

Price
Refining your search
4. Find the right sourcing partner
 Look for suppliers with detailed product descriptions
and clear photos
 Be specific with the suppliers about your requirements
 Build long-term business partnerships

 Use AliSourcePro
 Use Gold Suppliers!
UK buyer trends
Top Industries UK
Top Trading Nations forfor Buyers
UK Buyers in Q2 2013
China
Apparel
Beauty &India
Personal Care
United Kingdom
Machinery
Hong Kong
Home & Garden
United States
Autos and motorcycles
Pakistan
Gifts and Crafts
Turkey
Luggage, Bags & Cases
Timepieces,Taiwan
Jewellery, Eyewear
Malaysia
Packaging and Printing
Germany
Sports and Entertainment
5. Find the Right Market
Top Trading Nations for UK Suppliers
United Kingdom
United States
China
India
France
Pakistan
Spain
Italy
Poland
Germany
It’s  good  to  be  British
Opportunity – selling to China
E-commerce sales
Tmall.com
• Huge customer base
• Penetrates Tier 2, 3 and 4 cities
• Consumer behaviour - online marketplaces preferred
• Sophisticated technology infrastructure

• Excellent marketing analytics
THANK YOU

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SME Growth Hack: Alibaba 'Taking Your Business Global'

  • 2. 1. Be Fast “Finished  is  better  than  perfect”   - Facebook mantra “Real  Artists  Ship” - Steve Jobs “….while  the  projects  we  do  are  never  really   finished,  they  must  ship.” - Seth Godin
  • 3. 2. Be Market-focused Marketfocused • • • • • Customer Development “Getting outside the Building”   Blank “The 4-Hour Work Week”  T.  Ferriss Minimum Viable Product Xiaomi: Weekly updates, fast iteration Productfocused • “Build it and they will come!” • Webvan • 3 years in the basement
  • 4. 3. Find a Niche Positioning Price
  • 6. 4. Find the right sourcing partner  Look for suppliers with detailed product descriptions and clear photos  Be specific with the suppliers about your requirements  Build long-term business partnerships  Use AliSourcePro  Use Gold Suppliers!
  • 7. UK buyer trends Top Industries UK Top Trading Nations forfor Buyers UK Buyers in Q2 2013 China Apparel Beauty &India Personal Care United Kingdom Machinery Hong Kong Home & Garden United States Autos and motorcycles Pakistan Gifts and Crafts Turkey Luggage, Bags & Cases Timepieces,Taiwan Jewellery, Eyewear Malaysia Packaging and Printing Germany Sports and Entertainment
  • 8. 5. Find the Right Market Top Trading Nations for UK Suppliers United Kingdom United States China India France Pakistan Spain Italy Poland Germany
  • 9. It’s  good  to  be  British
  • 12. Tmall.com • Huge customer base • Penetrates Tier 2, 3 and 4 cities • Consumer behaviour - online marketplaces preferred • Sophisticated technology infrastructure • Excellent marketing analytics
  • 13.
  • 14.
  • 15.
  • 16.