This document provides an introduction to Insights for ArcGIS, a new spatial analytics tool. It discusses how Insights allows users to explore, analyze, visualize and iterate on data through drag and drop functionality. Insights connects to various data sources and allows users to record workflows, share results, and tell stories through embedded visualizations and analysis. The document outlines how Insights can provide value to different user types, including GIS professionals, through fast, powerful data discovery and the ability to share analysis results.

1. Introduction to
Insights for ArcGIS

2. Insights for ArcGIS
Welcome to the New Spatial Analytics…

3. Agenda
• Getting to know Insights
• Who is it for and how do I purchase Insights?

4. Insights for ArcGIS -
Introduction

5. “Data is important…
However, not as important as the
answers it provides or the stories that
it tells.”

6. Insights for ArcGIS: Explore a new world in your data
Quickly Increase Decision Confidence with Insights for ArcGIS
• Discover the power of exploratory analysis
- Visual and intuitive
• Combine Analysis and Visualization on cards
- Linked and responsive
• Drive impactful decisions
- Learn, record, share and collaborate

7. Getting to know
Insights for ArcGIS

8. Analytic Projects – Workbook, Pages, and Cards

9. Massive
volumes
of data
Insights page in ArcGIS
Insights for ArcGIS
Visualization
& Analysis
Data -
Spatial and
Tabular

10. Adding Data to Insights
• When adding data to a workbook, each layer, table, or view is added as a separate
dataset by default.

11. Working with Data – Intelligent defaults
• Insights works directly against the fields
• Dimensional model created behind the scenes
- Geo-Dimension
- Temporal-Dimension
- Categorical (Strings)
- Quantitative (Numbers)
Fields, or attributes are defined to a role
…roles help define actions that can be taken in Insights for ArcGIS

12. Relationships

13. Standard Geographies
• Standard Administrative boundaries
- Available to download / install with 10.5
- 120+ countries

14. What data does Insights work with?
• Feature Layers (Web GIS)
• Spreadsheets
• Geodatabase
• Business Databases
• Large data
- Transactional
- Historic
- Real-time

15. Connecting to and working with Business Databases

16. Analysis: Interactivity

17. Analysis: Interactivity or Action button

18. Analysis: starts with questions

19. Results of Analytic Operations are expressed in Cards
Visualizations

20. Sharing
• Workbooks, Pages, Cards, Workflow Templates
- Insights Viewer
- Portal Items
• Result Datasets as Feature Layers
• Insights Pages can be embedded in Story Maps

21. Introduction to
Insights for ArcGIS

22. Drag and Drop Visualization
Explore, Analyze, Iterate
Record and Rerun Workflows
Guided Workflows
Add Demographic Data
Share and Communicate
Visualization and Analysis
Connect to Data Sources
Summary

23. Drag and Drop Visualization
Explore, Analyze, Iterate
Record and Rerun Workflows
Guided Workflows
Add Demographic Data
Share and Communicate
Visualization and Analysis
Connect to Data Sources
Summary

24. Who is it for and how do I get it?

25. Putting Insights to Work
If you can think it, you can do it.
Put the most powerful spatial analytics to work for your organization, no matter your industry.
Retail
Analyze patterns in sales performance
based on proximity to store and area
demographics.
Insurance
Perform portfolio and claims analysis
and understand spatial patterns over
time.
Banking
Conduct deposit, branch performance,
and investment analysis by location.
Law Enforcement
Identify crime patterns and manage
operational accountability processes.
Local Government
Look at budget and human resource
allocation to identify issues and find
efficiencies across different regions.
Petroleum
Perform acreage analysis and manage the
portfolio to improve exploration and production.
Electric and Gas
Monitor system and asset performance
and mine data from real-time sensors.
Health and Human Services
Analyze access to care, model what-if
scenarios, and meet community health needs.

26. Shared snapshot
of visualization
Insights
for
ArcGIS
Analysis
Visualization
Iteration
Feedback & Iteration
Analysis Dashboard
Traditional
Enterprise
analysis
software
Feedback & Iteration

27. Insights is about Analysis!
• Although similar, Insights is not a dashboard or report.
• Insights is designed to go beyond dashboards and reports and enable analysis to
be completed in one place.
…an evolved dashboard
Moving beyond dashboards and reports…

28. Insights is for Everyone
Senior
Executive
GIS
Professional
Data/BI Analyst
Everyone has a question to be answered…
Who?
What?
Why?
Where?
When?
Q’s

29. What value does Insights offer to…
GIS Professional
Use All the Relevant Data
• Bring in demographic
data directly from
ArcGIS to enrich your
analysis.
• Insights for ArcGIS
blends data from
multiple sources so
you can use them all at
once in your analysis.
• Insights for ArcGIS
uses the most optimal
way to query your data
to give you a fast,
interactive analysis
experience.

30. What value does Insights offer to…
• Analysis tools and
visual data discovery
• Drag and drop data
• Intelligently determines
which visualization
best suits your data
• Cards are live
snapshots of your
current analysis
• Linked cards allow you
to interact with more
than one map or chart
at a time
• Records your analysis
workflow
• Leverage GIS tools for
summarization,
aggregation, statistical
analysis, and more
Fast and Powerful Data Discovery
GIS Professional

31. What value does Insights offer to…
• Share your analysis
results within your
organization, or
publicly
• Embed results in web
pages and make them
easily accessible
through any device
• Records your analysis
workflow
• Analysis view breaks
down the workflow –
data, filters, and
analyses
Tell Your Best Story
GIS Professional

32. Insights Product Marketing
Brief

33. Insights Product Web Page
esri.com/insights

34. Ways to get Insights for ArcGIS
• For the ability to create and edit workbooks, Insights requires a level 2
named user plus a premium license purchased separately in addition to
an ArcGIS named user.
• For viewing only, it is available to named ArcGIS users, including Level 1.
1) Your IaaS
On Your Cloud VM,
Managed by You
*Esri offers Jump Starts
2) As a Service
On the Esri cloud,
Managed by Esri
(Coming in mid 2017)
3) Software only
On Your Infrastructure,
Managed by You