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ed-TH / sa- JC
Watch your diet
 Reality did bite in past two months since our last
issue; share prices came off, expectations moderated
 Revised 2015 aggregate growth forecast down to
6%, from 12% a quarter ago
 Less cautious now, but still not time to go all out as
macro and consumer sentiment remain subdued
 Look for stocks trading at cheaper valuations vis-à-
vis historical averages; avoid stocks with high
valuations but slowing growth
2Q15 results disappointed. As expected, the recent 2Q15
report card was not rosy. We continued to see a fair number
of earnings disappointments with 41% of stocks under our
ASEAN consumer coverage reporting results that were below
our expectations (similar to 1Q15). This compares to 18%/
41% of the companies under coverage which were above/ in
line. Disappointments were largely due to slower topline
growth, currency impact and margin contraction as we had
earlier envisaged in our previous Food for Thought issue
#03/15 (“Reality bites”, 23 July 2015).
2015 growth lowered to 6%. Post 2Q, we lowered our
FY15F profit growth forecast by 6ppts and now expect growth
of just 6%, down substantially from 12% in July. This was
brought about by the heightened global uncertainty,
downward GDP revisions, and subdued management outlook
and the recent lacklustre earnings.
Less cautious but consumer sentiment remains weak. We
are adopting a less cautious stance compared to a couple of
months back given that expectations have moderated
considerably. At this juncture, however, we do not expect a
significant pick-up in 3Q15 earnings as consumer sentiment
remains subdued. While there have been a couple of stimulus
packages announced, we believe it would take time to work
its way down to have an impact on the broader economy.
Take time to browse the menus; stick with staple plays
with more attractive valuations. We recently upgraded
Dairy Farm (DFI SP) to BUY as we believe there is value after
the recent share price correction.. We continue to like
Puregold Price Club (PGOLD PM) and Indofood Sukses
Makmur (INDF IJ) as a staple play and consumer proxy for the
respective countries, and attractive valuations. We also expect
PGOLD to benefit from the potential rise in consumption to
the lead up to the Presidential election in 2016. Our pick in
Thailand is CP ALL (CPALL TB) for its resilience during a
slowdown and its wide store network. We would avoid
Unilever Indonesia (UNVR IJ) and Petra Foods (PETRA SP) given
their high valuation.
STI : 2,868.47
KLCI : 1,635.37
JCI : 4,344.04
SET : 1,379.32
PCOMP : 7,051.23
Analyst
Andy Sim +65 6682 3718
andysim@dbs.com
Alfie Yeo +65 6682 3717
alfieyeo@dbs.com
King Yoong CHEAH CFA +603 2604 3908
cheahky@alliancedbs.com
TAN Kee Hoong +603 2604 3913
keehoong@alliancedbs.com
Namida Artispong +662 658 1222
namidaa@th.dbsvickers.com
Edwin Lioe +6221 3003 4900
edwin.lioe@id.dbsvickers.com
Regional Research Team
STOCKS PICKS
Source: Bloomberg Finance L.P., DBS Bank, DBS Vickers, AllianceDBS
Closing price as of 22 Sep 2015
DBS Group Research . Equity 25 Sep 2015
South East Asia Industry Focus
ASEAN Consumer: Food for thought
Issue #04/15
Refer to important disclosures at the end of this report
Price Mkt Cap
Target
Price
Performance (%)
Local US$m Local 3 mth 12 mth Rating
Dairy Farm 6.03 8,154 7.34 (30.7) (38.7) BUY
Puregold Price
Club
31.30 1,856 47.10 (15.6) (12.2) BUY
Indofood Sukses
Makmur
5,300 3,174 8,350 (22.6) (25.4) BUY
CP ALL 49.25 12,262 55.00 7.7 10.1 BUY
Unilever Indonesia 38,050 19,802 35,400 (6.1) 19.8 FULLY
VALUED
Petra Food 2.75 1,186 2.40 (21.4) (34.2) FULLY
VALUED
Industry Focus
ASEAN Consumer: Food for thought
Page 2
Table of Contents
Overview – Watch your diet 3
EETG – Eyes & Ears on the Ground 6
DBS ASEAN Consumer Stock universe performance 7
Feature in Pictures 10
Country briefings
 Singapore 12
 Malaysia 13
 Thailand 15
 Indonesia 17
 Philippines 19
Macro Charts/ Data
 GDP 22
 Inflation 23
 Forex 24
 Input costs 25
PE & PB trading band charts 27
Same store sale growth 36
Peer comparison 38
Company Profile
Dairy Farm 40
Puregold Price Club 49
Indofood Sukses Makmur 53
Unilever Indonesia 55
Petra Food 57
Industry Focus
ASEAN Consumer: Food for thought
Page 3
Overview: Watch your diet
Reality did bite in 2Q. A lot has happened since our previous
Food for Thought issue on 23 July (“Reality bites”; issue
#3/15). Indeed, reality did really bite in 2Q results, as we had
earlier postulated. Regional markets have been roiled by
Chinese Yuan devaluation, and global growth concerns. Share
prices plunged and regional indices are now near 2011 Euro
crisis levels.
Still a fair bit of earnings disappointment in 2Q. Earnings
continued to disappoint in 2Q, relatively similar to 1Q. Among
the stocks under our ASEAN consumer coverage, the split was
41%/ 18%/ 41% for results that were above/ in line/ below.
The proportion that came in “below-expectations” was a tad
higher than 1Q15’s 38%. This was balanced by a marginally
higher percentage of results that were “above-expectations”,
at 18% vs 16% a quarter ago in 1Q15.
Chart 1: 2Q15 consumer earnings “misses” similar to 1Q15
Source: DBS Bank
But we are now less cautious compared to a couple of months
ago. On a relative scale, we are less cautious now as
compared to our stance in the last issue (in July). This is not
premised on our views that macro factors have turned north.
Instead, it is due more to moderated growth expectations vis-
à-vis valuations. Growth projections have been revised down
but share prices have corrected more, which resulted in lower
valuations.
2015 profit growth cut further; growth forecast now at mid-
single digits. We are now projecting 2015 earnings growth of
6.5% for our ASEAN consumer coverage. The cuts in growth
were not surprising. We had earlier highlighted that there was
downside risk to our forecasts given the cloudy macro
outlook. However, the magnitude was slightly larger than
expected and seemed to have picked up pace from earlier
months. Although earnings projections were progressively
adjusted down in the earlier part of this year, the magnitude
was around 2-3ppts at each interval.
The cut in earnings came largely from Singapore and Thailand
companies. Within our Singapore coverage, the earnings cut
was due to weaker than expected performance and higher
costs. DFI surprised on the downside with higher than
expected labour and rental costs. Given companies’ regional
exposure, we also saw disappointments from slower sales and
weaker margins from stocks such as Petra Foods (impacted by
weaker IDR), Super and OSIM.
In Thailand, CPF disappointed and earnings were revised down
to reflect the drop in domestic livestock prices, weak exports
and margins, coupled with higher expenses.
Chart 2: FY15F net profit growth now at 6% Chart 3: FY16F largely maintained, given lower base in FY15F
Source: DBS Bank estimates Source: DBS Bank estimates
12.4%
11.1%
9.9%
8.2%
18.3%
15.1%
12.3%
6.1%
0.0%
5.0%
10.0%
15.0%
20.0%
Post 4Q14 (Feb-15) Post 1Q15 (May-15) Pre-2Q15 (Jul-15) Post-2Q15 (Aug-15)
FY15F revenue gwth over FY14A (%) FY15F net profit gwth over FY14A (%)
-3.2% pt
-2.8% pt
-6.2% pt
10.4%
11.0% 10.6%
7.9%
13.1% 12.8% 13.0%
11.9%
0.0%
5.0%
10.0%
15.0%
20.0%
Post 4Q14 (Feb-15)Post 1Q15 (May-15) Pre-2Q15 (Jul-15) Post-2Q15 (Aug-15)
FY16F revenue gwth over FY15F (%) FY16F net profit gwth over FY15F (%)
-0.3% pt +0.3% pt
-1.1% pt
38% 41%
47% 41%
16% 18%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
1Q15 2Q15
Above
Inline
Below
Industry Focus
ASEAN Consumer: Food for thought
Page 4
Table 1: Aggregate change in net profit forecasts (by country) from Jul-15 to Sep-15
Change in profit forecasts from
July-15 to Sept-15
FY15F FY16F Comments
Singapore -10.4% -11.1% Earnings forecast of DFI, Super, OSIM, Petra & F&N were lowered. Downward
adjustments due to slower topline, higher costs (labour, rental) and impact
from weaker currencies (eg Petra). F&N’s adjustment due to disposal of
Myanmar Brewery Limited back to JV partner.
Malaysia -1.4% -5.7% General cuts, but mainly from MSM due to weaker MYR
Thailand -8.1% -10.7% Revision largely from CPF on weaker than expected performance and outlook
Philippines -2.0% -2.6% Adjustments to URC and JFC from lower topline and margins assumptions
Indonesia -3.5% -4.6% Cuts on LPPF IJ on slower SSSG as company lowered its guidance
Total -6.5% -8.0%
Source: DBS Bank estimates
Not expecting major turnaround in sentiment
Not expecting major turnaround in consumer sentiment,
though government stimulus may surprise. Consumer
sentiment still remains fragile across the region due to political
events, weak macro outlook and volatile currencies. While our
economists do not forsee a repeat of the Asian Financial Crisis,
there are near term headwinds. Over the past few months,
our economists have trimmed down their respective GDP
forecasts for ASEAN5 by 0.1ppt to 1.4% for 2015 and 2016.
The reasons cited are not new – macro headwinds, weak
investment, softer commodity prices, political uncertainty,
volatile currencies, and so forth.
Table 2: GDP forecasts revised down on global macro outlook
As of Jun’15 As of Sep’15 ppt chg*
2015 2016 2015 2016 2015 2016
Singapore 3.2 3.5 1.8 2.1 -1.4 -1.4
Malaysia 4.9 5.0 4.8 4.5 -0.1 -0.5
Thailand 3.2 4.5 2.8 3.7 -0.4 -0.8
Indonesia 5.1 5.5 4.8 5.2 -0.3 -0.3
Philippines 6.0 6.2 5.7 6.1 -0.3 -0.1
US 2.2 2.5 2.4 2.5 0.2 0
Japan 1.1 1 0.6 0.9 -0.5 -0.1
Eurozone 1.0 1.3 1.4 1.4 0.4 0.1
China 7.0 6.8 6.8 6.5 -0.2 -0.3
*note: ppt chg measures the difference between Jun-15 and Sep-15
forecasts, but there were revisions during the intervening period.
Source: DBS Bank estimates
Growth in 2016 is stronger, but downside risks persist if GDP
is tuned down. At this juncture, we are projecting an net
profit growth of c.12% in 2016. This is a step-up from the
6% profit growth we projected in 2015 but is relatively in line
with expectations of higher economic growth next year. As
the table above suggests, our economists are projecting a
marginally stronger rate of growth for all countries in
ASEAN5, save for Malaysia.
Indonesia, Thailand and Malaysia have introduced stimulus
packages. In September, there were a number of stimulus
packages announced by the Indonesian, Thai and Malaysian
governments. While this seems positive and could be a step in
the right direction, we believe it would take some time for the
effects to trickle down to consumers.
Watching consumer sentiment and GDP upgrades. Consumer
sentiment remains lacklustre across the board. Since our last
issue, Thailand’s Confidence Index (CCI) slipped further to
72.6 in August declining from 74.4 in June, which had been
falling since hitting a recent peak in Dec-14. This follows
Malaysia’s MIER (Malaysia Institute of Economic Research)
consumer sentiment index which slipped lower to 71.7 for the
quarter ending June. The brighter spots are Indonesia and
Philippines which are holding up since declines earlier this
year. At this juncture, we do not envisage a major turnaround
in sentiment in 4Q, but would watch for encouraging signals
before turning more positive.
Table 3: Summary of stimulus packages announced by Thai, Indonesian and Malaysian authorities
Country Date Comments
Thailand 2 Sep'15 Three part stimulus package amounting to THB136bn to boost the economy - interest free loans to low income
earners; cash injection for small construction projects that employ locals, budget for small government projects
to award to SMEs.
Indonesia 9 Sep'15 Economic stimulus package #1 to spur real estate, support micro, SME and co-operative businesses and protect
mass consumers. Package #2 & 3 expected to be revealed in late Sep.
Malaysia 14 Sep'15 RM20bn injected into ValueCap, an investment company, to buy undervalued stocks.
Source: News announcements, DBS Bank
Industry Focus
ASEAN Consumer: Food for thought
Page 5
Stock picks:
Take time to browse the menu; focus on valuations. While
share prices have corrected in the past months, time is still on
the prospective investors’ side. From a fundamental
perspective, underlying demand and sentiment remain weak
and could present headwinds for companies’ operational
performances. We continue to look for stocks with attractive
valuations, staple and more resilient plays, while avoiding
discretionary, high valuation counters. We like DFI, PGOLD,
INDF. In Thailand, our pick is CPALL as it is a beneficiary when
consumers trade down to smaller ticket items. Continue to
avoid UNVR IJ.
Summary of picks
Dairy Farm, BUY; TP: US$7.34. We recently upgraded the
stock to BUY as we believe the recent 21% share price
correction (post 1H15 results) has priced in the negatives.
1H15 results was impacted by higher operating costs from
rental rates in HK, weaker regional currencies vs the USD, and
labour costs. We further factored in 3-4% lower earnings to
account for weaker GDP growth and regional currencies and
still found valuations to be attractive. The stock currently
trades at an attractive valuation of between -1.5 to -1SD of its
7-year mean. Our analysis suggests that the current share
price is now valuing DFI’s core business at 18x FY16F PE, a
deep discount to peer and historical average PE multiple of
25x.
Puregold (PGOLD) BUY, TP: PHP47.10. PGOLD remains our top
Philippine consumer pick to leverage on the current low
inflation backdrop and is best positioned to capture the boost
in consumption leading up to the May 2016 presidential
elections. Subsidiary S&R continues to face some near-term
challenges (i.e. rising inventor days, margin contraction, and
slowing SSSG – which we have factored in our forecasts).1H15
reported numbers were in line with our call and is on track to
hit our FY15 estimate.
Share price may continue to be weak due to the overall
subdued market sentiment and concerns over S&R. We
however see this as an opportunity to accumulate PGOLD at
more attractive valuations. The stock is trading at an attractive
17.5x/15x on FY15F/16F EPS. Growth profile is better for
FY16F, boosted by election spending.
Indofood Sukses Makmur, BUY; TP: Rp8,350. INDF is a
cheaper entry and proxy to the Indonesia consumption story.
At its current price, investors would gain exposure to its
subsidiary, Indofood CBP (ICBP IJ) at c.41% discount to ICBP’s
current market price. In addition, INDF is currently trading at
about -1SD of its 10-year historical PE trading band, and offers
a dividend yield of c.4.2%.
CP ALL, BUY; TP: THB55. CPALL’s operations should be
resilient as food is a staple, and consumers tend to spend on
small ticket items when consumption slows down, and
CPALL’s wide network offers convenient access to its
products. SSSG should improve further in 2H15, boosted by
the new stamp campaign which will run from July to
November. Earnings growth is expected to be strong (+28%
FY15F, +22% FY16F), driven by aggressive expansion and
fatter margins from a larger share of ready-to-eat foods (high-
margin), declining expenses from MAKRO acquisition, and
lower interest expense.
Avoid Unilever, FULLY VALUED; TP: Rp35,400. We maintain
our Fully Valued recommendation on Unilever Indonesia Tbk
PT. No doubt it is a proxy to Indonesia’s consumer sector, but
we believe the counter is overvalued on the back of its
lackluster growth profile. The stock is trading at 50.9x/ 47.4x
FY15F/ 16F PE, which is almost +2 standard deviation above its
historical average. We also believe the impending rights issue
of Sampoerna, Indonesia’s largest cigarette manufacturer,
could take some shine off Unilever.
Avoid Petra Foods, Fully Valued; TP: S$2.40. We advocate
avoiding Petra as well. We see downside to share price on the
back of the continued weakness in IDR along with subdued
consumer sentiment. This could continue to suppress margins
and present downside to our and consensus’ estimates. We
estimate that about 60% of COGS is denominated in USD
which negates the effects of lower commodities prices.
Valuations are not low. It is currently trading at 31x/ 28x
FY15F/16F PE. With potential downside to our earnings
estimates on the back of continued weakness in IDR, we
believe share price has downside bias at least in the near term.
Industry Focus
ASEAN Consumer: Food for thought
Page 6
EETG – Eyes & Ears on the Ground
[DBS ASEAN Consumer team: In this section, we bring you updates from the ground, pertaining to policies, economics, consumer
sentiment, corporate developments, competition analysis, price wars and new product developments, which we believe will keep
you up-to-date]
Country Comments
Singapore  Singapore-based Honestbee and NTUC Fairprice have partnered to enable customers to have FairPrice products delivered to
them within the next hour. It also has partnerships with 7 other retailers, including Cold Storage, Mmmm! and The Butcher's
Dog. There are plans add more partnerships with other retailers. Consumers can order from multiple retailers under Honestbee
and have their various orders packaged into 1 single delivery.
 July retail sales (ex motor vehicles) increased 0.8% y-o-y, driven by spending in departmental stores (+3.0%), recreational
goods (+3.7%), telecommunications apparatus and computers (+6.4%), medical goods (+9.9%) and watches & jewellery
(+11.7%). Including motor vehicles, retail sales would have improved 5.2% y-o-y as vehicle sales rose 40.6%. F&B sales
declined 3.2% y-o-y, dragged by restaurants (-3.5%).
Malaysia  The data released by Retail Group Malaysia (RGM), an independent retail research firm, showed that sales of Malaysian retail
industry dropped sharply by 11.9% y-o-y in 2Q15. With the dismal performance in 2Q15, RGM has cut its 2015 retail sales
forecast for Malaysia to 3.1%, compared to its earlier forecast of 4%. RGM now expects industry sales to growth by 2.5% in
the 3Q and 6% for the 4Q.
 2Q15 consumer sentiment index fell further by 0.9 points to a six-year low of 71.7 (1Q15: 72.6), indicating continued sluggish
consumer spending in the coming quarters as consumers remain wary of the future and becoming more cautious due to rising
cost of living. This has reaffirmed our ground check that consumer spending and visitations to shopping malls have yet to
recover to pre-GST levels, despite more than five months have passed since the GST implementation in early April. This
indicates that consumer sentiment remains weak.
Indonesia  On 9 September, President Jokowi announced the Economic Stimulus Package #1 which aims to spur the real estate sector
forward, support micro, SME & cooperative businesses and protect mass market consumers. Gov’t is preparing to revise or
deregulate 89 (out of 154 proposed regulations).
 2Q15 GDP growth was weaker than expected at 4.67% y-o-y, vs. 4.71% observed in 1Q15. This brought 1H15 GDP growth
to only 4.7% and prompted the Central Bank to revise down its full year growth target to 4.7-5.1% from the previous 5.0-
5.4% (in line with DBS’ forecast of 4.8%).
 August annual inflation was 7.18% y-o-y, easing slightly from 7.26% y-o-y in July. However, core inflation crept up slightly to
4.92% y-o-y from 4.86% y-o-y the month before.
Thailand  The government announced three new stimulus measures worth a combined Bt136bn to boost the economy; i) five-year term
loans worth Bt59bn to be offered to low-income earners via 59,000 Village Funds at Bt1m each, (ii) Bt35bn budget for grants
of Bt5m each to 7,000 tambons nationwide for construction and repair works, (iii) Accelerating budget disbursements for
small projects below Bt1m with a budget of Bt16bn.
 Consumer confidence continued to edge down to reach 72.6 in August. The government stimulus could boost domestic plays
though the actual effects could take some time to trickle down.
 On 17 Aug 2015, a bomb exploded at Rachatprasong intersection near the Erawan shrine at 7pm, killing 19 people and
injuring more than 100. This is negative for Thailand as it occurred in the city centre of Bangkok. While there could be near
term impact on tourism, arrivals should eventually rebound.
Philippines  2Q15 GDP up 5.6% y-o-y, an improvement from 1Q15's revised growth of 5%, but marginally behind consensus estimate of
5.7%. The government is looking to revise down its growth target for 2015 to 6 – 6.5% from 7 to 8%.
 Headline inflation continued its downtrend to a new low of 0.6% in August from 0.8% in July, slightly below consensus
estimate of 0.7%.
 Of the 6 consumer stocks, 3 missed our expectations, while 2 were above expectations with 1 in line. URC being the
bellwether for consumer saw 25% y-o-y earnings growth, but this was below expectations with domestic sales up only 10%.
Source: DBS Bank, DBS Vickers, AllianceDBS
Industry Focus
ASEAN Consumer: Food for thought
Page 7
Performance Review and Regional Benchmarks
July to September was not a forgiving quarter. The period
since our last issue saw major blood-letting. Singapore was hit
hard, with its consumer indices as the worst performers YTD,
ahead of the other ASEAN markets. This could also be due to
the earnings disappointments arising from its regional
exposure, and without a domestic market to support earnings.
Staples continued to outperform discretionary. Within ASEAN,
staples performed relatively better than discretionary plays as
per our expectations since early this year, though all indices,
except Thailand, continued to stay in negative territory YTD
reaching a peak earlier in May. The muted performances were
not at all surprising given macro headwinds.
Regional benchmark consumer indices’ valuation and performance
Source: Bloomberg Finance L.P., DBS Bank (as of 21 September 2015)
Regional benchmark consumer indices’ performance YTD
Source: Bloomberg Finance L.P., DBS Bank (as of 21 September 2015)
Be nchma rk Indice s
Inde x PE (Act) PE (Yr 1) Div Yie ld 1M 3M 6M 1YR QTD % YTD %
MSCI Consume r Sta ple s
MSCI SINGAPORE/CON STPL 13.8 11.3 2.7 (8.4) (20.5) (18.9) (26.1) (21.0) (23.3)
MSCI MALAYSIA/CON STPL 29.6 22.3 2.8 3.2 (0.9) (8.9) (12.6) (1.0) (8.9)
MSCI THAILAND/CON STPL 25.9 29.2 2.1 6.6 2.0 17.7 (4.2) 1.0 2.9
MSCI INDONESIA/CON STPL 27.0 22.1 2.3 5.1 (13.4) (18.0) (13.1) (9.5) (13.0)
MSCI PHILIPPINES/CON STP 33.2 31.3 1.6 (0.9) (4.7) (13.3) 7.1 (1.7) (2.7)
MSCI CHINA/CON STPL 24.4 20.9 8.6 (5.6) (18.7) (9.0) (16.8) (16.4) (12.3)
MSCI AC AS xJ/CON STPL 24.2 22.3 2.9 (1.8) (11.3) (7.4) (10.5) (11.2) (4.5)
MSCI EM ASIA/CONSUM STAP 25.8 24.1 3.0 (1.6) (10.4) (6.8) (9.0) (10.5) (3.2)
MSCI Consume r Discre tiona ry
MSCI SINGAPORE/CONS DIS 18.1 17.2 3.7 (4.0) (12.7) (16.5) (22.6) (10.3) (21.6)
MSCI MALAYSIA/CONS DIS 19.9 17.0 2.0 2.2 (8.9) (11.3) (17.9) (8.2) (12.1)
MSCI THAILAND/CONS DIS 24.1 24.2 2.5 10.6 (2.4) (11.8) (18.5) (4.1) (16.1)
MSCI INDONESIA/CONS DIS 16.6 15.6 3.3 (1.1) (12.9) (25.8) (21.0) (13.0) (17.7)
MSCI PHILIPPINE/CONS DIS 36.9 35.5 0.9 2.5 (2.8) (11.1) (3.8) (3.4) (11.4)
MSCI CHINA/CONS DIS 11.2 9.5 3.0 4.3 (22.9) (24.0) (19.1) (22.8) (12.4)
MSCI AC AS xJ/CONS DIS 11.0 11.6 2.8 1.3 (11.3) (17.8) (26.7) (10.0) (18.1)
MSCI EM ASIA/CONSUM DISC 10.3 10.8 2.2 4.0 (10.0) (16.7) (23.3) (9.9) (14.5)
2.9
(2.7) (3.2)
(4.5)
(8.9)
(11.4) (12.1) (12.3) (12.4) (13.0)
(14.5)
(16.1)
(17.7) (18.1)
(21.6)
(23.3)(25.0)
(20.0)
(15.0)
(10.0)
(5.0)
-
5.0
YTD %
Industry Focus
ASEAN Consumer: Food for thought
Page 8
Regional benchmark consumer indices’ performance from 25 May to 16 July 2015
Source: Bloomberg Finance L.P., DBS Bank (as of 21 September 2015)
Stock picks’ performance since 23 July 2015
Note:
*DFI and DMPL period differs as we changed our rating to HOLD post respective companies’ results release.
** Returns for Unilever should be positive. Chart shows share price performance; Fully Valued recommendation
Source: ThomsonReuters, DBS Bank (as of 22 September 2015)
5.8
2.1 1.6
0.1
(3.6)
(4.8)
(7.7)
(8.7)
(9.4) (9.8)
(11.2) (11.6)
(12.3) (12.4)
(15.0)
(16.6)
(20.0)
(15.0)
(10.0)
(5.0)
-
5.0
10.0
Holding Period Return %
(23/7/15 - 21/9/15)
(3.8)
(17.9)
(14.5)
(17.2)
(5.2)
(20.0)
(15.0)
(10.0)
(5.0)
-
Dairy Farm
International
Holdings Ltd*
DelMonte Pacific
Ltd*
Indofood Sukses
Makmur Tbk PT
Puregold Price Club
Inc
Unilever Indonesia
Tbk PT**
Holding period return (%)
23/ 07/2015 - 22/09/2915
Industry Focus
ASEAN Consumer: Food for thought
Page 9
DBS ASEAN consumer universe performance
Source: Thomson Reuters, DBS Bank, DBS Vickers, AllianceDBS(as of 21 September 2015)
DBS Asean Stock Univ erse
Company Rating TP 1m 3m 6m 12m YTD % QTD %
Market Cap
(US$m)
Mkt cap
weighted
av g return
Thai Beverage PCL Buy 0.81 -8.5% -10.3% -6.6% -3.4% 2.9% -0.6% 12,330 0.3%
Dairy Farm International Holdings Ltd Buy 7.34 -11.2% -30.0% -33.1% -35.9% -30.6% 0.3% 8,140 -2.0%
Fraser and Neave Ltd Hold 2.45 1.0% -25.2% -27.4% -32.8% -24.2% 0.0% 2,095 -0.4%
Petra Foods Ltd Fully Valued 2.40 -13.3% -20.3% -22.3% -33.4% -26.4% -2.0% 1,192 -0.2%
Super Group Ltd Hold 1.05 -1.2% -25.4% -42.0% -35.4% -25.2% 0.0% 660 -0.1%
OSIM INTERNATIONAL LTD Hold 1.61 5.3% -9.4% -21.5% -38.6% -18.7% -3.7% 883 -0.1%
Sheng Siong Group Ltd Buy 1.00 -1.8% -1.4% 13.4% 31.4% 25.7% -1.2% 900 0.2%
Del Monte Pacific Ltd Hold 0.35 -3.0% -8.6% -1.5% -33.9% -30.6% 2.9% 446 -0.1%
Courts Asia Ltd Hold 0.35 11.1% 8.7% -6.2% -9.3% -14.9% 2.6% 161 0.0%
Singapore return -2.5%
British American Tobacco Malaysia Bhd Hold 63.40 2.5% 3.6% -8.1% -8.5% -1.9% 0.6% 4,174 -0.1%
QL Resources Bhd Hold 4.10 3.1% 4.1% 0.3% 18.5% 24.9% 1.0% 1,210 0.2%
MSM Malaysia Holdings Bhd Hold 5.20 1.0% -4.7% -1.2% 3.1% 1.8% 0.0% 819 0.0%
Padini Holdings Bhd Buy 1.50 2.5% 5.6% 5.1% -20.7% 0.3% 0.0% 217 0.0%
Oldtown Bhd Hold 1.40 -9.3% -16.0% -20.3% -25.5% -6.7% -0.6% 151 0.0%
Malay sia return 0.2%
CP All PCL Buy 55.00 4.2% 10.0% 31.5% 11.8% 18.4% 2.8% 12,520 1.8%
Charoen Pokphand Foods PCL Hold 22.00 17.8% -2.6% 7.7% -27.1% -15.8% 1.3% 4,840 -0.6%
Big CSupercenter PCL Hold 214.00 5.0% 3.4% -11.0% -11.4% -14.7% 0.3% 4,634 -0.5%
Minor International PCL Buy 35.00 11.9% 0.9% -12.3% -11.7% -3.5% 3.6% 3,502 -0.1%
Thai Union Frozen Products PCL Buy 22.40 6.7% -8.8% -6.6% 10.6% -12.6% -0.9% 2,580 -0.3%
Home Product Center PCL Hold 7.80 9.2% 10.0% -8.3% -14.0% -6.6% 2.3% 2,611 -0.1%
MK Restaurant Group PCL Buy 67.00 2.0% 6.6% 0.2% -3.4% 2.8% 0.9% 1,488 0.0%
Central Plaza Hotel PCL Buy 43.00 6.6% 3.6% 17.3% -6.6% 18.2% 2.1% 1,378 0.2%
Thailand return 0.4%
Universal Robina Corp Buy 229.00 -0.9% -3.7% -13.3% 8.8% -1.2% 1.0% 8,962 -0.1%
Jollibee Foods Corp Hold 187.00 2.5% -3.4% -10.8% -3.0% -11.0% -0.6% 4,390 -0.4%
Emperador Inc Hold 8.50 -14.0% -10.5% -28.8% -26.4% -22.0% 0.8% 2,761 -0.5%
Robinsons Retail Holdings Inc Buy 85.00 0.0% -5.2% -19.1% 14.1% -4.9% -0.6% 2,133 -0.1%
Puregold Price Club Inc Buy 47.10 -6.3% -16.3% -20.9% -9.3% -16.7% 0.0% 1,895 -0.2%
Century Pacific Food Inc Buy 21.70 -3.0% -6.5% -9.6% 7.2% 5.1% 0.7% 816 0.0%
Philippines return -1.2%
Kalbe Farma Tbk PT Hold 1,900 1.3% -7.6% -14.4% -8.3% -15.4% -0.6% 4,989 -0.6%
Unilever Indonesia Tbk PT Fully Valued 35,400 9.6% -5.9% 2.9% 24.3% 22.0% 0.2% 20,701 3.6%
Indofood Cbp Sukses Makmur Tbk PT Hold 13,500 0.6% -3.3% -15.6% 13.8% -2.7% 0.2% 5,081 -0.1%
Indofood Sukses Makmur Tbk PT Buy 8,350 -3.7% -24.8% -26.7% -23.6% -19.3% -0.7% 3,191 -0.5%
Matahari Department Store Tbk PT Buy 20,000 8.4% -3.7% -6.3% 5.8% 14.3% -0.6% 3,420 0.4%
Mitra Adiperkasa Tbk PT Hold 3,200 -26.8% -47.8% -38.1% -48.5% -40.9% -1.7% 346 -0.1%
Mayora Indah Tbk PT Hold 25,500 8.5% 2.9% -2.0% -6.0% 33.2% -3.3% 1,722 0.4%
Indonesia return 3.1%
Asean cov erage return 127,338 -0.1%
Industry Focus
ASEAN Consumer: Food for thought
Page 10
FIP: Feature in Pictures
How much of your beer goes into excise?
DBS ASEAN Consumer team:
The latest buzz in the global brewing industry is AB Inbev’s intention to acquire SABMiller Plc to create what will be the largest global brewer,
and control about half the industry profit, according to Bloomberg.
Bringing it closer to home, we did some studies on your pint of beer in the region and how much of what you pay goes into excise.
The next time you pop open a can of ice-cold beer, our estimate shows that a consumer is paying the most for excise in Malaysia (US$0.64 or
45% of the retail price). This is followed by Singapore at US$0.57 or about 28% of retail price. Seems like the cheapest places to have a chilled
beer are Vietnam, Cambodia and the Philippines. Cheers!
Top 3 consumed beer brands in the region, market share and respective excise taxes
Note: Exchange Rate: 1USD=SGD1.40, MYR4.25, THB36, IDR14,452, VND22,573 and PHP46.67 respectively (17 September 2015)
Figures are based on estimates of retail prices of a can of beer, and assumption of retailer and wholesaler margins.
Source: Euromonitor, DBS estimates, Companies
Note: Figures above beer can pictorial are estimated market
share in volume terms
Excise tax per can Tax as % of estimated retail price
Cambodia
Myanmar
56.0% 24.1% 8.8%
14.6% 13.9% 12.0%
31.7% 19.5% 16.9%
28.4% 17.8% 11.1%
US$0.13 25.1%
US$0.33 39%
US$0.57 28.3%
US$0.15 30%
25.1%33.1% 7.5%
US$0.64 45%
US$0.13 13.3%
US$0.25 18.7%
48.8% 26.2% 10.4%
US$0.30 30%
80.0%
Legend
Industry Focus
ASEAN Consumer: Food for thought
Page 11
COUNTRY BRIEFINGS
Industry Focus
ASEAN Consumer: Food for thought
Page 12
Singapore – Seeking sustainable earnings (Alfie YEO)
Latest developments
Area of focus Details/Comments
July retail
sales
July retail sales (ex motor vehicles) increased 0.8% y-o-y, driven by spending in departmental stores (+3.0%), recreational
goods (+3.7%), telecommunications apparatus and computers (+6.4%), medical goods (+9.9%) and watches & jewellery
(+11.7%). Including motor vehicles, retail sales would have improved 5.2% y-o-y as vehicle sales rose 40.6%. F&B sales
declined 3.2% y-o-y, dragged by restaurants (-3.5%).
Grocery retail
eCommerce
RedMart secured US$26.7m in a round of funding from existing shareholders to launch an on-demand marketplace as well
as to expand its own private label for dry and fresh goods. It has also attracted Far East Organisation’s Far East Ventures as a
new investor. Meanwhile Honestbee.com and NTUC Fairprice have partnered to offer next hour delivery of online orders.
Source: DBS Bank
Review & what to look out for. The recent results for the
quarter ended June 2015 generally saw more Singapore
listed consumer companies reporting disappointing earnings.
As anticipated, SUPER, F&N, OSIM and PETRA missed our
forecasts, while SSG (resilient earnings) and COURTS
(bearish expectations) met our estimates. Weak regional
currencies, political and weather instability in parts of Asean,
macro headwinds, rising household debt, and poor
consumer sentiment continue to play out. This has
prompted further de-rating and softness in share prices.
Monitor for more sustained earnings recovery. Valuations
have priced in weak earnings and stocks are beginning to
look attractive. We continue to be cautious, with an eye out
for more concrete signals of earnings turnaround before
turning positive on the sector. While valuations have
corrected from 25x to 19x PE since mid 2014, we are
mindful that further earnings cuts from further lacklustre
results may bring valuations back up to higher levels. We
prefer more resilient staple plays - SSG, DFI - over PETRA,
F&N, OSIM, DELM, THBEV, DELM, COURTS.
Singapore retail sales (ex motor vehicles) Singapore grocery retail sales
Source: Thomson Reuters Datastream, DBS Bank Source: Thomson Reuters Datastream, DBS Bank
Singapore F&B retail sales Singapore real wages
Source: Thomson Reuters Datastream, DBS Bank Source: Thomson Reuters Datastream, DBS Bank
2011 2012 2013 2014 2015
-4
-2
0
2
4
6
8
%YoY
RSI - EX MOTOR VEHICLES
2011 2012 2013 2014 2015
-4
-2
0
2
4
6
REAL MTHLY WAGE
F&B sales on
downward trend
possibly due to weak
macro economic
factors.
Singapore’s retail
sales remain
sluggish
Industry Focus
ASEAN Consumer: Food for thought
Page 13
Malaysia – Sluggish prospects (CHEAH King Yoong )
Latest developments
Area of focus Details/Comments
IPI Malaysia’s industrial production index (IPI) rose at a faster pace of 6.1% in July from a year ago, which exceeded
economists’ survey of 5% growth, underpinned by the manufacturing sector.
Interest rate maintained As expected, Bank Negara Malaysia (BNM) kept the Overnight Policy Rate (OPR) unchanged at 3.25% at the Sept
Monetary Policy Committee meeting. BNM emphasised that the current downside risks to domestic economic
growth have risen amid greater uncertainty on both the global and domestic fronts.
Retail sales Malaysia Sales of Malaysian retail industry declined by 11.9% y-o-y in 2Q15, the worst quarterly retail growth rate since the
1997/98 Asian Financial Crisis.
Source: AllianceDBS
Review & what to look out for. The data released by Retail
Group Malaysia (RGM), an independent retail research firm,
showed that sales of Malaysian retail industry dropped
sharply by 11.9% y-o-y in 2Q15, the worst quarterly retail
growth rate since the 1997/98 Asian financial crisis. With
the dismal performance in the 2Q15, RGM has cut its 2015
retail sales forecast for Malaysia to 3.1%, compared to its
earlier forecast of 4%. This was fourth time that the
independent retail research firm lowered its forecast for
2015. RGM now expects industry sales to grow by 2.5% in
the 3Q and 6% in 4Q.
On the other hand, 2Q15 consumer sentiment index fell
further by 0.9 points to a six-year low of 71.7 (1Q15: 72.6),
indicating continued sluggish consumer spending in the
coming quarters as consumers remain wary of the future
and are now more cautious due to rising cost of living. This
has reaffirmed our ground checks that consumer spending
and visitations to shopping malls have yet to recover to pre-
GST levels, despite more than five months have passed since
the GST implementation in early April. This indicates that
sumer sentiment remains weak and it may take longer than
expected for consumer spending to recover.
Although the recently concluded 2QCY15 results largely
came within expectations, we anticipate earnings prospects
of the sector to be sluggish in the near term due to (1)
slower consumer spending, (2) weakening Ringgit could
inflate imported cost of materials, and, (3) an increasingly
competitive operating environment. In view of the
uninspiring near-term earnings prospects and potentially
slower than expected consumer recovery, we continue to
remain cautious in the near term prospects of the consumer
sector.
Industry Focus
ASEAN Consumer: Food for thought
Page 14
Malaysia Consumer Sentiment Index Malaysia private consumption growth
Source: MIER, Bloomberg Finance L.P. Source: Thomson Reuters Datastream
Malaysia food, beverage and tobacco retail sales Malaysia retail trade index
Source: Source: Thomson Reuters Datastream Source: Thomson Reuters Datastream
2011 2012 2013 2014 2015
8.0
8.5
9.0
9.5
10.0
10.5
11.0
11.5
PRIVATE FINAL CONS. EXP : Malaysia
2011 2012 2013 2014 2015
2
4
6
8
10
12
14
RETAIL TRADE INDEX : Malaysia
%YoY
40
50
60
70
80
90
100
110
120
130
Mar-10 Mar-11 Mar-12 Mar-13 Mar-14 Mar-15
Consumer Sentiment Index: Malaysia
Sentiment remains
weak and index slipped
further to 71.7 in June
reading, from 72.6 and
83 in Mar’15 and
Industry Focus
ASEAN Consumer: Food for thought
Page 15
Thailand – Stimulus measures raise hopes sentiment will recover (Namida Artispong)
Latest developments
Area of focus Details/ Comments
Political On Aug 17, a bomb exploded at the Erawan shrine near the Ratchaprasong intersection, resulting in several fatalities
and injuries.
Economic data The government will introduce three new stimulus measures worth a combined Bt136m to boost the economy: i) loans
worth Bt60bn for low-income earners, (ii) Bt36bn budget for nationwide construction and repair works, and (iii)
accelerate budget (Bt40bn) disbursements for small projects that cost below Bt1m each.
Corporate
development
CPF announced a share buyback program for up to 400m shares (5.2% of shares outstanding) at a total cost of up to
Bt10bn. The buyback period will be from September 10, 2015 to March 9, 2016.
Source: DBS Vickers
2Q15 results review. Most of the Thai consumer counters
reported 2Q15 results that were in line, except CPF and TUF.
CPF blamed its disappointing results on slow domestic
consumption, weak exports, and slimmer margins, while TUF
beat market estimates on higher-than-expected gross
margins.
Outlook & what to look out for. In the past two months,
Thailand has experienced both bad and good moments. The
bomb incident at the Erawan shrine affected Thailand badly
because it occurred in a tourist hotspot in Bangkok’s city
center and involved international tourists. But the military
government had acted swiftly and made several arrests
related to the bombing and has the situation under control,
suggesting things should normalise soon.
Thailand Consumer Confidence Index Thailand retail sales growth
Source: Thomson Reuters Datastream Source: Thomson Reuters Datastream
Thailand private consumption (Food, F&B, leather) growth Thailand private consumption (Food) growth
Source: Thomson Reuters Datastream Source: Thomson Reuters Datastream
2011 2012 2013 2014 2015
65
70
75
80
85
CONSUMER CONFIDENCE : Thailand
2011 2012 2013 2014 2015
-20
-10
0
10
20
30
40
50
60
1Y % change of RETAIL SALES INDEX : Thailand
CCI dipped further to
72.6 in August, from
76.6 in Apr and peak
of 81.1 in Dec’14.
Industry Focus
ASEAN Consumer: Food for thought
Page 16
On a positive note, the Cabinet has recently approved three
stimulus measures worth Bt136bn to boost the economy.
These measures are the first phase of a larger stimulus
package proposed by the government, and are quick ways to
boost purchasing power of farmers and low-income earners.
The second phase, aimed at helping small- and medium-size
enterprises (SME), will be announced shortly.
For the next (3Q15) results season, food producers CPF and
TUF are expected to report stronger core results q-o-q
because of seasonality and higher product prices. Swine
prices had risen to Bt70.5/kg in August from Bt66 in April,
while broiler price was stable at Bt37/kg. Tuna price also rose
to USD1,500/ton in Aug from USD1,100 in 1Q15.
For food-related/ hospitality players under our coverage,
MINT and CENTEL should post weaker results q-o-q because
of the low season for hotels, but earnings should grow y-o-y.
We expect SSSG (same store sales growth) for MINT and
CENTEL to edge down amid weak domestic consumption,
but their food margins should improve as MINT has a more
optimal cost structure and CENTEL would have benefitted
from the closure of unprofitable outlets and effective cost
control. Meanwhile, commerce (retail) stocks will continue to
be pressured by lingering weak domestic consumer
sentiment. We expect food staple retailers like CPALL to
perform better than retailers of discretionary items.
Although CPF should perform better in 2H15 on recovering
meat prices and a weaker Baht, we are still concerned about
several lingering issues: weak domestic purchasing power,
weak export volumes, slow recovery from EMS infection in
the aqua unit, and muted outlook for its overseas
operations, especially in Turkey (oversupply) and Malaysia
(unresolved EMS infection in shrimps). Meanwhile, MINT
could see near-term upside potential from the acquisition of
the remaining eight Tivoli hotels and sale of new real estate
units in 2H15.
Stock pick: CPALL (BUY, THB55.0). CPALL’s operations
should be resilient as food is a staple product, consumers
tend to spend on small ticket items when consumption
slows down, and CPALL’s wide network offers convenient
access to its products. SSSG should improve further in 2H15,
boosted by the new stamp campaign which will run from
July to November. Earnings growth is expected to be strong
(+28% FY15F, +22% FY16F), driven by aggressive
expansion and fatter margins from a larger share of ready-
to-eat food (high-margin), declining MAKRO acquisition
expenses, and smaller interest expense.
Industry Focus
ASEAN Consumer: Food for thought
Page 17
Indonesia – Not expecting major turnaround in 2H (Edwin Lioe/ Edward Tanuwijaya)
Latest developments
Area of focus Details/ Comments
GDP and inflation
data
2Q15 GDP growth came in weaker than expected at 4.67% y-o-y, vs. 4.71% observed in 1Q15. That brought first half
2015 GDP growth to only 4.7% and prompted the Central Bank to revise down its full year growth target to 4.7-5.1%
from the previous 5.0-5.4% (in line with DBS’ forecast of 4.8%).
August annual inflation was 7.18% y-o-y, easing slightly from 7.26% y-o-y in July. However, core inflation crept up
slightly to 4.92% y-o-y from 4.86% y-o-y the month before. Overall, the lower than expected August inflation (c.7.4%
expected) gave slight relief to policymakers amid the already slowing demand and deterioration of consumers’
purchasing power.
Government
stimulus package
On 9 September, President Jokowi announced the Economic Stimulus Package #1 which aims to spur real estate sector
forward, support micro, SME & cooperative businesses and protect mass market consumers. Gov’t is preparing to revise
or deregulate 89 (out of 154 proposed regulations). The stimulus announcement lacks execution details to get the plans
moving and these policies are not quick fixes (as benefits and improvements can only be only seen in the mid term). The
Economic Stimulus Package #2 and #3 are expected to be released by end of Sep 2015.
One of the policies mentioned in the stimulus package that was already effective on 6 August 2015 is the raising of
threshold on taxable income to spur consumer spending:
- Temporary workers: Rp300,000/day from Rp200,000/day
- Permanent workers: Rp36mn/year from Rp24mn/year
- However, the proportion of taxpayers in Indonesia is less than 10% of the population; therefore we think the
impact of this policy will be minimal.
Source: DBS Vickers
Review. In our previous Food for Thought issue (dated 23 Jul
2015, “Reality bites”), we cited concerns that 2Q results
could show weakness despite the coming Lebaran period
(mid-July) that typically boosts consumer spending. In
retrospect, our concerns materialised: Indofood CBP saw a
mediocre y-o-y sales volume growth for its instant noodles,
Bogasari’s wheat flour sales was relatively flat y-o-y as
demand decelerated, and Unilever’s revenue was flat y-o-y
despite price increases in September 2014 and March 2015,
implying a decline in sales volume.
For retailers, performances were relatively better. Matahari
Department Store posted better-than-expected SSSG of
17.8% for 2Q, higher than the 5.4% in 1Q, as Lebaran
season fuelled consumer discretionary spending. Mitra
Adiperkasa saw SSSG at 5%, flat from 1Q.
What we expect for the rest of the year. We maintain our
cautious view. For 3Q15, we expect both consumer and
retail companies to deliver slower sales performance as
consumer spending eases off post-Lebaran. On a y-o-y basis,
we also expect sales volume to be weaker as we believe
consumer sentiment has not shown meaningful recovery
and will likely to be dampened heading towards the end of
the year. Retail and F&B companies like Matahari and
Mayora have both indicated that they are expecting a
slower 2H15 in terms of consumer demand.
Our expectation is premised on the lack of visible
improvements from both domestic and the global economy,
which would deter personal consumptions as consumers
brace for tough times and uncertainties in future disposable
income. Persistent weakening of the rupiah, cabinet
reshuffling, wild fluctuation in prices of basic food products
are factors that in our view raised uncertainties and led to
consumers holding back their purchases.
At the time of writing, rupiah has weakened by c.16% YTD
and c.7.5% between July and mid-September alone. In our
view, companies have seen margins in the first half of this
year to be largely supported by low commodity prices.
However, at the current rate at which rupiah is depreciating,
we believe that 3Q margins would be lower than that of 2Q
and led to weaker results in both 3Q and 4Q. Note that our
in-house forecast for the rupiah is at Rp14,470 per dollar as
at the end of 2015, and Rp15,230/US$ as at 2Q16; rupiah is
currently hovering at Rp14,300 level per dollar.
Stock picks. We reiterate our cautious view on the
Indonesian consumer sector as we believe consumer
sentiment has yet to show significant recovery and that
consumer spending will likely to remain muted at least until
the end of this year. With that in mind, we believe investors
should stick to staple companies and avoid investing in retail
Industry Focus
ASEAN Consumer: Food for thought
Page 18
companies as demand for staple products tends to be more
resilient during a period slower economy.
We remain positive on Indofood (INDF IJ) for exposure into
Indofood CBP (ICBP IJ) which is a good proxy to Indonesia’s
rising consumption trend. Completion of China Minzhong’s
divestment would be a catalyst to the stock. We would
avoid Unilever Indonesia (UNVR IJ) for its overpriced
valuation given slowing growth and potential contraction in
margins as rupiah weakens.
Indonesia Consumer Confidence Index Indonesia 3-month price expectations
Source: Thomson Reuters Datastream Source: Thomson Reuters Datastream
Indonesia food, beverage and tobacco retail sales Indonesia 2-wheeler sales (y-o-y change %)
-60%
-40%
-20%
0%
20%
40%
60%
80%
Jan-10 Jul-10 Jan-11 Jul-11 Jan-12 Jul-12 Jan-13 Jul-13 Jan-14 Jul-14 Jan-15 Jul-15
Indonesia 2W monthly sales
Source: Thomson Reuters Datastream Source: Indonesia 2W association (AISI)
Indonesia Retail Sales Index
Source: Thomson Reuters Datastream
2011 2012 2013 2014 2015
100
105
110
115
120
125
CONSUMER CONFIDENCE INDEX: Indonesia
Confidence moving
sideways
2-wheeler sales
rebounded to positive
2% growth in Aug, but
YTD sales were down
21% y-o-y
Industry Focus
ASEAN Consumer: Food for thought
Page 19
Philippines – Risk-reward not favourable yet (Ghia YUSON)
Latest developments
Area of focus Details/ Comments
GDP 2Q15 GDP came in at 5.6% y-o-y. Private consumption grew 6.2%. We expect household consumption to remain strong
in 2H on record low inflation. Peso depreciation should also boost OFW (Overseas Filipino Workers) household purchasing
power.
Inflation August 2015 inflation eased to 0.6%, a new low from 0.8% in July. Core inflation slowed further to 1.6%. YTD inflation
has averaged 1.7%, below the central bank's full-year target range of 2-4%. Food and Non-Alcoholic Beverage remained
low at 1.2% as rice and corn prices continue to stabilize. This may start to pick up in 4Q due to El Niño.
Source: DBS Bank
Review & what to look out for. Phil consumer counters in
our universe continue to underperform the index YTD,
mainly due to lacklustre earnings in 1H15. For 2Q15, we
again saw more misses than outperformers owing largely to
the usual drag items: currency weakness and supply chain
bottlenecks. We also noted some signs of domestic sales
weakness, resulting from increasing competition. Although
the sector is down 13% YTD, we feel that the risk-reward
has yet to turn more favourable as we see downside risks to
consensus estimates.
2H15 outlook. We expect earnings momentum only to
substantially recover in 4Q15. In general, 3Q has not been a
traditionally strong quarter for domestic sales (i.e. typhoon
season – we have observed that only CNPF has strong
seasonality in 3Q, given increased demand for canned
products which do not require refrigeration). 4Q15 demand
is estimated to be relatively more robust than usual; in
addition to holiday spending, we expect food expenditures
to increase as we enter the FY16 elections campaign period.
(4Q15 to 2Q16).
2Q15 earnings summary (PHP m)
2Q14 2Q15 y-o-y chg
CNPF 398.3 497.4 25% Beat
EMP 1,341.1 1,860.0 39% Miss
JFC 1,389.8 1,412.5 2% Miss
URC 2,387.4 3,103.8 30% Miss
PGOLD 712.8 952.2 34% In line
RRHI 806.3 1,082.2 34% Beat
Source: Companies, DBS Bank
Stock picks. We remain selective on Philippine consumer
counters, despite a more robust medium-term outlook. The
sector remains to be one of the more expensive in the
region and given downside risks to consensus estimates, we
expect de-rating to continue in the near-term. Our
preference for staples also remains unchanged; with PGOLD
as top pick among large/mid caps, trading at relatively
undemanding valuations of 17.4x/14.9x FY15F/16F PE on
15% FY14-16F earnings CAGR..
Philippines Consumer Confidence Index Philippines food retail price
Source: Thomson Reuters Datastream Source: Thomson Reuters Datastream
Sentiment staged a small
rebound in Aug reading
Industry Focus
ASEAN Consumer: Food for thought
Page 20
Philippines beverage and tobacco retail price Philippines annual disposable income
0.0%
2.0%
4.0%
6.0%
8.0%
10.0%
12.0%
1991 1996 2001 2006 2011
%YoY
Source: PSA
Source: Thomson Reuters Datastream Source: Thomson Reuters Datastream
Industry Focus
ASEAN Consumer: Food for thought
Page 21
MACRO CHARTS / DATA
Industry Focus
ASEAN Consumer: Food for thought
Page 22
Macro – Economic Charts
Economic growth forecast & commentary Singapore GDP
GDP Growth (%) 2014 2015F 2016F
Singapore 2.9 1.8 2.1
Malaysia 6.0 4.8 4.5
Thailand 0.9 2.8 3.7
Indonesia 5.0 4.8 5.2
Philippines 6.1 5.7 6.1
Source: DBS Bank
Our economist has cut his growth forecasts to 1.8%/2.1% (from
2.4%/2.9%) for 2015/2016. Singapore’s manufacturing output and
export pick up are weak; labour, production costs and interest rates
are higher; while loan growth is slowing.
Source: Thomson Reuters Datastream, DBS Bank
Malaysia GDP Thailand GDP
We lowered Malaysia’s GDP on deteriorating economic outlook led by
weaker currency, depleting reserves and narrowing trade surplus and
slowdown in consumption and investment growth.
Expect GDP growth to be dragged by weak private consumption,
investment, and slower exports on softer than expected global
demand, average wage growth and consumer confidence.
Source: Thomson Reuters Datastream, DBS Bank Source: Thomson Reuters Datastream, DBS Bank
Indonesia GDP Philippines GDP
Private consumption growth moderation, poor investment growth on
rupiah weakness and shrinking exports will weigh on GDP. Consumer
and business confidence are low on anticipated rupiah weakness.
Domestic demand is robust with strong private consumption fuelled
by real income growth, and private sector investment. We expect
growth to pick up ahead of the 2016 elections.
Source: Thomson Reuters Datastream, DBS Bank Source: Thomson Reuters Datastream, DBS Bank
2011 2012 2013 2014 2015
0
2
4
6
8
10
12
14
16
GDP AT MARKET PRICES : Singapore
2011 2012 2013 2014 2015
-5
0
5
10
15
20
GDP : Thailand
2011 2012 2013 2014 2015
2
4
6
8
10
12
14
%YoY
GDP : Malaysia
2011 2012 2013 2014 2015
4.5
5.0
5.5
6.0
6.5
GDP : Indonesia
2011 2012 2013 2014 2015
3
4
5
6
7
8
GDP : Philippines
Industry Focus
ASEAN Consumer: Food for thought
Page 23
Inflation forecasts & commentary Singapore
Source: DBS Bank
CPI Inflation (%) 2014 2015F 2016F
Singapore 1.0 -0.2 1.3
Malaysia 3.1 2.4 3.3
Thailand 1.9 -0.6 1.8
Indonesia 6.4 6.6 6.2
Philippines 4.2 1.6 3.0
Disinflationary pressure is building up. Lower energy prices, slowing
economic growth and supply-side policy measures are weighing
down on inflation.
Source: Thomson Reuters Datastream, DBS Bank
Malaysia Thailand
We have raised inflation 2015/2016 forecasts from 2.1%/3% in
anticipation of upside to inflationary risk. Existing inflationary pressure is
higher than expected, a result of GST and fuel prices.
Source: Thomson Reuters Datastream, DBS Bank
Core inflation is trending lower on soft domestic economy and low
oil prices have led to low transport and food inflation.
Source: Thomson Reuters Datastream, DBS Bank
Indonesia Philippines
Expect higher inflationary risks on weak rupiah and higher food prices.
Source: Thomson Reuters Datastream, DBS Bank
Strong Peso, lower crude oil prices have contributed to CPI weakness.
With core inflation set to average 2% or lower, and assuming a food
price spike, inflation will be between 2-4% next year.
Source: Thomson Reuters Datastream, DBS Bank
Industry Focus
ASEAN Consumer: Food for thought
Page 24
Forex forecasts & commentary USD/SGD
Source: DBS Bank
Exchange Rates, eop Current 4Q15F 1Q16F
Singapore 1.42 1.42 1.43
Malaysia 4.31 4.34 4.35
Thailand 36.1 36.0 36.5
Indonesia 14,552 14,470 14,850
Philippines 46.6 47.9 48.4
The MAS continues to keep the SGD nominal effective exchange rate
(NEER) on a modest and gradual appreciation path. The policy band
may be re-centered lower at the October policy review. Our SGD is
forecast to peak at US$1.47 in 3Q16.
Source: Thomson Reuters Datastream, DBS Bank
USD/MYR USD/THB
We believe the ringgit is oversold but remains under pressure from
external and domestic pressures. We see it weakening further to US$4.37
in 3Q16.
Source: Thomson Reuters Datastream, DBS Bank
Trade and current account surpluses are high. With policies
encouraging capital outflows, we expect the baht to weaken further
as Thais are allowed to invest in overseas assets from 2016.
Source: Thomson Reuters Datastream, DBS Bank
USD/IDR USD/PHP
We believe the rupiah is vulnerable to a US interest rate hike. We see the
rupiah going towards US$15,600 by 3Q16.
Source: Thomson Reuters Datastream, DBS Bank
BSP has adopted a pro-PHP stance, reflected in its resistance to cut
rates despite a plunge in inflation. We expect Peso to weaken further
to US$49.3 by 3Q16.
Source: Thomson Reuters Datastream, DBS Bank
Industry Focus
ASEAN Consumer: Food for thought
Page 25
Input costs – Lower commodity prices mitigated by strengthening USD and demand headwinds
Commodity prices remain low. Ample supply and weak
demand have led to weak commodity prices this year. Most
commodities are trading at 5-year lows, cushioning any risks
of El Nino. Production and inventory levels have largely been
encouraging and together with soft demand, this has led to
favourable commodity prices. The impact to F&B companies
is not entirely positive as they currently face currency and
demand headwinds.
Challenging outlook despite low headline input costs.
Headline input costs are generally favourable. Prices of
commodities are at attractive levels. Nonetheless, any
declines are mitigated by weaker regional currencies that
have been declining against the US dollar. Outlook
continues to remain challenging as competition and weak
regional demand for consumer food products could also
lead to downward price adjustment.
Sugar Coffee
Source: Thomson Reuters Datastream, DBS Bank Source: Thomson Reuters Datastream, DBS Bank
Cocoa Palm Oil
Source: Thomson Reuters Datastream, DBS Bank Source: Thomson Reuters Datastream, DBS Bank
Milk Rice - Thailand
Source: Thomson Reuters Datastream, DBS Bank Source: Thomson Reuters Datastream, DBS Bank
2011 2012 2013 2014 2015
100
150
200
250
300
Cents/lb
Coffee-Brazilian (NY) Cents/lb
US$/MT
2011 2012 2013 2014 2015
350
400
450
500
550
600
650
700
Rice, White 100% FOB Bangkok U$/MT
2011 2012 2013 2014 2015
10
15
20
25
30
35
Raw Sugar-ISA Daily Price c/lb
2011 2012 2013 2014 2015
2000
2500
3000
3500
4000
US$/MT
Cocoa-ICCO Daily Price US$/MT
Industry Focus
ASEAN Consumer: Food for thought
Page 26
Barley WTI
Source: Thomson Reuters Datastream, DBS Bank Source: Thomson Reuters Datastream, DBS Bank
PET Aluminium
Source: Thomson Reuters Datastream, DBS Bank Source: Thomson Reuters Datastream, DBS Bank
Tin
Source: Thomson Reuters Datastream, DBS Bank
2011 2012 2013 2014 2015
2.5
3.0
3.5
4.0
4.5
5.0
5.5
6.0
U$/Bushel
Barley Mpls Terminal prices U$/Bushel
2011 2012 2013 2014 2015
20
40
60
80
100
120
Crude Oil WTI Cushing U$/BBL
2011 2012 2013 2014 2015
800
1000
1200
1400
1600
1800
2000
PET(Fibre Grade)A/P SpotCFR NEA $/MT
2011 2012 2013 2014 2015
1600
1800
2000
2200
2400
2600
LME-Aluminium Alloy Cash U$/MT
2011 2012 2013 2014 2015
10
15
20
25
30
35
x 1,000
U$/MT
LME-Tin 99.85% Cash U$/MT
Industry Focus
ASEAN Consumer: Food for thought
Page 27
PE & PB trading band charts
Thai Beverage Public Company Forward PE Band (x) Thai Beverage Public Company PB Band (x)
Avg: 14.5x
+1sd: 17x
+2sd: 19.6x
‐1sd: 11.9x
‐2sd: 9.3x
8.2
10.2
12.2
14.2
16.2
18.2
20.2
22.2
May-06 Jul-07 Sep-08 Nov-09 Jan-11 Mar-12 May-13 Jul-14 Sep-15
(x)
 
Avg: 3.2x
+1sd: 3.9x
+2sd: 4.7x
‐1sd: 2.4x
‐2sd: 1.7x
1.5
2.0
2.5
3.0
3.5
4.0
4.5
5.0
May-06 Jul-07 Sep-08 Nov-09 Jan-11 Mar-12 May-13 Jul-14 Sep-15
(x)
 
Dairy Farm Forward PE Band (x) Dairy Farm PB Band (x)
Avg: 24x
+1sd: 29.5x
+2sd: 35x
‐1sd: 18.5x
‐2sd: 13x
11.7
16.7
21.7
26.7
31.7
36.7
41.7
Sep-05 Dec-06 Mar-08 Jun-09 Sep-10 Dec-11 Mar-13 Jun-14 Sep-15
(x)
Avg: 15.3x
+1sd: 19.9x
+2sd: 24.5x
‐1sd: 10.8x
‐2sd: 6.2x
4.8
9.8
14.8
19.8
24.8
29.8
Sep-05 Dec-06 Mar-08 Jun-09 Sep-10 Dec-11 Mar-13 Jun-14 Sep-15
(x)
 
F & N Forward PE Band (x) F & N PB Band (x)
Avg: 34.7x
+1sd: 63.4x
+2sd: 92x
‐1sd: 6x
-20.3
-0.3
19.7
39.7
59.7
79.7
99.7
119.7
Sep-05 Dec-06 Mar-08 Jun-09 Sep-10 Dec-11 Mar-13 Jun-14 Sep-15
(x)
Avg: 1.4x
+1sd: 1.7x
+2sd: 2.1x
‐1sd: 1x
‐2sd: 0.6x
0.4
0.9
1.4
1.9
2.4
2.9
Sep-05 Dec-06 Mar-08 Jun-09 Sep-10 Dec-11 Mar-13 Jun-14 Sep-15
(x)
 
Petra Food Forward PE Band (x) Petra Food PB Band (x)
Avg: 22.6x
+1sd: 34.2x
+2sd: 45.8x
‐1sd: 11x
-0.4
9.6
19.6
29.6
39.6
49.6
Sep-05 Dec-06 Mar-08 Jun-09 Sep-10 Dec-11 Mar-13 Jun-14 Sep-15
(x)
Avg: 3.4x
+1sd: 5.1x
+2sd: 6.7x
‐1sd: 1.8x
‐2sd: 0.1x0.1
1.1
2.1
3.1
4.1
5.1
6.1
7.1
Sep-05 Dec-06 Mar-08 Jun-09 Sep-10 Dec-11 Mar-13 Jun-14 Sep-15
(x)
 
Source: Company, DBS Bank
Industry Focus
ASEAN Consumer: Food for thought
Page 28
Super Group Ltd Forward PE Band (x) Super Group Ltd PB Band (x)
Avg: 16.5x
+1sd: 25.5x
+2sd: 34.5x
‐1sd: 7.5x
-1.3
3.7
8.7
13.7
18.7
23.7
28.7
33.7
38.7
43.7
Sep-05 Dec-06 Mar-08 Jun-09 Sep-10 Dec-11 Mar-13 Jun-14 Sep-15
(x)
 
Avg: 2.4x
+1sd: 3.7x
+2sd: 4.9x
‐1sd: 1.1x
-0.1
0.9
1.9
2.9
3.9
4.9
5.9
6.9
Sep-05 Dec-06 Mar-08 Jun-09 Sep-10 Dec-11 Mar-13 Jun-14 Sep-15
(x)
 
OSIM International Forward PE Band (x) OSIM International PB Band (x)
Avg: 14.9x
+1sd: 19x
+2sd: 23.2x
‐1sd: 10.7x
‐2sd: 6.6x5.9
10.9
15.9
20.9
25.9
Sep-11 Sep-12 Sep-13 Sep-14 Sep-15
(x)
Avg: 4.5x
+1sd: 6.9x
+2sd: 9.2x
‐1sd: 2.1x
-0.1
1.9
3.9
5.9
7.9
9.9
11.9
Jan-06 Mar-07 Jun-08 Aug-09 Nov-10 Jan-12 Apr-13 Jun-14 Sep-15
(x)
 
Sheng Siong Group Ltd Forward PE Band (x) Sheng Siong Group Ltd PB Band (x)
Avg: 20.1x
+1sd: 22x
+2sd: 23.9x
‐1sd: 18.2x
‐2sd: 16.3x
13.5
15.5
17.5
19.5
21.5
23.5
25.5
27.5
Aug-11 Feb-12 Aug-12 Feb-13 Sep-13 Mar-14 Sep-14 Mar-15 Sep-15
(x)
Avg: 5x
+1sd: 5.7x
+2sd: 6.4x
‐1sd: 4.3x
‐2sd: 3.6x
3.1
3.6
4.1
4.6
5.1
5.6
6.1
6.6
7.1
7.6
Aug-11 Feb-12 Aug-12 Feb-13 Sep-13 Mar-14 Sep-14 Mar-15 Sep-15
(x)
 
Del Monte Pacific Forward PE Band (x) Del Monte Pacific PB Band (x)
Avg: 19x
+1sd: 31.7x
+2sd: 44.3x
‐1sd: 6.3x
0.0
10.0
20.0
30.0
40.0
50.0
60.0
70.0
80.0
Jan-15 Mar-15 May-15 Jul-15 Sep-15
(x)
Avg: 2.1x
+1sd: 2.8x
+2sd: 3.4x
‐1sd: 1.5x
‐2sd: 0.9x
0.7
1.2
1.7
2.2
2.7
3.2
3.7
4.2
4.7
Sep-05 Dec-06 Mar-08 Jun-09 Sep-10 Dec-11 Mar-13 Jun-14 Sep-15
(x)
 
Source: Company, DBS Bank
Industry Focus
ASEAN Consumer: Food for thought
Page 29
Courts Asia Forward PE Band (x) Courts Asia PB Band (x)
Avg: 15.6x
+1sd: 19x
+2sd: 22.4x
‐1sd: 12.3x
‐2sd: 8.9x
7.4
9.4
11.4
13.4
15.4
17.4
19.4
21.4
23.4
25.4
Oct-12 Feb-13 Jul-13 Nov-13 Apr-14 Aug-14 Dec-14 May-15 Sep-15
(x)
 
Avg: 1.2x
+1sd: 1.6x
+2sd: 2x
‐1sd: 0.8x
‐2sd: 0.4x
0.3
0.8
1.3
1.8
2.3
Oct-12 Feb-13 Jul-13 Nov-13 Apr-14 Aug-14 Dec-14 May-15 Sep-15
(x)
 
British American Tobacco Forward PE Band (x) British American Tobacco PB Band (x)
Avg: 18.1x
+1sd: 20.2x
+2sd: 22.2x
‐1sd: 16.1x
‐2sd: 14.1x
12.6
14.6
16.6
18.6
20.6
22.6
24.6
Jan-07 Feb-08 Mar-09 Apr-10 May-11 Jun-12 Jul-13 Aug-14 Sep-15
(x)
Avg: 32.4x
+1sd: 35.9x
+2sd: 39.4x
‐1sd: 28.8x
‐2sd: 25.3x
22.7
27.7
32.7
37.7
42.7
Dec-07 Dec-08 Dec-09 Nov-10 Nov-11 Oct-12 Oct-13 Sep-14 Sep-15
(x)
 
QL Resources Forward PE Band (x) QL Resources PB Band (x)
Avg: 13.2x
+1sd: 19.4x
+2sd: 25.6x
‐1sd: 7x
‐2sd: 0.8x0.6
5.6
10.6
15.6
20.6
25.6
Apr-07 Apr-08 May-09 Jun-10 Jun-11 Jul-12 Aug-13 Aug-14 Sep-15
(x)
Avg: 2.3x
+1sd: 2.9x
+2sd: 3.5x
‐1sd: 1.7x
‐2sd: 1.1x
0.9
1.4
1.9
2.4
2.9
3.4
3.9
Mar-08 Mar-09 Feb-10 Jan-11 Dec-11 Nov-12 Nov-13 Oct-14 Sep-15
(x)
 
MSM Malaysia Holdings Forward PE Band (x) MSM Malaysia Holdings PB Band (x)
Avg: 14.3x
+1sd: 15.7x
+2sd: 17.1x
‐1sd: 12.8x
‐2sd: 11.4x
9.4
10.4
11.4
12.4
13.4
14.4
15.4
16.4
17.4
18.4
Jun-11 Jan-12 Jul-12 Jan-13 Aug-13 Feb-14 Aug-14 Mar-15 Sep-15
(x)
Avg: 2x
+1sd: 2.1x
+2sd: 2.3x
‐1sd: 1.8x
‐2sd: 1.6x
1.4
1.6
1.8
2.0
2.2
2.4
2.6
2.8
Jun-11 Jan-12 Jul-12 Jan-13 Aug-13 Feb-14 Aug-14 Mar-15 Sep-15
(x)
 
Source: Company, DBS Bank
Industry Focus
ASEAN Consumer: Food for thought
Page 30
Padini Holdings Forward PE Band (x) Padini Holdings PB Band (x)
Avg: 9.1x
+1sd: 12.9x
+2sd: 16.6x
‐1sd: 5.4x
‐2sd: 1.7x1.4
3.4
5.4
7.4
9.4
11.4
13.4
15.4
17.4
19.4
Jul-06 Aug-07 Oct-08 Dec-09 Feb-11 Apr-12 May-13 Jul-14 Sep-15
(x)
 
Avg: 2.5x
+1sd: 3.2x
+2sd: 3.9x
‐1sd: 1.8x
‐2sd: 1.1x
0.9
1.4
1.9
2.4
2.9
3.4
3.9
4.4
4.9
Jul-07 Jul-08 Jul-09 Jul-10 Aug-11 Aug-12 Aug-13 Sep-14 Sep-15
(x)
 
OldTown Berhad Forward PE Band (x) OldTown Berhad PB Band (x)
Avg: 17x
+1sd: 19.9x
+2sd: 22.9x
‐1sd: 14.1x
‐2sd: 11.1x
8.5
10.5
12.5
14.5
16.5
18.5
20.5
22.5
24.5
26.5
Apr-12 Sep-12 Feb-13 Jul-13 Dec-13 Jun-14 Nov-14 Apr-15 Sep-15
(x)
Avg: 2.4x
+1sd: 2.8x
+2sd: 3.2x
‐1sd: 2x
‐2sd: 1.6x
1.2
1.7
2.2
2.7
3.2
Jul-11 Jan-12 Jul-12 Feb-13 Aug-13 Feb-14 Aug-14 Mar-15 Sep-15
(x)
 
CP ALL Forward PE Band (x) CP ALL PB Band (x)
Avg: 31.3x
+1sd: 36.4x
+2sd: 41.5x
‐1sd: 26.2x
‐2sd: 21.1x
17.5
22.5
27.5
32.5
37.5
42.5
Sep-11 Sep-12 Sep-13 Sep-14 Sep-15
(x)
Avg: 8.2x
+1sd: 12.6x
+2sd: 16.9x
‐1sd: 3.9x
-0.3
1.7
3.7
5.7
7.7
9.7
11.7
13.7
15.7
17.7
Sep-05 Dec-06 Mar-08 Jun-09 Sep-10 Dec-11 Mar-13 Jun-14 Sep-15
(x)
 
Charoen Pokphand Foods Forward PE Band (x) Charoen Pokphand Foods PB Band (x)
Avg: 38x
+1sd: 44.2x
+2sd: 50.4x
‐1sd: 31.8x
‐2sd: 25.6x
20.0
25.0
30.0
35.0
40.0
45.0
50.0
55.0
Jan-14 Apr-14 Jul-14 Oct-14 Jan-15 Apr-15 Jul-15
(x)
Avg: 1.7x
+1sd: 2.6x
+2sd: 3.5x
‐1sd: 0.8x
-0.1
0.4
0.9
1.4
1.9
2.4
2.9
3.4
3.9
Sep-05 Dec-06 Mar-08 Jun-09 Sep-10 Dec-11 Mar-13 Jun-14 Sep-15
(x)
 
Source: Company, DBS Bank
Industry Focus
ASEAN Consumer: Food for thought
Page 31
Big C Supercenter Forward PE Band (x) Big C Supercenter PB Band (x)
Avg: 16.4x
+1sd: 21.7x
+2sd: 26.9x
‐1sd: 11.2x
‐2sd: 6x5.4
10.4
15.4
20.4
25.4
30.4
Sep-05 Dec-06 Mar-08 Jun-09 Sep-10 Dec-11 Mar-13 Jun-14 Sep-15
(x)
 
Avg: 3.3x
+1sd: 4.6x
+2sd: 5.9x
‐1sd: 2x
‐2sd: 0.7x0.5
1.5
2.5
3.5
4.5
5.5
6.5
7.5
Sep-05 Dec-06 Mar-08 Jun-09 Sep-10 Dec-11 Mar-13 Jun-14 Sep-15
(x)
 
Minor International Forward PE Band (x) Minor International PB Band (x)
Avg: 19.9x
+1sd: 25.3x
+2sd: 30.7x
‐1sd: 14.4x
‐2sd: 9x8.0
13.0
18.0
23.0
28.0
33.0
38.0
Sep-05 Dec-06 Mar-08 Jun-09 Sep-10 Dec-11 Mar-13 Jun-14 Sep-15
(x)
Avg: 3.5x
+1sd: 4.6x
+2sd: 5.7x
‐1sd: 2.5x
‐2sd: 1.4x1.2
2.2
3.2
4.2
5.2
6.2
Sep-05 Dec-06 Mar-08 Jun-09 Sep-10 Dec-11 Mar-13 Jun-14 Sep-15
(x)
 
Thai Union Frozen Products Forward PE Band (x) Thai Union Frozen Products PB Band (x)
Avg: 12.5x
+1sd: 18.2x
+2sd: 23.9x
‐1sd: 6.8x
‐2sd: 1.2x1.0
6.0
11.0
16.0
21.0
26.0
31.0
Jan-07 Feb-08 Mar-09 Apr-10 May-11 Jun-12 Jul-13 Aug-14 Sep-15
(x)
Avg: 1.9x
+1sd: 2.3x
+2sd: 2.8x
‐1sd: 1.4x
‐2sd: 0.9x
0.8
1.3
1.8
2.3
2.8
Dec-07 Dec-08 Dec-09 Nov-10 Nov-11 Oct-12 Oct-13 Sep-14 Sep-15
(x)
 
Home Products Center Forward PE Band (x) Home Products Center PB Band (x)
Avg: 21.3x
+1sd: 30.8x
+2sd: 40.2x
‐1sd: 11.8x
‐2sd: 2.4x2.1
12.1
22.1
32.1
42.1
52.1
Sep-05 Dec-06 Mar-08 Jun-09 Sep-10 Dec-11 Mar-13 Jun-14 Sep-15
(x)
Avg: 5.8x
+1sd: 8.8x
+2sd: 11.8x
‐1sd: 2.7x
-0.2
1.8
3.8
5.8
7.8
9.8
11.8
13.8
15.8
Sep-05 Dec-06 Mar-08 Jun-09 Sep-10 Dec-11 Mar-13 Jun-14 Sep-15
(x)
 
Source: Company, DBS Bank
Industry Focus
ASEAN Consumer: Food for thought
Page 32
MK Restaurant Group Forward PE Band (x) MK Restaurant Group PB Band (x)
Avg: 22.9x
+1sd: 24.8x
+2sd: 26.7x
‐1sd: 20.9x
‐2sd: 19x
16.2
18.2
20.2
22.2
24.2
26.2
28.2
30.2
Aug-13 Nov-13 Feb-14 May-14 Sep-14 Dec-14 Mar-15 Jun-15 Sep-15
(x)
 
Avg: 3.9x
+1sd: 4.3x
+2sd: 4.6x
‐1sd: 3.5x
‐2sd: 3.2x
2.7
3.2
3.7
4.2
4.7
5.2
Aug-13 Nov-13 Feb-14 May-14 Sep-14 Dec-14 Mar-15 Jun-15 Sep-15
(x)
 
Central Plaza Hotel Forward PE Band (x) Central Plaza Hotel PB Band (x)
Avg: 26.8x
+1sd: 36.1x
+2sd: 45.3x
‐1sd: 17.6x
‐2sd: 8.4x7.5
12.5
17.5
22.5
27.5
32.5
37.5
42.5
47.5
52.5
Sep-11 Sep-12 Sep-13 Sep-14 Sep-15
(x)
Avg: 2.6x
+1sd: 4.1x
+2sd: 5.7x
‐1sd: 1x
-0.4
0.6
1.6
2.6
3.6
4.6
5.6
6.6
Dec-07 Dec-08 Dec-09 Nov-10 Nov-11 Oct-12 Oct-13 Sep-14 Sep-15
(x)
 
Universal Robina Corp Forward PE Band (x) Universal Robina Corp PB Band (x)
Avg: 21.4x
+1sd: 28.2x
+2sd: 34.9x
‐1sd: 14.6x
‐2sd: 7.8x6.9
11.9
16.9
21.9
26.9
31.9
36.9
Oct-10 May-11 Dec-11 Aug-12 Mar-13 Nov-13 Jun-14 Feb-15 Sep-15
(x)
Avg: 5.1x
+1sd: 6.9x
+2sd: 8.8x
‐1sd: 3.2x
‐2sd: 1.4x1.2
2.2
3.2
4.2
5.2
6.2
7.2
8.2
9.2
Sep-11 Mar-12 Sep-12 Mar-13 Sep-13 Mar-14 Sep-14 Mar-15 Sep-15
(x)
 
Jollibee Foods Corp. Forward PE Band (x) Jollibee Foods Corp. PB Band (x)
Avg: 24.7x
+1sd: 32x
+2sd: 39.3x
‐1sd: 17.4x
‐2sd: 10.1x9.1
14.1
19.1
24.1
29.1
34.1
39.1
44.1
Jan-06 Mar-07 Jun-08 Aug-09 Nov-10 Jan-12 Apr-13 Jun-14 Sep-15
(x)
Avg: 5.2x
+1sd: 6.9x
+2sd: 8.6x
‐1sd: 3.5x
‐2sd: 1.8x1.6
2.6
3.6
4.6
5.6
6.6
7.6
8.6
9.6
Jan-07 Feb-08 Mar-09 Apr-10 May-11 Jun-12 Jul-13 Aug-14 Sep-15
(x)
 
Source: Company, DBS Bank
Industry Focus
ASEAN Consumer: Food for thought
Page 33
Emperador Inc Forward PE Band (x) Emperador Inc PB Band (x)
Avg: 22.4x
+1sd: 35.6x
+2sd: 48.7x
‐1sd: 9.3x
-3.5
6.5
16.5
26.5
36.5
46.5
56.5
Jan-12 Jun-12 Dec-12 May-13 Nov-13 Apr-14 Oct-14 Mar-15 Sep-15
(x)
 
Avg: 4.3x
+1sd: 5.3x
+2sd: 6.2x
‐1sd: 3.4x
‐2sd: 2.5x
1.7
2.7
3.7
4.7
5.7
6.7
Dec-12 May-13 Sep-13 Jan-14 May-14 Sep-14 Jan-15 May-15 Sep-15
(x)
 
Robinsons Retail Holdings Forward PE Band (x) Robinsons Retail Holdings PB Band (x)
Avg: 24.2x
+1sd: 26.2x
+2sd: 28.3x
‐1sd: 22.1x
‐2sd: 20.1x
17.7
19.7
21.7
23.7
25.7
27.7
29.7
31.7
Nov-13 Feb-14 Apr-14 Jul-14 Oct-14 Jan-15 Apr-15 Jun-15 Sep-15
(x)
Avg: 2.5x
+1sd: 2.7x
+2sd: 3x
‐1sd: 2.3x
‐2sd: 2x
1.7
1.9
2.1
2.3
2.5
2.7
2.9
3.1
3.3
Nov-13 Feb-14 Apr-14 Jul-14 Oct-14 Jan-15 Apr-15 Jun-15 Sep-15
(x)
 
Puregold Price Club Forward PE Band (x) Puregold Price Club PB Band (x)
Avg: 22x
+1sd: 25.9x
+2sd: 29.9x
‐1sd: 18.1x
‐2sd: 14.1x
8.9
13.9
18.9
23.9
28.9
Oct-11 Apr-12 Sep-12 Mar-13 Sep-13 Mar-14 Sep-14 Mar-15 Sep-15
(x)
Avg: 3.2x
+1sd: 3.7x
+2sd: 4.1x
‐1sd: 2.8x
‐2sd: 2.4x
2.0
2.5
3.0
3.5
4.0
4.5
Oct-11 Apr-12 Sep-12 Mar-13 Sep-13 Mar-14 Sep-14 Mar-15 Sep-15
(x)
 
Century Pacific Food Inc Forward PE Band (x) Century Pacific Food Inc PB Band (x)
Avg: 20.4x
+1sd: 21.5x
+2sd: 22.7x
‐1sd: 19.3x
‐2sd: 18.2x
15.7
17.7
19.7
21.7
23.7
25.7
May-14 Jul-14 Sep-14 Nov-14 Jan-15 Mar-15 May-15 Jul-15 Sep-15
(x)
Avg: 6x
+1sd: 6.6x
+2sd: 7.1x
‐1sd: 5.5x
‐2sd: 4.9x
4.3
4.8
5.3
5.8
6.3
6.8
7.3
7.8
8.3
May-14 Jul-14 Sep-14 Nov-14 Jan-15 Mar-15 May-15 Jul-15 Sep-15
(x)
 
Source: Company, DBS Bank
Industry Focus
ASEAN Consumer: Food for thought
Page 34
Unilever Indonesia Forward PE Band (x) Unilever Indonesia PB Band (x)
Avg: 33.6x
+1sd: 42.1x
+2sd: 50.7x
‐1sd: 25.1x
‐2sd: 16.6x14.9
19.9
24.9
29.9
34.9
39.9
44.9
49.9
54.9
59.9
Jan-09 Nov-09 Sep-10 Jul-11 May-12 Mar-13 Jan-14 Nov-14 Sep-15
(x)
 
Avg: 44.4x
+1sd: 56.7x
+2sd: 68.9x
‐1sd: 32.2x
‐2sd: 19.9x17.9
27.9
37.9
47.9
57.9
67.9
77.9
Dec-09 Sep-10 Jun-11 Feb-12 Nov-12 Jul-13 Apr-14 Jan-15 Sep-15
(x)
 
Kalbe Farma Forward PE Band (x) Kalbe Farma PB Band (x)
Avg: 20x
+1sd: 31.2x
+2sd: 42.4x
‐1sd: 8.8x
-2.1
2.9
7.9
12.9
17.9
22.9
27.9
32.9
37.9
42.9
Jan-07 Feb-08 Mar-09 Apr-10 May-11 Jun-12 Jul-13 Aug-14 Sep-15
(x)
Avg: 5.5x
+1sd: 8x
+2sd: 10.4x
‐1sd: 3.1x
‐2sd: 0.6x0.5
2.5
4.5
6.5
8.5
10.5
Dec-07 Dec-08 Dec-09 Nov-10 Nov-11 Oct-12 Oct-13 Sep-14 Sep-15
(x)
 
Indofood CBP Sukses Makmur Forward PE Band (x) Indofood CBP Sukses Makmur PB Band (x)
Avg: 20.3x
+1sd: 25.3x
+2sd: 30.3x
‐1sd: 15.3x
‐2sd: 10.2x
9.2
14.2
19.2
24.2
29.2
34.2
Oct-10 May-11 Jan-12 Aug-12 Mar-13 Nov-13 Jun-14 Feb-15 Sep-15
(x)
Avg: 4.2x
+1sd: 5.2x
+2sd: 6.2x
‐1sd: 3.3x
‐2sd: 2.3x
2.0
3.0
4.0
5.0
6.0
7.0
Dec-10 Aug-11 Mar-12 Oct-12 May-13 Dec-13 Jul-14 Feb-15 Sep-15
(x)
 
Indofood Sukses Makmur Forward PE Band (x) Indofood Sukses Makmur PB Band (x)
Avg: 15.4x
+1sd: 18.3x
+2sd: 21.1x
‐1sd: 12.6x
‐2sd: 9.8x
8.7
10.7
12.7
14.7
16.7
18.7
20.7
22.7
24.7
26.7
Jan-10 Sep-10 Jun-11 Feb-12 Nov-12 Jul-13 Apr-14 Jan-15 Sep-15
(x)
Avg: 2.5x
+1sd: 2.7x
+2sd: 3x
‐1sd: 2.2x
‐2sd: 1.9x
1.3
1.8
2.3
2.8
3.3
Dec-10 Aug-11 Mar-12 Oct-12 May-13 Dec-13 Jul-14 Feb-15 Sep-15
(x)
 
Source: Company, DBS Bank
Industry Focus
ASEAN Consumer: Food for thought
Page 35
Matahari Department Store Forward PE Band (x) Matahari Department Store PB Band (x)
Avg: 20.9x
+1sd: 33x
+2sd: 45.2x
‐1sd: 8.8x
-3.0
17.0
37.0
57.0
77.0
97.0
Jan-10 Sep-10 Jun-11 Feb-12 Nov-12 Jul-13 Apr-14 Jan-15 Sep-15
(x)
Avg: 123.71x
+1sd: 
170.08x
+2sd: 
216.45x
‐1sd: 77.34x
‐2sd: 30.97x
0.0
50.0
100.0
150.0
200.0
250.0
300.0
Jan-15 Mar-15 May-15 Jul-15 Sep-15
(x)
Mitra Adiperkasa Forward PE Band (x) Mitra Adiperkasa PB Band (x)
Avg: 53.1x
+1sd: 116.6x
+2sd: 180.1x
‐1sd: ‐10.4x
-66.5
-16.5
33.5
83.5
133.5
183.5
233.5
283.5
333.5
383.5
Jan-10 Sep-10 Jun-11 Feb-12 Nov-12 Jul-13 Apr-14 Jan-15 Sep-15
(x)
Avg: 4.3x
+1sd: 5.4x
+2sd: 6.4x
‐1sd: 3.3x
‐2sd: 2.2x
1.6
2.6
3.6
4.6
5.6
6.6
7.6
Dec-10 Aug-11 Mar-12 Oct-12 May-13 Dec-13 Jul-14 Feb-15 Sep-15
(x)
 
Thai Beverage Public Company Forward PE Band (x) Thai Beverage Public Company PB Band (x)
Avg: 21.2x
+1sd: 34.8x
+2sd: 48.5x
‐1sd: 7.5x
-5.5
4.5
14.5
24.5
34.5
44.5
54.5
Jan-09 Nov-09 Sep-10 Jul-11 May-12 Mar-13 Jan-14 Nov-14 Sep-15
(x)
 
Avg: 5.2x
+1sd: 6.6x
+2sd: 8x
‐1sd: 3.8x
‐2sd: 2.4x
1.5
2.5
3.5
4.5
5.5
6.5
7.5
8.5
Dec-09 Sep-10 Jun-11 Feb-12 Nov-12 Jul-13 Apr-14 Jan-15 Sep-15
(x)
 
Source: Company, DBS Bank
Industry Focus
ASEAN Consumer: Food for thought
Page 36
SSSG charts
BIG C Sheng Siong
-14.0%
0.0%
14.0%
1Q12 2Q12 3Q12 4Q12 1Q13 2Q13 3Q13 4Q13 1Q14 2Q14 3Q14 4Q14 1Q15 2Q15
Big C Supercenter
Source: Company, DBS Bank Source: Company, DBS Bank
Puregold CP All
-5%
40%
1Q12 2Q12 3Q12 4Q12 1Q13 2Q13 3Q13 4Q13 1Q14 2Q14 3Q14 4Q14 1Q15 2Q15
Puregold Puregold + S&R S&R
Source: Company, DBS Bank Source: Company, DBS Bank
Robinson’s Retail Holdings Matahari Department Store
Source: Company, DBS Bank Source: Company, DBS Bank
-6.0%
0.0%
6.0%
2Q12 3Q12 4Q12 1Q13 2Q13 3Q13 4Q13 1Q14 2Q14 3Q14 4Q14 1Q15 2Q15
Sheng Siong
-20.0%
0.0%
20.0%
1Q12 2Q12 3Q12 4Q12 1Q13 2Q13 3Q13 4Q13 1Q14 2Q14 3Q14 4Q14 1Q15 2Q15
CP ALL
0.0%
24.0%
1Q12 2Q12 3Q12 4Q12 1Q13 2Q13 3Q13 4Q13 1Q14 2Q14 3Q14 4Q14 1Q15 2Q15
MatahariDepartmentStore
-10%
20%
1Q13 2Q13 3Q13 4Q13 1Q14 2Q14 3Q14 4Q14 1Q15 2Q15
Robinsons RetailHoldings RRHI- Supermarket
RRHI- Department RRHI- DIY
RRHI- Convenience store RRHI- Drug Store
RRHI- Specialty Store
Industry Focus
ASEAN Consumer: Food for thought
Page 37
SSSG charts
MK Restaurant Courts Asia
hvs
-20.0%
0.0%
20.0%
1Q12 2Q12 3Q12 4Q12 1Q13 2Q13 3Q13 4Q13 1Q14 2Q14 3Q14 4Q14 1Q15 2Q15
MK Restaurants
Source: Company, DBS Bank Source: Company, DBS Bank
MK Restaurant – Yayoi Mitra Adiperkasa
-40.0%
0.0%
40.0%
1Q12 2Q12 3Q12 4Q12 1Q13 2Q13 3Q13 4Q13 1Q14 2Q14 3Q14 4Q14 1Q15 2Q15
Yayoi
Source: Company, DBS Bank Source: Company, DBS Bank
-28.0%
28.0%
1Q14 2Q14 3Q14 4Q14 1Q15 2Q15 3Q15 4Q15 1Q16
Courts Asia Singapore Courts Asia Malaysia
0.0%
14.0%
4Q13 1Q14 2Q14 3Q14 4Q14 1Q15 2Q15
Mitra Adiperkasa
Industry Focus
ASEAN Consumer: Food for thought
Page 38
Regional retailer peer comparison
Company Rating
Target
price
Market
Cap
(US$m) Px Last PE (A ct) PE (Yr 1) PE(Yr 2)
P/BV
(x)
P/Sales
(x) ROE (%)
Operating
Margin (%)
Net Margin
(%)
Div idend
Yield
(%)
South East Asia Retailers
Dairy Farm International Holdings Ltd Buy 7.34 8,140 6.06 16.3x 19.7x 18.5x 5.3x 0.7x 28% 3.7% 3.6% 3.8%
CP All PCL Buy 55.00 12,406 49.00 45.5x 34.2x 28.0x 12.2x 1.1x 39% 6.1% 3.2% 2.0%
Kalbe Farma Tbk PT Hold 1,900 4,952 1,525 34.7x 34.2x 30.7x 6.7x 3.9x 21% 15.5% 11.5% 1.1%
Big CSupercenter PCL Hold 214.00 4,592 200 22.7x 20.6x 17.6x 3.4x 1.2x 18% 8.1% 6.1% 1.5%
Siam Makro PCL Not rated N/A 5,203 38.50 35.1x 32.2x 28.0x 13.7x 1.2x 52% 4.0% 3.4% 2.0%
Minor International PCL Buy 35.00 3,470 28.50 25.4x 23.3x 19.8x 3.9x 2.9x 18% 14.9% 12.6% 1.3%
Matahari Department Store Tbk PT Buy 20,000.00 3,395 16,675 34.6x 25.6x 21.9x 52.0x 5.5x 203% 27.6% 21.5% 2.3%
Home Product Center PCL Hold 7.80 2,587 6.95 28.0x 25.2x 22.7x 4.9x 1.7x 21% 9.6% 6.7% 0.4%
Robinsons Retail Holdings Inc Buy 85.00 2,130 73.00 27.8x 23.8x 21.0x 2.3x 1.1x 10% 6.0% 4.5% 0.8%
Puregold Price Club Inc Buy 47.10 1,892 31.30 19.7x 17.6x 15.0x 2.3x 0.9x 14% 7.4% 5.2% 1.1%
Sumber Alfaria Trijaya Tbk PT Not rated N/A 1,690 570 47.8x 41.0x 33.3x 5.6x 0.5x 27% 2.1% 1.3% 0.7%
Matahari Putra Prima Tbk PT Not rated N/A 812 2,090 22.2x 20.0x 17.9x 4.2x 0.8x 24% 4.6% 4.1% 1.7%
Central Plaza Hotel PCL Buy 43.00 1,365 37 42.4x 27.7x 23.2x 4.0x 2.5x 15% 14.4% 8.9% 1.1%
OSIM INTERNATIONAL LTD Hold 1.61 847 1.61 11.2x 14.9x 13.8x 2.6x 1.9x 18% 15.5% 12.4% 3.8%
Philippine Seven Corp Not rated N/A 1,037 105 53.1x N/A N/A 13.9x 2.5x 43% -7.5% 5.1% 0.3%
Ace Hardware Indonesia Tbk PT Not rated N/A 620 515 16.0x 16.2x 14.8x 3.8x 1.9x 32% 14.3% 12.2% 3.1%
Siam Global House PCL Buy 15.10 1,079 11.10 33.2x 23.1x 15.5x 2.6x 1.5x 12% 9.3% 6.7% 1.3%
Sheng Siong Group Ltd Buy 1.00 890 0.83 26.7x 23.4x 21.0x 5.2x 1.6x 22% 7.4% 6.9% 3.8%
Mitra Adiperkasa Tbk PT Hold 3,200 344 3,015 nm 30.7x 17.0x 1.9x 0.4x 6% 4.1% 1.3% 0.3%
Parkson Holdings Bhd Not rated N/A 263 1.00 nm 8.3x 7.9x 0.4x 0.3x 2% 0.9% 3.9% 0.0%
Hero Supermarket Tbk PT Not rated N/A 451 1,550 nm nm nm 1.2x 0.4x 1% -1.4% 0.3% N/A
7 Eleven Malaysia Holdings Bhd Not rated N/A 428 1.48 27.5x 24.1x 20.1x 6.7x 0.8x 30% 4.7% 3.4% 2.1%
Ramayana Lestari Sentosa Tbk PT Not rated N/A 281 565 11.8x 13.8x 13.2x 1.2x 0.7x 12% 5.0% 6.1% 4.7%
Hour Glass Ltd Not rated N/A 361 0.71 8.4x 14.2x N/A 1.2 0.7x 19% 8.7% 7.9% 3.1%
Parkson Retail Asia Ltd Not rated N/A 160 0.33 N/A N/A N/A N/A N/A -21% N/A N/A 6.1%
Padini Holdings Bhd Buy 1.50 215 1.39 10.1x 11.4x 10.9x 2.4x 0.9x 21% 11.4% 8.2% 7.2%
MODERN INTERNASIONAL Tbk PT Not rated N/A 58 183 34.0x 24.9x 26.8x 0.6x 0.6x 5% 8.2% 2.8% N/A
Midi Utama Indonesia Tbk PT Not rated N/A 150 750 N/A N/A N/A N/A N/A 31% N/A N/A 1.9%
Courts Asia Ltd Hold 0.35 151 0.39 7.9x 12.9x 11.3x 0.8x 0.3x 6% 5.4% 2.3% 3.1%
Electronic City Indonesia Tbk PT Not rated N/A 96 1,035 N/A N/A N/A N/A N/A 9% N/A N/A 0.9%
Challenger Technologies Ltd Not rated N/A 121 0.49 10.8x N/A N/A 2.5x 0.5x 29% 5.2% 4.2% 4.8%
Power Root Bhd Not rated N/A 166 2.34 20.1x N/A N/A 3.0x 3.3x 23% 15.0% 12.7% 3.3%
F J BENJAMIN HOLDINGS LTD Not rated N/A 44 0.09 nm 8.2x N/A 0.7x 0.2x -16% -6.2% -6.0% N/A
Epicentre Holdings Ltd Not rated N/A 11 0.20 (5.2) N/A N/A 2.4 0.1 -32% -2.9% -1.7% N/A
Regional av erage 19.5x 22.3x 19.6x 5.6x 1.4x 22% 7.1% 5.8% 2.3%
Source: Thomson Reuters, DBS Bank, DBS Vickers, AllianceDBS, DBS Bank
Industry Focus
ASEAN Consumer: Food for thought
Page 39
Regional F&B peer comparison
Source: Thomson Reuters, DBS Bank, DBS Vickers, AllianceDBS, DBS Bank
Company Rating
Target
price
Market
Cap (m) Px Last PE (Act) PE (Yr 1) PE(Yr 2)
P/BV
(x)
P/Sales
(x) ROE (%)
Operating
Margin (%)
Net Margin
(%)
Div idend
Yield
(%)
South East Asia F &B
Unilever Indonesia Tbk PT Fully Valued 35,400 20,545 38,025 51.9x 50.9x 47.4x 61.6x 7.7x 121% 20.6% 15.2% 1.9%
Thai Beverage PCL Buy 0.81 12,224 0.70 20.2x 18.0x 16.7x 4.0x 2.5x 23% 15.4% 14.1% 3.6%
Universal Robina Corp Buy 229.00 8,949 187.90 36.0x 32.7x 27.4x 6.9x 3.7x 22% 15.7% 11.2% 2.0%
Indofood Cbp Sukses Makmur Tbk PT Hold 13,500 5,042 12,300 28.0x 25.3x 22.5x 4.7x 2.2x 19% 11.0% 8.7% 2.0%
Jollibee Foods Corp Hold 187.00 4,381 190.90 37.3x 36.6x 30.6x 6.6x 2.0x 19% 6.8% 5.5% 0.9%
Charoen Pokphand Foods PCL Hold 22.00 4,796 22.10 27.7x 37.0x 26.4x 1.5x 0.4x 9% 2.6% 2.2% 2.9%
Indofood Sukses Makmur Tbk PT Buy 8,350 3,167 5,225 11.8x 11.6x 10.5x 1.7x 0.7x 14% 11.2% 5.8% 4.3%
Nestle Malaysia Bhd Not rated N/A 4,068 72.30 30.6x 29.0x 27.3x 24.8x 3.7x 88% 15.0% 11.5% 3.2%
Emperador Inc Hold 8.50 2,757 7.94 21.3x 18.0x 17.1x 2.6x 3.0x 15% 22.5% 16.8% 2.1%
Fraser and Neave Ltd Hold 2.45 2,072 2.08 22.9x 22.8x 30.8x 1.3x 1.2x 35% 11.0% 26.0% 2.3%
Thai Union Frozen Products PCL Buy 22.40 2,556 19.00 17.5x 15.5x 14.1x 2.1x 0.6x 13% 5.9% 4.1% 3.2%
Mayora Indah Tbk PT Hold 25,500 1,709 26,675 61.3x 29.4x 25.0x 5.3x 1.7x 0.7%
Petra Foods Ltd Fully Valued 2.40 1,187 2.74 23.7x 30.8x 28.3x 4.0x 2.6x 13% 12.9% 8.2% 3.1%
MK Restaurant Group PCL Buy 67.00 1,474 57.75 25.9x 23.5x 20.5x 4.0x 3.3x 17% 17.6% 14.0% 3.4%
QL Resources Bhd Hold 4.10 1,194 4.08 31.8x 27.8x 25.2x 3.6x 1.9x 14% 9.0% 7.1% 1.0%
Guinness Anchor Bhd Not rated N/A 967 13.50 92.4x 17.8x 17.5x 10.8x 2.3x 80% 16.6% 12.3% 5.3%
Carlsberg Brewery Malaysia Bhd Not rated N/A 871 11.84 18.4x 17.7x 16.8x 18.6x 2.2x 94% 16.1% 12.9% 6.0%
Super Group Ltd Hold 1.05 653 0.81 15.8x 16.8x 15.7x 1.8x 1.7x 11% 13.7% 10.2% 3.0%
MSM Malaysia Holdings Bhd Hold 5.20 808 4.90 13.4x 12.6x 13.2x 1.7x 1.6x 14% 16.1% 12.4% 5.2%
Century Pacific Food Inc Buy 21.70 815 16.86 23.8x 20.2x 17.4x 4.8x 1.6x 26% 10.2% 7.7% 1.3%
Thai President Foods PCL Not rated N/A 801 158.00 16.6x N/A N/A 2.2x 2.4x 17% 13.7% 14.3% 2.4%
Dutch Lady Milk Industries Bhd Not rated N/A 720 47.00 23.6x 24.8x 22.7x 19.9x 3.1x 86% 14.1% 11.0% 2.1%
President Bakery PCL Not rated N/A 573 45.00 17.7x N/A N/A 4.2x 2.9x 26% 16.1% 15.2% 2.6%
Thai Vegetable Oil PCL Not rated N/A 660 29.00 13.7x 12.8x 12.4x 3.1x 0.9x 28% 7.7% 6.5% 6.0%
Nippon Indosari Corpindo Tbk PT Not rated N/A 414 1,155 28.1x 24.7x 20.2x 5.6x 3.0x 29% 13.9% 10.0% 0.5%
Del Monte Pacific Ltd Hold 0.35 444 0.32 nm nm 11.3x 1.6x 0.2x (17%) 2.0% (1.8%) 0.0%
Oishi Group PCL Not rated N/A 354 67.75 20.8x 23.5x 22.0x 3.4x 1.0x 14% 3.9% 4.2% 2.4%
Khon Kaen Sugar Industry PCL Hold 4.60 414 3.68 7.8x 10.4x 9.3x 1.1x 0.8x 11% 12.0% 8.0% 3.8%
Breadtalk Group Ltd Not rated N/A 233 1.16 25.7x 24.6x 19.3x 3.1x 0.5x 23% 1.1% 2.1% 1.3%
President Rice Products PCL Not rated N/A 215 51.00 13.3x N/A N/A 2.2x 5.5x 18% 11.2% 38.7% 3.7%
Oldtown Bhd Hold 1.40 142 1.34 12.7x 12.8x 13.5x 1.9x 1.6x 14% 16.4% 11.9% 4.4%
Regional av erage 25.2x 22.1x 20.8x 7.1x 2.2x 30% 12.1% 10.9% 2.8%
Industry Focus
ASEAN Consumer: Food for thought
Page 40
COMPANY PROFILE
ASIAN INSIGHTS VICKERS SECURITIES
www.dbsvickers.com
ed: TH / sa: JC
BUY (upgrade from HOLD)
Last Traded Price: US$6.02 (STI : 2,882.27)
Price Target : US$7.34 (22% upside) (Prev US$8.54)
Potential Catalyst: Margin recovery
Where we differ: We believe share price has priced in negatives
Analyst
Alfie Yeo +65 6682 3717 alfieyeo@dbs.com
Andy Sim +65 6682 3718 andysim@dbs.com
Price Relative
Forecasts and Valuation
FY Dec (US$ m) 2014A 2015F 2016F 2017F
Revenue 11,008 11,480 11,983 12,523
EBITDA 796 718 799 858
Pre-tax Profit 601 494 528 581
Net Profit 509 412 438 483
Net Pft (Pre Ex.) 499 412 438 483
EPS (US cts.) 37.7 30.5 32.5 35.7
EPS Pre Ex. (US cts.) 37.0 30.5 32.5 35.7
EPS Gth (%) 2 (19) 6 10
EPS Gth Pre Ex (%) 5 (17) 6 10
Diluted EPS (US cts.) 37.7 30.5 32.5 35.7
Net DPS (US cts.) 23.0 23.0 23.0 23.0
BV Per Share (US cts.) 105.8 113.3 122.8 135.5
PE (X) 16.0 19.7 18.5 16.8
PE Pre Ex. (X) 16.3 19.7 18.5 16.8
P/Cash Flow (X) 12.0 12.2 13.1 11.6
EV/EBITDA (X) 9.7 12.6 11.3 10.4
Net Div Yield (%) 3.8 3.8 3.8 3.8
P/Book Value (X) 5.7 5.3 4.9 4.4
Net Debt/Equity (X) CASH 0.5 0.5 0.4
ROAE (%) 37.6 27.9 27.5 27.7
Earnings Rev (%): (1) (3) (4)
Consensus EPS (US cts.): 33.4 37.0 42.3
Other Broker Recs: B: 3 S:2 H: 5
Source of all data: Company, DBS Bank, Bloomberg Finance L.P
SQUEEZED VALUATIONS TO EVENTUALLY
REFLATE
Upgrade to BUY on compelling valuations. We upgrade our
rating to BUY with an SOTP-based TP of US$7.34. The stock
currently trades at an attractive valuation of 18.5x FY16F PE at
between -1.5 to -1SD of its 7-year mean. We believe its share
price correction of -21% since our downgrade in early August
has been overdone and has priced in structural cost challenges
as well as weaker margins going forward. Share price now
values DFI’s core business at just 18x PE.
Core business valued at -1.5SD of its 7-year mean. We find
value in DFI’s core business after stripping out the value of
DFI’s 20% stake in Yonghui’s shares and net debt. Our analysis
suggests that the current share price is now pricing DFI’s core
business at 18x FY16F PE, a deep discount to peer and
historical average PE multiple of 25x.
Growth supported by store expansion, better efficiencies. We
lower our FY16F/FY17F earnings by 3-4% to account for lower
GDP growth and weak regional currencies. Earnings growth
will still be supported by store expansion and better operating
efficiencies albeit at a slower rate. Initiatives to support growth
include more Mannings stores in Yonghui, more focus on
private labels, e-commerce, fresh/ready to eat food,
improvement in supply chain infrastructure (ie distribution
centres) and inventory management (ie IT systems).
Valuation:
SOTP valuation methodology. Our target price of US$7.34 is
derived from sum-of-the-parts valuation methodology. We
value DFI's core business at US$6.98 based on DCF and the
20% stake in Yonghui based on market value at US$0.95 and
net debt at US$0.59 per share.
Key Risks to Our View:
Significant earnings disappointment. Our upgrade is premised
on oversold valuations and a low likelihood of significant
downward earnings revision. We believe it would take a
significant earnings disappointment to derail our upside bias
on the stock. Nonetheless, our earnings forecast is
conservative.
At A Glance
Issued Capital (m shrs) 1,352
Mkt. Cap (US$m/US$m) 8,140 / 8,140
Major Shareholders
Jardine Strategic Holdings Ltd 77.6
Franklin Resources (%) 6.6
Free Float (%) 15.7
3m Avg. Daily Val (US$m) 1.5
ICB Industry : Consumer Services / Food & Drug Retailers
DBS Group Research . Equity 22 Sep 2015
Singapore Company Guide
Dairy Farm
Edition 1 Version 1 | Bloomberg: DFI SP | Reuters: DAIR.SI Refer to important disclosures at the end of this report
61
81
101
121
141
161
181
201
221
5.4
6.4
7.4
8.4
9.4
10.4
11.4
12.4
13.4
14.4
Sep-11 Sep-12 Sep-13 Sep-14 Sep-15
Relative IndexUS$
Dairy Farm (LHS) Relative STI INDEX (RHS)
ASIAN INSIGHTS VICKERS SECURITIES
Page 42
Company Guide
Dairy Farm
Current share price is compelling...
Valuations are attractive. Since our downgrade in early
August, DFI’s share price has corrected by -21%. We believe
a combination of factors could have contributed to the share
price decline, including poor 1H15 results, additional
investment in Yonghui, as well as parent Jardine Mahtheson
and Jardine Strategic’s removal from the STI index. The stock
now trades at 18.5x FY16F PE, representing between -1.5 to
-1SD of its 7-year mean PE. This compares attractively to peer
average of 25x.
Share price correction overdone. We believe the company's
share price correction is overdone for two broad reasons: 1)
There is value in DFI’s core business. DFI’s core business after
stripping out the value of Yonghui and net debt in DFI’s
share price is even more attractive at 18x FY16F PE and close
to -1.5SD of its 7-year mean; 2) Barring unforeseen shocks,
we do not see significant cuts in earnings despite the recent
share price correction.
Valuations at between -1.5 to -1SD of their 7-year mean
Source: DBS Bank
...even after we lower our growth rates
Trim FY16F/FY17F earnings by 3-4%. We believe the weaker
regional outlook is likely to have a negative impact on
regional consumption and store opening outlook. To a lesser
extent, we account for weaker currencies in the Indonesian
Rupiah, Malaysian Ringgit, and Singapore Dollar. We lower
our store opening outlook from 3.5% to 2.1% and SSSG
assumptions from 3.6% to 2.3%. FY16F/FY17F earnings
growth is now at a more muted 6%/10%.
Slower regional GDP growth. We note from our last update
in August that our economics desk has downgraded 2016F
GDP forecasts for most of the markets that DFI operates in.
We are now looking to a less optimistic growth environment
one month on. In China, growth is slowing on all fronts,
including investments, private consumption and exports. We
downgraded Taiwan’s growth as most of its trade is linked to
China. In Hong Kong, the retail sector is facing headwinds
from tourist spend due to the strengthening HKD (HKD is
pegged to USD), weaker Chinese tourist arrivals and slowing
of domestic spending on the back of weaker equity and
property markets. Singapore’s manufacturing output and
export pick-up are weak; labour, production costs and
interest rates are higher; while loan growth is slowing. We
lowered Malaysia’s GDP on deteriorating economic outlook
led by weaker currency, depleting reserves and narrowing
trade surplus, and slowdown in consumption and investment
growth.
2016F GDP forecasts for most DFI key markets been downgraded
Source: DBS Bank
Southeast Asian currencies have weakened against the USD.
Various currencies have weakened YTD against the USD
(DFI’s reporting and share price currency), on anticipation of
a US rate hike, which led to a stronger US dollar. Among
DFI’s key operating markets, the Southeast Asian currencies
were worse affected than North Asia’s. Indonesian Rupiah
performed the worst, depreciating by >20% YTD, followed
by Malaysian Ringgit >15%, while Singapore dollar
weakened by >5%. We estimate that the three Asean
markets (SG, ID, MY) contribute to approximately less than
half of DFI’s revenues.
SGD, MYR and IDR have weakened against USD by 5-25% YTD
Source: Thomson Reuters, DBS Bank
95
100
105
110
115
120
125
Indonesia Rupiah Malaysia Ringgit
Singapore Dollar
0
1
2
3
4
5
6
7
8
China Indonesia Malaysia Taiwan Hong Kong Singapore
GDP (%)
Old
New
10.0
15.0
20.0
25.0
30.0
35.0
40.0
Jan-08
Jan-09
Jan-10
Jan-11
Jan-12
Jan-13
Jan-14
Jan-15
(x)
+1sd
+2sd
Avg
-1sd
-2sd
ASIAN INSIGHTS VICKERS SECURITIES
Page 43
Company Guide
Dairy Farm
1H15’s structural cost increase and slower growth should be
well factored in. While revenue was in line with our
forecasts, DFI turned in disappointing earnings in 1H15 on
higher costs and lower margins, particularly over higher
rents in Hong Kong. We view the cost increase in 1H15 as
being structural, and plans to improve cost efficiencies at
distribution centres and introducing more fresh food will
take time to yield results over the longer term. Nonetheless,
we have since reduced our EBIT margin assumptions to
reflect a higher operating cost structure.
DFI’s core business valued at 18x PE, below peers and
mean valuation
Core business valued at only 18x PE. We strip out DFI’s 20%
value in Yonghui’s shares (less financing) to arrive at a value
per share for DFI’s core business and have found DFI’s core
valuation to be at 18x FY16F PE. We have adjusted EPS to
exclude potential Yonghui contribution and its related
financing costs. Our share price for the core business at
US$5.60 also takes into account that DFI’s 20% ownership in
Yonghui is financed. We believe DFI's core business looks
undervalued at 18x forward PE, given that peer and historical
average valuations are at 25x PE.
Core business valued at compelling 18x PE
US$ Note
Share price 6.02 (1)
Value/share of 20% Yonghui stake 0.95 (2)
Net debt 0.59 (3)
Core business share price 5.66 (4)=(1)-(2)+(3)
Estimated FY16F EPS (ex Yonghui) 0.32 (5)
PE ex Yonghui 18x (4)/(5)
Source: DBS Bank
We believe our earnings estimates are conservative. We
have already factored in more conservative earnings growth
going forward by lowering our margin assumption and
growth rate to more conservative levels post 1H15 results.
Therefore, downside to earnings risk is low unless earnings
disappoint significantly.
1) In view of the poorer 1H15 operating environment, we
have already lowered our FY15-FY17F EBIT margin
assumption from 4.8-5% to 3.7-4%. So, low margins
should not come as a surprise hereon;
2) We have kept FY16F earnings growth muted at 6.3%.
Our revenue growth is conservative at 4.4% and EBIT
growth is at 11.4% y-o-y on improving sales mix. But
higher interest cost to finance the Yonghui acquisition is
expected to hamper better sales mix. We understand
that the financing rates for the US$925m needed to
acquire Yonghui are “very attractive”, yet undisclosed.
There could be some upside to earnings if the actual
interest rates turn out better than our assumptions;
3) Our earnings estimate is the lowest on the street.
Current valuation of 18.5x FY16F PE based on our
below-consensus earnings estimate is not excessive.
More specifically, our FY15F/FY16F earnings are
US$412/US$438m vs Bloomberg earnings estimates
(excluding our numbers) of US$431-477m for FY15F
and US$466-499m for FY16F.
Minimal impact on additional share subscription in
Yonghui
Recently spent an additional US$210m to maintain its
19.9% stake in Yonghui. On 7 August 2015, DFI subscribed
for an additional 143.5m shares in Yonghui for about
US$210m. This came about as JD.com acquired a 10%
stake in Yonghui for about US$700m in a new share
placement. DFI had already invested US$925m for a 19.9%
stake earlier this year and now finds itself needing to invest
an additional US$210m to preserve its 19.9% stake.
Minimal impact to earnings and net debt, in our view.
Similar to the US$925m tranche, we believe DFI will also be
funding this additional US$210m investment through bank
borrowings. We understand that the borrowing rates to
fund DFI’s initial Yonghui acquisition were “very attractive”,
and based on our analysis, we assess that the overall impact
on additional interest cost is minimal.
Cooperation with JD.com allows Yonghui to enter e-
commerce space. Yonghui’s placement will raise
approximately US$1.05bn (US$210m from DFI, US$700m
from JD.com, and US$140m from Yonghui’s Chairman
Zhang Xuansong). The cooperation with JD will help
Yonghui to expand into the e-commerce space in China.
The additional capital will facilitate investments in an
integrated online-to-offline business model, store
development and expansion plan, to build a leading food
supply chain in China.
ASIAN INSIGHTS VICKERS SECURITIES
Page 44
Company Guide
Dairy Farm
Upgrade to BUY
Upgrade to BUY, TP S$7.34. We upgrade our rating on DFI
to BUY with an SOTP-based TP of US$7.34. Current
valuation (of 18.5x FY16F PE) is attractive at below -1SD of
its 7-year mean and also at a discount to peer average. The
value of DFI’s core business is debt free and cash generative.
So we continue to view it as being debt free in our DCF
valuation methodology (valued at US$6.98/share, t=3.6%,
WACC=8.3%). Share price is also supported by its 20%
investment in Yonghui, which accounts for US$0.95 per DFI
share at current market value. However, since the Yonghui
stake is financed by bank borrowings, we reduce Yonghui’s
market value by its net debt (valued at US$0.59/share). Based
on the value of its core business, Yonghui and net debt
combined, we derived a TP of S$7.34.
SOTP-based TP values DFI at US$7.34
Per share US$
Value of core business (w/o debt) –DCF 6.98
Value/share of 20% Yonghui stake 0.95
Less: net debt 0.59
TP 7.34
Source: DBS Bank estimates
Peers trade at an average of 22-25x PE
Source: Thomson Reuters, DBS Bank
Company Rating Country
Market
Cap
(S$m) Px Last PE (Act) PE (Yr 1) PE(Yr 2)
P/BV
(x)
P/Sales
(x)
ROE
(%)
Operating
Margin
(%)
Net
Margin
(%)
Div idend
Yield
(%)
DairyFarm Intl Buy SGX 11,395 6.02 19.7x 18.5x 16.8x 4.9x 0.7x 27% 3.8% 3.7% 3.8%
South East A sia Peers
CP ALL Buy SET 17,456 49.50 34.2x 28.0x N/A 10.8x 1.0x 41% 6.3% 3.6% 2.5%
Big CSupercente Hold SET 6,477 199.50 20.6x 17.7x N/A 3.0x 1.1x 18% 8.3% 6.3% 1.7%
Siam Makro Not rated SET 7,306 38.50 35.3x 32.4x 28.1x 13.8x 1.2x 52% 4.0% 3.4% 2.0%
Puregold Buy PSE 2,636 31.80 17.5x 15.0x N/A 2.0x 0.8x 14% 7.6% 5.3% 1.2%
Matahari Putra Not rated IDX 1,169 2,170 22.9x 20.6x 18.4x 4.3x 0.9x 24% 4.6% 4.1% 1.6%
Sumber Alfaria Not rated IDX 2,257 585 45.7x 39.3x 31.9x 5.4x 0.5x 27% 2.1% 1.3% 0.7%
PSC Not rated PSE 1,447 105 53.1x N/A N/A 13.9x 2.5x 43% -7.5% 5.1% 0.3%
Sheng Siong Buy SGX 1,270 0.83 23.7x 21.2x 21.1x 5.1x 1.5x 24% 7.7% 7.1% 4.2%
Hero Supermarket Not rated IDX 629 1,550 nm nm nm 1.2x 0.4x 1% -1.4% 0.3% N/A
7 Eleven Buy KLSE 603 1.48 24.1x 20.1x N/A 5.7x 0.7x 31% 4.7% 3.7% 2.5%
Modern Internasi Not rated IDX 81 182 34.0x 24.9x 26.8x 0.6x 0.6x 5% 8.2% 2.8% N/A
Midi Utama ID Not rated IDX 210 750.00 N/A N/A N/A N/A N/A 31% N/A N/A 1.9%
Regional av erage 21.1x 24.3x 25.3x 6.0x 1.0x 26% 4.1% 3.9% 1.9%
Ex-Indonesia av erage 29.8x 22.4x 24.6x 7.8x 1.3x 32% 4.4% 4.9% 2.1%
ASIAN INSIGHTS VICKERS SECURITIES
Page 45
Company Guide
Dairy Farm
CRITICAL DATA POINTS TO WATCH
Earnings Drivers:
Store expansion, better products driving top-line growth. Our
outlook for top line is modest, driven by store expansions and
enhanced product offerings. We expect more products for
customers in the form of ready-to-eat food in convenience
stores and private labels for Supermarkets and Health & Beauty
stores. 7-Eleven and Health & Beauty stores continue to grow
in South China and Vietnam. IKEA has plans to open another
store in Indonesia. Cooperation with Yonghui will also see
Mannings stores open in Yonghui’s premises.
Fighting to improve margins. We see profitability coming down
due to higher rents and labour costs, and weaker currencies vs
USD. Higher rents in Hong Kong formed a large part of the
operating cost increase in 1H15. Competition and food price
erosion at the supermarket/hypermarket level has also led to
lower gross profit for DFI. Nonetheless, DFI continues to
improve efficiency in its operations in its bid to fight margin
pressure.
Higher margins through fresh food and private labels.
Concentration towards more fresh food has started, especially
in Indonesia, in a bid to deliver higher margins. There will be
more cooperation with Yonghui for more fresh food to be
brought into Singapore, Philippines and Malaysia. Private label
programme will support higher margins in Health & Beauty
and Supermarket & Hypermarket segments, and at the
convenience stores, more ready-to-eat meals.
Strengthening operations. We see DFI strengthening its
operations regionally for the long term, with much of the focus
geared toward improving operating efficiencies. Areas include
e-commerce, IT infrastructure, supply chain, and food and
product safety. Growth will be supported by private label
programme, new distribution centres in Malaysia and
Singapore, and new stores (second IKEA store in Indonesia and
expansion of 7-Eleven stores and Mannings in China).
Synergies with Yonghui taking shape. We expect more
synergies with increased collaboration in the sharing of food
supplies. These include sharing suppliers and accessing
Yonghui’s fresh supply chain for Singapore, Malaysia, Hong
Kong and Philippine stores. It is also beginning to discuss on
the sale of private labels in Yonghui stores (which do not have
health and beauty offerings), and the opening of Mannings
store in Yonghui will be another area for cooperation.
Number of outlets
Sales per store blended
Segment revenue 2014
EBIT margin (%)
Gross margin (%)
Source: Company, DBS Bank
4,908
5,220 5,331 5,446 5,562
0
700
1,400
2,100
2,800
3,500
4,200
4,900
5,600
2013A 2014A 2015F 2016F 2017F
2.11 2.11 2.15 2.2 2.25
0.00
0.46
0.92
1.38
1.84
2.30
2013A 2014A 2015F 2016F 2017F
Food
73.7%
Home
furnishings
stores
4.5%
Health &
beauty stores
21.8%
3.0
3.5
4.0
4.5
5.0
5.5
2013A 2014A 2015F 2016F 2017F
29.0
29.2
29.4
29.6
29.8
30.0
2013A 2014A 2015F 2016F 2017F
1H15 margins
disappointed by
higher rents in HK,
labour and regional
currencies vs USD.
1H15 margins
dragged by higher
food price deflation,
shrinkage costs
from fresh food.
ASIAN INSIGHTS VICKERS SECURITIES
Page 46
Company Guide
Dairy Farm
Balance Sheet:
Net debt mitigated by strong operating cashflows. DFI has net
debt of US$589m as of 1H15 vs net cash of US$475m in FY14.
The net debt arose primarily from the financing for its 20% stake
in Yonghui Superstores. DFI’s business generates strong
operational cash flows to the tune of over US$600m a year. We
therefore believe that it will be more than capable of paring
down the debt in the next few years.
Share Price Drivers:
Earnings turnaround. We believe share price upside will be driven
by any earnings recovery. At this juncture however, valuations
have fallen below peer and historical average of 25x levels which
we believe is attractive. We have priced in a more conservative
earnings growth and believe slower regional GDP growth,
weaker currencies and lower margin structure have been
accounted for in our earnings estimates. Should operational
efficiencies be achieved faster than expected, margin recovery
will support earnings recovery as well. Repayment of Yonghui
debt and reduction in interest costs will also be favourable to
earnings growth.
Cooperation with Yonghui may drive long-term share price. We
are positive on DFI’s Yonghui investment because the partnership
with Yonghui provides a good platform to scale up DFI’s business
in China. Longer-term opportunities include exposure to China’s
modern grocery retail consumption, more Mannings stores and
better supply of products to each other.
Key Risks:
Profitability susceptible to rental and labour costs. As a retailer,
labour and rental costs are key operating cost components.
Significant changes in these components will affect earnings
growth. Higher rental costs were seen in Hong Kong in 1H15,
which resulted in lower margins.
Competitive pressure. Grocery retail customers can be price
sensitive and may switch to retailers which offer more
promotions. This can be a risk to market share, sales and
earnings growth. In times of weaker consumer sentiment,
customers may trade down from high-end supermarkets to the
mass-market segment. DFI has already lost market share to
Sheng Siong in Singapore in the mass-market supermarket space.
COMPANY BACKGROUND
Dairy Farm is a Pan Asian retailer, operating over 6,400
supermarkets, hypermarkets, health and beauty stores,
convenience stores, home furnishing stores and restaurants
under well-known brand names in Hong Kong, Taiwan, China,
Macau, Singapore, India, Philippines, Cambodia, Brunei,
Malaysia, Indonesia and Vietnam.
Leverage & Asset Turnover (x)
Capital Expenditure
ROE (%)
Forward PE Band (x)
PB Band (x)
Source: Company, DBS Bank
2.1
2.2
2.3
2.4
2.5
2.6
2.7
0.00
0.10
0.20
0.30
0.40
0.50
0.60
0.70
0.80
0.90
2013A 2014A 2015F 2016F 2017F
Gross Debt to Equity (LHS) Asset Turnover (RHS)
0.0
50.0
100.0
150.0
200.0
250.0
300.0
350.0
2013A 2014A 2015F 2016F 2017F
Capital Expenditure (-)
US$
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
40.0%
2013A 2014A 2015F 2016F 2017F
Avg: 29.7x
+1sd: 33x
+2sd: 36.2x
‐1sd: 26.5x
‐2sd: 23.3x
17.0
22.0
27.0
32.0
37.0
42.0
Sep-11 Sep-12 Sep-13 Sep-14
(x)
Avg: 11.32x
+1sd: 13.63x
+2sd: 15.94x
‐1sd: 9.01x
‐2sd: 6.7x
4.9
6.9
8.9
10.9
12.9
14.9
16.9
Sep-11 Sep-12 Sep-13 Sep-14
(x)
150925 insights stick_to_staple_plays
150925 insights stick_to_staple_plays
150925 insights stick_to_staple_plays
150925 insights stick_to_staple_plays
150925 insights stick_to_staple_plays
150925 insights stick_to_staple_plays
150925 insights stick_to_staple_plays
150925 insights stick_to_staple_plays
150925 insights stick_to_staple_plays
150925 insights stick_to_staple_plays
150925 insights stick_to_staple_plays
150925 insights stick_to_staple_plays
150925 insights stick_to_staple_plays
150925 insights stick_to_staple_plays
150925 insights stick_to_staple_plays
150925 insights stick_to_staple_plays
150925 insights stick_to_staple_plays

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150925 insights stick_to_staple_plays

  • 1. www.dbsvickers.com ed-TH / sa- JC Watch your diet  Reality did bite in past two months since our last issue; share prices came off, expectations moderated  Revised 2015 aggregate growth forecast down to 6%, from 12% a quarter ago  Less cautious now, but still not time to go all out as macro and consumer sentiment remain subdued  Look for stocks trading at cheaper valuations vis-à- vis historical averages; avoid stocks with high valuations but slowing growth 2Q15 results disappointed. As expected, the recent 2Q15 report card was not rosy. We continued to see a fair number of earnings disappointments with 41% of stocks under our ASEAN consumer coverage reporting results that were below our expectations (similar to 1Q15). This compares to 18%/ 41% of the companies under coverage which were above/ in line. Disappointments were largely due to slower topline growth, currency impact and margin contraction as we had earlier envisaged in our previous Food for Thought issue #03/15 (“Reality bites”, 23 July 2015). 2015 growth lowered to 6%. Post 2Q, we lowered our FY15F profit growth forecast by 6ppts and now expect growth of just 6%, down substantially from 12% in July. This was brought about by the heightened global uncertainty, downward GDP revisions, and subdued management outlook and the recent lacklustre earnings. Less cautious but consumer sentiment remains weak. We are adopting a less cautious stance compared to a couple of months back given that expectations have moderated considerably. At this juncture, however, we do not expect a significant pick-up in 3Q15 earnings as consumer sentiment remains subdued. While there have been a couple of stimulus packages announced, we believe it would take time to work its way down to have an impact on the broader economy. Take time to browse the menus; stick with staple plays with more attractive valuations. We recently upgraded Dairy Farm (DFI SP) to BUY as we believe there is value after the recent share price correction.. We continue to like Puregold Price Club (PGOLD PM) and Indofood Sukses Makmur (INDF IJ) as a staple play and consumer proxy for the respective countries, and attractive valuations. We also expect PGOLD to benefit from the potential rise in consumption to the lead up to the Presidential election in 2016. Our pick in Thailand is CP ALL (CPALL TB) for its resilience during a slowdown and its wide store network. We would avoid Unilever Indonesia (UNVR IJ) and Petra Foods (PETRA SP) given their high valuation. STI : 2,868.47 KLCI : 1,635.37 JCI : 4,344.04 SET : 1,379.32 PCOMP : 7,051.23 Analyst Andy Sim +65 6682 3718 andysim@dbs.com Alfie Yeo +65 6682 3717 alfieyeo@dbs.com King Yoong CHEAH CFA +603 2604 3908 cheahky@alliancedbs.com TAN Kee Hoong +603 2604 3913 keehoong@alliancedbs.com Namida Artispong +662 658 1222 namidaa@th.dbsvickers.com Edwin Lioe +6221 3003 4900 edwin.lioe@id.dbsvickers.com Regional Research Team STOCKS PICKS Source: Bloomberg Finance L.P., DBS Bank, DBS Vickers, AllianceDBS Closing price as of 22 Sep 2015 DBS Group Research . Equity 25 Sep 2015 South East Asia Industry Focus ASEAN Consumer: Food for thought Issue #04/15 Refer to important disclosures at the end of this report Price Mkt Cap Target Price Performance (%) Local US$m Local 3 mth 12 mth Rating Dairy Farm 6.03 8,154 7.34 (30.7) (38.7) BUY Puregold Price Club 31.30 1,856 47.10 (15.6) (12.2) BUY Indofood Sukses Makmur 5,300 3,174 8,350 (22.6) (25.4) BUY CP ALL 49.25 12,262 55.00 7.7 10.1 BUY Unilever Indonesia 38,050 19,802 35,400 (6.1) 19.8 FULLY VALUED Petra Food 2.75 1,186 2.40 (21.4) (34.2) FULLY VALUED
  • 2. Industry Focus ASEAN Consumer: Food for thought Page 2 Table of Contents Overview – Watch your diet 3 EETG – Eyes & Ears on the Ground 6 DBS ASEAN Consumer Stock universe performance 7 Feature in Pictures 10 Country briefings  Singapore 12  Malaysia 13  Thailand 15  Indonesia 17  Philippines 19 Macro Charts/ Data  GDP 22  Inflation 23  Forex 24  Input costs 25 PE & PB trading band charts 27 Same store sale growth 36 Peer comparison 38 Company Profile Dairy Farm 40 Puregold Price Club 49 Indofood Sukses Makmur 53 Unilever Indonesia 55 Petra Food 57
  • 3. Industry Focus ASEAN Consumer: Food for thought Page 3 Overview: Watch your diet Reality did bite in 2Q. A lot has happened since our previous Food for Thought issue on 23 July (“Reality bites”; issue #3/15). Indeed, reality did really bite in 2Q results, as we had earlier postulated. Regional markets have been roiled by Chinese Yuan devaluation, and global growth concerns. Share prices plunged and regional indices are now near 2011 Euro crisis levels. Still a fair bit of earnings disappointment in 2Q. Earnings continued to disappoint in 2Q, relatively similar to 1Q. Among the stocks under our ASEAN consumer coverage, the split was 41%/ 18%/ 41% for results that were above/ in line/ below. The proportion that came in “below-expectations” was a tad higher than 1Q15’s 38%. This was balanced by a marginally higher percentage of results that were “above-expectations”, at 18% vs 16% a quarter ago in 1Q15. Chart 1: 2Q15 consumer earnings “misses” similar to 1Q15 Source: DBS Bank But we are now less cautious compared to a couple of months ago. On a relative scale, we are less cautious now as compared to our stance in the last issue (in July). This is not premised on our views that macro factors have turned north. Instead, it is due more to moderated growth expectations vis- à-vis valuations. Growth projections have been revised down but share prices have corrected more, which resulted in lower valuations. 2015 profit growth cut further; growth forecast now at mid- single digits. We are now projecting 2015 earnings growth of 6.5% for our ASEAN consumer coverage. The cuts in growth were not surprising. We had earlier highlighted that there was downside risk to our forecasts given the cloudy macro outlook. However, the magnitude was slightly larger than expected and seemed to have picked up pace from earlier months. Although earnings projections were progressively adjusted down in the earlier part of this year, the magnitude was around 2-3ppts at each interval. The cut in earnings came largely from Singapore and Thailand companies. Within our Singapore coverage, the earnings cut was due to weaker than expected performance and higher costs. DFI surprised on the downside with higher than expected labour and rental costs. Given companies’ regional exposure, we also saw disappointments from slower sales and weaker margins from stocks such as Petra Foods (impacted by weaker IDR), Super and OSIM. In Thailand, CPF disappointed and earnings were revised down to reflect the drop in domestic livestock prices, weak exports and margins, coupled with higher expenses. Chart 2: FY15F net profit growth now at 6% Chart 3: FY16F largely maintained, given lower base in FY15F Source: DBS Bank estimates Source: DBS Bank estimates 12.4% 11.1% 9.9% 8.2% 18.3% 15.1% 12.3% 6.1% 0.0% 5.0% 10.0% 15.0% 20.0% Post 4Q14 (Feb-15) Post 1Q15 (May-15) Pre-2Q15 (Jul-15) Post-2Q15 (Aug-15) FY15F revenue gwth over FY14A (%) FY15F net profit gwth over FY14A (%) -3.2% pt -2.8% pt -6.2% pt 10.4% 11.0% 10.6% 7.9% 13.1% 12.8% 13.0% 11.9% 0.0% 5.0% 10.0% 15.0% 20.0% Post 4Q14 (Feb-15)Post 1Q15 (May-15) Pre-2Q15 (Jul-15) Post-2Q15 (Aug-15) FY16F revenue gwth over FY15F (%) FY16F net profit gwth over FY15F (%) -0.3% pt +0.3% pt -1.1% pt 38% 41% 47% 41% 16% 18% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 1Q15 2Q15 Above Inline Below
  • 4. Industry Focus ASEAN Consumer: Food for thought Page 4 Table 1: Aggregate change in net profit forecasts (by country) from Jul-15 to Sep-15 Change in profit forecasts from July-15 to Sept-15 FY15F FY16F Comments Singapore -10.4% -11.1% Earnings forecast of DFI, Super, OSIM, Petra & F&N were lowered. Downward adjustments due to slower topline, higher costs (labour, rental) and impact from weaker currencies (eg Petra). F&N’s adjustment due to disposal of Myanmar Brewery Limited back to JV partner. Malaysia -1.4% -5.7% General cuts, but mainly from MSM due to weaker MYR Thailand -8.1% -10.7% Revision largely from CPF on weaker than expected performance and outlook Philippines -2.0% -2.6% Adjustments to URC and JFC from lower topline and margins assumptions Indonesia -3.5% -4.6% Cuts on LPPF IJ on slower SSSG as company lowered its guidance Total -6.5% -8.0% Source: DBS Bank estimates Not expecting major turnaround in sentiment Not expecting major turnaround in consumer sentiment, though government stimulus may surprise. Consumer sentiment still remains fragile across the region due to political events, weak macro outlook and volatile currencies. While our economists do not forsee a repeat of the Asian Financial Crisis, there are near term headwinds. Over the past few months, our economists have trimmed down their respective GDP forecasts for ASEAN5 by 0.1ppt to 1.4% for 2015 and 2016. The reasons cited are not new – macro headwinds, weak investment, softer commodity prices, political uncertainty, volatile currencies, and so forth. Table 2: GDP forecasts revised down on global macro outlook As of Jun’15 As of Sep’15 ppt chg* 2015 2016 2015 2016 2015 2016 Singapore 3.2 3.5 1.8 2.1 -1.4 -1.4 Malaysia 4.9 5.0 4.8 4.5 -0.1 -0.5 Thailand 3.2 4.5 2.8 3.7 -0.4 -0.8 Indonesia 5.1 5.5 4.8 5.2 -0.3 -0.3 Philippines 6.0 6.2 5.7 6.1 -0.3 -0.1 US 2.2 2.5 2.4 2.5 0.2 0 Japan 1.1 1 0.6 0.9 -0.5 -0.1 Eurozone 1.0 1.3 1.4 1.4 0.4 0.1 China 7.0 6.8 6.8 6.5 -0.2 -0.3 *note: ppt chg measures the difference between Jun-15 and Sep-15 forecasts, but there were revisions during the intervening period. Source: DBS Bank estimates Growth in 2016 is stronger, but downside risks persist if GDP is tuned down. At this juncture, we are projecting an net profit growth of c.12% in 2016. This is a step-up from the 6% profit growth we projected in 2015 but is relatively in line with expectations of higher economic growth next year. As the table above suggests, our economists are projecting a marginally stronger rate of growth for all countries in ASEAN5, save for Malaysia. Indonesia, Thailand and Malaysia have introduced stimulus packages. In September, there were a number of stimulus packages announced by the Indonesian, Thai and Malaysian governments. While this seems positive and could be a step in the right direction, we believe it would take some time for the effects to trickle down to consumers. Watching consumer sentiment and GDP upgrades. Consumer sentiment remains lacklustre across the board. Since our last issue, Thailand’s Confidence Index (CCI) slipped further to 72.6 in August declining from 74.4 in June, which had been falling since hitting a recent peak in Dec-14. This follows Malaysia’s MIER (Malaysia Institute of Economic Research) consumer sentiment index which slipped lower to 71.7 for the quarter ending June. The brighter spots are Indonesia and Philippines which are holding up since declines earlier this year. At this juncture, we do not envisage a major turnaround in sentiment in 4Q, but would watch for encouraging signals before turning more positive. Table 3: Summary of stimulus packages announced by Thai, Indonesian and Malaysian authorities Country Date Comments Thailand 2 Sep'15 Three part stimulus package amounting to THB136bn to boost the economy - interest free loans to low income earners; cash injection for small construction projects that employ locals, budget for small government projects to award to SMEs. Indonesia 9 Sep'15 Economic stimulus package #1 to spur real estate, support micro, SME and co-operative businesses and protect mass consumers. Package #2 & 3 expected to be revealed in late Sep. Malaysia 14 Sep'15 RM20bn injected into ValueCap, an investment company, to buy undervalued stocks. Source: News announcements, DBS Bank
  • 5. Industry Focus ASEAN Consumer: Food for thought Page 5 Stock picks: Take time to browse the menu; focus on valuations. While share prices have corrected in the past months, time is still on the prospective investors’ side. From a fundamental perspective, underlying demand and sentiment remain weak and could present headwinds for companies’ operational performances. We continue to look for stocks with attractive valuations, staple and more resilient plays, while avoiding discretionary, high valuation counters. We like DFI, PGOLD, INDF. In Thailand, our pick is CPALL as it is a beneficiary when consumers trade down to smaller ticket items. Continue to avoid UNVR IJ. Summary of picks Dairy Farm, BUY; TP: US$7.34. We recently upgraded the stock to BUY as we believe the recent 21% share price correction (post 1H15 results) has priced in the negatives. 1H15 results was impacted by higher operating costs from rental rates in HK, weaker regional currencies vs the USD, and labour costs. We further factored in 3-4% lower earnings to account for weaker GDP growth and regional currencies and still found valuations to be attractive. The stock currently trades at an attractive valuation of between -1.5 to -1SD of its 7-year mean. Our analysis suggests that the current share price is now valuing DFI’s core business at 18x FY16F PE, a deep discount to peer and historical average PE multiple of 25x. Puregold (PGOLD) BUY, TP: PHP47.10. PGOLD remains our top Philippine consumer pick to leverage on the current low inflation backdrop and is best positioned to capture the boost in consumption leading up to the May 2016 presidential elections. Subsidiary S&R continues to face some near-term challenges (i.e. rising inventor days, margin contraction, and slowing SSSG – which we have factored in our forecasts).1H15 reported numbers were in line with our call and is on track to hit our FY15 estimate. Share price may continue to be weak due to the overall subdued market sentiment and concerns over S&R. We however see this as an opportunity to accumulate PGOLD at more attractive valuations. The stock is trading at an attractive 17.5x/15x on FY15F/16F EPS. Growth profile is better for FY16F, boosted by election spending. Indofood Sukses Makmur, BUY; TP: Rp8,350. INDF is a cheaper entry and proxy to the Indonesia consumption story. At its current price, investors would gain exposure to its subsidiary, Indofood CBP (ICBP IJ) at c.41% discount to ICBP’s current market price. In addition, INDF is currently trading at about -1SD of its 10-year historical PE trading band, and offers a dividend yield of c.4.2%. CP ALL, BUY; TP: THB55. CPALL’s operations should be resilient as food is a staple, and consumers tend to spend on small ticket items when consumption slows down, and CPALL’s wide network offers convenient access to its products. SSSG should improve further in 2H15, boosted by the new stamp campaign which will run from July to November. Earnings growth is expected to be strong (+28% FY15F, +22% FY16F), driven by aggressive expansion and fatter margins from a larger share of ready-to-eat foods (high- margin), declining expenses from MAKRO acquisition, and lower interest expense. Avoid Unilever, FULLY VALUED; TP: Rp35,400. We maintain our Fully Valued recommendation on Unilever Indonesia Tbk PT. No doubt it is a proxy to Indonesia’s consumer sector, but we believe the counter is overvalued on the back of its lackluster growth profile. The stock is trading at 50.9x/ 47.4x FY15F/ 16F PE, which is almost +2 standard deviation above its historical average. We also believe the impending rights issue of Sampoerna, Indonesia’s largest cigarette manufacturer, could take some shine off Unilever. Avoid Petra Foods, Fully Valued; TP: S$2.40. We advocate avoiding Petra as well. We see downside to share price on the back of the continued weakness in IDR along with subdued consumer sentiment. This could continue to suppress margins and present downside to our and consensus’ estimates. We estimate that about 60% of COGS is denominated in USD which negates the effects of lower commodities prices. Valuations are not low. It is currently trading at 31x/ 28x FY15F/16F PE. With potential downside to our earnings estimates on the back of continued weakness in IDR, we believe share price has downside bias at least in the near term.
  • 6. Industry Focus ASEAN Consumer: Food for thought Page 6 EETG – Eyes & Ears on the Ground [DBS ASEAN Consumer team: In this section, we bring you updates from the ground, pertaining to policies, economics, consumer sentiment, corporate developments, competition analysis, price wars and new product developments, which we believe will keep you up-to-date] Country Comments Singapore  Singapore-based Honestbee and NTUC Fairprice have partnered to enable customers to have FairPrice products delivered to them within the next hour. It also has partnerships with 7 other retailers, including Cold Storage, Mmmm! and The Butcher's Dog. There are plans add more partnerships with other retailers. Consumers can order from multiple retailers under Honestbee and have their various orders packaged into 1 single delivery.  July retail sales (ex motor vehicles) increased 0.8% y-o-y, driven by spending in departmental stores (+3.0%), recreational goods (+3.7%), telecommunications apparatus and computers (+6.4%), medical goods (+9.9%) and watches & jewellery (+11.7%). Including motor vehicles, retail sales would have improved 5.2% y-o-y as vehicle sales rose 40.6%. F&B sales declined 3.2% y-o-y, dragged by restaurants (-3.5%). Malaysia  The data released by Retail Group Malaysia (RGM), an independent retail research firm, showed that sales of Malaysian retail industry dropped sharply by 11.9% y-o-y in 2Q15. With the dismal performance in 2Q15, RGM has cut its 2015 retail sales forecast for Malaysia to 3.1%, compared to its earlier forecast of 4%. RGM now expects industry sales to growth by 2.5% in the 3Q and 6% for the 4Q.  2Q15 consumer sentiment index fell further by 0.9 points to a six-year low of 71.7 (1Q15: 72.6), indicating continued sluggish consumer spending in the coming quarters as consumers remain wary of the future and becoming more cautious due to rising cost of living. This has reaffirmed our ground check that consumer spending and visitations to shopping malls have yet to recover to pre-GST levels, despite more than five months have passed since the GST implementation in early April. This indicates that consumer sentiment remains weak. Indonesia  On 9 September, President Jokowi announced the Economic Stimulus Package #1 which aims to spur the real estate sector forward, support micro, SME & cooperative businesses and protect mass market consumers. Gov’t is preparing to revise or deregulate 89 (out of 154 proposed regulations).  2Q15 GDP growth was weaker than expected at 4.67% y-o-y, vs. 4.71% observed in 1Q15. This brought 1H15 GDP growth to only 4.7% and prompted the Central Bank to revise down its full year growth target to 4.7-5.1% from the previous 5.0- 5.4% (in line with DBS’ forecast of 4.8%).  August annual inflation was 7.18% y-o-y, easing slightly from 7.26% y-o-y in July. However, core inflation crept up slightly to 4.92% y-o-y from 4.86% y-o-y the month before. Thailand  The government announced three new stimulus measures worth a combined Bt136bn to boost the economy; i) five-year term loans worth Bt59bn to be offered to low-income earners via 59,000 Village Funds at Bt1m each, (ii) Bt35bn budget for grants of Bt5m each to 7,000 tambons nationwide for construction and repair works, (iii) Accelerating budget disbursements for small projects below Bt1m with a budget of Bt16bn.  Consumer confidence continued to edge down to reach 72.6 in August. The government stimulus could boost domestic plays though the actual effects could take some time to trickle down.  On 17 Aug 2015, a bomb exploded at Rachatprasong intersection near the Erawan shrine at 7pm, killing 19 people and injuring more than 100. This is negative for Thailand as it occurred in the city centre of Bangkok. While there could be near term impact on tourism, arrivals should eventually rebound. Philippines  2Q15 GDP up 5.6% y-o-y, an improvement from 1Q15's revised growth of 5%, but marginally behind consensus estimate of 5.7%. The government is looking to revise down its growth target for 2015 to 6 – 6.5% from 7 to 8%.  Headline inflation continued its downtrend to a new low of 0.6% in August from 0.8% in July, slightly below consensus estimate of 0.7%.  Of the 6 consumer stocks, 3 missed our expectations, while 2 were above expectations with 1 in line. URC being the bellwether for consumer saw 25% y-o-y earnings growth, but this was below expectations with domestic sales up only 10%. Source: DBS Bank, DBS Vickers, AllianceDBS
  • 7. Industry Focus ASEAN Consumer: Food for thought Page 7 Performance Review and Regional Benchmarks July to September was not a forgiving quarter. The period since our last issue saw major blood-letting. Singapore was hit hard, with its consumer indices as the worst performers YTD, ahead of the other ASEAN markets. This could also be due to the earnings disappointments arising from its regional exposure, and without a domestic market to support earnings. Staples continued to outperform discretionary. Within ASEAN, staples performed relatively better than discretionary plays as per our expectations since early this year, though all indices, except Thailand, continued to stay in negative territory YTD reaching a peak earlier in May. The muted performances were not at all surprising given macro headwinds. Regional benchmark consumer indices’ valuation and performance Source: Bloomberg Finance L.P., DBS Bank (as of 21 September 2015) Regional benchmark consumer indices’ performance YTD Source: Bloomberg Finance L.P., DBS Bank (as of 21 September 2015) Be nchma rk Indice s Inde x PE (Act) PE (Yr 1) Div Yie ld 1M 3M 6M 1YR QTD % YTD % MSCI Consume r Sta ple s MSCI SINGAPORE/CON STPL 13.8 11.3 2.7 (8.4) (20.5) (18.9) (26.1) (21.0) (23.3) MSCI MALAYSIA/CON STPL 29.6 22.3 2.8 3.2 (0.9) (8.9) (12.6) (1.0) (8.9) MSCI THAILAND/CON STPL 25.9 29.2 2.1 6.6 2.0 17.7 (4.2) 1.0 2.9 MSCI INDONESIA/CON STPL 27.0 22.1 2.3 5.1 (13.4) (18.0) (13.1) (9.5) (13.0) MSCI PHILIPPINES/CON STP 33.2 31.3 1.6 (0.9) (4.7) (13.3) 7.1 (1.7) (2.7) MSCI CHINA/CON STPL 24.4 20.9 8.6 (5.6) (18.7) (9.0) (16.8) (16.4) (12.3) MSCI AC AS xJ/CON STPL 24.2 22.3 2.9 (1.8) (11.3) (7.4) (10.5) (11.2) (4.5) MSCI EM ASIA/CONSUM STAP 25.8 24.1 3.0 (1.6) (10.4) (6.8) (9.0) (10.5) (3.2) MSCI Consume r Discre tiona ry MSCI SINGAPORE/CONS DIS 18.1 17.2 3.7 (4.0) (12.7) (16.5) (22.6) (10.3) (21.6) MSCI MALAYSIA/CONS DIS 19.9 17.0 2.0 2.2 (8.9) (11.3) (17.9) (8.2) (12.1) MSCI THAILAND/CONS DIS 24.1 24.2 2.5 10.6 (2.4) (11.8) (18.5) (4.1) (16.1) MSCI INDONESIA/CONS DIS 16.6 15.6 3.3 (1.1) (12.9) (25.8) (21.0) (13.0) (17.7) MSCI PHILIPPINE/CONS DIS 36.9 35.5 0.9 2.5 (2.8) (11.1) (3.8) (3.4) (11.4) MSCI CHINA/CONS DIS 11.2 9.5 3.0 4.3 (22.9) (24.0) (19.1) (22.8) (12.4) MSCI AC AS xJ/CONS DIS 11.0 11.6 2.8 1.3 (11.3) (17.8) (26.7) (10.0) (18.1) MSCI EM ASIA/CONSUM DISC 10.3 10.8 2.2 4.0 (10.0) (16.7) (23.3) (9.9) (14.5) 2.9 (2.7) (3.2) (4.5) (8.9) (11.4) (12.1) (12.3) (12.4) (13.0) (14.5) (16.1) (17.7) (18.1) (21.6) (23.3)(25.0) (20.0) (15.0) (10.0) (5.0) - 5.0 YTD %
  • 8. Industry Focus ASEAN Consumer: Food for thought Page 8 Regional benchmark consumer indices’ performance from 25 May to 16 July 2015 Source: Bloomberg Finance L.P., DBS Bank (as of 21 September 2015) Stock picks’ performance since 23 July 2015 Note: *DFI and DMPL period differs as we changed our rating to HOLD post respective companies’ results release. ** Returns for Unilever should be positive. Chart shows share price performance; Fully Valued recommendation Source: ThomsonReuters, DBS Bank (as of 22 September 2015) 5.8 2.1 1.6 0.1 (3.6) (4.8) (7.7) (8.7) (9.4) (9.8) (11.2) (11.6) (12.3) (12.4) (15.0) (16.6) (20.0) (15.0) (10.0) (5.0) - 5.0 10.0 Holding Period Return % (23/7/15 - 21/9/15) (3.8) (17.9) (14.5) (17.2) (5.2) (20.0) (15.0) (10.0) (5.0) - Dairy Farm International Holdings Ltd* DelMonte Pacific Ltd* Indofood Sukses Makmur Tbk PT Puregold Price Club Inc Unilever Indonesia Tbk PT** Holding period return (%) 23/ 07/2015 - 22/09/2915
  • 9. Industry Focus ASEAN Consumer: Food for thought Page 9 DBS ASEAN consumer universe performance Source: Thomson Reuters, DBS Bank, DBS Vickers, AllianceDBS(as of 21 September 2015) DBS Asean Stock Univ erse Company Rating TP 1m 3m 6m 12m YTD % QTD % Market Cap (US$m) Mkt cap weighted av g return Thai Beverage PCL Buy 0.81 -8.5% -10.3% -6.6% -3.4% 2.9% -0.6% 12,330 0.3% Dairy Farm International Holdings Ltd Buy 7.34 -11.2% -30.0% -33.1% -35.9% -30.6% 0.3% 8,140 -2.0% Fraser and Neave Ltd Hold 2.45 1.0% -25.2% -27.4% -32.8% -24.2% 0.0% 2,095 -0.4% Petra Foods Ltd Fully Valued 2.40 -13.3% -20.3% -22.3% -33.4% -26.4% -2.0% 1,192 -0.2% Super Group Ltd Hold 1.05 -1.2% -25.4% -42.0% -35.4% -25.2% 0.0% 660 -0.1% OSIM INTERNATIONAL LTD Hold 1.61 5.3% -9.4% -21.5% -38.6% -18.7% -3.7% 883 -0.1% Sheng Siong Group Ltd Buy 1.00 -1.8% -1.4% 13.4% 31.4% 25.7% -1.2% 900 0.2% Del Monte Pacific Ltd Hold 0.35 -3.0% -8.6% -1.5% -33.9% -30.6% 2.9% 446 -0.1% Courts Asia Ltd Hold 0.35 11.1% 8.7% -6.2% -9.3% -14.9% 2.6% 161 0.0% Singapore return -2.5% British American Tobacco Malaysia Bhd Hold 63.40 2.5% 3.6% -8.1% -8.5% -1.9% 0.6% 4,174 -0.1% QL Resources Bhd Hold 4.10 3.1% 4.1% 0.3% 18.5% 24.9% 1.0% 1,210 0.2% MSM Malaysia Holdings Bhd Hold 5.20 1.0% -4.7% -1.2% 3.1% 1.8% 0.0% 819 0.0% Padini Holdings Bhd Buy 1.50 2.5% 5.6% 5.1% -20.7% 0.3% 0.0% 217 0.0% Oldtown Bhd Hold 1.40 -9.3% -16.0% -20.3% -25.5% -6.7% -0.6% 151 0.0% Malay sia return 0.2% CP All PCL Buy 55.00 4.2% 10.0% 31.5% 11.8% 18.4% 2.8% 12,520 1.8% Charoen Pokphand Foods PCL Hold 22.00 17.8% -2.6% 7.7% -27.1% -15.8% 1.3% 4,840 -0.6% Big CSupercenter PCL Hold 214.00 5.0% 3.4% -11.0% -11.4% -14.7% 0.3% 4,634 -0.5% Minor International PCL Buy 35.00 11.9% 0.9% -12.3% -11.7% -3.5% 3.6% 3,502 -0.1% Thai Union Frozen Products PCL Buy 22.40 6.7% -8.8% -6.6% 10.6% -12.6% -0.9% 2,580 -0.3% Home Product Center PCL Hold 7.80 9.2% 10.0% -8.3% -14.0% -6.6% 2.3% 2,611 -0.1% MK Restaurant Group PCL Buy 67.00 2.0% 6.6% 0.2% -3.4% 2.8% 0.9% 1,488 0.0% Central Plaza Hotel PCL Buy 43.00 6.6% 3.6% 17.3% -6.6% 18.2% 2.1% 1,378 0.2% Thailand return 0.4% Universal Robina Corp Buy 229.00 -0.9% -3.7% -13.3% 8.8% -1.2% 1.0% 8,962 -0.1% Jollibee Foods Corp Hold 187.00 2.5% -3.4% -10.8% -3.0% -11.0% -0.6% 4,390 -0.4% Emperador Inc Hold 8.50 -14.0% -10.5% -28.8% -26.4% -22.0% 0.8% 2,761 -0.5% Robinsons Retail Holdings Inc Buy 85.00 0.0% -5.2% -19.1% 14.1% -4.9% -0.6% 2,133 -0.1% Puregold Price Club Inc Buy 47.10 -6.3% -16.3% -20.9% -9.3% -16.7% 0.0% 1,895 -0.2% Century Pacific Food Inc Buy 21.70 -3.0% -6.5% -9.6% 7.2% 5.1% 0.7% 816 0.0% Philippines return -1.2% Kalbe Farma Tbk PT Hold 1,900 1.3% -7.6% -14.4% -8.3% -15.4% -0.6% 4,989 -0.6% Unilever Indonesia Tbk PT Fully Valued 35,400 9.6% -5.9% 2.9% 24.3% 22.0% 0.2% 20,701 3.6% Indofood Cbp Sukses Makmur Tbk PT Hold 13,500 0.6% -3.3% -15.6% 13.8% -2.7% 0.2% 5,081 -0.1% Indofood Sukses Makmur Tbk PT Buy 8,350 -3.7% -24.8% -26.7% -23.6% -19.3% -0.7% 3,191 -0.5% Matahari Department Store Tbk PT Buy 20,000 8.4% -3.7% -6.3% 5.8% 14.3% -0.6% 3,420 0.4% Mitra Adiperkasa Tbk PT Hold 3,200 -26.8% -47.8% -38.1% -48.5% -40.9% -1.7% 346 -0.1% Mayora Indah Tbk PT Hold 25,500 8.5% 2.9% -2.0% -6.0% 33.2% -3.3% 1,722 0.4% Indonesia return 3.1% Asean cov erage return 127,338 -0.1%
  • 10. Industry Focus ASEAN Consumer: Food for thought Page 10 FIP: Feature in Pictures How much of your beer goes into excise? DBS ASEAN Consumer team: The latest buzz in the global brewing industry is AB Inbev’s intention to acquire SABMiller Plc to create what will be the largest global brewer, and control about half the industry profit, according to Bloomberg. Bringing it closer to home, we did some studies on your pint of beer in the region and how much of what you pay goes into excise. The next time you pop open a can of ice-cold beer, our estimate shows that a consumer is paying the most for excise in Malaysia (US$0.64 or 45% of the retail price). This is followed by Singapore at US$0.57 or about 28% of retail price. Seems like the cheapest places to have a chilled beer are Vietnam, Cambodia and the Philippines. Cheers! Top 3 consumed beer brands in the region, market share and respective excise taxes Note: Exchange Rate: 1USD=SGD1.40, MYR4.25, THB36, IDR14,452, VND22,573 and PHP46.67 respectively (17 September 2015) Figures are based on estimates of retail prices of a can of beer, and assumption of retailer and wholesaler margins. Source: Euromonitor, DBS estimates, Companies Note: Figures above beer can pictorial are estimated market share in volume terms Excise tax per can Tax as % of estimated retail price Cambodia Myanmar 56.0% 24.1% 8.8% 14.6% 13.9% 12.0% 31.7% 19.5% 16.9% 28.4% 17.8% 11.1% US$0.13 25.1% US$0.33 39% US$0.57 28.3% US$0.15 30% 25.1%33.1% 7.5% US$0.64 45% US$0.13 13.3% US$0.25 18.7% 48.8% 26.2% 10.4% US$0.30 30% 80.0% Legend
  • 11. Industry Focus ASEAN Consumer: Food for thought Page 11 COUNTRY BRIEFINGS
  • 12. Industry Focus ASEAN Consumer: Food for thought Page 12 Singapore – Seeking sustainable earnings (Alfie YEO) Latest developments Area of focus Details/Comments July retail sales July retail sales (ex motor vehicles) increased 0.8% y-o-y, driven by spending in departmental stores (+3.0%), recreational goods (+3.7%), telecommunications apparatus and computers (+6.4%), medical goods (+9.9%) and watches & jewellery (+11.7%). Including motor vehicles, retail sales would have improved 5.2% y-o-y as vehicle sales rose 40.6%. F&B sales declined 3.2% y-o-y, dragged by restaurants (-3.5%). Grocery retail eCommerce RedMart secured US$26.7m in a round of funding from existing shareholders to launch an on-demand marketplace as well as to expand its own private label for dry and fresh goods. It has also attracted Far East Organisation’s Far East Ventures as a new investor. Meanwhile Honestbee.com and NTUC Fairprice have partnered to offer next hour delivery of online orders. Source: DBS Bank Review & what to look out for. The recent results for the quarter ended June 2015 generally saw more Singapore listed consumer companies reporting disappointing earnings. As anticipated, SUPER, F&N, OSIM and PETRA missed our forecasts, while SSG (resilient earnings) and COURTS (bearish expectations) met our estimates. Weak regional currencies, political and weather instability in parts of Asean, macro headwinds, rising household debt, and poor consumer sentiment continue to play out. This has prompted further de-rating and softness in share prices. Monitor for more sustained earnings recovery. Valuations have priced in weak earnings and stocks are beginning to look attractive. We continue to be cautious, with an eye out for more concrete signals of earnings turnaround before turning positive on the sector. While valuations have corrected from 25x to 19x PE since mid 2014, we are mindful that further earnings cuts from further lacklustre results may bring valuations back up to higher levels. We prefer more resilient staple plays - SSG, DFI - over PETRA, F&N, OSIM, DELM, THBEV, DELM, COURTS. Singapore retail sales (ex motor vehicles) Singapore grocery retail sales Source: Thomson Reuters Datastream, DBS Bank Source: Thomson Reuters Datastream, DBS Bank Singapore F&B retail sales Singapore real wages Source: Thomson Reuters Datastream, DBS Bank Source: Thomson Reuters Datastream, DBS Bank 2011 2012 2013 2014 2015 -4 -2 0 2 4 6 8 %YoY RSI - EX MOTOR VEHICLES 2011 2012 2013 2014 2015 -4 -2 0 2 4 6 REAL MTHLY WAGE F&B sales on downward trend possibly due to weak macro economic factors. Singapore’s retail sales remain sluggish
  • 13. Industry Focus ASEAN Consumer: Food for thought Page 13 Malaysia – Sluggish prospects (CHEAH King Yoong ) Latest developments Area of focus Details/Comments IPI Malaysia’s industrial production index (IPI) rose at a faster pace of 6.1% in July from a year ago, which exceeded economists’ survey of 5% growth, underpinned by the manufacturing sector. Interest rate maintained As expected, Bank Negara Malaysia (BNM) kept the Overnight Policy Rate (OPR) unchanged at 3.25% at the Sept Monetary Policy Committee meeting. BNM emphasised that the current downside risks to domestic economic growth have risen amid greater uncertainty on both the global and domestic fronts. Retail sales Malaysia Sales of Malaysian retail industry declined by 11.9% y-o-y in 2Q15, the worst quarterly retail growth rate since the 1997/98 Asian Financial Crisis. Source: AllianceDBS Review & what to look out for. The data released by Retail Group Malaysia (RGM), an independent retail research firm, showed that sales of Malaysian retail industry dropped sharply by 11.9% y-o-y in 2Q15, the worst quarterly retail growth rate since the 1997/98 Asian financial crisis. With the dismal performance in the 2Q15, RGM has cut its 2015 retail sales forecast for Malaysia to 3.1%, compared to its earlier forecast of 4%. This was fourth time that the independent retail research firm lowered its forecast for 2015. RGM now expects industry sales to grow by 2.5% in the 3Q and 6% in 4Q. On the other hand, 2Q15 consumer sentiment index fell further by 0.9 points to a six-year low of 71.7 (1Q15: 72.6), indicating continued sluggish consumer spending in the coming quarters as consumers remain wary of the future and are now more cautious due to rising cost of living. This has reaffirmed our ground checks that consumer spending and visitations to shopping malls have yet to recover to pre- GST levels, despite more than five months have passed since the GST implementation in early April. This indicates that sumer sentiment remains weak and it may take longer than expected for consumer spending to recover. Although the recently concluded 2QCY15 results largely came within expectations, we anticipate earnings prospects of the sector to be sluggish in the near term due to (1) slower consumer spending, (2) weakening Ringgit could inflate imported cost of materials, and, (3) an increasingly competitive operating environment. In view of the uninspiring near-term earnings prospects and potentially slower than expected consumer recovery, we continue to remain cautious in the near term prospects of the consumer sector.
  • 14. Industry Focus ASEAN Consumer: Food for thought Page 14 Malaysia Consumer Sentiment Index Malaysia private consumption growth Source: MIER, Bloomberg Finance L.P. Source: Thomson Reuters Datastream Malaysia food, beverage and tobacco retail sales Malaysia retail trade index Source: Source: Thomson Reuters Datastream Source: Thomson Reuters Datastream 2011 2012 2013 2014 2015 8.0 8.5 9.0 9.5 10.0 10.5 11.0 11.5 PRIVATE FINAL CONS. EXP : Malaysia 2011 2012 2013 2014 2015 2 4 6 8 10 12 14 RETAIL TRADE INDEX : Malaysia %YoY 40 50 60 70 80 90 100 110 120 130 Mar-10 Mar-11 Mar-12 Mar-13 Mar-14 Mar-15 Consumer Sentiment Index: Malaysia Sentiment remains weak and index slipped further to 71.7 in June reading, from 72.6 and 83 in Mar’15 and
  • 15. Industry Focus ASEAN Consumer: Food for thought Page 15 Thailand – Stimulus measures raise hopes sentiment will recover (Namida Artispong) Latest developments Area of focus Details/ Comments Political On Aug 17, a bomb exploded at the Erawan shrine near the Ratchaprasong intersection, resulting in several fatalities and injuries. Economic data The government will introduce three new stimulus measures worth a combined Bt136m to boost the economy: i) loans worth Bt60bn for low-income earners, (ii) Bt36bn budget for nationwide construction and repair works, and (iii) accelerate budget (Bt40bn) disbursements for small projects that cost below Bt1m each. Corporate development CPF announced a share buyback program for up to 400m shares (5.2% of shares outstanding) at a total cost of up to Bt10bn. The buyback period will be from September 10, 2015 to March 9, 2016. Source: DBS Vickers 2Q15 results review. Most of the Thai consumer counters reported 2Q15 results that were in line, except CPF and TUF. CPF blamed its disappointing results on slow domestic consumption, weak exports, and slimmer margins, while TUF beat market estimates on higher-than-expected gross margins. Outlook & what to look out for. In the past two months, Thailand has experienced both bad and good moments. The bomb incident at the Erawan shrine affected Thailand badly because it occurred in a tourist hotspot in Bangkok’s city center and involved international tourists. But the military government had acted swiftly and made several arrests related to the bombing and has the situation under control, suggesting things should normalise soon. Thailand Consumer Confidence Index Thailand retail sales growth Source: Thomson Reuters Datastream Source: Thomson Reuters Datastream Thailand private consumption (Food, F&B, leather) growth Thailand private consumption (Food) growth Source: Thomson Reuters Datastream Source: Thomson Reuters Datastream 2011 2012 2013 2014 2015 65 70 75 80 85 CONSUMER CONFIDENCE : Thailand 2011 2012 2013 2014 2015 -20 -10 0 10 20 30 40 50 60 1Y % change of RETAIL SALES INDEX : Thailand CCI dipped further to 72.6 in August, from 76.6 in Apr and peak of 81.1 in Dec’14.
  • 16. Industry Focus ASEAN Consumer: Food for thought Page 16 On a positive note, the Cabinet has recently approved three stimulus measures worth Bt136bn to boost the economy. These measures are the first phase of a larger stimulus package proposed by the government, and are quick ways to boost purchasing power of farmers and low-income earners. The second phase, aimed at helping small- and medium-size enterprises (SME), will be announced shortly. For the next (3Q15) results season, food producers CPF and TUF are expected to report stronger core results q-o-q because of seasonality and higher product prices. Swine prices had risen to Bt70.5/kg in August from Bt66 in April, while broiler price was stable at Bt37/kg. Tuna price also rose to USD1,500/ton in Aug from USD1,100 in 1Q15. For food-related/ hospitality players under our coverage, MINT and CENTEL should post weaker results q-o-q because of the low season for hotels, but earnings should grow y-o-y. We expect SSSG (same store sales growth) for MINT and CENTEL to edge down amid weak domestic consumption, but their food margins should improve as MINT has a more optimal cost structure and CENTEL would have benefitted from the closure of unprofitable outlets and effective cost control. Meanwhile, commerce (retail) stocks will continue to be pressured by lingering weak domestic consumer sentiment. We expect food staple retailers like CPALL to perform better than retailers of discretionary items. Although CPF should perform better in 2H15 on recovering meat prices and a weaker Baht, we are still concerned about several lingering issues: weak domestic purchasing power, weak export volumes, slow recovery from EMS infection in the aqua unit, and muted outlook for its overseas operations, especially in Turkey (oversupply) and Malaysia (unresolved EMS infection in shrimps). Meanwhile, MINT could see near-term upside potential from the acquisition of the remaining eight Tivoli hotels and sale of new real estate units in 2H15. Stock pick: CPALL (BUY, THB55.0). CPALL’s operations should be resilient as food is a staple product, consumers tend to spend on small ticket items when consumption slows down, and CPALL’s wide network offers convenient access to its products. SSSG should improve further in 2H15, boosted by the new stamp campaign which will run from July to November. Earnings growth is expected to be strong (+28% FY15F, +22% FY16F), driven by aggressive expansion and fatter margins from a larger share of ready- to-eat food (high-margin), declining MAKRO acquisition expenses, and smaller interest expense.
  • 17. Industry Focus ASEAN Consumer: Food for thought Page 17 Indonesia – Not expecting major turnaround in 2H (Edwin Lioe/ Edward Tanuwijaya) Latest developments Area of focus Details/ Comments GDP and inflation data 2Q15 GDP growth came in weaker than expected at 4.67% y-o-y, vs. 4.71% observed in 1Q15. That brought first half 2015 GDP growth to only 4.7% and prompted the Central Bank to revise down its full year growth target to 4.7-5.1% from the previous 5.0-5.4% (in line with DBS’ forecast of 4.8%). August annual inflation was 7.18% y-o-y, easing slightly from 7.26% y-o-y in July. However, core inflation crept up slightly to 4.92% y-o-y from 4.86% y-o-y the month before. Overall, the lower than expected August inflation (c.7.4% expected) gave slight relief to policymakers amid the already slowing demand and deterioration of consumers’ purchasing power. Government stimulus package On 9 September, President Jokowi announced the Economic Stimulus Package #1 which aims to spur real estate sector forward, support micro, SME & cooperative businesses and protect mass market consumers. Gov’t is preparing to revise or deregulate 89 (out of 154 proposed regulations). The stimulus announcement lacks execution details to get the plans moving and these policies are not quick fixes (as benefits and improvements can only be only seen in the mid term). The Economic Stimulus Package #2 and #3 are expected to be released by end of Sep 2015. One of the policies mentioned in the stimulus package that was already effective on 6 August 2015 is the raising of threshold on taxable income to spur consumer spending: - Temporary workers: Rp300,000/day from Rp200,000/day - Permanent workers: Rp36mn/year from Rp24mn/year - However, the proportion of taxpayers in Indonesia is less than 10% of the population; therefore we think the impact of this policy will be minimal. Source: DBS Vickers Review. In our previous Food for Thought issue (dated 23 Jul 2015, “Reality bites”), we cited concerns that 2Q results could show weakness despite the coming Lebaran period (mid-July) that typically boosts consumer spending. In retrospect, our concerns materialised: Indofood CBP saw a mediocre y-o-y sales volume growth for its instant noodles, Bogasari’s wheat flour sales was relatively flat y-o-y as demand decelerated, and Unilever’s revenue was flat y-o-y despite price increases in September 2014 and March 2015, implying a decline in sales volume. For retailers, performances were relatively better. Matahari Department Store posted better-than-expected SSSG of 17.8% for 2Q, higher than the 5.4% in 1Q, as Lebaran season fuelled consumer discretionary spending. Mitra Adiperkasa saw SSSG at 5%, flat from 1Q. What we expect for the rest of the year. We maintain our cautious view. For 3Q15, we expect both consumer and retail companies to deliver slower sales performance as consumer spending eases off post-Lebaran. On a y-o-y basis, we also expect sales volume to be weaker as we believe consumer sentiment has not shown meaningful recovery and will likely to be dampened heading towards the end of the year. Retail and F&B companies like Matahari and Mayora have both indicated that they are expecting a slower 2H15 in terms of consumer demand. Our expectation is premised on the lack of visible improvements from both domestic and the global economy, which would deter personal consumptions as consumers brace for tough times and uncertainties in future disposable income. Persistent weakening of the rupiah, cabinet reshuffling, wild fluctuation in prices of basic food products are factors that in our view raised uncertainties and led to consumers holding back their purchases. At the time of writing, rupiah has weakened by c.16% YTD and c.7.5% between July and mid-September alone. In our view, companies have seen margins in the first half of this year to be largely supported by low commodity prices. However, at the current rate at which rupiah is depreciating, we believe that 3Q margins would be lower than that of 2Q and led to weaker results in both 3Q and 4Q. Note that our in-house forecast for the rupiah is at Rp14,470 per dollar as at the end of 2015, and Rp15,230/US$ as at 2Q16; rupiah is currently hovering at Rp14,300 level per dollar. Stock picks. We reiterate our cautious view on the Indonesian consumer sector as we believe consumer sentiment has yet to show significant recovery and that consumer spending will likely to remain muted at least until the end of this year. With that in mind, we believe investors should stick to staple companies and avoid investing in retail
  • 18. Industry Focus ASEAN Consumer: Food for thought Page 18 companies as demand for staple products tends to be more resilient during a period slower economy. We remain positive on Indofood (INDF IJ) for exposure into Indofood CBP (ICBP IJ) which is a good proxy to Indonesia’s rising consumption trend. Completion of China Minzhong’s divestment would be a catalyst to the stock. We would avoid Unilever Indonesia (UNVR IJ) for its overpriced valuation given slowing growth and potential contraction in margins as rupiah weakens. Indonesia Consumer Confidence Index Indonesia 3-month price expectations Source: Thomson Reuters Datastream Source: Thomson Reuters Datastream Indonesia food, beverage and tobacco retail sales Indonesia 2-wheeler sales (y-o-y change %) -60% -40% -20% 0% 20% 40% 60% 80% Jan-10 Jul-10 Jan-11 Jul-11 Jan-12 Jul-12 Jan-13 Jul-13 Jan-14 Jul-14 Jan-15 Jul-15 Indonesia 2W monthly sales Source: Thomson Reuters Datastream Source: Indonesia 2W association (AISI) Indonesia Retail Sales Index Source: Thomson Reuters Datastream 2011 2012 2013 2014 2015 100 105 110 115 120 125 CONSUMER CONFIDENCE INDEX: Indonesia Confidence moving sideways 2-wheeler sales rebounded to positive 2% growth in Aug, but YTD sales were down 21% y-o-y
  • 19. Industry Focus ASEAN Consumer: Food for thought Page 19 Philippines – Risk-reward not favourable yet (Ghia YUSON) Latest developments Area of focus Details/ Comments GDP 2Q15 GDP came in at 5.6% y-o-y. Private consumption grew 6.2%. We expect household consumption to remain strong in 2H on record low inflation. Peso depreciation should also boost OFW (Overseas Filipino Workers) household purchasing power. Inflation August 2015 inflation eased to 0.6%, a new low from 0.8% in July. Core inflation slowed further to 1.6%. YTD inflation has averaged 1.7%, below the central bank's full-year target range of 2-4%. Food and Non-Alcoholic Beverage remained low at 1.2% as rice and corn prices continue to stabilize. This may start to pick up in 4Q due to El Niño. Source: DBS Bank Review & what to look out for. Phil consumer counters in our universe continue to underperform the index YTD, mainly due to lacklustre earnings in 1H15. For 2Q15, we again saw more misses than outperformers owing largely to the usual drag items: currency weakness and supply chain bottlenecks. We also noted some signs of domestic sales weakness, resulting from increasing competition. Although the sector is down 13% YTD, we feel that the risk-reward has yet to turn more favourable as we see downside risks to consensus estimates. 2H15 outlook. We expect earnings momentum only to substantially recover in 4Q15. In general, 3Q has not been a traditionally strong quarter for domestic sales (i.e. typhoon season – we have observed that only CNPF has strong seasonality in 3Q, given increased demand for canned products which do not require refrigeration). 4Q15 demand is estimated to be relatively more robust than usual; in addition to holiday spending, we expect food expenditures to increase as we enter the FY16 elections campaign period. (4Q15 to 2Q16). 2Q15 earnings summary (PHP m) 2Q14 2Q15 y-o-y chg CNPF 398.3 497.4 25% Beat EMP 1,341.1 1,860.0 39% Miss JFC 1,389.8 1,412.5 2% Miss URC 2,387.4 3,103.8 30% Miss PGOLD 712.8 952.2 34% In line RRHI 806.3 1,082.2 34% Beat Source: Companies, DBS Bank Stock picks. We remain selective on Philippine consumer counters, despite a more robust medium-term outlook. The sector remains to be one of the more expensive in the region and given downside risks to consensus estimates, we expect de-rating to continue in the near-term. Our preference for staples also remains unchanged; with PGOLD as top pick among large/mid caps, trading at relatively undemanding valuations of 17.4x/14.9x FY15F/16F PE on 15% FY14-16F earnings CAGR.. Philippines Consumer Confidence Index Philippines food retail price Source: Thomson Reuters Datastream Source: Thomson Reuters Datastream Sentiment staged a small rebound in Aug reading
  • 20. Industry Focus ASEAN Consumer: Food for thought Page 20 Philippines beverage and tobacco retail price Philippines annual disposable income 0.0% 2.0% 4.0% 6.0% 8.0% 10.0% 12.0% 1991 1996 2001 2006 2011 %YoY Source: PSA Source: Thomson Reuters Datastream Source: Thomson Reuters Datastream
  • 21. Industry Focus ASEAN Consumer: Food for thought Page 21 MACRO CHARTS / DATA
  • 22. Industry Focus ASEAN Consumer: Food for thought Page 22 Macro – Economic Charts Economic growth forecast & commentary Singapore GDP GDP Growth (%) 2014 2015F 2016F Singapore 2.9 1.8 2.1 Malaysia 6.0 4.8 4.5 Thailand 0.9 2.8 3.7 Indonesia 5.0 4.8 5.2 Philippines 6.1 5.7 6.1 Source: DBS Bank Our economist has cut his growth forecasts to 1.8%/2.1% (from 2.4%/2.9%) for 2015/2016. Singapore’s manufacturing output and export pick up are weak; labour, production costs and interest rates are higher; while loan growth is slowing. Source: Thomson Reuters Datastream, DBS Bank Malaysia GDP Thailand GDP We lowered Malaysia’s GDP on deteriorating economic outlook led by weaker currency, depleting reserves and narrowing trade surplus and slowdown in consumption and investment growth. Expect GDP growth to be dragged by weak private consumption, investment, and slower exports on softer than expected global demand, average wage growth and consumer confidence. Source: Thomson Reuters Datastream, DBS Bank Source: Thomson Reuters Datastream, DBS Bank Indonesia GDP Philippines GDP Private consumption growth moderation, poor investment growth on rupiah weakness and shrinking exports will weigh on GDP. Consumer and business confidence are low on anticipated rupiah weakness. Domestic demand is robust with strong private consumption fuelled by real income growth, and private sector investment. We expect growth to pick up ahead of the 2016 elections. Source: Thomson Reuters Datastream, DBS Bank Source: Thomson Reuters Datastream, DBS Bank 2011 2012 2013 2014 2015 0 2 4 6 8 10 12 14 16 GDP AT MARKET PRICES : Singapore 2011 2012 2013 2014 2015 -5 0 5 10 15 20 GDP : Thailand 2011 2012 2013 2014 2015 2 4 6 8 10 12 14 %YoY GDP : Malaysia 2011 2012 2013 2014 2015 4.5 5.0 5.5 6.0 6.5 GDP : Indonesia 2011 2012 2013 2014 2015 3 4 5 6 7 8 GDP : Philippines
  • 23. Industry Focus ASEAN Consumer: Food for thought Page 23 Inflation forecasts & commentary Singapore Source: DBS Bank CPI Inflation (%) 2014 2015F 2016F Singapore 1.0 -0.2 1.3 Malaysia 3.1 2.4 3.3 Thailand 1.9 -0.6 1.8 Indonesia 6.4 6.6 6.2 Philippines 4.2 1.6 3.0 Disinflationary pressure is building up. Lower energy prices, slowing economic growth and supply-side policy measures are weighing down on inflation. Source: Thomson Reuters Datastream, DBS Bank Malaysia Thailand We have raised inflation 2015/2016 forecasts from 2.1%/3% in anticipation of upside to inflationary risk. Existing inflationary pressure is higher than expected, a result of GST and fuel prices. Source: Thomson Reuters Datastream, DBS Bank Core inflation is trending lower on soft domestic economy and low oil prices have led to low transport and food inflation. Source: Thomson Reuters Datastream, DBS Bank Indonesia Philippines Expect higher inflationary risks on weak rupiah and higher food prices. Source: Thomson Reuters Datastream, DBS Bank Strong Peso, lower crude oil prices have contributed to CPI weakness. With core inflation set to average 2% or lower, and assuming a food price spike, inflation will be between 2-4% next year. Source: Thomson Reuters Datastream, DBS Bank
  • 24. Industry Focus ASEAN Consumer: Food for thought Page 24 Forex forecasts & commentary USD/SGD Source: DBS Bank Exchange Rates, eop Current 4Q15F 1Q16F Singapore 1.42 1.42 1.43 Malaysia 4.31 4.34 4.35 Thailand 36.1 36.0 36.5 Indonesia 14,552 14,470 14,850 Philippines 46.6 47.9 48.4 The MAS continues to keep the SGD nominal effective exchange rate (NEER) on a modest and gradual appreciation path. The policy band may be re-centered lower at the October policy review. Our SGD is forecast to peak at US$1.47 in 3Q16. Source: Thomson Reuters Datastream, DBS Bank USD/MYR USD/THB We believe the ringgit is oversold but remains under pressure from external and domestic pressures. We see it weakening further to US$4.37 in 3Q16. Source: Thomson Reuters Datastream, DBS Bank Trade and current account surpluses are high. With policies encouraging capital outflows, we expect the baht to weaken further as Thais are allowed to invest in overseas assets from 2016. Source: Thomson Reuters Datastream, DBS Bank USD/IDR USD/PHP We believe the rupiah is vulnerable to a US interest rate hike. We see the rupiah going towards US$15,600 by 3Q16. Source: Thomson Reuters Datastream, DBS Bank BSP has adopted a pro-PHP stance, reflected in its resistance to cut rates despite a plunge in inflation. We expect Peso to weaken further to US$49.3 by 3Q16. Source: Thomson Reuters Datastream, DBS Bank
  • 25. Industry Focus ASEAN Consumer: Food for thought Page 25 Input costs – Lower commodity prices mitigated by strengthening USD and demand headwinds Commodity prices remain low. Ample supply and weak demand have led to weak commodity prices this year. Most commodities are trading at 5-year lows, cushioning any risks of El Nino. Production and inventory levels have largely been encouraging and together with soft demand, this has led to favourable commodity prices. The impact to F&B companies is not entirely positive as they currently face currency and demand headwinds. Challenging outlook despite low headline input costs. Headline input costs are generally favourable. Prices of commodities are at attractive levels. Nonetheless, any declines are mitigated by weaker regional currencies that have been declining against the US dollar. Outlook continues to remain challenging as competition and weak regional demand for consumer food products could also lead to downward price adjustment. Sugar Coffee Source: Thomson Reuters Datastream, DBS Bank Source: Thomson Reuters Datastream, DBS Bank Cocoa Palm Oil Source: Thomson Reuters Datastream, DBS Bank Source: Thomson Reuters Datastream, DBS Bank Milk Rice - Thailand Source: Thomson Reuters Datastream, DBS Bank Source: Thomson Reuters Datastream, DBS Bank 2011 2012 2013 2014 2015 100 150 200 250 300 Cents/lb Coffee-Brazilian (NY) Cents/lb US$/MT 2011 2012 2013 2014 2015 350 400 450 500 550 600 650 700 Rice, White 100% FOB Bangkok U$/MT 2011 2012 2013 2014 2015 10 15 20 25 30 35 Raw Sugar-ISA Daily Price c/lb 2011 2012 2013 2014 2015 2000 2500 3000 3500 4000 US$/MT Cocoa-ICCO Daily Price US$/MT
  • 26. Industry Focus ASEAN Consumer: Food for thought Page 26 Barley WTI Source: Thomson Reuters Datastream, DBS Bank Source: Thomson Reuters Datastream, DBS Bank PET Aluminium Source: Thomson Reuters Datastream, DBS Bank Source: Thomson Reuters Datastream, DBS Bank Tin Source: Thomson Reuters Datastream, DBS Bank 2011 2012 2013 2014 2015 2.5 3.0 3.5 4.0 4.5 5.0 5.5 6.0 U$/Bushel Barley Mpls Terminal prices U$/Bushel 2011 2012 2013 2014 2015 20 40 60 80 100 120 Crude Oil WTI Cushing U$/BBL 2011 2012 2013 2014 2015 800 1000 1200 1400 1600 1800 2000 PET(Fibre Grade)A/P SpotCFR NEA $/MT 2011 2012 2013 2014 2015 1600 1800 2000 2200 2400 2600 LME-Aluminium Alloy Cash U$/MT 2011 2012 2013 2014 2015 10 15 20 25 30 35 x 1,000 U$/MT LME-Tin 99.85% Cash U$/MT
  • 27. Industry Focus ASEAN Consumer: Food for thought Page 27 PE & PB trading band charts Thai Beverage Public Company Forward PE Band (x) Thai Beverage Public Company PB Band (x) Avg: 14.5x +1sd: 17x +2sd: 19.6x ‐1sd: 11.9x ‐2sd: 9.3x 8.2 10.2 12.2 14.2 16.2 18.2 20.2 22.2 May-06 Jul-07 Sep-08 Nov-09 Jan-11 Mar-12 May-13 Jul-14 Sep-15 (x)   Avg: 3.2x +1sd: 3.9x +2sd: 4.7x ‐1sd: 2.4x ‐2sd: 1.7x 1.5 2.0 2.5 3.0 3.5 4.0 4.5 5.0 May-06 Jul-07 Sep-08 Nov-09 Jan-11 Mar-12 May-13 Jul-14 Sep-15 (x)   Dairy Farm Forward PE Band (x) Dairy Farm PB Band (x) Avg: 24x +1sd: 29.5x +2sd: 35x ‐1sd: 18.5x ‐2sd: 13x 11.7 16.7 21.7 26.7 31.7 36.7 41.7 Sep-05 Dec-06 Mar-08 Jun-09 Sep-10 Dec-11 Mar-13 Jun-14 Sep-15 (x) Avg: 15.3x +1sd: 19.9x +2sd: 24.5x ‐1sd: 10.8x ‐2sd: 6.2x 4.8 9.8 14.8 19.8 24.8 29.8 Sep-05 Dec-06 Mar-08 Jun-09 Sep-10 Dec-11 Mar-13 Jun-14 Sep-15 (x)   F & N Forward PE Band (x) F & N PB Band (x) Avg: 34.7x +1sd: 63.4x +2sd: 92x ‐1sd: 6x -20.3 -0.3 19.7 39.7 59.7 79.7 99.7 119.7 Sep-05 Dec-06 Mar-08 Jun-09 Sep-10 Dec-11 Mar-13 Jun-14 Sep-15 (x) Avg: 1.4x +1sd: 1.7x +2sd: 2.1x ‐1sd: 1x ‐2sd: 0.6x 0.4 0.9 1.4 1.9 2.4 2.9 Sep-05 Dec-06 Mar-08 Jun-09 Sep-10 Dec-11 Mar-13 Jun-14 Sep-15 (x)   Petra Food Forward PE Band (x) Petra Food PB Band (x) Avg: 22.6x +1sd: 34.2x +2sd: 45.8x ‐1sd: 11x -0.4 9.6 19.6 29.6 39.6 49.6 Sep-05 Dec-06 Mar-08 Jun-09 Sep-10 Dec-11 Mar-13 Jun-14 Sep-15 (x) Avg: 3.4x +1sd: 5.1x +2sd: 6.7x ‐1sd: 1.8x ‐2sd: 0.1x0.1 1.1 2.1 3.1 4.1 5.1 6.1 7.1 Sep-05 Dec-06 Mar-08 Jun-09 Sep-10 Dec-11 Mar-13 Jun-14 Sep-15 (x)   Source: Company, DBS Bank
  • 28. Industry Focus ASEAN Consumer: Food for thought Page 28 Super Group Ltd Forward PE Band (x) Super Group Ltd PB Band (x) Avg: 16.5x +1sd: 25.5x +2sd: 34.5x ‐1sd: 7.5x -1.3 3.7 8.7 13.7 18.7 23.7 28.7 33.7 38.7 43.7 Sep-05 Dec-06 Mar-08 Jun-09 Sep-10 Dec-11 Mar-13 Jun-14 Sep-15 (x)   Avg: 2.4x +1sd: 3.7x +2sd: 4.9x ‐1sd: 1.1x -0.1 0.9 1.9 2.9 3.9 4.9 5.9 6.9 Sep-05 Dec-06 Mar-08 Jun-09 Sep-10 Dec-11 Mar-13 Jun-14 Sep-15 (x)   OSIM International Forward PE Band (x) OSIM International PB Band (x) Avg: 14.9x +1sd: 19x +2sd: 23.2x ‐1sd: 10.7x ‐2sd: 6.6x5.9 10.9 15.9 20.9 25.9 Sep-11 Sep-12 Sep-13 Sep-14 Sep-15 (x) Avg: 4.5x +1sd: 6.9x +2sd: 9.2x ‐1sd: 2.1x -0.1 1.9 3.9 5.9 7.9 9.9 11.9 Jan-06 Mar-07 Jun-08 Aug-09 Nov-10 Jan-12 Apr-13 Jun-14 Sep-15 (x)   Sheng Siong Group Ltd Forward PE Band (x) Sheng Siong Group Ltd PB Band (x) Avg: 20.1x +1sd: 22x +2sd: 23.9x ‐1sd: 18.2x ‐2sd: 16.3x 13.5 15.5 17.5 19.5 21.5 23.5 25.5 27.5 Aug-11 Feb-12 Aug-12 Feb-13 Sep-13 Mar-14 Sep-14 Mar-15 Sep-15 (x) Avg: 5x +1sd: 5.7x +2sd: 6.4x ‐1sd: 4.3x ‐2sd: 3.6x 3.1 3.6 4.1 4.6 5.1 5.6 6.1 6.6 7.1 7.6 Aug-11 Feb-12 Aug-12 Feb-13 Sep-13 Mar-14 Sep-14 Mar-15 Sep-15 (x)   Del Monte Pacific Forward PE Band (x) Del Monte Pacific PB Band (x) Avg: 19x +1sd: 31.7x +2sd: 44.3x ‐1sd: 6.3x 0.0 10.0 20.0 30.0 40.0 50.0 60.0 70.0 80.0 Jan-15 Mar-15 May-15 Jul-15 Sep-15 (x) Avg: 2.1x +1sd: 2.8x +2sd: 3.4x ‐1sd: 1.5x ‐2sd: 0.9x 0.7 1.2 1.7 2.2 2.7 3.2 3.7 4.2 4.7 Sep-05 Dec-06 Mar-08 Jun-09 Sep-10 Dec-11 Mar-13 Jun-14 Sep-15 (x)   Source: Company, DBS Bank
  • 29. Industry Focus ASEAN Consumer: Food for thought Page 29 Courts Asia Forward PE Band (x) Courts Asia PB Band (x) Avg: 15.6x +1sd: 19x +2sd: 22.4x ‐1sd: 12.3x ‐2sd: 8.9x 7.4 9.4 11.4 13.4 15.4 17.4 19.4 21.4 23.4 25.4 Oct-12 Feb-13 Jul-13 Nov-13 Apr-14 Aug-14 Dec-14 May-15 Sep-15 (x)   Avg: 1.2x +1sd: 1.6x +2sd: 2x ‐1sd: 0.8x ‐2sd: 0.4x 0.3 0.8 1.3 1.8 2.3 Oct-12 Feb-13 Jul-13 Nov-13 Apr-14 Aug-14 Dec-14 May-15 Sep-15 (x)   British American Tobacco Forward PE Band (x) British American Tobacco PB Band (x) Avg: 18.1x +1sd: 20.2x +2sd: 22.2x ‐1sd: 16.1x ‐2sd: 14.1x 12.6 14.6 16.6 18.6 20.6 22.6 24.6 Jan-07 Feb-08 Mar-09 Apr-10 May-11 Jun-12 Jul-13 Aug-14 Sep-15 (x) Avg: 32.4x +1sd: 35.9x +2sd: 39.4x ‐1sd: 28.8x ‐2sd: 25.3x 22.7 27.7 32.7 37.7 42.7 Dec-07 Dec-08 Dec-09 Nov-10 Nov-11 Oct-12 Oct-13 Sep-14 Sep-15 (x)   QL Resources Forward PE Band (x) QL Resources PB Band (x) Avg: 13.2x +1sd: 19.4x +2sd: 25.6x ‐1sd: 7x ‐2sd: 0.8x0.6 5.6 10.6 15.6 20.6 25.6 Apr-07 Apr-08 May-09 Jun-10 Jun-11 Jul-12 Aug-13 Aug-14 Sep-15 (x) Avg: 2.3x +1sd: 2.9x +2sd: 3.5x ‐1sd: 1.7x ‐2sd: 1.1x 0.9 1.4 1.9 2.4 2.9 3.4 3.9 Mar-08 Mar-09 Feb-10 Jan-11 Dec-11 Nov-12 Nov-13 Oct-14 Sep-15 (x)   MSM Malaysia Holdings Forward PE Band (x) MSM Malaysia Holdings PB Band (x) Avg: 14.3x +1sd: 15.7x +2sd: 17.1x ‐1sd: 12.8x ‐2sd: 11.4x 9.4 10.4 11.4 12.4 13.4 14.4 15.4 16.4 17.4 18.4 Jun-11 Jan-12 Jul-12 Jan-13 Aug-13 Feb-14 Aug-14 Mar-15 Sep-15 (x) Avg: 2x +1sd: 2.1x +2sd: 2.3x ‐1sd: 1.8x ‐2sd: 1.6x 1.4 1.6 1.8 2.0 2.2 2.4 2.6 2.8 Jun-11 Jan-12 Jul-12 Jan-13 Aug-13 Feb-14 Aug-14 Mar-15 Sep-15 (x)   Source: Company, DBS Bank
  • 30. Industry Focus ASEAN Consumer: Food for thought Page 30 Padini Holdings Forward PE Band (x) Padini Holdings PB Band (x) Avg: 9.1x +1sd: 12.9x +2sd: 16.6x ‐1sd: 5.4x ‐2sd: 1.7x1.4 3.4 5.4 7.4 9.4 11.4 13.4 15.4 17.4 19.4 Jul-06 Aug-07 Oct-08 Dec-09 Feb-11 Apr-12 May-13 Jul-14 Sep-15 (x)   Avg: 2.5x +1sd: 3.2x +2sd: 3.9x ‐1sd: 1.8x ‐2sd: 1.1x 0.9 1.4 1.9 2.4 2.9 3.4 3.9 4.4 4.9 Jul-07 Jul-08 Jul-09 Jul-10 Aug-11 Aug-12 Aug-13 Sep-14 Sep-15 (x)   OldTown Berhad Forward PE Band (x) OldTown Berhad PB Band (x) Avg: 17x +1sd: 19.9x +2sd: 22.9x ‐1sd: 14.1x ‐2sd: 11.1x 8.5 10.5 12.5 14.5 16.5 18.5 20.5 22.5 24.5 26.5 Apr-12 Sep-12 Feb-13 Jul-13 Dec-13 Jun-14 Nov-14 Apr-15 Sep-15 (x) Avg: 2.4x +1sd: 2.8x +2sd: 3.2x ‐1sd: 2x ‐2sd: 1.6x 1.2 1.7 2.2 2.7 3.2 Jul-11 Jan-12 Jul-12 Feb-13 Aug-13 Feb-14 Aug-14 Mar-15 Sep-15 (x)   CP ALL Forward PE Band (x) CP ALL PB Band (x) Avg: 31.3x +1sd: 36.4x +2sd: 41.5x ‐1sd: 26.2x ‐2sd: 21.1x 17.5 22.5 27.5 32.5 37.5 42.5 Sep-11 Sep-12 Sep-13 Sep-14 Sep-15 (x) Avg: 8.2x +1sd: 12.6x +2sd: 16.9x ‐1sd: 3.9x -0.3 1.7 3.7 5.7 7.7 9.7 11.7 13.7 15.7 17.7 Sep-05 Dec-06 Mar-08 Jun-09 Sep-10 Dec-11 Mar-13 Jun-14 Sep-15 (x)   Charoen Pokphand Foods Forward PE Band (x) Charoen Pokphand Foods PB Band (x) Avg: 38x +1sd: 44.2x +2sd: 50.4x ‐1sd: 31.8x ‐2sd: 25.6x 20.0 25.0 30.0 35.0 40.0 45.0 50.0 55.0 Jan-14 Apr-14 Jul-14 Oct-14 Jan-15 Apr-15 Jul-15 (x) Avg: 1.7x +1sd: 2.6x +2sd: 3.5x ‐1sd: 0.8x -0.1 0.4 0.9 1.4 1.9 2.4 2.9 3.4 3.9 Sep-05 Dec-06 Mar-08 Jun-09 Sep-10 Dec-11 Mar-13 Jun-14 Sep-15 (x)   Source: Company, DBS Bank
  • 31. Industry Focus ASEAN Consumer: Food for thought Page 31 Big C Supercenter Forward PE Band (x) Big C Supercenter PB Band (x) Avg: 16.4x +1sd: 21.7x +2sd: 26.9x ‐1sd: 11.2x ‐2sd: 6x5.4 10.4 15.4 20.4 25.4 30.4 Sep-05 Dec-06 Mar-08 Jun-09 Sep-10 Dec-11 Mar-13 Jun-14 Sep-15 (x)   Avg: 3.3x +1sd: 4.6x +2sd: 5.9x ‐1sd: 2x ‐2sd: 0.7x0.5 1.5 2.5 3.5 4.5 5.5 6.5 7.5 Sep-05 Dec-06 Mar-08 Jun-09 Sep-10 Dec-11 Mar-13 Jun-14 Sep-15 (x)   Minor International Forward PE Band (x) Minor International PB Band (x) Avg: 19.9x +1sd: 25.3x +2sd: 30.7x ‐1sd: 14.4x ‐2sd: 9x8.0 13.0 18.0 23.0 28.0 33.0 38.0 Sep-05 Dec-06 Mar-08 Jun-09 Sep-10 Dec-11 Mar-13 Jun-14 Sep-15 (x) Avg: 3.5x +1sd: 4.6x +2sd: 5.7x ‐1sd: 2.5x ‐2sd: 1.4x1.2 2.2 3.2 4.2 5.2 6.2 Sep-05 Dec-06 Mar-08 Jun-09 Sep-10 Dec-11 Mar-13 Jun-14 Sep-15 (x)   Thai Union Frozen Products Forward PE Band (x) Thai Union Frozen Products PB Band (x) Avg: 12.5x +1sd: 18.2x +2sd: 23.9x ‐1sd: 6.8x ‐2sd: 1.2x1.0 6.0 11.0 16.0 21.0 26.0 31.0 Jan-07 Feb-08 Mar-09 Apr-10 May-11 Jun-12 Jul-13 Aug-14 Sep-15 (x) Avg: 1.9x +1sd: 2.3x +2sd: 2.8x ‐1sd: 1.4x ‐2sd: 0.9x 0.8 1.3 1.8 2.3 2.8 Dec-07 Dec-08 Dec-09 Nov-10 Nov-11 Oct-12 Oct-13 Sep-14 Sep-15 (x)   Home Products Center Forward PE Band (x) Home Products Center PB Band (x) Avg: 21.3x +1sd: 30.8x +2sd: 40.2x ‐1sd: 11.8x ‐2sd: 2.4x2.1 12.1 22.1 32.1 42.1 52.1 Sep-05 Dec-06 Mar-08 Jun-09 Sep-10 Dec-11 Mar-13 Jun-14 Sep-15 (x) Avg: 5.8x +1sd: 8.8x +2sd: 11.8x ‐1sd: 2.7x -0.2 1.8 3.8 5.8 7.8 9.8 11.8 13.8 15.8 Sep-05 Dec-06 Mar-08 Jun-09 Sep-10 Dec-11 Mar-13 Jun-14 Sep-15 (x)   Source: Company, DBS Bank
  • 32. Industry Focus ASEAN Consumer: Food for thought Page 32 MK Restaurant Group Forward PE Band (x) MK Restaurant Group PB Band (x) Avg: 22.9x +1sd: 24.8x +2sd: 26.7x ‐1sd: 20.9x ‐2sd: 19x 16.2 18.2 20.2 22.2 24.2 26.2 28.2 30.2 Aug-13 Nov-13 Feb-14 May-14 Sep-14 Dec-14 Mar-15 Jun-15 Sep-15 (x)   Avg: 3.9x +1sd: 4.3x +2sd: 4.6x ‐1sd: 3.5x ‐2sd: 3.2x 2.7 3.2 3.7 4.2 4.7 5.2 Aug-13 Nov-13 Feb-14 May-14 Sep-14 Dec-14 Mar-15 Jun-15 Sep-15 (x)   Central Plaza Hotel Forward PE Band (x) Central Plaza Hotel PB Band (x) Avg: 26.8x +1sd: 36.1x +2sd: 45.3x ‐1sd: 17.6x ‐2sd: 8.4x7.5 12.5 17.5 22.5 27.5 32.5 37.5 42.5 47.5 52.5 Sep-11 Sep-12 Sep-13 Sep-14 Sep-15 (x) Avg: 2.6x +1sd: 4.1x +2sd: 5.7x ‐1sd: 1x -0.4 0.6 1.6 2.6 3.6 4.6 5.6 6.6 Dec-07 Dec-08 Dec-09 Nov-10 Nov-11 Oct-12 Oct-13 Sep-14 Sep-15 (x)   Universal Robina Corp Forward PE Band (x) Universal Robina Corp PB Band (x) Avg: 21.4x +1sd: 28.2x +2sd: 34.9x ‐1sd: 14.6x ‐2sd: 7.8x6.9 11.9 16.9 21.9 26.9 31.9 36.9 Oct-10 May-11 Dec-11 Aug-12 Mar-13 Nov-13 Jun-14 Feb-15 Sep-15 (x) Avg: 5.1x +1sd: 6.9x +2sd: 8.8x ‐1sd: 3.2x ‐2sd: 1.4x1.2 2.2 3.2 4.2 5.2 6.2 7.2 8.2 9.2 Sep-11 Mar-12 Sep-12 Mar-13 Sep-13 Mar-14 Sep-14 Mar-15 Sep-15 (x)   Jollibee Foods Corp. Forward PE Band (x) Jollibee Foods Corp. PB Band (x) Avg: 24.7x +1sd: 32x +2sd: 39.3x ‐1sd: 17.4x ‐2sd: 10.1x9.1 14.1 19.1 24.1 29.1 34.1 39.1 44.1 Jan-06 Mar-07 Jun-08 Aug-09 Nov-10 Jan-12 Apr-13 Jun-14 Sep-15 (x) Avg: 5.2x +1sd: 6.9x +2sd: 8.6x ‐1sd: 3.5x ‐2sd: 1.8x1.6 2.6 3.6 4.6 5.6 6.6 7.6 8.6 9.6 Jan-07 Feb-08 Mar-09 Apr-10 May-11 Jun-12 Jul-13 Aug-14 Sep-15 (x)   Source: Company, DBS Bank
  • 33. Industry Focus ASEAN Consumer: Food for thought Page 33 Emperador Inc Forward PE Band (x) Emperador Inc PB Band (x) Avg: 22.4x +1sd: 35.6x +2sd: 48.7x ‐1sd: 9.3x -3.5 6.5 16.5 26.5 36.5 46.5 56.5 Jan-12 Jun-12 Dec-12 May-13 Nov-13 Apr-14 Oct-14 Mar-15 Sep-15 (x)   Avg: 4.3x +1sd: 5.3x +2sd: 6.2x ‐1sd: 3.4x ‐2sd: 2.5x 1.7 2.7 3.7 4.7 5.7 6.7 Dec-12 May-13 Sep-13 Jan-14 May-14 Sep-14 Jan-15 May-15 Sep-15 (x)   Robinsons Retail Holdings Forward PE Band (x) Robinsons Retail Holdings PB Band (x) Avg: 24.2x +1sd: 26.2x +2sd: 28.3x ‐1sd: 22.1x ‐2sd: 20.1x 17.7 19.7 21.7 23.7 25.7 27.7 29.7 31.7 Nov-13 Feb-14 Apr-14 Jul-14 Oct-14 Jan-15 Apr-15 Jun-15 Sep-15 (x) Avg: 2.5x +1sd: 2.7x +2sd: 3x ‐1sd: 2.3x ‐2sd: 2x 1.7 1.9 2.1 2.3 2.5 2.7 2.9 3.1 3.3 Nov-13 Feb-14 Apr-14 Jul-14 Oct-14 Jan-15 Apr-15 Jun-15 Sep-15 (x)   Puregold Price Club Forward PE Band (x) Puregold Price Club PB Band (x) Avg: 22x +1sd: 25.9x +2sd: 29.9x ‐1sd: 18.1x ‐2sd: 14.1x 8.9 13.9 18.9 23.9 28.9 Oct-11 Apr-12 Sep-12 Mar-13 Sep-13 Mar-14 Sep-14 Mar-15 Sep-15 (x) Avg: 3.2x +1sd: 3.7x +2sd: 4.1x ‐1sd: 2.8x ‐2sd: 2.4x 2.0 2.5 3.0 3.5 4.0 4.5 Oct-11 Apr-12 Sep-12 Mar-13 Sep-13 Mar-14 Sep-14 Mar-15 Sep-15 (x)   Century Pacific Food Inc Forward PE Band (x) Century Pacific Food Inc PB Band (x) Avg: 20.4x +1sd: 21.5x +2sd: 22.7x ‐1sd: 19.3x ‐2sd: 18.2x 15.7 17.7 19.7 21.7 23.7 25.7 May-14 Jul-14 Sep-14 Nov-14 Jan-15 Mar-15 May-15 Jul-15 Sep-15 (x) Avg: 6x +1sd: 6.6x +2sd: 7.1x ‐1sd: 5.5x ‐2sd: 4.9x 4.3 4.8 5.3 5.8 6.3 6.8 7.3 7.8 8.3 May-14 Jul-14 Sep-14 Nov-14 Jan-15 Mar-15 May-15 Jul-15 Sep-15 (x)   Source: Company, DBS Bank
  • 34. Industry Focus ASEAN Consumer: Food for thought Page 34 Unilever Indonesia Forward PE Band (x) Unilever Indonesia PB Band (x) Avg: 33.6x +1sd: 42.1x +2sd: 50.7x ‐1sd: 25.1x ‐2sd: 16.6x14.9 19.9 24.9 29.9 34.9 39.9 44.9 49.9 54.9 59.9 Jan-09 Nov-09 Sep-10 Jul-11 May-12 Mar-13 Jan-14 Nov-14 Sep-15 (x)   Avg: 44.4x +1sd: 56.7x +2sd: 68.9x ‐1sd: 32.2x ‐2sd: 19.9x17.9 27.9 37.9 47.9 57.9 67.9 77.9 Dec-09 Sep-10 Jun-11 Feb-12 Nov-12 Jul-13 Apr-14 Jan-15 Sep-15 (x)   Kalbe Farma Forward PE Band (x) Kalbe Farma PB Band (x) Avg: 20x +1sd: 31.2x +2sd: 42.4x ‐1sd: 8.8x -2.1 2.9 7.9 12.9 17.9 22.9 27.9 32.9 37.9 42.9 Jan-07 Feb-08 Mar-09 Apr-10 May-11 Jun-12 Jul-13 Aug-14 Sep-15 (x) Avg: 5.5x +1sd: 8x +2sd: 10.4x ‐1sd: 3.1x ‐2sd: 0.6x0.5 2.5 4.5 6.5 8.5 10.5 Dec-07 Dec-08 Dec-09 Nov-10 Nov-11 Oct-12 Oct-13 Sep-14 Sep-15 (x)   Indofood CBP Sukses Makmur Forward PE Band (x) Indofood CBP Sukses Makmur PB Band (x) Avg: 20.3x +1sd: 25.3x +2sd: 30.3x ‐1sd: 15.3x ‐2sd: 10.2x 9.2 14.2 19.2 24.2 29.2 34.2 Oct-10 May-11 Jan-12 Aug-12 Mar-13 Nov-13 Jun-14 Feb-15 Sep-15 (x) Avg: 4.2x +1sd: 5.2x +2sd: 6.2x ‐1sd: 3.3x ‐2sd: 2.3x 2.0 3.0 4.0 5.0 6.0 7.0 Dec-10 Aug-11 Mar-12 Oct-12 May-13 Dec-13 Jul-14 Feb-15 Sep-15 (x)   Indofood Sukses Makmur Forward PE Band (x) Indofood Sukses Makmur PB Band (x) Avg: 15.4x +1sd: 18.3x +2sd: 21.1x ‐1sd: 12.6x ‐2sd: 9.8x 8.7 10.7 12.7 14.7 16.7 18.7 20.7 22.7 24.7 26.7 Jan-10 Sep-10 Jun-11 Feb-12 Nov-12 Jul-13 Apr-14 Jan-15 Sep-15 (x) Avg: 2.5x +1sd: 2.7x +2sd: 3x ‐1sd: 2.2x ‐2sd: 1.9x 1.3 1.8 2.3 2.8 3.3 Dec-10 Aug-11 Mar-12 Oct-12 May-13 Dec-13 Jul-14 Feb-15 Sep-15 (x)   Source: Company, DBS Bank
  • 35. Industry Focus ASEAN Consumer: Food for thought Page 35 Matahari Department Store Forward PE Band (x) Matahari Department Store PB Band (x) Avg: 20.9x +1sd: 33x +2sd: 45.2x ‐1sd: 8.8x -3.0 17.0 37.0 57.0 77.0 97.0 Jan-10 Sep-10 Jun-11 Feb-12 Nov-12 Jul-13 Apr-14 Jan-15 Sep-15 (x) Avg: 123.71x +1sd:  170.08x +2sd:  216.45x ‐1sd: 77.34x ‐2sd: 30.97x 0.0 50.0 100.0 150.0 200.0 250.0 300.0 Jan-15 Mar-15 May-15 Jul-15 Sep-15 (x) Mitra Adiperkasa Forward PE Band (x) Mitra Adiperkasa PB Band (x) Avg: 53.1x +1sd: 116.6x +2sd: 180.1x ‐1sd: ‐10.4x -66.5 -16.5 33.5 83.5 133.5 183.5 233.5 283.5 333.5 383.5 Jan-10 Sep-10 Jun-11 Feb-12 Nov-12 Jul-13 Apr-14 Jan-15 Sep-15 (x) Avg: 4.3x +1sd: 5.4x +2sd: 6.4x ‐1sd: 3.3x ‐2sd: 2.2x 1.6 2.6 3.6 4.6 5.6 6.6 7.6 Dec-10 Aug-11 Mar-12 Oct-12 May-13 Dec-13 Jul-14 Feb-15 Sep-15 (x)   Thai Beverage Public Company Forward PE Band (x) Thai Beverage Public Company PB Band (x) Avg: 21.2x +1sd: 34.8x +2sd: 48.5x ‐1sd: 7.5x -5.5 4.5 14.5 24.5 34.5 44.5 54.5 Jan-09 Nov-09 Sep-10 Jul-11 May-12 Mar-13 Jan-14 Nov-14 Sep-15 (x)   Avg: 5.2x +1sd: 6.6x +2sd: 8x ‐1sd: 3.8x ‐2sd: 2.4x 1.5 2.5 3.5 4.5 5.5 6.5 7.5 8.5 Dec-09 Sep-10 Jun-11 Feb-12 Nov-12 Jul-13 Apr-14 Jan-15 Sep-15 (x)   Source: Company, DBS Bank
  • 36. Industry Focus ASEAN Consumer: Food for thought Page 36 SSSG charts BIG C Sheng Siong -14.0% 0.0% 14.0% 1Q12 2Q12 3Q12 4Q12 1Q13 2Q13 3Q13 4Q13 1Q14 2Q14 3Q14 4Q14 1Q15 2Q15 Big C Supercenter Source: Company, DBS Bank Source: Company, DBS Bank Puregold CP All -5% 40% 1Q12 2Q12 3Q12 4Q12 1Q13 2Q13 3Q13 4Q13 1Q14 2Q14 3Q14 4Q14 1Q15 2Q15 Puregold Puregold + S&R S&R Source: Company, DBS Bank Source: Company, DBS Bank Robinson’s Retail Holdings Matahari Department Store Source: Company, DBS Bank Source: Company, DBS Bank -6.0% 0.0% 6.0% 2Q12 3Q12 4Q12 1Q13 2Q13 3Q13 4Q13 1Q14 2Q14 3Q14 4Q14 1Q15 2Q15 Sheng Siong -20.0% 0.0% 20.0% 1Q12 2Q12 3Q12 4Q12 1Q13 2Q13 3Q13 4Q13 1Q14 2Q14 3Q14 4Q14 1Q15 2Q15 CP ALL 0.0% 24.0% 1Q12 2Q12 3Q12 4Q12 1Q13 2Q13 3Q13 4Q13 1Q14 2Q14 3Q14 4Q14 1Q15 2Q15 MatahariDepartmentStore -10% 20% 1Q13 2Q13 3Q13 4Q13 1Q14 2Q14 3Q14 4Q14 1Q15 2Q15 Robinsons RetailHoldings RRHI- Supermarket RRHI- Department RRHI- DIY RRHI- Convenience store RRHI- Drug Store RRHI- Specialty Store
  • 37. Industry Focus ASEAN Consumer: Food for thought Page 37 SSSG charts MK Restaurant Courts Asia hvs -20.0% 0.0% 20.0% 1Q12 2Q12 3Q12 4Q12 1Q13 2Q13 3Q13 4Q13 1Q14 2Q14 3Q14 4Q14 1Q15 2Q15 MK Restaurants Source: Company, DBS Bank Source: Company, DBS Bank MK Restaurant – Yayoi Mitra Adiperkasa -40.0% 0.0% 40.0% 1Q12 2Q12 3Q12 4Q12 1Q13 2Q13 3Q13 4Q13 1Q14 2Q14 3Q14 4Q14 1Q15 2Q15 Yayoi Source: Company, DBS Bank Source: Company, DBS Bank -28.0% 28.0% 1Q14 2Q14 3Q14 4Q14 1Q15 2Q15 3Q15 4Q15 1Q16 Courts Asia Singapore Courts Asia Malaysia 0.0% 14.0% 4Q13 1Q14 2Q14 3Q14 4Q14 1Q15 2Q15 Mitra Adiperkasa
  • 38. Industry Focus ASEAN Consumer: Food for thought Page 38 Regional retailer peer comparison Company Rating Target price Market Cap (US$m) Px Last PE (A ct) PE (Yr 1) PE(Yr 2) P/BV (x) P/Sales (x) ROE (%) Operating Margin (%) Net Margin (%) Div idend Yield (%) South East Asia Retailers Dairy Farm International Holdings Ltd Buy 7.34 8,140 6.06 16.3x 19.7x 18.5x 5.3x 0.7x 28% 3.7% 3.6% 3.8% CP All PCL Buy 55.00 12,406 49.00 45.5x 34.2x 28.0x 12.2x 1.1x 39% 6.1% 3.2% 2.0% Kalbe Farma Tbk PT Hold 1,900 4,952 1,525 34.7x 34.2x 30.7x 6.7x 3.9x 21% 15.5% 11.5% 1.1% Big CSupercenter PCL Hold 214.00 4,592 200 22.7x 20.6x 17.6x 3.4x 1.2x 18% 8.1% 6.1% 1.5% Siam Makro PCL Not rated N/A 5,203 38.50 35.1x 32.2x 28.0x 13.7x 1.2x 52% 4.0% 3.4% 2.0% Minor International PCL Buy 35.00 3,470 28.50 25.4x 23.3x 19.8x 3.9x 2.9x 18% 14.9% 12.6% 1.3% Matahari Department Store Tbk PT Buy 20,000.00 3,395 16,675 34.6x 25.6x 21.9x 52.0x 5.5x 203% 27.6% 21.5% 2.3% Home Product Center PCL Hold 7.80 2,587 6.95 28.0x 25.2x 22.7x 4.9x 1.7x 21% 9.6% 6.7% 0.4% Robinsons Retail Holdings Inc Buy 85.00 2,130 73.00 27.8x 23.8x 21.0x 2.3x 1.1x 10% 6.0% 4.5% 0.8% Puregold Price Club Inc Buy 47.10 1,892 31.30 19.7x 17.6x 15.0x 2.3x 0.9x 14% 7.4% 5.2% 1.1% Sumber Alfaria Trijaya Tbk PT Not rated N/A 1,690 570 47.8x 41.0x 33.3x 5.6x 0.5x 27% 2.1% 1.3% 0.7% Matahari Putra Prima Tbk PT Not rated N/A 812 2,090 22.2x 20.0x 17.9x 4.2x 0.8x 24% 4.6% 4.1% 1.7% Central Plaza Hotel PCL Buy 43.00 1,365 37 42.4x 27.7x 23.2x 4.0x 2.5x 15% 14.4% 8.9% 1.1% OSIM INTERNATIONAL LTD Hold 1.61 847 1.61 11.2x 14.9x 13.8x 2.6x 1.9x 18% 15.5% 12.4% 3.8% Philippine Seven Corp Not rated N/A 1,037 105 53.1x N/A N/A 13.9x 2.5x 43% -7.5% 5.1% 0.3% Ace Hardware Indonesia Tbk PT Not rated N/A 620 515 16.0x 16.2x 14.8x 3.8x 1.9x 32% 14.3% 12.2% 3.1% Siam Global House PCL Buy 15.10 1,079 11.10 33.2x 23.1x 15.5x 2.6x 1.5x 12% 9.3% 6.7% 1.3% Sheng Siong Group Ltd Buy 1.00 890 0.83 26.7x 23.4x 21.0x 5.2x 1.6x 22% 7.4% 6.9% 3.8% Mitra Adiperkasa Tbk PT Hold 3,200 344 3,015 nm 30.7x 17.0x 1.9x 0.4x 6% 4.1% 1.3% 0.3% Parkson Holdings Bhd Not rated N/A 263 1.00 nm 8.3x 7.9x 0.4x 0.3x 2% 0.9% 3.9% 0.0% Hero Supermarket Tbk PT Not rated N/A 451 1,550 nm nm nm 1.2x 0.4x 1% -1.4% 0.3% N/A 7 Eleven Malaysia Holdings Bhd Not rated N/A 428 1.48 27.5x 24.1x 20.1x 6.7x 0.8x 30% 4.7% 3.4% 2.1% Ramayana Lestari Sentosa Tbk PT Not rated N/A 281 565 11.8x 13.8x 13.2x 1.2x 0.7x 12% 5.0% 6.1% 4.7% Hour Glass Ltd Not rated N/A 361 0.71 8.4x 14.2x N/A 1.2 0.7x 19% 8.7% 7.9% 3.1% Parkson Retail Asia Ltd Not rated N/A 160 0.33 N/A N/A N/A N/A N/A -21% N/A N/A 6.1% Padini Holdings Bhd Buy 1.50 215 1.39 10.1x 11.4x 10.9x 2.4x 0.9x 21% 11.4% 8.2% 7.2% MODERN INTERNASIONAL Tbk PT Not rated N/A 58 183 34.0x 24.9x 26.8x 0.6x 0.6x 5% 8.2% 2.8% N/A Midi Utama Indonesia Tbk PT Not rated N/A 150 750 N/A N/A N/A N/A N/A 31% N/A N/A 1.9% Courts Asia Ltd Hold 0.35 151 0.39 7.9x 12.9x 11.3x 0.8x 0.3x 6% 5.4% 2.3% 3.1% Electronic City Indonesia Tbk PT Not rated N/A 96 1,035 N/A N/A N/A N/A N/A 9% N/A N/A 0.9% Challenger Technologies Ltd Not rated N/A 121 0.49 10.8x N/A N/A 2.5x 0.5x 29% 5.2% 4.2% 4.8% Power Root Bhd Not rated N/A 166 2.34 20.1x N/A N/A 3.0x 3.3x 23% 15.0% 12.7% 3.3% F J BENJAMIN HOLDINGS LTD Not rated N/A 44 0.09 nm 8.2x N/A 0.7x 0.2x -16% -6.2% -6.0% N/A Epicentre Holdings Ltd Not rated N/A 11 0.20 (5.2) N/A N/A 2.4 0.1 -32% -2.9% -1.7% N/A Regional av erage 19.5x 22.3x 19.6x 5.6x 1.4x 22% 7.1% 5.8% 2.3% Source: Thomson Reuters, DBS Bank, DBS Vickers, AllianceDBS, DBS Bank
  • 39. Industry Focus ASEAN Consumer: Food for thought Page 39 Regional F&B peer comparison Source: Thomson Reuters, DBS Bank, DBS Vickers, AllianceDBS, DBS Bank Company Rating Target price Market Cap (m) Px Last PE (Act) PE (Yr 1) PE(Yr 2) P/BV (x) P/Sales (x) ROE (%) Operating Margin (%) Net Margin (%) Div idend Yield (%) South East Asia F &B Unilever Indonesia Tbk PT Fully Valued 35,400 20,545 38,025 51.9x 50.9x 47.4x 61.6x 7.7x 121% 20.6% 15.2% 1.9% Thai Beverage PCL Buy 0.81 12,224 0.70 20.2x 18.0x 16.7x 4.0x 2.5x 23% 15.4% 14.1% 3.6% Universal Robina Corp Buy 229.00 8,949 187.90 36.0x 32.7x 27.4x 6.9x 3.7x 22% 15.7% 11.2% 2.0% Indofood Cbp Sukses Makmur Tbk PT Hold 13,500 5,042 12,300 28.0x 25.3x 22.5x 4.7x 2.2x 19% 11.0% 8.7% 2.0% Jollibee Foods Corp Hold 187.00 4,381 190.90 37.3x 36.6x 30.6x 6.6x 2.0x 19% 6.8% 5.5% 0.9% Charoen Pokphand Foods PCL Hold 22.00 4,796 22.10 27.7x 37.0x 26.4x 1.5x 0.4x 9% 2.6% 2.2% 2.9% Indofood Sukses Makmur Tbk PT Buy 8,350 3,167 5,225 11.8x 11.6x 10.5x 1.7x 0.7x 14% 11.2% 5.8% 4.3% Nestle Malaysia Bhd Not rated N/A 4,068 72.30 30.6x 29.0x 27.3x 24.8x 3.7x 88% 15.0% 11.5% 3.2% Emperador Inc Hold 8.50 2,757 7.94 21.3x 18.0x 17.1x 2.6x 3.0x 15% 22.5% 16.8% 2.1% Fraser and Neave Ltd Hold 2.45 2,072 2.08 22.9x 22.8x 30.8x 1.3x 1.2x 35% 11.0% 26.0% 2.3% Thai Union Frozen Products PCL Buy 22.40 2,556 19.00 17.5x 15.5x 14.1x 2.1x 0.6x 13% 5.9% 4.1% 3.2% Mayora Indah Tbk PT Hold 25,500 1,709 26,675 61.3x 29.4x 25.0x 5.3x 1.7x 0.7% Petra Foods Ltd Fully Valued 2.40 1,187 2.74 23.7x 30.8x 28.3x 4.0x 2.6x 13% 12.9% 8.2% 3.1% MK Restaurant Group PCL Buy 67.00 1,474 57.75 25.9x 23.5x 20.5x 4.0x 3.3x 17% 17.6% 14.0% 3.4% QL Resources Bhd Hold 4.10 1,194 4.08 31.8x 27.8x 25.2x 3.6x 1.9x 14% 9.0% 7.1% 1.0% Guinness Anchor Bhd Not rated N/A 967 13.50 92.4x 17.8x 17.5x 10.8x 2.3x 80% 16.6% 12.3% 5.3% Carlsberg Brewery Malaysia Bhd Not rated N/A 871 11.84 18.4x 17.7x 16.8x 18.6x 2.2x 94% 16.1% 12.9% 6.0% Super Group Ltd Hold 1.05 653 0.81 15.8x 16.8x 15.7x 1.8x 1.7x 11% 13.7% 10.2% 3.0% MSM Malaysia Holdings Bhd Hold 5.20 808 4.90 13.4x 12.6x 13.2x 1.7x 1.6x 14% 16.1% 12.4% 5.2% Century Pacific Food Inc Buy 21.70 815 16.86 23.8x 20.2x 17.4x 4.8x 1.6x 26% 10.2% 7.7% 1.3% Thai President Foods PCL Not rated N/A 801 158.00 16.6x N/A N/A 2.2x 2.4x 17% 13.7% 14.3% 2.4% Dutch Lady Milk Industries Bhd Not rated N/A 720 47.00 23.6x 24.8x 22.7x 19.9x 3.1x 86% 14.1% 11.0% 2.1% President Bakery PCL Not rated N/A 573 45.00 17.7x N/A N/A 4.2x 2.9x 26% 16.1% 15.2% 2.6% Thai Vegetable Oil PCL Not rated N/A 660 29.00 13.7x 12.8x 12.4x 3.1x 0.9x 28% 7.7% 6.5% 6.0% Nippon Indosari Corpindo Tbk PT Not rated N/A 414 1,155 28.1x 24.7x 20.2x 5.6x 3.0x 29% 13.9% 10.0% 0.5% Del Monte Pacific Ltd Hold 0.35 444 0.32 nm nm 11.3x 1.6x 0.2x (17%) 2.0% (1.8%) 0.0% Oishi Group PCL Not rated N/A 354 67.75 20.8x 23.5x 22.0x 3.4x 1.0x 14% 3.9% 4.2% 2.4% Khon Kaen Sugar Industry PCL Hold 4.60 414 3.68 7.8x 10.4x 9.3x 1.1x 0.8x 11% 12.0% 8.0% 3.8% Breadtalk Group Ltd Not rated N/A 233 1.16 25.7x 24.6x 19.3x 3.1x 0.5x 23% 1.1% 2.1% 1.3% President Rice Products PCL Not rated N/A 215 51.00 13.3x N/A N/A 2.2x 5.5x 18% 11.2% 38.7% 3.7% Oldtown Bhd Hold 1.40 142 1.34 12.7x 12.8x 13.5x 1.9x 1.6x 14% 16.4% 11.9% 4.4% Regional av erage 25.2x 22.1x 20.8x 7.1x 2.2x 30% 12.1% 10.9% 2.8%
  • 40. Industry Focus ASEAN Consumer: Food for thought Page 40 COMPANY PROFILE
  • 41. ASIAN INSIGHTS VICKERS SECURITIES www.dbsvickers.com ed: TH / sa: JC BUY (upgrade from HOLD) Last Traded Price: US$6.02 (STI : 2,882.27) Price Target : US$7.34 (22% upside) (Prev US$8.54) Potential Catalyst: Margin recovery Where we differ: We believe share price has priced in negatives Analyst Alfie Yeo +65 6682 3717 alfieyeo@dbs.com Andy Sim +65 6682 3718 andysim@dbs.com Price Relative Forecasts and Valuation FY Dec (US$ m) 2014A 2015F 2016F 2017F Revenue 11,008 11,480 11,983 12,523 EBITDA 796 718 799 858 Pre-tax Profit 601 494 528 581 Net Profit 509 412 438 483 Net Pft (Pre Ex.) 499 412 438 483 EPS (US cts.) 37.7 30.5 32.5 35.7 EPS Pre Ex. (US cts.) 37.0 30.5 32.5 35.7 EPS Gth (%) 2 (19) 6 10 EPS Gth Pre Ex (%) 5 (17) 6 10 Diluted EPS (US cts.) 37.7 30.5 32.5 35.7 Net DPS (US cts.) 23.0 23.0 23.0 23.0 BV Per Share (US cts.) 105.8 113.3 122.8 135.5 PE (X) 16.0 19.7 18.5 16.8 PE Pre Ex. (X) 16.3 19.7 18.5 16.8 P/Cash Flow (X) 12.0 12.2 13.1 11.6 EV/EBITDA (X) 9.7 12.6 11.3 10.4 Net Div Yield (%) 3.8 3.8 3.8 3.8 P/Book Value (X) 5.7 5.3 4.9 4.4 Net Debt/Equity (X) CASH 0.5 0.5 0.4 ROAE (%) 37.6 27.9 27.5 27.7 Earnings Rev (%): (1) (3) (4) Consensus EPS (US cts.): 33.4 37.0 42.3 Other Broker Recs: B: 3 S:2 H: 5 Source of all data: Company, DBS Bank, Bloomberg Finance L.P SQUEEZED VALUATIONS TO EVENTUALLY REFLATE Upgrade to BUY on compelling valuations. We upgrade our rating to BUY with an SOTP-based TP of US$7.34. The stock currently trades at an attractive valuation of 18.5x FY16F PE at between -1.5 to -1SD of its 7-year mean. We believe its share price correction of -21% since our downgrade in early August has been overdone and has priced in structural cost challenges as well as weaker margins going forward. Share price now values DFI’s core business at just 18x PE. Core business valued at -1.5SD of its 7-year mean. We find value in DFI’s core business after stripping out the value of DFI’s 20% stake in Yonghui’s shares and net debt. Our analysis suggests that the current share price is now pricing DFI’s core business at 18x FY16F PE, a deep discount to peer and historical average PE multiple of 25x. Growth supported by store expansion, better efficiencies. We lower our FY16F/FY17F earnings by 3-4% to account for lower GDP growth and weak regional currencies. Earnings growth will still be supported by store expansion and better operating efficiencies albeit at a slower rate. Initiatives to support growth include more Mannings stores in Yonghui, more focus on private labels, e-commerce, fresh/ready to eat food, improvement in supply chain infrastructure (ie distribution centres) and inventory management (ie IT systems). Valuation: SOTP valuation methodology. Our target price of US$7.34 is derived from sum-of-the-parts valuation methodology. We value DFI's core business at US$6.98 based on DCF and the 20% stake in Yonghui based on market value at US$0.95 and net debt at US$0.59 per share. Key Risks to Our View: Significant earnings disappointment. Our upgrade is premised on oversold valuations and a low likelihood of significant downward earnings revision. We believe it would take a significant earnings disappointment to derail our upside bias on the stock. Nonetheless, our earnings forecast is conservative. At A Glance Issued Capital (m shrs) 1,352 Mkt. Cap (US$m/US$m) 8,140 / 8,140 Major Shareholders Jardine Strategic Holdings Ltd 77.6 Franklin Resources (%) 6.6 Free Float (%) 15.7 3m Avg. Daily Val (US$m) 1.5 ICB Industry : Consumer Services / Food & Drug Retailers DBS Group Research . Equity 22 Sep 2015 Singapore Company Guide Dairy Farm Edition 1 Version 1 | Bloomberg: DFI SP | Reuters: DAIR.SI Refer to important disclosures at the end of this report 61 81 101 121 141 161 181 201 221 5.4 6.4 7.4 8.4 9.4 10.4 11.4 12.4 13.4 14.4 Sep-11 Sep-12 Sep-13 Sep-14 Sep-15 Relative IndexUS$ Dairy Farm (LHS) Relative STI INDEX (RHS)
  • 42. ASIAN INSIGHTS VICKERS SECURITIES Page 42 Company Guide Dairy Farm Current share price is compelling... Valuations are attractive. Since our downgrade in early August, DFI’s share price has corrected by -21%. We believe a combination of factors could have contributed to the share price decline, including poor 1H15 results, additional investment in Yonghui, as well as parent Jardine Mahtheson and Jardine Strategic’s removal from the STI index. The stock now trades at 18.5x FY16F PE, representing between -1.5 to -1SD of its 7-year mean PE. This compares attractively to peer average of 25x. Share price correction overdone. We believe the company's share price correction is overdone for two broad reasons: 1) There is value in DFI’s core business. DFI’s core business after stripping out the value of Yonghui and net debt in DFI’s share price is even more attractive at 18x FY16F PE and close to -1.5SD of its 7-year mean; 2) Barring unforeseen shocks, we do not see significant cuts in earnings despite the recent share price correction. Valuations at between -1.5 to -1SD of their 7-year mean Source: DBS Bank ...even after we lower our growth rates Trim FY16F/FY17F earnings by 3-4%. We believe the weaker regional outlook is likely to have a negative impact on regional consumption and store opening outlook. To a lesser extent, we account for weaker currencies in the Indonesian Rupiah, Malaysian Ringgit, and Singapore Dollar. We lower our store opening outlook from 3.5% to 2.1% and SSSG assumptions from 3.6% to 2.3%. FY16F/FY17F earnings growth is now at a more muted 6%/10%. Slower regional GDP growth. We note from our last update in August that our economics desk has downgraded 2016F GDP forecasts for most of the markets that DFI operates in. We are now looking to a less optimistic growth environment one month on. In China, growth is slowing on all fronts, including investments, private consumption and exports. We downgraded Taiwan’s growth as most of its trade is linked to China. In Hong Kong, the retail sector is facing headwinds from tourist spend due to the strengthening HKD (HKD is pegged to USD), weaker Chinese tourist arrivals and slowing of domestic spending on the back of weaker equity and property markets. Singapore’s manufacturing output and export pick-up are weak; labour, production costs and interest rates are higher; while loan growth is slowing. We lowered Malaysia’s GDP on deteriorating economic outlook led by weaker currency, depleting reserves and narrowing trade surplus, and slowdown in consumption and investment growth. 2016F GDP forecasts for most DFI key markets been downgraded Source: DBS Bank Southeast Asian currencies have weakened against the USD. Various currencies have weakened YTD against the USD (DFI’s reporting and share price currency), on anticipation of a US rate hike, which led to a stronger US dollar. Among DFI’s key operating markets, the Southeast Asian currencies were worse affected than North Asia’s. Indonesian Rupiah performed the worst, depreciating by >20% YTD, followed by Malaysian Ringgit >15%, while Singapore dollar weakened by >5%. We estimate that the three Asean markets (SG, ID, MY) contribute to approximately less than half of DFI’s revenues. SGD, MYR and IDR have weakened against USD by 5-25% YTD Source: Thomson Reuters, DBS Bank 95 100 105 110 115 120 125 Indonesia Rupiah Malaysia Ringgit Singapore Dollar 0 1 2 3 4 5 6 7 8 China Indonesia Malaysia Taiwan Hong Kong Singapore GDP (%) Old New 10.0 15.0 20.0 25.0 30.0 35.0 40.0 Jan-08 Jan-09 Jan-10 Jan-11 Jan-12 Jan-13 Jan-14 Jan-15 (x) +1sd +2sd Avg -1sd -2sd
  • 43. ASIAN INSIGHTS VICKERS SECURITIES Page 43 Company Guide Dairy Farm 1H15’s structural cost increase and slower growth should be well factored in. While revenue was in line with our forecasts, DFI turned in disappointing earnings in 1H15 on higher costs and lower margins, particularly over higher rents in Hong Kong. We view the cost increase in 1H15 as being structural, and plans to improve cost efficiencies at distribution centres and introducing more fresh food will take time to yield results over the longer term. Nonetheless, we have since reduced our EBIT margin assumptions to reflect a higher operating cost structure. DFI’s core business valued at 18x PE, below peers and mean valuation Core business valued at only 18x PE. We strip out DFI’s 20% value in Yonghui’s shares (less financing) to arrive at a value per share for DFI’s core business and have found DFI’s core valuation to be at 18x FY16F PE. We have adjusted EPS to exclude potential Yonghui contribution and its related financing costs. Our share price for the core business at US$5.60 also takes into account that DFI’s 20% ownership in Yonghui is financed. We believe DFI's core business looks undervalued at 18x forward PE, given that peer and historical average valuations are at 25x PE. Core business valued at compelling 18x PE US$ Note Share price 6.02 (1) Value/share of 20% Yonghui stake 0.95 (2) Net debt 0.59 (3) Core business share price 5.66 (4)=(1)-(2)+(3) Estimated FY16F EPS (ex Yonghui) 0.32 (5) PE ex Yonghui 18x (4)/(5) Source: DBS Bank We believe our earnings estimates are conservative. We have already factored in more conservative earnings growth going forward by lowering our margin assumption and growth rate to more conservative levels post 1H15 results. Therefore, downside to earnings risk is low unless earnings disappoint significantly. 1) In view of the poorer 1H15 operating environment, we have already lowered our FY15-FY17F EBIT margin assumption from 4.8-5% to 3.7-4%. So, low margins should not come as a surprise hereon; 2) We have kept FY16F earnings growth muted at 6.3%. Our revenue growth is conservative at 4.4% and EBIT growth is at 11.4% y-o-y on improving sales mix. But higher interest cost to finance the Yonghui acquisition is expected to hamper better sales mix. We understand that the financing rates for the US$925m needed to acquire Yonghui are “very attractive”, yet undisclosed. There could be some upside to earnings if the actual interest rates turn out better than our assumptions; 3) Our earnings estimate is the lowest on the street. Current valuation of 18.5x FY16F PE based on our below-consensus earnings estimate is not excessive. More specifically, our FY15F/FY16F earnings are US$412/US$438m vs Bloomberg earnings estimates (excluding our numbers) of US$431-477m for FY15F and US$466-499m for FY16F. Minimal impact on additional share subscription in Yonghui Recently spent an additional US$210m to maintain its 19.9% stake in Yonghui. On 7 August 2015, DFI subscribed for an additional 143.5m shares in Yonghui for about US$210m. This came about as JD.com acquired a 10% stake in Yonghui for about US$700m in a new share placement. DFI had already invested US$925m for a 19.9% stake earlier this year and now finds itself needing to invest an additional US$210m to preserve its 19.9% stake. Minimal impact to earnings and net debt, in our view. Similar to the US$925m tranche, we believe DFI will also be funding this additional US$210m investment through bank borrowings. We understand that the borrowing rates to fund DFI’s initial Yonghui acquisition were “very attractive”, and based on our analysis, we assess that the overall impact on additional interest cost is minimal. Cooperation with JD.com allows Yonghui to enter e- commerce space. Yonghui’s placement will raise approximately US$1.05bn (US$210m from DFI, US$700m from JD.com, and US$140m from Yonghui’s Chairman Zhang Xuansong). The cooperation with JD will help Yonghui to expand into the e-commerce space in China. The additional capital will facilitate investments in an integrated online-to-offline business model, store development and expansion plan, to build a leading food supply chain in China.
  • 44. ASIAN INSIGHTS VICKERS SECURITIES Page 44 Company Guide Dairy Farm Upgrade to BUY Upgrade to BUY, TP S$7.34. We upgrade our rating on DFI to BUY with an SOTP-based TP of US$7.34. Current valuation (of 18.5x FY16F PE) is attractive at below -1SD of its 7-year mean and also at a discount to peer average. The value of DFI’s core business is debt free and cash generative. So we continue to view it as being debt free in our DCF valuation methodology (valued at US$6.98/share, t=3.6%, WACC=8.3%). Share price is also supported by its 20% investment in Yonghui, which accounts for US$0.95 per DFI share at current market value. However, since the Yonghui stake is financed by bank borrowings, we reduce Yonghui’s market value by its net debt (valued at US$0.59/share). Based on the value of its core business, Yonghui and net debt combined, we derived a TP of S$7.34. SOTP-based TP values DFI at US$7.34 Per share US$ Value of core business (w/o debt) –DCF 6.98 Value/share of 20% Yonghui stake 0.95 Less: net debt 0.59 TP 7.34 Source: DBS Bank estimates Peers trade at an average of 22-25x PE Source: Thomson Reuters, DBS Bank Company Rating Country Market Cap (S$m) Px Last PE (Act) PE (Yr 1) PE(Yr 2) P/BV (x) P/Sales (x) ROE (%) Operating Margin (%) Net Margin (%) Div idend Yield (%) DairyFarm Intl Buy SGX 11,395 6.02 19.7x 18.5x 16.8x 4.9x 0.7x 27% 3.8% 3.7% 3.8% South East A sia Peers CP ALL Buy SET 17,456 49.50 34.2x 28.0x N/A 10.8x 1.0x 41% 6.3% 3.6% 2.5% Big CSupercente Hold SET 6,477 199.50 20.6x 17.7x N/A 3.0x 1.1x 18% 8.3% 6.3% 1.7% Siam Makro Not rated SET 7,306 38.50 35.3x 32.4x 28.1x 13.8x 1.2x 52% 4.0% 3.4% 2.0% Puregold Buy PSE 2,636 31.80 17.5x 15.0x N/A 2.0x 0.8x 14% 7.6% 5.3% 1.2% Matahari Putra Not rated IDX 1,169 2,170 22.9x 20.6x 18.4x 4.3x 0.9x 24% 4.6% 4.1% 1.6% Sumber Alfaria Not rated IDX 2,257 585 45.7x 39.3x 31.9x 5.4x 0.5x 27% 2.1% 1.3% 0.7% PSC Not rated PSE 1,447 105 53.1x N/A N/A 13.9x 2.5x 43% -7.5% 5.1% 0.3% Sheng Siong Buy SGX 1,270 0.83 23.7x 21.2x 21.1x 5.1x 1.5x 24% 7.7% 7.1% 4.2% Hero Supermarket Not rated IDX 629 1,550 nm nm nm 1.2x 0.4x 1% -1.4% 0.3% N/A 7 Eleven Buy KLSE 603 1.48 24.1x 20.1x N/A 5.7x 0.7x 31% 4.7% 3.7% 2.5% Modern Internasi Not rated IDX 81 182 34.0x 24.9x 26.8x 0.6x 0.6x 5% 8.2% 2.8% N/A Midi Utama ID Not rated IDX 210 750.00 N/A N/A N/A N/A N/A 31% N/A N/A 1.9% Regional av erage 21.1x 24.3x 25.3x 6.0x 1.0x 26% 4.1% 3.9% 1.9% Ex-Indonesia av erage 29.8x 22.4x 24.6x 7.8x 1.3x 32% 4.4% 4.9% 2.1%
  • 45. ASIAN INSIGHTS VICKERS SECURITIES Page 45 Company Guide Dairy Farm CRITICAL DATA POINTS TO WATCH Earnings Drivers: Store expansion, better products driving top-line growth. Our outlook for top line is modest, driven by store expansions and enhanced product offerings. We expect more products for customers in the form of ready-to-eat food in convenience stores and private labels for Supermarkets and Health & Beauty stores. 7-Eleven and Health & Beauty stores continue to grow in South China and Vietnam. IKEA has plans to open another store in Indonesia. Cooperation with Yonghui will also see Mannings stores open in Yonghui’s premises. Fighting to improve margins. We see profitability coming down due to higher rents and labour costs, and weaker currencies vs USD. Higher rents in Hong Kong formed a large part of the operating cost increase in 1H15. Competition and food price erosion at the supermarket/hypermarket level has also led to lower gross profit for DFI. Nonetheless, DFI continues to improve efficiency in its operations in its bid to fight margin pressure. Higher margins through fresh food and private labels. Concentration towards more fresh food has started, especially in Indonesia, in a bid to deliver higher margins. There will be more cooperation with Yonghui for more fresh food to be brought into Singapore, Philippines and Malaysia. Private label programme will support higher margins in Health & Beauty and Supermarket & Hypermarket segments, and at the convenience stores, more ready-to-eat meals. Strengthening operations. We see DFI strengthening its operations regionally for the long term, with much of the focus geared toward improving operating efficiencies. Areas include e-commerce, IT infrastructure, supply chain, and food and product safety. Growth will be supported by private label programme, new distribution centres in Malaysia and Singapore, and new stores (second IKEA store in Indonesia and expansion of 7-Eleven stores and Mannings in China). Synergies with Yonghui taking shape. We expect more synergies with increased collaboration in the sharing of food supplies. These include sharing suppliers and accessing Yonghui’s fresh supply chain for Singapore, Malaysia, Hong Kong and Philippine stores. It is also beginning to discuss on the sale of private labels in Yonghui stores (which do not have health and beauty offerings), and the opening of Mannings store in Yonghui will be another area for cooperation. Number of outlets Sales per store blended Segment revenue 2014 EBIT margin (%) Gross margin (%) Source: Company, DBS Bank 4,908 5,220 5,331 5,446 5,562 0 700 1,400 2,100 2,800 3,500 4,200 4,900 5,600 2013A 2014A 2015F 2016F 2017F 2.11 2.11 2.15 2.2 2.25 0.00 0.46 0.92 1.38 1.84 2.30 2013A 2014A 2015F 2016F 2017F Food 73.7% Home furnishings stores 4.5% Health & beauty stores 21.8% 3.0 3.5 4.0 4.5 5.0 5.5 2013A 2014A 2015F 2016F 2017F 29.0 29.2 29.4 29.6 29.8 30.0 2013A 2014A 2015F 2016F 2017F 1H15 margins disappointed by higher rents in HK, labour and regional currencies vs USD. 1H15 margins dragged by higher food price deflation, shrinkage costs from fresh food.
  • 46. ASIAN INSIGHTS VICKERS SECURITIES Page 46 Company Guide Dairy Farm Balance Sheet: Net debt mitigated by strong operating cashflows. DFI has net debt of US$589m as of 1H15 vs net cash of US$475m in FY14. The net debt arose primarily from the financing for its 20% stake in Yonghui Superstores. DFI’s business generates strong operational cash flows to the tune of over US$600m a year. We therefore believe that it will be more than capable of paring down the debt in the next few years. Share Price Drivers: Earnings turnaround. We believe share price upside will be driven by any earnings recovery. At this juncture however, valuations have fallen below peer and historical average of 25x levels which we believe is attractive. We have priced in a more conservative earnings growth and believe slower regional GDP growth, weaker currencies and lower margin structure have been accounted for in our earnings estimates. Should operational efficiencies be achieved faster than expected, margin recovery will support earnings recovery as well. Repayment of Yonghui debt and reduction in interest costs will also be favourable to earnings growth. Cooperation with Yonghui may drive long-term share price. We are positive on DFI’s Yonghui investment because the partnership with Yonghui provides a good platform to scale up DFI’s business in China. Longer-term opportunities include exposure to China’s modern grocery retail consumption, more Mannings stores and better supply of products to each other. Key Risks: Profitability susceptible to rental and labour costs. As a retailer, labour and rental costs are key operating cost components. Significant changes in these components will affect earnings growth. Higher rental costs were seen in Hong Kong in 1H15, which resulted in lower margins. Competitive pressure. Grocery retail customers can be price sensitive and may switch to retailers which offer more promotions. This can be a risk to market share, sales and earnings growth. In times of weaker consumer sentiment, customers may trade down from high-end supermarkets to the mass-market segment. DFI has already lost market share to Sheng Siong in Singapore in the mass-market supermarket space. COMPANY BACKGROUND Dairy Farm is a Pan Asian retailer, operating over 6,400 supermarkets, hypermarkets, health and beauty stores, convenience stores, home furnishing stores and restaurants under well-known brand names in Hong Kong, Taiwan, China, Macau, Singapore, India, Philippines, Cambodia, Brunei, Malaysia, Indonesia and Vietnam. Leverage & Asset Turnover (x) Capital Expenditure ROE (%) Forward PE Band (x) PB Band (x) Source: Company, DBS Bank 2.1 2.2 2.3 2.4 2.5 2.6 2.7 0.00 0.10 0.20 0.30 0.40 0.50 0.60 0.70 0.80 0.90 2013A 2014A 2015F 2016F 2017F Gross Debt to Equity (LHS) Asset Turnover (RHS) 0.0 50.0 100.0 150.0 200.0 250.0 300.0 350.0 2013A 2014A 2015F 2016F 2017F Capital Expenditure (-) US$ 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% 40.0% 2013A 2014A 2015F 2016F 2017F Avg: 29.7x +1sd: 33x +2sd: 36.2x ‐1sd: 26.5x ‐2sd: 23.3x 17.0 22.0 27.0 32.0 37.0 42.0 Sep-11 Sep-12 Sep-13 Sep-14 (x) Avg: 11.32x +1sd: 13.63x +2sd: 15.94x ‐1sd: 9.01x ‐2sd: 6.7x 4.9 6.9 8.9 10.9 12.9 14.9 16.9 Sep-11 Sep-12 Sep-13 Sep-14 (x)